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B2B Bites · Apr 14, 2025 · 31 min

Bringing DTC experiences to B2B: Sellars' Story

Jacob Jones, Vice President of Information Technology, joined Sellars with a large task at hand — revamp their B2B ecommerce strategy. In this discussion with Lance Owide, B2B Bites host and BigCommerce General Manager of B2B, they tackle the challenges of going online as a B2B brand, and all the excitement that comes with it.

0:00-31:44
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Jacob Jones, Vice President of Information Technology, joined Sellars with a large task at hand — revamp their B2B ecommerce strategy. In this discussion with Lance Owide, B2B Bites host and BigCommerce General Manager of B2B, they tackle the challenges of going online as a B2B brand, and all the excitement that comes with it.

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