Beauty with a Twist

Dede

Beauty With A Twist is all about life in the beauty/service industry. Entrepreneurship, Tea, Horror stories & more.
Hosted by: Dede

Listen in podnod RSS feed Show website

64 episodes
Updated Friday
Explicit

Episodes64

Newest first

Friday · 58 min
I'm a Licensed Esthetician not a freaking Magician
Season 7 Episode 2 - Tune in and find out what she's fed up with in the waxing industry, some advice for anyone looking to do manzilians and clients not waiting the 48 hours... iykyk. Earn more and get your time back with GlossGenius. Use code TWIST at glossgenius.com/beautywithatwist for 50% off your first two months of a premium plan. Time Stamps: 00:00 Introducing todays guest 🪄 03:00 How I make successful content 14:00 Manzilians 🏀 24:00 Rome wasn't built in a day 32:00 Free vs monetizing education 45:00 Preparing 1st time clients for their appointment 49:00 Showing up online can look many different ways
July 17 · 57 min
Clearing ACNE with Microneedling
Season 7 Episode 1 - Season 7 is finally here and we're opening up with the amazing Natalie Anchondo! She talks to us about balancing motherhood and business ownership, opening a new salon and the benefits of micro needling. Earn more and get your time back with GlossGenius. Use code TWIST at glossgenius.com/beautywithatwist for 50% off your first two months of a premium plan. Time Stamps: 00:00 Introducing the Skin Pen Queen 03:00 How she came to specialize in micro needling 07:00 How specializing changed her business 15:00 Managing social media with some help 21:00 What to know before starting advanced acne treatments 27:00 Balancing motherhood and work 30:30 Supporting other estheticians to create community 33:00 Beef tallow and salmon sperm 39:00 Doing too much in the treatment room 47:00 I don't accept tips 51:00 Feeling grateful for my business and team
May 8 · 52 min
Building Brow Down, Working with Billionaires & My Borboleta Pro Brow Tint Collaboration
Season 6 Episode 8 - Rene is hear to talk to us about building a brand after building a clientele, how he became an educator, his new headquarters in LA, and why some artists struggle to flourish in the beauty industry. Time Stamps: 00:00 Introduction 05:00 Getting into educating 10:00 Overcoming my biggest mistake as a brand 15:00 Specializing in brows and facials 20:00 Why some artists struggle 26:00 The type of content that converts followers into clients 31:00 Working with billionaires vs celebrities 38:00 Weird client stories 41:00 Pet peeves as a brow artist 45:00 There's a need for better consumer products but I'm sticking to pro users 47:00 My new collab line
April 10 · 1 hr 4 min
Korean Lash Lifts Taking Over, How Lashing Has Changed & What I'd Do If I Had To START OVER
Season 6 Episode 7 - Cathy talks to us about her store in Rancho being robbed, what she would do if she had to start her business from zero in 2026, what to look for when deciding on a training to take, and why learning online may not be enough. Thanks for listening ✨ Time Stamps: 00:00 Introducing our special guest 05:00 Finding my passion for lashing and wanting to make all my friends pretty 10:00 The beauty of having a store for beauty professionals and opening more locations 15:00 A one day training is just the basics you need to take MORE trainings to succeed 20:00 Learning online (reels/tiktoks) isn't enough 29:00 Logos & branding is key 37:00 Don't let a bad set of lashes deter you from continuing to get better at your skills 41:00 Lashing is going mobile 44:00 The lash industry sin't dead it's pivoting 49:00 Lash artists need to stop doing this 52:00 IF you're struggling, DON'T make that public 54:45 Who robbed me and how
March 27 · 1 hr 3 min
Celebrity Nail Artist Struggles, Working On Bad Bunny Super Bowl Show & Nail Techs Being Undervalued
Season 6 Episode 6 - We had the pleasure of having @masterweenay on to tell us about her life as a celerity nail artist and everything that comes with that. And for the first time she talks about what happened to the Super Bowl nails she worked on! So tune in for the tea and teachings 🤍 Leave a review if you like what you heard on this episode for more! It really helps me continue doing what I'm doing 🤞🏼 Thanks for watching and listening 🎧 Time Stamps: 00:00 Introduction 00:45 One hard truth nail techs don’t want to hear 08:10 What separates a booked out nail tech to a struggling one 17:00 Working with celebrities had me working overtime 25:00 The Bad Bunny Super Bowl Performance and her involvement 47:00 How much can a nail tech make realistically
March 6 · 1 hr 7 min
How I Went From Hair Stylist to Content Creator, Being a Brand & Standing Behind What You Endorse
Season 6 Episode 5 - On this episode we have Zach Mesquit on to tell us how he went from a hair stylist to a content creator and brand. Speaking of brand, he also built his own hair extensions business that ships worldwide. Tune in to find out why he decided to take the leap and become a supplier to both other hair stylists and consumers. Finally, we discuss the fakeness behind endorsing products ONLY because they're paying you to endorse it. Tune in for this and so much MORE! Thank you for watching & listening 🫶🏼
February 20 · 34 min
Esthetician to the Stars (Sabrina Carpenter, Demi Lovato, Keke Palmer)
Season 6 Episode 4 - An inspiration to all estheticians, Renee Rouleau is here to tell us about her product company, her NO diva rule and being celebrity clients like Sabrina Carpenter + the biggest lessons she's learned as a practicing esthetician and founder of many businesses. Thank you for watching and listening 🤍 And a special thanks to Renee for coming on and sharing her wisdom! Time Stamps: 00:00 Introducing our special guest 02:00 Renee's grandmother inspired her to join the beauty industry 05:00 Relocating HQ to Austin 08:00 Every clogged pore is a future breakout 10:30 Biggest lessons I've learned as an esthetician & founder 14:00 Building something with my street smarts 19:00 listen to your skin 21:00 Being a leader through difficult times 25:00 Untrustworthy companies 27:00 Future of skincare
