Book More Photography Clients Podcast | Photography Business, Photography Leads, Marketing

Brooke Jefferson - Oklahoma Family Photographer, Photography Business Coach

A marketing podcast for photographers who want to book more clients without burning out. Learn how to attract leads, price confidently, stand out in a saturated market, and build a profitable photography business through Instagram, email marketing, and local visibility. Perfect for family, senior, and portrait photographers ready to get fully booked.

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📷 Join my Fully Booked Method Program to double your bookings!
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426 episodes
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Episodes426

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Apr 12, 2021 · 24 min
Ep. 117 | Are You Treating Your Business Like a Hobby?
As photographers, we're all playing on different fields... In today's episode, I'm diving into what separates you as a hobbyist or a business owner. The first question, I want you to ask yourself is: How long have you been running your business? As you listen to today's episode, reflect on that question. Mindset is one of the MAJOR things that sets the hobbyists and business owners apart. With that in mind, answer the following questions: - What do you tell people you do -- whether you have a full-time job or not, do you mention that you're a photographer? - Do you have an exit plan? For example: I have until this date to make this work or I'm throwing in the towel. Actionable things that separate the hobbyists and business owners: - Are you running your business legally? - Are you avoiding processing fees with legitimate payment processors? - How are you delivering your clients' galleries? - How are you communicating with your clients? - Do you have boundaries in place? Do you have systems in place? We go into all of this in depth inside the Blueprint program, if you need more information on that you can visit brookejefferson.com/blueprint The set-up, your mindset, business systems, pricing and client experience are the things that set the hobbyists & business owners apart. Today's episode is a tough love episode with a checklist of tangible actions for you to implement if you're wanting to step into a business owner role & not simply be a hobbyist. So, the question I have for you after listening to this episode is: DO YOU BELIEVE IN YOURSELF? And, in case you haven't heard... We just finished up Round 1 of the Boost Your Bookings Bootcamp!! Did you miss out on signing up...I have good news... You can now register for the next round! Do you find yourself staring at your empty calendar wanting to book more clients? Want to learn the 5 strategies to become a profitable and sustainable photographer? Com join me for a week long Bootcamp where we will go in depth on these strategies! Save your seat here: www.brookejefferson.com/bootcamp Loving this podcast? Come join us in the NEW Photographer Community on Facebook. Oh! And, if we're not already connected on Instagram, you can find me here @brookejanaephotography _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
Apr 8, 2021 · 29 min
Ep. 116 | Why You Should Share Sneak Peeks + How it Drives More Clients to My Business
This topic is so controversial in the photography world... Sharing sneak peeks... The truth is, we live in a society where we're trained to love instant results, everyone has that "I need it RIGHT NOW" mentality. Thank you Netflix, Amazon Prime, grocery pick-up, food delivery etc... In today's episode, we're talking all about why you should share sneak peeks + I'm telling you how sharing sneak peeks drives more clients to MY business. We've all had our own photos taken at one time or another, think back to that time, when the session was all said & done, you came off that with such a natural high & you didn't want to wait -- guess what -- your clients don't want to wait either. They're coming off that same high from their session. This doesn't mean you have to rush home & make edits happen to share your sneak peeks the night of the shoot -- for many of us, that's not a reality -- hello, family life & other obligations. In today's episode, I'm giving you my exact approach to sneak peeks for my clients. - Give a promise & then over deliver - Think about your own calendar & life; set boundaries - Communicate with your clients - Don't let your clients choose their images, you are the professional - Pull in the reigns of your business & stop letting your clients have too much control We're also going into how sharing sneak peeks drives more