Art + Audience

Stacie Bloomfield

Interviews with artists about their careers, how they grew their audiences, and the biggest "uh-oh" decision they've ever made (and how they recovered from it).

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43 episodes
Updated March 31

Episodes43

Newest first

Jun 24, 2025 · 6 min
Ep. 22: When Your Art Business Stops Growing
In this solo episode, Stacie opens up about a hard truth many creative entrepreneurs face but few talk about: what to do when your art business hits a plateau. Sharing a vulnerable and candid story about a product launch that flopped, Stacie reframes business stagnation not as a failure, but as a signal for evolution. With practical steps and heartfelt encouragement, she walks you through how to diagnose the root of business slowdowns, how to reignite momentum, and why a plateau might just be the push you need to evolve into your next chapter. Today on Art + Audience: Facing the Quiet After the Launch: Stacie shares the story of launching a candle line that didn't meet expectations, despite all efforts. What felt like failure was actually vital feedback. Understanding Business Plateaus: Why stagnation isn't punishment, but an invitation to rethink and grow. Step-by-Step Through the Stuck: Step 1: Diagnose the real issue – is it the product, audience, or messaging? Step 2: Make a bold move – shake things up, even in small ways. Step 3: Recommit with a sustainable rhythm – avoid burnout with intentional action. Personal Evolution: How pivoting into teaching reignited Stacie's passion, showing that evolving roles can breathe new life into your business. The Five-Hour Week Framework: A balanced approach for creatives to move forward without overwhelm. Call to Action: Encouragement to reflect, try something new, and trust that you haven't peaked—you're just getting started. Connect with Stacie Bloomfield: Subscribe, Rate, and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber
Jun 10, 2025 · 29 min
Ep. 21: How Gingiber Attracted Higher-Spend Customers and Increased Revenue with Angie Classen
In this dynamic season two opener, Stacie is joined by her sister, business partner, and fellow creative force, Angie Classen, to talk about all things business at Gingiber. The duo dives into what's actually working in today's economy for product-based art businesses. Sharing the strategic pivots they made during their Mother's Day sale, Angie and Stacie reveal how they grew sales and profits—despite fewer transactions and a tricky retail climate. From discount fatigue to smarter ad spend, and why knowing your numbers might be the most creative move of all, this is a must-listen episode packed with tactical advice and heartfelt entrepreneurial truth. Today on Art + Audience: Real Talk on Revenue: How Gingiber increased gross sales with fewer orders by raising their average ticket price. Smarter Sales Strategy: The pivot from a flat 20% discount to a minimum-spend model—and why it worked. Ideal Customer Deep Dive: Meet "Charlotte," their model buyer, and learn how defining an ICA changed everything. Organic Traffic Wins: Angie shares her SEO and Pinterest strategies for driving high-quality, unpaid traffic. Learning from the Past: The indigo ink disaster, flopped sea creature towels, and the lessons that shaped future launches. Email Marketing & Funnels: Why their 60% new customer rate matters and how they plan to keep those buyers coming back. Resources: Your Profitable Art Launchpad: Free email course with pricing calculators and business strategy tools. Leverage Your Art: Stacie's signature course, opening again this August. Ideal Customer Avatar Generator: A brand-new tool available exclusively inside Leverage Your Art. It walks you step by step through identifying who your art is for based on your unique style and generates a detailed customer profile to guide your marketing, product development, and more. Available when the course reopens in August 2025. Connect with Stacie Bloomfield: Subscribe, Rate and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber
Feb 7, 2025 · 29 min
Ep. 20: Mixing Family & Business: The Story of Gingiber's Growth with Angie Classen
In this special season finale, Stacie sits down with someone very close to her heart—her sister, Angie Classen. Many people know Stacie as the face of Gingiber and Learn with Stacie Bloomfield, but behind the scenes, Angie is an essential part of the team. Together, they share the journey of working as sisters, growing a thriving art business, and the lessons they've learned about trust, resilience, and navigating the challenges of running a company with family. This heartfelt conversation is filled with wisdom for creatives looking to build sustainable businesses—especially those who may be hesitant to ask for help or delegate. If you've ever wondered what it's like to mix family and business, this episode is full of honest insights, personal stories, and valuable takeaways. Today on Art + Audience: Season One Finale: Stacie reflects on the journey of this podcast and why taking seasonal breaks is important for creative growth. Meet Angie Classen: Stacie introduces her sister, Angie, who plays a critical role in the business. They share how their careers unexpectedly became intertwined. The Importance of Asking for Help: Many creatives hesitate to delegate. Angie highlights how Stacie's ability to invite others into her business helped scale Gingiber into a seven-figure brand. Balancing Strengths: Stacie and Angie have complementary skills—Stacie's quick decision-making and creative energy meet Angie's methodical approach and organizational strengths. Together, they make the perfect team. Navigating Conflict and Growth: Family businesses come with unique challenges, but open communication, trust, and knowing when to push through difficulties have been key to their success. Scaling Gingiber: How Stacie took a big swing by trusting Angie to take on a leadership role in product management—despite conventional business advice warning against family in leadership. Making Space for Others: The power of hiring team members who bring new talents to the table, and how letting go of control creates space for even greater success. Sisterhood & Support: Beyond business, Stacie and Angie share how their bond has deepened over time, creating a foundation of support in both work and life. The Power of Creative Community: Why finding "pace setters" in business—whether a sister or a mastermind group—is essential for growth. Connect with Stacie Bloomfield: Subscribe, Rate and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber
