Behind The Billboard

Dan Dawson, Hugh Todd

A podcast series behind the people, posters, and preposterous ideas that have changed the landscape of Out-of-Home advertising.

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115 episodes
Updated Friday
Explicit

Episodes115

Newest first

Dec 17, 2021 · 1 hr 1 min
Best of 2021 - Pt 2
So the question on everybody’s lips this Friday…what will be the number 1 billboard of 2021? Follow with visuals: https://getbehindthebillboard.com/2021/12/17/episode-34-best-of-2021-part-2/ Last week the pod counted down from 21 to 11. Now we’re in with the big guns. Who’s your money on? Marmite? Everyone seems to love (not hate!) their exploding special builds from earlier this year. Or McDonalds Delivery - classic adshels - a campaign of beauty and simplicity. How about BBC Creative and
Dec 10, 2021 · 49 min
Best of 2021 - Pt 1
2021 How was it for you? At Behind the Billboard we were genuinely surprised at the quality of this year’s output. And ended up conveniently🤔 with 21 pieces from 2021 worthy of discussion in our end of year pod. The chat went fairly deep and crisp and even, aided by some chilled beers and delicious pigs in blanket flavoured crisps (cheers Jon). We went on a bit like you do…and ended up with a two-parter. So if you’re needing a break over the festive period, you know where to come. For those
Nov 25, 2021 · 1 hr
Episode 32 - Mike Nicholson
We’d heard so many good things about Mike over the years and seen his work at all the award shows, but our paths had never crossed. Until now. The pod was the perfect opportunity for Hugh and Dan to find out more about one of adlands most talented and nicest blokes. And he didn’t disappoint (esp in the wardrobe department, the signature Hawaiian shirt setting a bright positive mood from the get-go) Mike’s billboards are a masterclass in how to do great ooh. Brilliantly simple ideas distille
Nov 12, 2021 · 1 hr 3 min
Episode 31 - Tiger Savage - Part 2
We’re back. Behind the Billboard is back. Amazing guests are back Hugh’s heavy breathing Dan’s crap jokes Jon’s off-mic eye rolls. Overly long social posts.…they’re all back. And we’re starting Series 3 where we left off…with Tiger Savage, talking us through her time at Leagas Delaney and M&C Saatchi. Full disclosure we recorded this earlier in the year but we've held it back to launch series 3! Hear the stories behind billboard brilliance for Adidas, Vogue.com, Becks, British Airways and mor
Apr 29, 2021 · 1 hr 9 min
Episode 30 - Tiger Savage - Part 1
Dan and Hugh finally sit down with Tiger Savage, having talked about much of her work on previous shows with her peers. It was so good to talk through her incredible body of work for some of the best agencies in the country. Visuals : https://getbehindthebillboard.com/episode-30-tiger-savage-part-1/ Also - buy some SHUGS: www.shugs.co.uk Also - keep checking this link out for some lip balms: www.aandb.world
Apr 1, 2021 · 1 hr 20 min
Episode 29 - Michael Lee from Oatly
Dan and Hugh talk with Michael [or Mike] Lee, Creative Director at Oatly who has presided over some of the most iconic outdoor ads our industry has seen in the last few years. Polarising the creative community and prompting complaints and legal action from the dairy lobbyists... we get behind it all. visuals: https://getbehindthebillboard.com/2021/04/01/episode-29-micheal-lee/
Mar 26, 2021 · 1 hr 8 min
Episode 28 - Sue Higgs
Dan and Hugh talk with Copywriter extraordinaire Sue Higgs, going through her amazing body of billboards and posters for Vauxhall, Smirnoff, Regal and BA... among many others. Visuals: https://getbehindthebillboard.com/2021/03/26/episode-28-sue-higgs/
Mar 4, 2021 · 1 hr 28 min
Episode 27 - Dave Buonaguidi
Hugh and Dan talk with Dave Buonaguidi AKA @RealHackneyDave about his time in Adland and about what he's up to now... still making posters for walls... but in galleries and homes around the world! Visuals: https://getbehindthebillboard.com/?p=942
Feb 11, 2021 · 1 hr 38 min
Episode 26 - Sir John Hegarty
Dan and Hugh virtually meet up with the legend that is Sir John Hegarty. I'm not sure what else to add in this intro as... well.... its John Hegarty. He's a frikkin' legend. Just listen in..... it's a proper belter this one. Visuals [as if you need them for this one] - https://getbehindthebillboard.com/2021/02/11/episode-26-sir-john-hegarty/