February 6 · 1 hr 6 min
Coming Into Money at 18 and BLOWING it All + How I Got My GlossGenius Deal & Dealing w/ Hate Online
Season 6 Episode 3 - I had the pleasure of having on Bree to talk to about dealing with online hate/ controversy, the unfortunate passing of her mother at a young age, how she came up with her first product the Wax Pad, and how other waxers and estheticians can get a deal with GlossGenius and other brands. Thanks again Bree for coming on and being so vulnerable about your story! And thank YOU for listening and watching to our latest episode. Time Stamps: 00:00 The wax pad OG Bree is here 05:00 Getting my license 15 years ago and the mistakes that I made 10:00 How I came up with the idea of my FIRST product 17:00 Why I decided to start teaching 22:00 Dealing with burnout 27:00 The importance of social media marketing 32:00 How to get a Glossgenius deal 35:00 Losing ALL the money I had when came into money at 18 45:00 Giving my children a wonderful childhood 49:00 Trends I want to see end 54:00 I'm actually an introvert 57:00 Dealing with online hate or controversy
January 23 · 1 hr 2 min
From 5 Clients to OVER 100 People a Month (One Instagram Reel CHANGED Everything)
Season 6 Episode 2 - On this episode our special guest Marilynn tells us what it was like putting on her Yacht & Christmas events, how social media changed her business overnight and what it's like being a Mom in the beauty industry! Can't wait for you to watch & listen ✨ Time Stamps: 00:00 Introducing Marilynn and a bit of her background 05:00 Quitting my full time job aka stability to go to school and be an esthetician 10:00 Make content out of everything 15:00 How much I had saved to be able to quit and start my new business solo 20:00 Choosing the right wax and sticking to it 25:00 How social media changed my clientele 30:00 Selling ONE ticket to my Yacht event on Day 1 and then selling out in 5 days 37:00 Other events I'm hoping to have this year 40:00 What success looks like for us 43:00 Being a mom in the beauty industry 48:00 How I get more Google reviews 53:00 Just be the REAL you
January 9 · 1 hr 4 min
The Beauty Industry Isn't Dying, You're Just a Mediocre Business.
Season 6 Episode 1 - Lady Peng is BACK to talk about marketing your business, the importance of SEO and never putting her product lines in stores. Believe me when I tell you that's just the TIP of the iceberg. Thanks again Lady Peng for coming on for round 2 🎉 Thanks for watching 🤍 Time Stamps: 00:00 Welcome back Lady Peng aka Jane 01:30 The Beauty Industry is PURGING 03:40 High intent clients are priority #1 06:00 SEO SEO SEO 12:00 I wanted a crazy profitable wax 16:30 The lash tech clip revisited 23:00 Supplementing a waxers income 33:00 Changing the game 35:00 Product line development 43:00 Manzilians 47:00 Steal your boss’ clients 51:00 Be honest with yourself
Oct 31, 2025 · 1 hr 1 min
The Problems with Eyebrow Threading & At Home Eyebrow Shaving + How Do Brow Artists ACTUALLY Make 6 Figures
Season 5 Episode 8 - From working at salons to doing it on the side while she worked other jobs and her business beginning to thrive over the last few years; this is a must listen for anyone in the beauty industry needing a little inspiration! Time Stamps: 00:00 introducing our special guest 01:20 how she came to find her niche in brows 06:50 getting a job as an esthetician at a hair salon 12:00 struggling going working at a salon/solo 18:00 posting a video here and there isn’t enough to be booked 25:00 don’t rush the brow service, it’s an art 32:00 at some point you have to delegate 37:00 don’t tip me 40:00 things clients do that drive us crazy 47:00 brow trends
Oct 17, 2025 · 1 hr 2 min
Build Your Clientele by ALWAYS being Available, Pricing Your Lash Sets by the Hour & Bad Lash Trends
Season 5 Ep 7 - Wednesday tells us about having to work late nights, the effects lashing has on your body and why lash techs aren't making enough money. Tune in to find out this and more 🤍 Time Stamps: 00:00 Introducing our special guest Wednesday ✨ 05:00 finding something I loved to do 09:00 going off on my own and working late 16:00 Renters vs Employees 25:00 Branding 31:00 Pricing and the toll on your body as a lash artist 37:00 lash trends 45:00 put yourself out there and network
Oct 3, 2025 · 1 hr 1 min
What I Learned Being a Waxer for 25 Years
Season 5 Episode 6 - She went solo after 18 years of working for someone else! She talks to us about her esthetician friends gatekeeping, instagram numbers being deceiving and narrowing down your niche to be successful. Where to find her: IG @libbeylazarus Website: https://www.secretsofestheticians.com/ FB Group: https://m.facebook.com/groups/677007063190425/?ref=share&mibextid=wwXIfr Time Stamps: 00:00 Going solo after working for someone else for 18 years 06:00 Seeing everyone with 16 clients a day & not knowing what you’re doing wrong 11:00 How to get quicker at waxing 14:00 Tired of my friends gatekeeping 17:00 New estheticians forced into going solo 20:00 Instagram numbers are deceiving 29:00 Teaching at shows 33:00 getting paid to mention wax brands 38:00 dealing with you peers calling you out 44:00 Niche down 50:00 specials are goof for business 54:00 build everything you can so someone else can work for you
Aug 1, 2025 · 1 hr 1 min
Switching to Soft Wax DOUBLED MY PROFITS in One Month
