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B2B Bites · Jun 12, 2025 · 25 min

How to Maximize AI for Your B2B with McFadyen

AI is a hot button topic, but does your ecommerce brand really know how to maximize its use cases? BigCommerce's Lance Owide is joined by McFadyen Digital's Head of Strategy Jeff Mikos to dive into practical ways B2B brands can use AI for their unique objectives without getting distracted by all the hype.

0:00-25:45
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AI is a hot button topic, but does your ecommerce brand really know how to maximize its use cases? BigCommerce's Lance Owide is joined by McFadyen Digital's Head of Strategy Jeff Mikos to dive into practical ways B2B brands can use AI for their unique objectives without getting distracted by all the hype.

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