Beyond The Prompt - How to use AI in your company

Jeremy Utley & Henrik Werdelin

Beyond the Prompt dives deep into the world of AI and its expanding impact on business and daily work. Hosted by Jeremy Utley of Stanford's d.school, alongside Henrik Werdelin, an entrepreneur known for starting BarkBox, prehype and other startups, each episode features conversations with innovators and leaders to uncover pragmatic stories of how organizations leverage AI to accelerate success. Learn creative strategies and actionable tactics you can apply right away as AI capabilities advance exponentially.

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65 episodes
Updated July 22

Episodes65

Newest first

Jan 21, 2025 · 36 min
Reinventing Recruiting: Anvisha Pai on Using AI to Automate Hiring
Anvisha Pai, founder of Dover, shares how her team is using generative AI to transform recruiting—automating everything from job descriptions to outreach. From MIT experiments to startup scale, she breaks down how to build a fast-moving, AI-native culture that actually works.
Jan 7, 2025 · 1 hr 8 min
How to make an AI-Driven Culture Transformation with Moderna’s Head of AI, Brice Challamel
Brice Challamel, Head of AI at Moderna, shares how AI is driving cultural transformation—not just workflow upgrades. From the role of AI “catalysts” to ditching outdated mindsets, he offers a blueprint for leading bold, organization-wide change in the age of augmentation.
Dec 17, 2024 · 43 min
How You Can Leverage AI for Big Decisions - Insights from Geoff Woods
Geoff Woods, author of The AI Driven Leader, explains how to make AI your strategic thought partner—not just a tool. From boardroom decisions to daily habits, he shares frameworks and real-world stories to help leaders think bigger, faster, and smarter with AI.
Dec 4, 2024 · 56 min
How Peter Hollens uses AI to build a successful YouTube channel with 3m followers
Peter Hollens shares how AI helps him scale creativity—not replace it—as he grows his YouTube channel past 3 million followers. From AI-assisted songwriting to ethical boundaries, this episode unpacks how creators can use tech to stay prolific and personal.
Nov 19, 2024 · 1 hr 1 min
The death of SAAS and raise of what marketing folks can do with AI already with Noah Brier
Noah Brier, founder of BrXnd.ai, shares how AI is reshaping marketing—from brand strategy to bespoke tools that replace bloated SaaS. He breaks down why hands-on experimentation matters, and how AI can turn tacit knowledge into your biggest competitive edge.
Oct 31, 2024 · 52 min
Special Episode: Paige Costello on AI in Product Management – a Co-Production from Crafted.FM and Beyond the Prompt
Paige Costello, Head of AI at Asana, shares how AI is eliminating busywork and reshaping team roles—from product managers to engineers. With insights from Crafted.fm and a deeper dive with Henrik and Jeremy, this episode explores how AI tools like status reports and workflow triaging are changing how we work—one prompt at a time.
Oct 1, 2024 · 54 min
Founder of the Future: Diarra Bousso on AI-Powered Sustainable Fashion
Diarra Bousso, founder of DIARRABLU, shares how she’s using AI and algorithms to design sustainable fashion at scale—without losing soul. From reducing textile waste to rethinking creativity itself, this episode is a masterclass in blending tech, tradition, and transparency.
Sep 18, 2024 · 1 hr 10 min
Using AI for Better Decision Making with David Boyle. Episode include BONUS clip (se notes)
David Boyle shares how AI—especially large language models—has transformed the way he does audience research, strategy, and decision-making. From refining prompts to extracting insights, he introduces his Four P’s framework and real-world applications across industries. 💡 Bonus: Stick around after the main episode for a walkthrough of how David uses AI to pull insights from meetings—practical, detailed, and worth the listen. Link to mentioned files: https://docs.google.com/document/d/1EpHmpuvb
Aug 27, 2024 · 1 hr 12 min
Creatives Should Stop Being Afraid of AI! The incredible Jenny Nicholson makes a perfect pitch
Jenny Nicholson shares how her “31 Projects in 31 Days” challenge helped her turn AI from a curiosity into a creative co-pilot. From the Plant Whisperer to Project Runway GPT, she unpacks how bold experimentation—and asking better questions—can help any creative unlock AI’s full potential.
Aug 12, 2024 · 31 min
A sobering talk about the need for ethical data for AI models with Phoebe Yao
Phoebe Yao, founder of Pareto.ai, shares how ethical data labeling is essential to building better AI—and protecting the people behind it. From worker empowerment to domain expertise, this episode shines a light on the human layer of machine learning that too often gets ignored. Disclosure: Jeremy Utley is an angel investor in Pareto.ai.
Jul 30, 2024 · 45 min
How to Increase Workplace Productivity. Notion's Lead AI Engineer Shir Yehoshua on High-Risk, High-Reward AI Projects
Shir, engineering lead at Notion AI, shares how her team is using AI to boost productivity, spark creativity, and reimagine collaboration—from instant performance reviews to code-deleting demos. This episode pulls back the curtain on Notion’s bold culture of experimentation—and the AI tools powering it.
Jul 10, 2024 · 48 min
The Future of Books and Improving Your memory with AI: Steven Johnson (Author and Google Labs)
Steven Johnson: Revolutionizing Writing and Research Steven Johnson, bestselling author and co-creator of Google’s NotebookLM, shares how AI is transforming research, writing, and even memory itself. From walking to spark ideas to building tools that think alongside you, this episode explores how AI can deepen—not dilute—creative work.
Jun 24, 2024 · 36 min
Make ChatGPT Your Personal Tutor: Documentary Film Maker Juan Carlos On How ChatGPT Turned Him Into An iPhone App Developer
Juan Carlos went from documentary filmmaker to first-time app developer—with ChatGPT as his tutor. In this episode, he shares how he built an iPhone app from scratch, used AI to unpack his own cognitive biases, and turned curiosity into a new kind of creative momentum.
Jun 5, 2024 · 55 min
Kevin Kelly’s Mind Bending Predictions of Our Fascinating AI Future
Kevin Kelly, WIRED co-founder and futurist, explores how AI will accelerate every other technology—and why doing something “useless” each day might be the key to staying creative. From AI-generated art to the future of IP, this episode is a mind-bending look at where we're headed next.
May 22, 2024 · 48 min
How to 3x your output with GPTs: CMO Russ Somers on building a GPTeam
After getting laid off, Russ Somers built a team—from scratch—with AI. In this episode, he shares how custom GPTs like “Wendy Webinar” and “Roger RevOps” helped him 3x his output and rethink what productivity looks like when your team is virtual, scalable, and made of prompts.
May 8, 2024 · 38 min
I’m Immortal, Baby!” Guy Kawasaki on How to Leave A Legacy Via AI
Guy Kawasaki shares how generative AI—and his own KawasakiGPT—has supercharged his workflow, from book writing to insurance disputes. In this episode, he unpacks how AI is helping him leave a legacy, boost creativity, and stay ahead in a world where amplification is everything.
Apr 17, 2024 · 39 min
Use AI for Stunning (fast and cheap) Product Images: Insights from Salma Aboukar
Salma Aboukar, founder of CREATE, shares how she uses AI tools like MidJourney and Stable Diffusion to create stunning product imagery—fast and cheap. From e-commerce to AI-powered art direction, this episode is a hands-on guide to transforming your visuals with generative tech.
Apr 2, 2024 · 53 min
What everybody’s missing about AI in business. Ethan Mollick (Wharton Professor)
Ethan Mollick, Wharton professor and accidental AI expert, shares how to treat AI like a teammate—and why doing so might unlock your biggest leap forward yet. From startup superpowers to cultural change, this is a straight-talking guide to working with AI, not around it.
Mar 6, 2024 · 39 min
How to Use AI to Boost Your Sales - Kevin Williams (CRO at Lytho)
Kevin Williams of Lytho shares how his team is using generative AI to supercharge sales and marketing—from better targeting to faster execution. This episode is packed with hard-won lessons on integration, privacy, and what it really takes to make AI work inside a growing business.
Feb 20, 2024 · 1 hr 8 min
New research: Get better ideas with AI (with Kian Gohar, Jeremy Utley, David McRaney, Henrik Werdelin)
"You Are Not So Smart" podcast host David McRaney and Henrik Werdelin sit down to discuss the surprising results of a new study into what happens when groups of people work together to brainstorm solutions to problems with the help of ChatGPT. Based on their new research, Stanford's Jeremy Utley and best-selling author Kian Gohar have created a new paradigm for getting the most out of AI-assisted ideation, which they call FIXIT. In this episode, we dive into the research and explore how you ca