Jan 23, 2025 · 14 min
Ep. 19: Behind the Booth: Lessons from the Atlanta Trade Show
In this special episode, Stacie records live from the bustling Atlanta Market alongside her team members Amanda and Jessica. They share behind-the-scenes insights into preparing for a wholesale trade show, the highs and lows of the event, and what it takes to pull off a successful booth. From budgeting tips to unexpected hiccups, this episode offers a raw and informative look at the trade show experience and why it's worth the investment for artists and entrepreneurs. Today on Art + Audience: Trade Show 101: Stacie and Amanda explain what wholesale trade shows are, why Atlanta Market is a must-attend event, and the months of preparation that go into participating. Budget Breakdown: Amanda walks through the costs of attending, including booth fees, travel, lodging, and materials, emphasizing that while expensive, it's a valuable marketing investment. Hiccups and Hustle: From a canceled IKEA order to a gas-leaking Airbnb, the team recounts the challenges they faced during setup and how they pivoted to overcome them. The Power of Touch: Why trade shows are crucial for showcasing products in person and getting valuable customer feedback. Expanding the Gingiber Line: Jessica shares insights on product development, including the introduction of table runners and napkins, and how customer requests are shaping future designs. Building Relationships: Stacie reflects on the joy of meeting buyers, licensing contacts, and fans in person—a reminder of the power of connection in a digital world. Resource: Atlanta Trade Show booth tour video: Coming soon! Connect with Stacie Bloomfield: Subscribe, Rate and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber
Jan 7, 2025 · 16 min
Ep. 18: I Bought a 100+ Year Old Church—Here's the Wild Story Behind It
In this reflective and inspiring solo episode, Stacie invites you into her recent journey, which spans creative self-discovery, a transformative trip to Scotland, and an exciting new chapter as she reveals her second big secret. Stacie shares heartfelt lessons about slowing down, rediscovering creativity, and living an artful life—all while balancing the demands of running her art business, Gingiber. Today on Art + Audience: A Transformative Trip to Scotland: Stacie recounts her solo journey, a rare opportunity to connect with herself and focus on her well-being. From long walks and journaling to writing her upcoming book, The Artist's Side Hustle, she shares how this experience reignited her creativity and energy. Rediscovering Herself Amidst the Noise: The Scotland trip offered Stacie the gift of solitude and introspection, helping her navigate feelings of burnout and reconnect with her authentic self. The Bloom House: Returning from Scotland, Stacie closed on an old church building that she's affectionately named the Bloom House. She opens up about her vision for this space as a community hub for creatives to gather, connect, and be inspired. Living Artfully and Attracting Your Audience: Stacie explores the power of living a vibrant, creative life and how sharing personal, authentic stories can magnetize an audience. A Call to Action for Artists: Encouraging artists to embrace authenticity, Stacie emphasizes that building a meaningful art career isn't just about creating; it's about living creatively and sharing that journey with others. Resource: See a tour of the church Connect with Stacie Bloomfield: Subscribe, Rate and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber
Dec 24, 2024 · 25 min
Ep. 17: Why Your Art Isn't Selling (and How to Fix It) with Brooke Glaser
In this insightful and inspiring episode, Stacie chats with illustrator Brooke Glaser. Brooke shares her journey from handmade greeting cards to becoming a professional illustrator with her work featured in major retailers like Target. She discusses how failures—like an expensive trade show with no immediate sales—became powerful lessons that propelled her career forward. This episode is packed with practical advice on refining your art, navigating uncertainty, and growing your creative business with intentionality and resilience. Today on Art + Audience: Meet Brooke Glaser: Brooke's path to becoming a sought-after illustrator and online educator who has empowered over 270,000 artists through her classes. Starting Small: The early days of Brooke's career selling handmade greeting cards and the challenges of scaling a product-based business. The Expensive Trade Show Failure: What Brooke learned from an unsuccessful trade show and how curation and quality trump quantity in art. Strategic Thinking in Art: How Brooke shifted her mindset to create targeted, meaningful work that resonates with clients and their audiences. Creative Problem Solving: The importance of reworking and reusing art strategically for different opportunities without compromising artistic integrity. Finding Your Flow: Embracing uncertainty and focusing on what truly aligns with your goals and values. Advice for Beginners: Surround yourself with a supportive community and seek constructive feedback to grow as both an artist and entrepreneur. Connect with Brooke Glaser: Instagram: @paperplaygrounds Website: brookeglaser.com Brooke's free resource for aspiring artists: The Beginner's Guide to Drawing Anything Connect with Stacie Bloomfield: Subscribe, Rate and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber Get the free 5-day email course at artlicensingplaybook.com