clients to MY business. By sharing a sneak peek while my clients are still on that natural high, they are more likely to share more than just the image they love, they're going to caption it with emotion, their client experience. The more this image is loved on & shared, the more eyeballs see it & almost every single time, I receive an inquiry for booking from that sneak peek. By the end of this episode, I'm hoping you'll be #teamsneakpeek & if nothing else, you'll at least consider it if you're a photographer that doesn't currently offer sneak peeks in your business. Loving this podcast? Come join us in the NEW Photographer Community on Facebook. If you're on Instagram, hop into my DMs @brookejanaephotography & let's talk about them there. I'd love to hear your stance on sneak peeks & on whether or not you're now considering offering them? And, in case you haven't heard... The Boost Your Bookings Bootcamp has officially kicked off!! Did you miss out on signing up...I have good news... You can now register for the next round! Do you find yourself staring at your empty calendar wanting to book more clients? Want to learn the 5 strategies to become a profitable and sustainable photographer? Com join me for a week long Bootcamp where we will go in depth on these strategies! Save your seat here: www.brookejefferson.com/bootcamp _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
Apr 5, 2021 · 10 min
Ep. 115 | 3 Ways to Jump Start Your Spring Calendar
You're coming out of slow season & you're ready to start taking on bookings for the Spring. Not sure how to successfully do this? In today's episode I'm giving you THREE ways to jump start your Spring Calendar! Here's the thing, I don't want you to do all 3 of these things, though. I want you to identify which one of these is going to be best for YOU & YOUR business. #1 MODEL CALL This is a great option for you if you're: - Beginning of your business & need clientele - You have a new skill set & need creative control (new niche, client closet, new editing style) If you haven't listened to Episode #110, do that! It's a deep dive into how to successfully run a model call with my exact framework. #2 MINI SESSION This is a great option for you if you're: - Trying to drive traffic for your full-price sessions - Get more eyeballs on your work & create testimonials of your client experience Some ideas for mini sessions are: Family Spring Minis, Milk Baths, Motherhood Mini Sessions, etc. #3 REFERRAL CONTEST This is a great option for you if you're: - Needing a restart in your business because hello 2020 was NOT kind to us. Here's the idea; communicate with ALL your past clients & tell them you're running a referral contest & give them an incentive ($25 of a paid session, free mini session, etc.) to participate. If you're needed to jump start your Spring bookings, today's episode is for YOU! Have you heard? The Boost Your Bookings Bootcamp kicks off TODAY! Do you find yourself staring at your empty calendar wanting to book more clients? Want to learn the 5 strategies to become a profitable and sustainable photographer? It's not too late to join us! Register here: www.brookejefferson.com/bootcamp Loving this podcast? Come join us in the NEW Photographer Community on Facebook. Oh! And, if we're not already connected on Instagram, you can find me here @brookejanaephotography _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
Apr 1, 2021 · 42 min
Ep. 114 | HAPPY TWO YEARS TO THE PODCAST!!!
HAPPY 2 YEAR ANNIVERSARY TO THE PODCAST!! I'm so excited for today's episode! I have 2 of my team members with me today, Madison Brown & Courtney Albertson. Madison is my Bookkeeper and the CEO & Owner of Madison Dearly Bookkeeping Courtney is my Content Strategist and is the CEO & Owner of Courtney Ann Virtual Solutions Many of you have asked how I do it all --- and if you didn't catch Episode #112, go back & listen to that episode because the truth is, I don't do it all. I have an amazing team that works alongside me! In today's episode, we're hosting an ASK BROOKE ANYTHING hot seat! We're talking about it ALL... -#momlife - Enneagram Number - What is the biggest win in my business since starting my own business - Favorite animal + why - Word of 2021 - Taking life season by season - Life motto - Self-care - #1 Question as a photographer - #1 Question as an educator - Blueprint Program talk - Entrepreneurial spirit - What I would do if I wasn't doing photography and, SO MUCH MORE!! If you've been wanting to get to know me on a more personal level or you've had some burning questions you've wanted answered...this episode is for YOU! Madison & Courtney didn't