Season 5 Episode 5 - Jani is visiting us all the way from Oahu! We talk Soft Vs Hard Wax, dealing with your personal life and running a business and comparing yourself to others in your industry. Thanks for watching 🤍 Time Stamps: 00:00 Our guest flew in from Hawaii 04:00 Choosing waxing as my specialization 09:00 What’s next? 12:00 Taking 25 clients a day is too much 15:00 Soft Wax VS Hard Wax 25:00 Telling clients about my personal life 38:00 Don’t compare my Year 5 to Your Year 1 47:00 Paying for convenience 52:00 Advice for new beauty professionals
Jun 20, 2025 · 1 hr 4 min
I Pay My Clients $50 Per Referral (And I Should Be Paying Them More)
Season 5 Episode 4 - Our special guest Mila talks to us about what it was like working at a chain beauty salon, giving her clients $50 for referral's and making it in the beauty industry without a mentor. Thanks for watching 🤍 Time Stamps: 00:00 Introducing today’s special guest 🤍 01:30 I always wanted to be in the beauty industry I just didn’t know what 07:00 Working weddings 10:30 Waxing was never in the cards for me 13:00 Working at a chain beauty salon wasn’t it 17:00 Blessing in disguise 21:00 Mentors 29:30 Referrals 38:00 Hydrofacials 42:50 How much is a facial? 46:00 that’s illegal 57:00 Caring for clients
May 16, 2025 · 1 hr 6 min
I Just Had My Worst Financial Year as a Business Owner
SEASON 5 EPISODE 3 - We have the honor of having on the BrowGuru on today's special episode 🎉 She talks to us about opening multiple storefronts, a beauty school and being humbled last year where she had her worst financial year as a business owner. Tune in for the twist 🫰🏼 TIME STAMPS: 00:00 Introducing the Browguru (15 Year Experience) 06:00 Moving from a barber shop to a more professional Salon, then my OWN first storefront 19:00 Hourly VS Rent 24:00 The recession 36:00 The current state of the Brow game 41:30 What makes a good brow artist 50:00 Don’t be discouraged, there are dips & waves 53:00 Charging your worth
Mar 21, 2025 · 1 hr 4 min
Hiring Discrimination in the Beauty Industry (An Esthetician's POV)
Season 5 Episode 2 - On this episode we have a very special guest! Jeff is an esthetician and he tells us what it's like to work in the beauty industry. He got back into the industry during covid after facing some difficulties finding a job and jumpstarting his business. Now he's in a place where he has brand partnerships and consistent clientele! Special thanks to Jeff for coming on. I hope you enjoy our latest episode of Beauty With a Twist 🤍 Time Stamps: 00:00 Introducing Our Guest Jeff 04:00 Being Transparent 08:00 What it’s like being a male esthetician? 11:00 Getting back into the industry during covid 18:00 Eggs…. 20:00 Brand Partnerships 25:00 Finding your people 31:00 How I got my location 37:00 Do I regret opening my location? 40:00 What separates you from other estheticians? 48:00 Facial prices 54:00 Half my clients are men
Jan 17, 2025 · 1 hr 7 min
Unraveling the Art of Tattooing
Season 5 Episode 1 - On this episode we had the pleasure of having on Alexis Xol, the owner of her own tattoo studio @BeMoreYou.LA After 10 years of experience she has a few horror stories to tell us. She also breaks down the Old School vs New School divide that exists in the Tattoo Industry. Finally, we get into pricing and what it's like to work in such a male dominated industry! Special thanks to Alexis @alexis_xol for coming on, make sure to follow her and hit her up for your next tattoo! Thanks for listening and until next time 🤍 Time Stamps: 00:00 Introducing our guest Alexis Xol 02:00 How Alexis got into Tattooing 09:00 Finding my niche 14:00 Working in a male dominated industry 17:00 Strangers trust more than friends 24:00 Tattoo Pricing 30:00 Social Media vs Talent 32:00 1 Year Shop Anniversary at BeMoreYouLA 38:00 Advice for people trying to join the tattoo industry 43:30 $50 and an hour for your tattoo license 45:30 Infected Tattoo in JAIL?! 54:00 How to be like Alexis 58:00 Tattoo Horror Stories
Dec 13, 2024 · 1 hr 3 min
Don't Go Into Business With Your Friends
Season 4 Episode 10 - On this episode we have on WaxThatAsh who drove down from Santa Monica to come tell us her story and give us Beauty Industry girls a reality check. She talks about her struggles and backstabbing business partner. What it felt like to be a Beauty Instructor and why she decided to STOP teaching. She tells us some of her secrets and how far she was willing to go to get clientele. Finally how and why authenticity in business always WINS. I hope you enjoy this special episode 🤍 Ash, thanks again for coming! I had an amazing time getting to know you 🤞🏼 Time Stamps: 00:00 Intro 02:00 Imposter Syndrome 08:00 Going into teaching 15:00 Business Partnership doesn’t work 19:00 Friends in business 32:00 Getting clients by doing what it takes 42:00 Last minute openings aren’t always last minute openings 52:00 Authenticity WINS
Nov 29, 2024 · 1 hr 3 min
Are You Devaluing Your Services by Offering Sales?
SZN 4 EPISODE 9 - On this episode Monique tells us how she went from being a full time Personal Trainer to a full time Brazilian Wax Specialist! We get into how she markets herself now and how she marketed herself when she first started out with 0 clientele. Content can be hard to post but she tells us why it doesn't HAVE to be. Finally, we discuss if promoting Sales devalues your service?! I hope you enjoy this special episode 🤍 00:00 Introducing our SPECIAL GUEST 02:30 Monique’s journey to becoming a full time solo waxer 10:00 Giving FREE Brazilians 13:00 Educational Content is KEY 16:00 Making time for content 23:00 Working TOO Hard 30:00 Offering Sales is devaluing? 35:00 Clients asking for discounts 43:00 Not everyone is copying you 54:00 Online VS IRL

