Beyond The Prompt - How to use AI in your company

Jeremy Utley & Henrik Werdelin

Beyond the Prompt dives deep into the world of AI and its expanding impact on business and daily work. Hosted by Jeremy Utley of Stanford's d.school, alongside Henrik Werdelin, an entrepreneur known for starting BarkBox, prehype and other startups, each episode features conversations with innovators and leaders to uncover pragmatic stories of how organizations leverage AI to accelerate success. Learn creative strategies and actionable tactics you can apply right away as AI capabilities advance exponentially.

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65 episodes
Updated July 22

Episodes65

Newest first

Oct 15, 2025 · 53 min
How IBM Used AI to Cut 40% of HR Operating Costs and Reinvest in the Company
Mohamad Ali, Head of IBM Consulting, joins Jeremy and Henrik to share how IBM used AI to automate 94% of HR transactions, and cut HR operating costs by 40%, all while creating a model other organizations could learn from. This episode offers a rare inside look at AI transformation at scale, from infrastructure and incentives to the people and playbooks that made it real.
Oct 1, 2025 · 1 hr 6 min
How Do You Strategize in the AI Era? - with Martin Reeves, Head of BCG’s Think Tank
How do you strategize in the AI era? Martin Reeves, Chairman of BCG’s Henderson Institute, argues that strategy has always meant playing two contradictory games: optimizing today’s performance while simultaneously creating tomorrow’s. In this episode of Beyond the Prompt, Reeves explains why AI often commoditizes competitive advantage, what leaders must do differently, and how imagination, experimentation, and human creativity remain central in a machine-augmented world.
Sep 16, 2025 · 1 hr 4 min
The AI Playbook Every Leader Needs: A Chat With Adam Brotman & Andy Sack
Adam Brotman and Andy Sack, co-authors of AI First: A Playbook for Future-Proofing Your Business and co-CEOs of Forum3, join Beyond the Prompt to share what it really means to build an AI-first company. They explain why leaders must treat AI as a co-intelligence tool and how adopting the right mindset can transform decision-making, culture, and competitiveness.
Sep 2, 2025 · 49 min
How Entrepreneurs Can Compete in the Age of AI: Henrik Werdelin & Nicholas Thorne on Their New Book Me, My Customer and AI
In this special episode, Henrik Werdelin and Nicholas Thorne join Jeremy Utley to talk about their new book Me, My Customer, and AI — and how entrepreneurs can compete in the age of AI. They discuss why entrepreneurship is becoming a necessity, the frameworks that guide their thinking, and how AI is reshaping what it means to be resourceful.
Aug 19, 2025 · 1 hr 3 min
Inside Zapier’s Code Red: How CEO Wade Foster Hit Pause to Reinvent for AI
When Zapier called a “code red” on AI, it marked a turning point for the company. In this episode, co-founder and CEO Wade Foster shares what that urgency looked like in practice, how it reshaped priorities, and why changing culture is harder than shipping new features. From rewarding experimentation to building curiosity into the organization, Wade offers a candid look at leading through AI’s rapid rise and making adoption stick.
Aug 5, 2025 · 58 min
Can AI Replace Me? Evan Ratliff on Letting an AI Clone Live His Life
What happens when your AI clone starts answering phone calls for you—even with your friends and family? In this episode, journalist Evan Ratliff shares the story behind Shell Game, a six-part podcast exploring the unsettling, often absurd world of voice cloning and identity. From real-time scam baiting to AI therapy, Evan walks us through his experiment building and deploying a voice agent that sounded just like him—and what it revealed about technology, trust, and the future of being human.
Jul 22, 2025 · 42 min
How the Chief Creative Officer of an Award-Winning Ad Agency Prompts the Perfect Pitch
When Jeff Benjamin hits a creative wall, he doesn’t call a meeting—he calls ChatGPT. In this episode, the Global CCO of Tombras shares how AI helps him fight self-doubt, build creative momentum, and get ideas moving again.
Jul 8, 2025 · 1 hr
Chief of Staff for the Masses: How Meta’s Joshua To Designs Wearables with AI
What if the future of AI wasn’t louder, but more considerate? Joshua To, VP of Product Design at Meta, shares how empathy—not just intelligence—is shaping the next generation of wearables. From AR glasses to audio interfaces, he unpacks what it means to design for context, not attention—and why AI might finally deliver on the promise of invisible tech that just works.
Jun 24, 2025 · 1 hr 8 min
The AI Implementation Audit: What Section’s CEO Learned in 18 Months
Greg Shove, CEO of Section and founder of Machine and Partners, returns with a candid and provocative take on AI’s next wave. From real-time AI coaching to business model shakeups, Greg unpacks why the real disruption isn’t the tech—it’s what comes after. He talks deflation, job loss, and why being in the “AI class” won’t save you anymore.
Jun 10, 2025 · 52 min
Rebuilding from Inside: How John Waldmann Led an AI Shift Without Breaking His Team
What happens when a SaaS company blows up its roadmap and rebuilds around AI—top to bottom? Homebase CEO John Waldmann shares how he restructured product, pushed his team into AI adoption, and rewired the company’s culture to move at prototype speed.
May 27, 2025 · 1 hr 2 min
Why HR not CTOs Will Lead AI Augmentation - with Joshua Wöhle
Joshua Wöhle, CEO of Mindstone, shares how he uses AI to think better—not just move faster. From building internal tools with zero code to reshaping team rituals, he breaks down what it takes to truly augment your workflows and lead an AI-first organization.
May 13, 2025 · 1 hr
What AI Can't Replace - How The Atlantic Deals with Disruption
Nicholas Thompson, CEO of The Atlantic, shares how he’s using AI not just as a tool—but as a thought partner in work, creativity, and even marathon training. From leading through disruption to preserving analog thinking, this episode explores what it means to stay human in an increasingly automated world.
Apr 29, 2025 · 55 min
Prompting for Originality: How Devin McNulty Is AI-Enabling His Workshop Business
Devin McNulty, founder of Funmentum Labs, shares how he turned 15 years of workshop experience into Funware—an AI-powered tool that helps hybrid teams unlock better ideas, faster. From briefing bots like teammates to designing for playful friction, this is a deep dive into AI-first facilitation and the future of creative collaboration.
Apr 15, 2025 · 48 min
How Mihir Shukla Is Reimagining Work With 300 Million AI Agents (and Counting)
Mihir Shukla, CEO of Automation Anywhere, shares how over 300 million AI agents are already doing the work humans used to—and what it takes to build an autonomous enterprise. From reimagining internal operations to upskilling entire communities, this is a bold look at the future of work that’s already here.
Apr 3, 2025 · 56 min
Eric Porres is Rewiring Logitech’s Org for the AI Age. First; he trained 800 people himself.
Eric Porres, Global Head of AI at Logitech, shares how he’s transforming a 7,000-person company into an AI-fluent workforce—starting with personally training 800 teammates. From culture change to practical frameworks, this episode is a behind-the-scenes look at building real AI adoption at scale.
Mar 18, 2025 · 56 min
How Blair Vermette Went from AI Skeptic to a Pioneer of Viral AI Videos
Blair Vermette went from AI skeptic to viral creator with his Adidas spec ad, Floral—and hasn’t looked back. In this episode, he shares how leaning into AI reshaped his creative career, and why the future of storytelling lies in breaking rules, not just prompts.
Mar 12, 2025 · 44 min
BONUS EPISODE: Boris Eldagsen: Why AI-Generated Images Aren’t Photography
Boris Eldagsen sparked global debate when he won—and refused—the Sony World Photography Awards with an AI-generated image. In this episode, he unpacks why he did it, what “promptography” really is, and how AI is forcing the art world to redraw its lines.
Mar 5, 2025 · 42 min
Future-Proofing Your Career and Income in the Age of AI with Dr. Joan Palmiter Bajorek
AI is reshaping careers, money, and identity—and Dr. Joan Palmiter Bajorek is here to help you stay ahead. She shares practical strategies for building a standout personal brand, navigating bias in AI, and future-proofing your income in a rapidly changing world.
Feb 18, 2025 · 1 hr 2 min
How to build a business with AI? Founder of Audos - Nicholas Thorne on the New Rules for Entrepreneurship
Nicholas Thorne, co-founder of Audos, shares how AI is rewriting the rules of entrepreneurship—and why building a “Donkey Corn” might be smarter than chasing unicorns. From frameworks to funding, this episode is a playbook for turning bold ideas into sustainable, AI-powered businesses.
Feb 5, 2025 · 1 hr 11 min
Why your organization needs to embrace AI—Or get left behind, with Brad Anderson
Brad Anderson, President of Product at Qualtrics, shares how AI is transforming business—from unstructured feedback to culture change. Drawing on lessons from Microsoft and Satya Nadella, he explains why the companies that learn faster will lead the AI era.

