Behind The Billboard

Dan Dawson, Hugh Todd

A podcast series behind the people, posters, and preposterous ideas that have changed the landscape of Out-of-Home advertising.

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115 episodes
Updated Friday
Explicit

Episodes115

Newest first

Mar 10, 2023 · 1 hr 23 min
Episode 54 - Emma Brooke
Visuals: https://getbehindthebillboard.com/episode-54-emma-brooke For episode #54 we spoke to Emma Brooke, Writer and Creative Director at Leo Burnett and originator of some of the very best OOH work in recent years for the BBC. We started with her campaign for Peaky Blinders which featured fan art from devotees of the show. This big bucket of UGC resulted in over a dozen brilliant pieces of outdoor that stood out from your everyday air brushed advertising image thanks to their gritty hand cra
Feb 24, 2023 · 1 hr 18 min
Episode 53 - David Masterman
Visuals: https://getbehindthebillboard.com/episode-53-david-masterman/ Episode #53 of the podcast features the super talented ever ebullient Dave Masterman. It was a great session that encompassed Dave’s incredible collection of OOH work both as creative and CD. Many highlights: VW, Marmite, Kit Kat, Mr Kipling and esp Ben & Jerry’s - the homemade look ‘n feel still fresh today. More up to date work included the audio mnemonic led Domin-oh-hoo-hoo campaign which works surprisingly well o
Feb 9, 2023 · 1 hr 4 min
Episode 52 - Mark Tutssel [Part 2]
Visuals: https://getbehindthebillboard.com/episode-52-mark-tutssel-part-2/ Part 2 of our conversation with Tuts took us to the very heart the world’s most famous fast food brand. We spoke at length about McDonald’s and Tuts incredible time at the helm of the account, first in London, then Chicago, then around the world. There was so much work it would’ve been impossible to cover it all. But we’re pretty sure we got the best bits: Golf, Mouse-holes, Hot dog, 20p, Fresh Salads, Milkshake and ou
Jan 27, 2023 · 1 hr 15 min
Episode 51 - Mark Tutssel [Part 1]
Visuals: https://getbehindthebillboard.com/episode-51-mark-tutssel-part-1/ Mark Tutssel aka ’Tuts’ Part 1 To say we’re excited about our latest guest on the podcast is somewhat of an understatement. Mark Tutssel aka ’Tuts’, is one of the biggest names in the business. And when it comes to billboards and OOH, he has few rivals. His overall award record is staggering - 600 Cannes Lions, inc 10 Grand Prix, two D&AD Black Pencils, the first ever White Pencil, 25 D&AD Yellow Pencils, Grand Clios
Jan 13, 2023 · 1 hr 12 min
Episode 50 - David Kolbusz
Visuals: https://getbehindthebillboard.com/episode-50-david-kolbusz/ BtB in 2023. And who better to kick off the year and podcast #50 than David Kolbusz, CCO of Orchard New York. A man of many talents and looks. And a blast of fresh air to blow away the January blues. We actually spoke before Christmas on a crisp winters day in New York. In fact it was Thanksgiving as we recall, so we’re hugely appreciative of DK’s time on such a big day Stateside. The sun was out and through his bedroom
Dec 16, 2022 · 1 hr 17 min
Episode 49 - Best of 2022
Visuals: https://getbehindthebillboard.com/2022/12/31/episode-49-best-of-2022/ Of all the end of year lists, this is obv the one you’ve been waiting for. Yes, it’s Behind the Billboard’s Best of 2022. And what a year it’s been. So much great work to choose from. Digital posters, traditional posters, fly posters, posters made from fruit juice, posters towed by horse drawn carriages, posters of cute cats and dogs, posters with 500 different executions in the campaign. Posters that had been pu
Dec 9, 2022 · 1 hr 27 min
Episode 48 - Scott Silvey
Visuals: https://getbehindthebillboard.com/episode-48-scott-silvey/ You wait for a D&AD black pencil winner for nearly 50 episodes…then two come along at once. Shelley Smoler for The Zimbabwean last time and now Scott Silvey for Hopeline 19. We talked about the work in depth and discovered how the campaign actually put Scott and the creative team Darren Beresford & Richard Gayton at the forefront of the pandemic, talking and listening to nurses and doctors trying to cope with Covid. A brillia
Dec 2, 2022 · 1 hr 4 min
Episode 47 – Shelley Smoler
Visuals: https://getbehindthebillboard.com/episode-47-shelley-smoler/ Our first South African. Our first D&AD black pencil winner. Our first guest with a sparkly (possibility pitch winning) top. Shelly Smoler, thank you so much for taking the Behind the Billboard podcast to new heights. The Zimbabwean campaign is one of the most famous in history and one we’ve been longing to discuss. Such was the parlous state of the Zimbabwean economy back in 2009, money was literally not worth the paper
Nov 18, 2022 · 1 hr 19 min
Episode 46 - Russell Ramsey
Visuals: https://getbehindthebillboard.com/episode-46-russell-ramsey We’re back! Series 4 is here and first up is Russell Ramsey, ECD of Pulse Creative and the brains behind some of the most famous OOH from the past 30 years. Audi, Paddy Power, Toohey’s, Levi’s, Polo, Kit Kat, Kleenex, The Times - the list of clients that have benefited from Russell’s craft is long and impressive. And yet he remains incredibly humble and hungry for more. The Times Queen’s Platinum Jubilee billboard was short
Jul 8, 2022 · 1 hr 20 min
Episode 45 - Guy Moore
Visuals: https://getbehindthebillboard.com/episode-45-guy-moore/ We’re back. And most appropriately we’re back with a Cannes man. None other than Guy Moore, who amidst many career highlights, won the Cannes OOH Grand Prix in 2018 with McDonalds ‘Signs’ campaign, which has a brilliant back story. And coming in a close second is Guy’s British Heart Foundation campaign which involved calling Saul Bass - yes the legendary Saul Bass - in the middle of the night in New York for a little art direct