hold back on anything & I didn't hold back in my responses. You can follow Madison on Instagram @madisondearly and You can follow Courtney on Instagram @courtneydoesstrategy P.S. Have you heard? The Boost Your Bookings Bootcamp is quickly approaching! Do you find yourself staring at your empty calendar wanting to book more clients? Want to learn the 5 strategies to become a profitable and sustainable photographer? Come join me for a week long Bootcamp where we will go in depth on these strategies! Save your seat here: www.brookejefferson.com/bootcamp Loving this podcast? Come join us in the NEW Photographer Community on Facebook. Oh! And, if we're not already connected on Instagram, you can find me here @brookejanaephotography _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
Mar 25, 2021 · 41 min
Ep. 113 | Using a Senior Spokesmodel Team to Grow Your Senior Photography Business with Hope Taylor
Senior Photographers...this one is for YOU! Do you want to stand out as THE senior photographer in your area? Do you have senior reps, senior models or a spokesmodel team for your photography business? Are you wondering what that even is? Maybe you've considered it, but you're not sure how to create one or what the details look like... I'm beyond excited to have Hope on today's episode, not only is she my current business coach & mastermind leader, but she is also a wedding & senior photographer in Charleston, SC. One business fact that I can't leave out as I introduce her is that she started her photography business at 17! How cool is that?! In today's episode, Hope is answering all the questions you have when it comes to a spokesmodel team... - What is a spokesmodel team - Why you need a spokesmodel team - How to create a spokesmodel team - How to market your spokesmodel team - When to market for your spokesmodel team and, yes...she is even talking about the importance of not only including the parents of your seniors, but making them the first point of contact! If you're all in as a senior photographer & you want to be known as the go-to person, today's episode is for YOU! You can follow Hope on Instagram @hopetaylorphotography Grab Hope's Spokesmodel Guide + Application here! Have you heard? The Boost Your Bookings Bootcamp is quickly approaching! Do you find yourself staring at your empty calendar wanting to book more clients? Want to learn the 5 strategies to become a profitable and sustainable photographer? Com join me for a week long Bootcamp where we will go in depth on these strategies! Save your seat here: www.brookejefferson.com/bootcamp Loving this podcast? Come join us in the NEW Photographer Community on Facebook. Oh! And, if we're not already connected on Instagram, you can find me here @brookejanaephotography _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
Mar 18, 2021 · 38 min
Ep. 112 | How I Manage a Well-Balanced Life + Business (Automation, Outsourcing, + Scheduling
We tend to wear too many hats, the busy badge and we go all in with all the things until we burn out, right?! In today's episode, I'm telling you why this is not how your story has to unfold. You don't have to do it ALL. You can ask for help! I'm going to dive deep into 4 categories you can pull one thing from & implement in your life and your business to help you achieve that well-balanced life & business. BOUNDARIES OUTSOURCING TIME MANAGEMENT AUTOMATION If you're trying to be all the things & do all the tasks & feeling absolutely overwhelmed, this episode is for YOU!! Have you heard? The Boost Your Bookings Bootcamp is quickly approaching! Do you find yourself staring at your empty calendar wanting to book more clients? Want to learn the 5 strategies to become a profitable and sustainable photographer? Com join me for a week long Bootcamp where we will go in depth on these strategies! Save your seat here: www.brookejefferson.com/bootcamp Loving this podcast? Come join us in the NEW Photographer Community on Facebook. Oh! And, if we're not already connected on Instagram, you can find me here @brookejanaephotography _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
Mar 11, 2021 · 26 min
Ep. 111 | How to Stand Out in a Sea of Photographers with Robyn Graham