Beyond The Prompt - How to use AI in your company

Reinventing Recruiting: Anvisha Pai on Using AI to Automate Hiring

How to make an AI-Driven Culture Transformation with Moderna’s Head of AI, Brice Challamel

How You Can Leverage AI for Big Decisions - Insights from Geoff Woods

How Peter Hollens uses AI to build a successful YouTube channel with 3m followers

The death of SAAS and raise of what marketing folks can do with AI already with Noah Brier

Special Episode: Paige Costello on AI in Product Management – a Co-Production from Crafted.FM and Beyond the Prompt

Founder of the Future: Diarra Bousso on AI-Powered Sustainable Fashion

Using AI for Better Decision Making with David Boyle. Episode include BONUS clip (se notes)

Creatives Should Stop Being Afraid of AI! The incredible Jenny Nicholson makes a perfect pitch

A sobering talk about the need for ethical data for AI models with Phoebe Yao

How to Increase Workplace Productivity. Notion's Lead AI Engineer Shir Yehoshua on High-Risk, High-Reward AI Projects

The Future of Books and Improving Your memory with AI: Steven Johnson (Author and Google Labs)

Make ChatGPT Your Personal Tutor: Documentary Film Maker Juan Carlos On How ChatGPT Turned Him Into An iPhone App Developer

Kevin Kelly’s Mind Bending Predictions of Our Fascinating AI Future

How to 3x your output with GPTs: CMO Russ Somers on building a GPTeam

I’m Immortal, Baby!” Guy Kawasaki on How to Leave A Legacy Via AI

Use AI for Stunning (fast and cheap) Product Images: Insights from Salma Aboukar

What everybody’s missing about AI in business. Ethan Mollick (Wharton Professor)

How to Use AI to Boost Your Sales - Kevin Williams (CRO at Lytho)

New research: Get better ideas with AI (with Kian Gohar, Jeremy Utley, David McRaney, Henrik Werdelin)