B2B Bites

BigCommerce

Join us for bite-sized episodes filled with B2B ecommerce insights. Our host, Lance Owide, chats with industry experts about the latest B2B news, trends, and opportunities. Plus, hear first-hand from BigCommerce customers and gain valuable B2B resources to help you bring your B2B brand into the modern age of ecommerce.

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20 episodes
Updated Nov 13, 2025

Episodes20

Newest first

Nov 13, 2025 · 23 min
Creating the Silent Salesman: MTM Recognitions Journey
MTM Recognition is on a mission to be the best in recognition. And becoming the best entailed a new, better website. Host Lance Owide sits down with Ashley Andersen, Ecommerce Specialist of MTM Recognition, to discuss this digital transformation, which resulted in a 6x increase in revenue since switching to BigCommerce.
Oct 30, 2025 · 29 min
Designing Trustworthy B2B Experiences
For B2B brands, trust is everything. Having complex business needs means needing to lean on your technology partners and expecting them to deliver time and time again. In this episode, Simon Robillard, Vice President of O2 Commerce, joins host Lance Owide to discuss creating and designing B2B experiences that build trust AND success.
Oct 16, 2025 · 26 min
How to Future-Prepare Your B2B
Host Lance Owide sits down with Darin Lynch, CEO of Irish Titan and long time partner of Commerce to discuss building the what's next for B2B. With all this talk of AI, you can't future-proof for what you can't fully predict — but you can future-prepare. Tune in to learn how.
Oct 2, 2025 · 33 min
Silk Commerce: What it Means to Go B2B2X
This week, host Lance Owide is joined by Michael Payne of Silk Commerce, an agency working with B2Bs across industries and the winner of our B2B Excellence Award. Tune in to see how Silk Commerce is modernizing wholesale and distributor commerce and bringing B2B2X to life.
Sep 18, 2025 · 39 min
Americaneagle.com on Building What B2B Needs Next
Derek Cwik and Michael Vasta join us from Americaneagle.com, a web design and digital marketing agency that delivers exciting, high-performing digital solutions for businesses across the globe. Hear about their passion for solving the unique business needs of B2B companies, whether new to online or digitally mature, in today's episode.
Sep 4, 2025 · 30 min
Passion Meets Purpose: Justin King on Educating in B2B
Managing Director of the B2B Association, Justin King, joins us for this episode highlighting his love of educating individuals in the B2B industry. Discover his passion for elevating people's careers and the tips he's learned along the way in his unique B2B journey.
Aug 21, 2025 · 25 min
Digitally Transforming Boston Scientific: Part Two
In this continuation of our last episode, Deirdre Peters dives deeper into the digital transformation journey she helped lead at Boston Scientific, some distinct differences between B2B and B2C, and where she sees the industry is going.
Aug 7, 2025 · 23 min
Digitally Transforming Boston Scientific: Part One
In this week's episode, BigCommerce's Lance Owide sits down with Deirdre Peters, Head of Digital Commerce at Boston Scientific — discussing career paths, digital transformation, and all things B2B manufacturing. This is the first part of a two part conversation, so stay tuned for the next episode.
Jul 24, 2025 · 31 min
Bringing a Touch of B2C to Your B2B: GlassCraft Door Company's Story
Donald Polansky, Senior Manager of Corporate Systems Development at GlassCraft Door Company, set his sights on modernizing the company's online ordering system. Tune in as BigCommerce's Lance Owide digs into Donald's relatable and inspiring insights about this digital transformation.
Jul 10, 2025 · 21 min
Bringing More Voices to the B2B Table with Cassandra Cross
Cassandra Cross, VP of Partnerships at Cronix, started working in the B2B space and noticed something: The rooms she was in didn't have a lot of women. Now, as host of the How She Got Here podcast and a B2B leader, she focuses on lifting up the voices of women in this industry. Join BigCommerce's Lance Owide as he discusses these stories on today's episode.
Jun 26, 2025 · 27 min
Digitally Transforming a Heritage Brand: Norsland Lefse’s Story
Lori McDonald is no stranger to ecommerce, but when she decided to take Norsland Lefse online, she had to put all her learnings into digitally transforming this legacy brand. In this episode, host Lance Owide uncovers what went right to create this success story, and how BigCommerce help with this transformation.
Jun 12, 2025 · 25 min
How to Maximize AI for Your B2B with McFadyen
AI is a hot button topic, but does your ecommerce brand really know how to maximize its use cases? BigCommerce's Lance Owide is joined by McFadyen Digital's Head of Strategy Jeff Mikos to dive into practical ways B2B brands can use AI for their unique objectives without getting distracted by all the hype.
May 29, 2025 · 43 min
How Devashish Saxena Finds Focus and Purpose in Ecommerce Technology
What is your "Why?" when it comes to B2B ecommerce? In this episode, BigCommerce's Lance Owide sits down with ecommerce tech extraordinaire Devashish Saxena to discuss finding your purpose when leading a B2B team and staying focused on the humanity in every interaction.
May 15, 2025 · 32 min
Veterinary MedTech in the Digital Age: Movora's Story
Join BigCommerce's Lance Owide and Korrie Wilhelm, VP, Marketing Communications and Global Brand Strategy at Movora, for a discussion on B2B ecommerce in the veterinary medtech space. Hear how Korrie's team fosters easily accessible product education through their website and so much more in this episode of B2B Bites.
May 1, 2025 · 34 min
Efficiency, Sustainability, and Quality in B2B: AS Colour's Story
AS Colour, a beloved brand of blank apparel, is on track to becoming the global leader in that space. To dive into how they're accomplishing this, CEO Clive Ormerod sat down with BigCommerce's B2B General Manger and host Lance Owide to talk all things sustainability, international growth, and adapting to a changing retail landscape.
Apr 14, 2025 · 31 min
Bringing DTC experiences to B2B: Sellars' Story
Jacob Jones, Vice President of Information Technology, joined Sellars with a large task at hand — revamp their B2B ecommerce strategy. In this discussion with Lance Owide, B2B Bites host and BigCommerce General Manager of B2B, they tackle the challenges of going online as a B2B brand, and all the excitement that comes with it.
Mar 10, 2025 · 14 min
De-risking Digital and Ecommerce Projects with Jason Greenwood
Jason Greenwood of Greenwood Consulting joins BigCommerce's Lance Owide in the studio again to discuss our latest B2B Bites topic: D2C businesses who want to open up wholesale channels. Tune in to hear Jason's expert tips on how to make that transition risk-free.
Mar 10, 2025 · 11 min
The Benefits of Implementing an E-procurement Solution with Kevin Kazenmeyer
Vice President of Channel Development at Tradecentric, Kevin Kazenmayer, joins BigCommerce's Lance Owide to discuss the benefits of implementing an e-procurement solution for B2B brands — as well as some of the costs.
Mar 10, 2025 · 10 min
Choosing the Right Ecommerce Platform with Isiah Bollinger
Isaiah Bollinger, CEO and Co-Founder of Trellis, is back with BigCommerce's Lance Owide to discuss his favorite topic — B2B platform selection. What makes a certain ecommerce platform the best match for your B2B brand? Lance and Isaiah discuss.
Mar 10, 2025 · 12 min
Introduction to E-procurement Solutions with Kevin Kazenmeyer
BigCommerce's B2B Bites is back with another episode featuring Vice President of Channel Development at Tradecentric, Kevin Kazenmayer, to talk about e-procurement and ways to optimize and automate — so you can save your B2B brand time and money.