If I asked you, "what are you the go to photographer for?"... Could you answer with confidence? Because if you don't have a niche, you don't know who you're talking to. I am so excited to have Robyn Graham on the show today! Robyn is a certified brand specialist, brand photographer and the host of The Second Phase Podcast. In today's episode, we are covering all things niche & why you need to claim your niche. We’re going to discuss some new things you may not have heard of when it comes to niching down + you're going to have the opportunity for some self-reflection! Questions we'll answer in this episode: - Why is niching important? - How does someone start their journey toward their niche? - How can you declare your niche. After you listen to today's episode, I hope you're two steps closer to claiming your niche & making yourself known as the go to photographer in that genre! Connect with Robyn on Instagram: @therobyngraham Loving this podcast? Come join us in the NEW Photographer Community on Facebook. Oh, and before you go, make sure you're following me on Instagram! _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
Mar 4, 2021 · 44 min
Ep. 110 | How to Run a Successful Model Call + Get Booked for Spring
It's a new season for many of us. Whether it's warming up as we enter into Spring or it's cooling down if you're on the other side of the globe; a model call is a GREAT way to enter into that new season with confidence & eyes on your business. In today's episode, I am diving into how to run a success model call & get booked for Spring! I'm answering all the questions I see pop up regularly in my FB Community! - Why would you run a model call? - How to run a model call? - How to map out a model call? - What does a model call workflow look like? - How to write a model call post? - How to successfully market a model call? - How to monetize a model call? If you've been wanting to host a model call in your business, but you're just not sure exactly what that looks like, this episode is for YOU! For a copy of my model call questionnaire + a sample model call post, visit: brookejefferson.com/modelcall Loving this podcast? Come join us in the NEW Photographer Community on Facebook. Do you wish your social media audience would turn into paying clients? Are you sick of the constant grind of social media, with little to no return? You need my newest course: Selling on Social: Exposing the Strategy _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
Feb 25, 2021 · 41 min
Ep. 109 | Infusing Your Personality into Your Website with Elizabeth MCravy
Having a website is no longer optional. It is 100% necessary for 2021. Today I have my amazing friend and website designer, Elizabeth McCravy, talking all about how to infuse your personality into your website and how to make it functional, so you can stand out from your competition and book more clients. I hope you will listen to this episode and gain some game-changing tips on how to spruce up your website, so it shines bright for your ideal clients. Connect with Elizabeth on Instagram: @elizabethmccravy Loving this podcast? Come join us in the NEW Photographer Community on Facebook. Oh, and before you go, make sure you're following me on Instagram! _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
Feb 18, 2021 · 9 min
Ep. 108 | 5 Social Media Caption Prompts You Can Use Today!
Are you battling a case of writer's block? Do you feel clueless about what to say to reach your ideal clients? Are you unsure of how to create captions that convert? Then, today's episode is for you! In this short and sweet episode, I am giving you 5 social media caption prompts you can use right now! I want you to listen to this episode and then get to prepping your next week of social media content. Once you’ve got your posts ready to go, be sure to head over to Social Selling for Photographers to share the news, so we can celebrate the little (and big) victories together. Loving this podcast? Come join us in the NEW Photographer Community on Facebook. Also, come connect with me on Instagram! _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
Feb 11, 2021 · 32 min
Ep. 107 | Rebuilding Your Photography Business in a New Location with Lindsey Tuscany
I am so excited to have Lindsey Tuscany on the show! We are covering some of your most asked questions when it comes to not only maintaining, but also growing your business in a new place. Whether you’ve moved to a new city, across the country or across the world, this episode is for YOU! In this episode, we’re going to discuss how to build your client base in a place where you don't know anyone. Lindsey shares her strategies for how she has continued to build her photography business in 3 different states. Plus, we chat some Instagram strategy that is golden for ANYONE building their photography business. Connect with Lindsey on Instagram: @lindseytuscanyphoto Loving this podcast? Come join us in the NEW Photographer Community on Facebook. Oh, and before you go, make sure you're following me on Instagram! _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