Beauty with a Twist

I'm a Licensed Esthetician not a freaking Magician

Clearing ACNE with Microneedling

Building Brow Down, Working with Billionaires & My Borboleta Pro Brow Tint Collaboration

Korean Lash Lifts Taking Over, How Lashing Has Changed & What I'd Do If I Had To START OVER

Celebrity Nail Artist Struggles, Working On Bad Bunny Super Bowl Show & Nail Techs Being Undervalued

How I Went From Hair Stylist to Content Creator, Being a Brand & Standing Behind What You Endorse

Esthetician to the Stars (Sabrina Carpenter, Demi Lovato, Keke Palmer)

Coming Into Money at 18 and BLOWING it All + How I Got My GlossGenius Deal & Dealing w/ Hate Online

From 5 Clients to OVER 100 People a Month (One Instagram Reel CHANGED Everything)

The Beauty Industry Isn't Dying, You're Just a Mediocre Business.

The Problems with Eyebrow Threading & At Home Eyebrow Shaving + How Do Brow Artists ACTUALLY Make 6 Figures

Build Your Clientele by ALWAYS being Available, Pricing Your Lash Sets by the Hour & Bad Lash Trends

What I Learned Being a Waxer for 25 Years

Switching to Soft Wax DOUBLED MY PROFITS in One Month

I Pay My Clients $50 Per Referral (And I Should Be Paying Them More)

I Just Had My Worst Financial Year as a Business Owner

Hiring Discrimination in the Beauty Industry (An Esthetician's POV)

Unraveling the Art of Tattooing

Don't Go Into Business With Your Friends

Are You Devaluing Your Services by Offering Sales?