Jun 22, 2022 · 51 min
Episode 44 - Cannes 2022
See pictures and watch a video of the panel here: https://getbehindthebillboard.com/episode-44-behind-the-billboard-cannes/ C’est ici! Yes, podcast #44 is here and it’s unlike anything we’ve ever done before. It was live in the South of France and despite a few technical glitches, it was tres bon. A lovely hour at LBB beach chatting with our esteemed panel of Daniel Fisher, Keka Morelle and Sanjiv Mistry about all things OOH @Cannes 2022. Sanjiv was our man in the judging room, giving a re
May 20, 2022 · 48 min
Episode 43 - #CopySafari
Beady eyed followers will know we’ve already posted about our #CopySafari with Vikki Ross. But today we’re pleased to say the podcast episode is available. During the trek through the wilds of Shoreditch, there were a few technical problems which slowed down the editing process - we think the issue was extreme humidity in Dan’s trouser pocket. But thankfully the recording has been rescued by intrepid IT pioneer Mr Jon Jones, who has not only salvaged the audio file, but edited it into a full
Apr 29, 2022 · 1 hr 15 min
Episode 42 - Ewan Paterson
Visuals: https://getbehindthebillboard.com/episode-42-ewan-paterson/ ‘How about Carl Lewis in his running gear, but instead of wearing spikes that normally propel him to 100m in 9.86 seconds, we put him in a pair of size 12 red stilettos with the headline ’Power is nothing without control’. Oh and let’s insist on getting legendary photographer Annie Liebvitz to shoot it. What do you reckon?’ This is why we love advertising. The dreamers. The moon shooters. The creatives who think nothing of pu
Apr 1, 2022 · 1 hr 1 min
Episode 41 - Ed Morris
Visuals: https://getbehindthebillboard.com/episode-41-ed-morris/ Podcast 41 features one of the industry’s greatest talents - Ed Morris. Ed has flexed his creative muscles across just about every discipline you can think of. Art direction, writing, typography, creative direction, photography, commercials direction and most recently turning his hand to film, directing his brilliant debut movie ‘How to stop a recurring dream’. There’s no end to his talent. He even plays the ukulele. But than
Mar 18, 2022 · 1 hr 5 min
Episode 40 - Graham Fink Pt 2
Visuals: https://getbehindthebillboard.com/episode-40-graham-fink-pt2/ Is the sequel ever as good as the original? For Graham Fink Part 2, think Godfather Part 2 (but without all the killing). More brilliant cigarette billboards. This time for Silk Cut and the iconic Shower Curtain and Birds executions. Then Dixons….’the last place you want to go’ which started life on the radio but thankfully ended up on billboards, winning at every award show around the world. Graham then literally gave
Mar 4, 2022 · 1 hr 2 min
Episode 39 - Graham Fink Pt 1
Visuals: https://getbehindthebillboard.com/2022/03/04/episode-39-graham-fink-pt1/ Episode 39 features an icon of the industry, Graham Fink. It feels a bit strange to think we got this far without talking to Graham who was D&AD’s youngest ever president and winner of China’s first ever Cannes Grand Prix. But as you can imagine for someone who is now a multi-media artist, agent to Sophia the world’s first humanoid robot and finktank founder, his time is limited. So we felt especially lucky to
Feb 18, 2022 · 1 hr 8 min
Episode 38 - Jo Arscott
Ep38 features Jo Arscott - a true creative pioneer, who mastered the art of the ’Integrated’ campaign long before everyone else jumped on the bandwagon and called it ‘360’. Her billboard for the National Asthma Campaign in 1996 was a great example of this, being more like an event than a piece of OOH. Painted in clear glue, the poster was pure white when it went up at Vauxhall Roundabout for the press launch. When the journalists came back 14 days later; they were amazed. The pollution had stuc
Feb 4, 2022 · 1 hr 11 min
Episode 37 - Vikki Ross
Visuals: https://getbehindthebillboard.com/2022/02/04/episode-37-vikki-ross/ Writing copy about Vikki Ross - the Queen of Copy - is a daunting task. Was that really a proper sentence? Could it have been a bit pithier? How about the grammar? Were those dashes really necessary? And how about the tone? Is this copy on brand? Is it Behind the Billboardy enough? So many questions about so much copy. Vikki has the answers. Copy is her thang, having written many brilliant words for many global
Jan 21, 2022 · 1 hr 8 min
Episode 36 - Justin Tindall
Visuals: https://getbehindthebillboard.com/2022/01/21/episode-36-justin-tindall/ Dead cats, sharing a flat with Damien Hirst, painting your toenails purple in Cannes…just when you thought’d you’d heard it all, along comes podcast number 36 with Justin Tindall. Amazing stories…some of which were actually about billboards ;-) Of course Justin is much more than dead moggys, friend of YBA’s and dodgy pedicures. He is one of the world’s most awarded creatives and ECD’s - winning big at every show
Jan 7, 2022 · 1 hr
Episode 35 - Malcolm Venville
Visuals: https://getbehindthebillboard.com/2022/01/07/episode-35-malcolm-venville Podcast episode #35 features one of adland’s most brilliant and loved photographers, Malcolm Venville, who’s portfolio is bulging with great billboards. Nike Wrangler Silk Cut Levi’s Lynx VW Guinness Every one of them shot through with wit and style and every one shot by the same wonderful man. We spent an absorbing hour with Malc discussing the work that teamed him up with the the cream of British agencies. S