Feb 4, 2021 · 33 min
Ep. 106 | Your Exit Plan to Leave Your Career and Go Full Time in Photography
Are you ready to make the big leap and go full time in your photography business? Are you going into work each day with a little sadness because you know you are meant for bigger and better things in your own photography business? Today's episode is for you! In this episode, I am sharing with you the exact steps you need to make your exit plan so you can leave your full time job and go all in with your photography business. Some questions I am tackling specifically are: "How do you get enough clientele to go full time?" "Financially speaking, how do you know you are prepared?" "How do you get clients to book you during the week?" Wanna hear my full story of leaving my full time job as a teacher? You can listen here after tuning into this episode. Loving this podcast? Come join us in the NEW Photographer Community on Facebook. Don't forget to connect with me on Instagram! _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
Jan 28, 2021 · 34 min
Ep. 105 | Instagram Trends To Focus on For 2021 with Allison Scholes
It’s no surprise that social media is about as unpredictable as the year 2020 turned out to be. That is why I am SO excited to bring you this episode with Instagram Coach + Podcaster, Allison Scholes. We’re going to dive into the ins and outs of Instagram, where you should be focusing your efforts for 2021 and how to start booking more clients through your ‘gram. Connect with Allison on Instagram, visit her website and check out her podcast! Loving this podcast? Come join us in the NEW Photographer Community on Facebook. Don't forget to connect with me on Instagram! _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
Jan 21, 2021 · 18 min
Ep. 104 | A Photographer's Roadmap to Success
Today’s episode is going to be one of those episodes you’ll want to take notes on. I’m bringing you a workshop style training where we are talking all about the marketing funnel for photographers. This marketing funnel from today’s episode is the base for what I teach in the Broke to Booked Blueprint Program. Speaking of the blueprint program… The doors are OPEN! If you're ready to go from Broke to Booked head over to brookejefferson.com/blueprintprogram to save your seat today! Doors close on January 31st, 2021 at 11:59 CST and won't open again until Fall of 2021... so don't wait, friend! You deserve this. ______ Loving this podcast? Come join us in the NEW Photographer Community on Facebook. Don't forget to connect with me on Instagram! _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
Jan 14, 2021 · 33 min
Ep. 103 | Eliminate Your Competition with Effective Branding with Brand Designer Molly Pearce
Today's episode with Brand Designer + Strategist Molly Pearce has been a long time coming! Molly and I have been long-time business friends and she was actually the first hire I had in my business a few years ago. With all that said, I am SO excited to finally have her on the show! This episode is packed full of tangible tips to help you stand out as a photographer with effective, strategic branding. In this episode, we talk about what makes a strong brand, how you can implement branding into your business, achieving cohesiveness without investing in custom branding and so much more. Connect with Molly over on Instagram, her website and be sure to snag one of her semi-custom brand kits when they launch next week! __________ Join the From Broke to Booked Blueprint Program - brookejefferson.com/blueprintprogram Loving this podcast? Come join us in the NEW Photographer Community on Facebook. Oh, and before you go, make sure you're following me on Instagram! _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
Jan 7, 2021 · 26 min
Ep. 102 | Pricing Tips to Implement Right Now
Much like every other episode on this Podcast, today’s episode is packed full of valuable pricing tips that you can start implementing TODAY to help you when booking clients. Some of the tips on this list just might be the reason you aren’t attracting your ideal clients. Or maybe why you keep getting ghosted inquiry after inquiry. If you’re ready to make some revisions and start nailing your clients at “hello,” let’s dive in! __________ Join the Waitlist for the Broke to Booked Blueprint Program - brookejefferson.com/blueprint Loving this podcast? Come join us in the NEW Photographer Community on Facebook. Oh, and before you go, make sure you're following me on Instagram! _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
Jan 1, 2021 · 31 min
Ep. 101 | Taking Pretty Pictures Isn't Good Enough Anymore!
