
Local Content Direct Bookings: The Bar Guide That Booked 16 Months with Damian Sheridan
"We are the local experts." Damian Sheridan spent eight years doing SEO for property managers before he built one of the biggest education brands in short term rentals. He knows the technical side cold. So it says something that his best story about local content direct bookings is a 600 word page about which bars in his Spanish village show football. Nobody would call that a booking strategy. It brought him a guest who stayed 16 months. In this episode of the Booked Solid Show, Gil sits down with the co founder and CEO of Scale to unpack what actually gets properties found now. Gil shares fresh research from roughly 24,000 AI search queries and a finding that surprised him: the sites getting cited had fewer backlinks than the ones that did not. Damian explains why that feels fairer. You will hear how pre arrival guest questions become a content calendar, why the lowest hanging fruit in your business is the email list you already own, and the 30 second video almost nobody records that quietly converts browsers into bookers. Whether you are running two units or two hundred, this one gets specific fast. 🌐 Connect with Damian Sheridan LinkedIn is his platform of choice, and Scale has migrated to a new home. Damian Sheridan on LinkedIn Scale