Beyond The Prompt - How to use AI in your company

How IBM Used AI to Cut 40% of HR Operating Costs and Reinvest in the Company

How Do You Strategize in the AI Era? - with Martin Reeves, Head of BCG’s Think Tank

The AI Playbook Every Leader Needs: A Chat With Adam Brotman & Andy Sack

How Entrepreneurs Can Compete in the Age of AI: Henrik Werdelin & Nicholas Thorne on Their New Book Me, My Customer and AI

Inside Zapier’s Code Red: How CEO Wade Foster Hit Pause to Reinvent for AI

Can AI Replace Me? Evan Ratliff on Letting an AI Clone Live His Life

How the Chief Creative Officer of an Award-Winning Ad Agency Prompts the Perfect Pitch

Chief of Staff for the Masses: How Meta’s Joshua To Designs Wearables with AI

The AI Implementation Audit: What Section’s CEO Learned in 18 Months

Rebuilding from Inside: How John Waldmann Led an AI Shift Without Breaking His Team

Why HR not CTOs Will Lead AI Augmentation - with Joshua Wöhle

What AI Can't Replace - How The Atlantic Deals with Disruption

Prompting for Originality: How Devin McNulty Is AI-Enabling His Workshop Business

How Mihir Shukla Is Reimagining Work With 300 Million AI Agents (and Counting)

Eric Porres is Rewiring Logitech’s Org for the AI Age. First; he trained 800 people himself.

How Blair Vermette Went from AI Skeptic to a Pioneer of Viral AI Videos

BONUS EPISODE: Boris Eldagsen: Why AI-Generated Images Aren’t Photography

Future-Proofing Your Career and Income in the Age of AI with Dr. Joan Palmiter Bajorek

How to build a business with AI? Founder of Audos - Nicholas Thorne on the New Rules for Entrepreneurship

Why your organization needs to embrace AI—Or get left behind, with Brad Anderson