If you’re listening to this... You did it! You made it to the year 2021! Go ahead and pat yourself on the back for that. In this episode, we are going to cover the marketing trends you can expect for 2021 and beyond. We are going to discuss what you need to know as we move forward into a new year and a new way of marketing our photography businesses. Tune in to hear the 4 marketing trends that you need to get on board with for the new year and listen as I break down the 2 key pieces that you must have in place to be a standout photographer. __________ Here is that Review Freebie I mentioned! - brookejefferson.com/review Join the Waitlist for the Broke to Booked Blueprint Program - brookejefferson.com/blueprint Loving this podcast? Come join us in the NEW Photographer Community on Facebook. Oh, and before you go, make sure you're following me on Instagram! _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
Dec 17, 2020 · 25 min
Ep. 100 | 100th Episode Celebration - 3 Things You Can Do Right Now to Help You Book Future Sessions
100th episode celebration, giveaway and more!! It is so hard to believe that we are celebrating the 100th episode of the podcast. I am so happy that I took the leap 2 years ago to start this podcast as a way for photographers all around the world to learn techniques and strategies to frame their way into their dream career. Not only that, but to create a community for photographers to lift each other up and support one another on our journeys. In this episode, we're covering: Repurposing your favorite past sessions Thanking your past clients Planning out your next quarter __________ GIVEAWAY DETAILS: You could win - 30 minute coaching session with Brooke - to be used in the month of January. Broke to Booked Blueprint program for FREE! ^ That's valued at OVER $1,000!! HOW TO ENTER: Rate + review my show on iTunes telling me why you love the show! SCREENSHOT your review before you press submit, bring it over to the social media platform of your choice + tag me @brookejanaphotography so I can see it! BONUS ENTRY: Screenshot that you’re listening to the show, post it to your stories and tag me! Giveaway ends on Christmas Eve! (December 24th, 2020) Loving this podcast? Come join us in the NEW Photographer Community on Facebook. _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
Dec 10, 2020 · 40 min
Ep. 99 | Client Wardrobe + Styling On a Budget with Alyssa Hollis
I am so excited to have Alyssa Hollis back on the show! We are covering some of your most asked questions when it comes to client wardrobe. We are covering the basics of styling your clients. We talk colors, locations, skin tones and how to build your client closet with little to no budget. I hope you will listen to this episode and gain some tangible tips on how to up-level your photography business and start styling your clients! Connect with Alyssa on Instagram: @alyssahollisphoto Shop one of her favorite places for the client closet here: https://www.joyfolie.com/?rfsn=3771135.9f5b2e Loving this podcast? Come join us in the NEW Photographer Community on Facebook. Oh, and before you go, make sure you're following me on Instagram! _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.
Dec 3, 2020 · 28 min
Ep. 98 | 3 Ways to Prepare Your Finances for Tax Season with Madison Brown
On the show today, I have the sweetest soul on planet earth - my bookkeeper, Madison Brown. I know what you’re thinking - TAXES? It’s December! But listen, this will be the year that you don’t wait until April. This is the year that you won’t wait until the last minute to get your business organized for tax season. For so long I thought that I wasn’t “legit” enough to need a bookkeeper. I was intimidated by the thought of it, honestly. But after hiring Madison I think it's something so important to invest in. Madison is talking us through the 3 most important steps in preparing your finances for tax season. These include: Keeping track Tracking your deductible expenses Rely on the professionals If you mention Brooke Janae Photography or the podcast, you will receive $250 off Madison's bookkeeping cleanup service for the entire year of 2020! Loving this podcast? Come join us in the NEW Photographer Community on Facebook. Oh, and before you go, make sure you're following me on Instagram! _________________________________________________________ Can I be your big photographer sis for a second? You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow. What you need is consistency, support, and a simple plan you can actually stick to. That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. Every month inside MLAT you get: ✔ A plug-and-play monthly marketing plan ✔ Done-for-you marketing templates & systems ✔ Live group coaching with Brooke ✔ Slack accountability + community ✔ Monthly workshop/training Come join us inside Market Like a Tog and let’s build momentum together.