Feb 4, 2021 · 1 hr 15 min
Episode 25 - Nils Leonard
Dan and Hugh meet with founder of Uncommon London Nils Leonard, covering Outdoor work for Volvo, Tate, Habito, Brewdog and the 2020 Outdoor hall of fame campaign for B&Q. Visuals: https://getbehindthebillboard.com/?p=820
Jan 28, 2021 · 1 hr 36 min
Episode 24 - Richard Denney
Hugh and Dan chat to Rich Denney, ECD @ St Lukes London about his billboard work for Carlsberg, NSPCC, Morrisons and of course last years impressive NHS/SHN proactive concept that took the world by storm. Visuals here: https://getbehindthebillboard.com/2021/01/28/episode-24-rich-denney/
Jan 21, 2021 · 1 hr 10 min
Episode 23 - Andy Bird - PART 2
The Bird is back... and this time it's the Publicis years.... From London to New York, we hear about some of the amazing OOH work he's presided over. Visuals: https://getbehindthebillboard.com/?p=752
Jan 15, 2021 · 1 hr
Episode 22 - Andy Bird - PART 1
Dan and Hugh meet up with Andy Bird, CCO of Publicis New York - albeit remotely for a chat about his amazing life and experiences behind many many billboards. Andy is an incredibly talented person who puts his success down to luck... well, we're sorry buddy.... but we're saying you make your own luck... and that's with your skills. Listen to part 1 as we journey through YTS all the way through to senior creative at some of the best creative agencies in the world, helping deliver some of the most
Jan 7, 2021 · 55 min
Episode 21 - Sophie Pemberton
Recorded just before Christmas, Dan and Hugh talk to Group Strategy Director from Talon Outdoor, Ninja and by far the smartest person in the room Sophie Pemberton. Sophie takes us through her role, and some highlights working Behind the Billboard on campaigns for Google, Virgin and even on a crazy blimp for TSB. Follow the visuals here: https://getbehindthebillboard.com/?p=709
Dec 4, 2020 · 1 hr 6 min
Episode 20 - #BestOf2020
Dan and Hugh welcome 2020 to the podcast. After the initial jokes about 2020 being a bit of a shit, we soon got into some of the amazing work 2020 supplied us under the duress of the COVID pandemic. Follow with visuals: https://getbehindthebillboard.com/?p=668
Nov 27, 2020 · 1 hr 20 min
Episode 19 - Ben Kay
Dan and Hugh virtually catch up with Ben, from their respective homes, and from his home in LA. The trio talk all things creative OOH, looking at his incredible back catalogue of work. We're talking, Economist, Samaritans, Snickers and Apple as well as hearing all about Ben's amazing new ventures. Follow the visuals here: https://getbehindthebillboard.com/?p=643
Nov 20, 2020 · 1 hr 50 min
Episode 18 - Adam Hinton
Typical. You wait 17 episodes to hear from a photographer and then 2 come along at once. Hugh and Dan shared an epic few hours with Adam Hinton, another awesome photographer who has helped create some of the most iconic billboards in the last 2 decades. Hear all about his life as a 'part-time punk', getting stabbed, photographing warzones, and shooting some of the worlds most iconic athletes for Nike, some of the least iconic athletes for This Girl Can and some incredible work for the NHS and Ca
Nov 11, 2020 · 1 hr 19 min
Episode 17 - Rankin
Dan and Hugh meet up [virtually] with legendary fashion photographer and director, publisher of 4 magazines to date, the man, the brand - Rankin. Whether he is photographing the Muppets or shooting Dove’s seminal "Real beauty" campaign, Rankin has built a career on taking risks. Along with his portraits, he has created editorial and ad campaigns for Nike, Diageo, Vogue and Rolling Stone among others, and launched four magazines, starting with culture bible Dazed & Confused in the 1990s. Visuals:
Nov 4, 2020 · 1 hr 9 min
Episode 16 - Dave Monk
Dan and Hugh talk to Publicis ECD Dave Monk, covering his creative career through BBH, Grey and Publicis including his OOH work for Lynx, Sunday Times and Tourism Ireland - See the visuals here: https://getbehindthebillboard.com/2020/11/04/episode-16-dave-monk/
Oct 28, 2020 · 1 hr 2 min
Episode 15 - Mark Roalfe
Dan and Hugh meet with Mark Roalfe, to talk pandemic, posters, partnerships and process. View the visuals: https://getbehindthebillboard.com/mark-roalfe/