

#182 - How to Lead When You Don't Know Where You Are Going: 4 Lessons from Ben Horowitz (Part 2 of 2)
What does it mean when the most respected adviser in Silicon Valley tells you that you are the best chief executive he works with, while your company is heading straight into a wall? Bill Campbell said exactly that to Ben Horowitz. Campbell was advising Steve Jobs, Jeff Bezos and Eric Schmidt at the time, so Horowitz assumed the compliment was absurd. Campbell explained himself: there are plenty of good peacetime chief executives and plenty of good wartime ones, and almost nobody who can do both. Horowitz's own accounting of his career: peacetime chief executive for three days, wartime chief executive for eight years. This is the second half of a review of The Hard Thing About Hard Things. Part one covered how to survive the worst weeks. This half is about the job itself, and the way it changes underneath you while you are busy doing it. [AFFILIATE LINK TO THE BOOK] Four lessons, and two places where I part company with the book. Wartime CEO, peacetime CEO. Two situations that reward opposite behaviour, and the sixteen contrasts Horowitz draws between them. My first disagreement: his wartime leader is loud, and the ones I have watched save companies are calm, well dressed and listening. Volume is not decisiveness, and a generation of founders read that list and concluded otherwise. My second: Horowitz treats wartime as an episode. In deep tech and life science it is the standing condition, for decades. Moderna, BioNTech and Katalin Karikó are the evidence, and the numbers are in the episode. Ones and Twos. The chief executive's job splits into knowing what to do and getting the company to do it, and founders reliably come apart on the second one. Where I push back: at scale, the first skill is not knowing the answers. It is judging who has them, and holding one story that points a hundred expert answers in the same direction. Horowitz's own book says so in two passages he files under a different heading. Why the impressive senior hire produces nothing. Three new initiatives a quarter in a large company. Eight to ten a day in a small one. Rhythm mismatch, skill mismatch, the three interview questions that expose both, and what Berkshire Hathaway did when it faced the biggest succession in modern corporate history. Look for a market of one. Thirty investors say no and one says yes, and the round is closed. Why most of those thirty were never a judgment about your company, how to tell a fit rejection from a real one, and the discipline that keeps this from becoming permission to stop listening. This is a practical review for founders, chief executives, board members, investors and senior executives who build or finance hard companies, particularly in deep tech and life sciences. Part one is the previous episode, and it stands on its own if you want to start there. Chapters (00:00) Introduction: Two Chief Executives, Two Different Jobs (01:30) Lesson 4: Wartime CEO, Peacetime CEO, and Why Running the Wrong One Kills Companies (16:38) Lesson 5: Ones and Twos, and the Half of the Job Founders Get Wrong (28:26) Lesson 6: Why the Impressive Hire From the Big Company Produces Nothing (40:26) Lesson 7: Look for a Market of One, and What a Rejection Really Means (50:16) Key Takeaways and Wrap Up Follow Beginner's Mind for long-form conversations on leadership, capital, technology, and the people shaping what comes next. Ranked in the global top 10% of all podcasts, named #1 Deep Tech Podcast in 2025, and #8 Deep Tech Podcast in 2026 Send us Fan Mail Join Christian Soschner for expert coaching. 50% Off - With 35+ years in deep tech, startups/scaleups, and public companies, Christian offers power video sessions. Elevate strategy, execution, and leadership. Book Now. Support the show Join the Podcast Newsletter: Link
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