Dec 10, 2024 · 17 min
Ep. 16: The Secret That's Taking Me All the Way to Scotland
In this solo episode, Stacie shares an exciting personal milestone—she's writing a book! Stacie pulls back the curtain on the journey of how her upcoming book, The Artist's Side Hustle, came to fruition, including moments of serendipity, setbacks, and sheer determination. Reflecting on her creative path, Stacie offers inspiration for artists chasing big dreams, even in the face of self-doubt. Today on Art + Audience: A Major Announcement: Stacie reveals her secret project—The Artist's Side Hustle, a book to help artists build their creative businesses in the margins of their lives. The Power of Vision Boards: How a Vision Board from 2018 planted the seed for Stacie's book-writing dreams. Facing Setbacks: Stacie opens up about how her first book, Give Yourself Margin, wasn't the commercial success she had hoped for—and how that nearly derailed her future publishing aspirations. Doors That Opened Unexpectedly: The serendipitous connections and bold actions that led to her signing with Hay House, with distribution by Penguin Random House. A Scottish Escape for Creative Focus: Why Stacie is flying to Edinburgh to focus on writing, and how this creative retreat ties into her artistic growth. A Reminder to Dream Big: Stacie reflects on overcoming criticism and doubt to chase a dream she once thought impossible. Resources: Vision Board Connect with Stacie Bloomfield: Subscribe, Rate and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber Get the free 5-day email course at artlicensingplaybook.com
Nov 26, 2024 · 21 min
Ep. 15: Avoid This Costly Mistake: Insights from Mable Tan's Art Business Journey
Today, Stacie is joined by Mable Tan, a surface designer from Melbourne, Australia, who transitioned from photography to art licensing. Mable candidly shares her journey through major career pivots, the impact of closing her successful Etsy shop, and the painful yet invaluable lessons she learned about managing finances as an artist. Their discussion dives into overcoming tax-related missteps, vetting accountants, and the critical need for structure in a growing art business. This episode serves as an empowering reminder for artists to take themselves seriously and build strong business foundations. Today on Art + Audience: Meet Mable Tan: From her early days as a photography enthusiast selling prints on Etsy to becoming a surface designer with work featured in major retailers like Target and Nordstrom. The Costly Mistake: Mable recounts the devastating experience of being hit with an unexpected $80,000 tax bill due to a poorly vetted accountant during lockdown. This moment shifted her approach to finances and sparked growth. Resilience in Action: How Mable tackled her financial setback, found a reliable accounting partner, and restructured her business to prevent future issues. Lessons in Business Growth: Advice for emerging artists on when to hire professionals, maintaining separate business accounts, and treating an art career as a true enterprise. Stacie's Own Accounting Struggles: Stacie shares a personal anecdote about a similar experience with financial mismanagement, reinforcing the need for careful selection of financial advisors. Connect with Mable Tan: Instagram: @mabletandesigns Website: mabletan.com Connect with Stacie Bloomfield: Subscribe, Rate and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber Get the free 5-day email course at artlicensingplaybook.com
Nov 12, 2024 · 22 min
Ep. 14: The Joy in Art: How Shelly Kim Turned Burnout into Opportunity
In this episode, Stacie welcomes the vibrantly passionate Shelly Kim, the artist behind Letters by Shells. Shelly shares her incredible journey from discovering art as a stress-relief hobby to building a thriving business that has embraced a multitude of creative outlets, including lettering, digital art, and DIY projects. Discover how Shelly navigated periods of burnout, found joy in artistic exploration, and learned the invaluable lesson of outsourcing to sustain her passion. Today on Art + Audience: Shelly's Art Origin Story: How art transformed from a simple hobby into a full-fledged career. Initially, Shelly began lettering to unwind from work stress and found joy in creating without constraints. The Evolution of Craft: Shelly explains how experimenting with various art mediums, from watercolors to digital iPad drawings, helped rejuvenate her love for creativity, especially during the pandemic. Authenticity Over Niche: Insights into why Shelly chose not to confine herself to a single artistic niche, allowing her work to evolve organically and leading to unexpected opportunities like press-on nail collaborations and partnerships with major brands like Michaels. Outsourcing and Support: Shelly candidly shares the turning point when she realized the necessity of asking for help to prevent burnout. She highlights her initial struggle with accomplishing tasks and how hiring a video editor and virtual assistant has positively impacted her workload and creativity. Lessons from Mistakes: The importance of not overloading oneself and learning to delegate effectively—crucial takeaways for any creative entrepreneur. Advice for Artists: Shelly's encouragement for artists to celebrate their achievements, no matter how small, and to stay connected to the joy that sparked their creative journey. Connect with Shelly Kim: Instagram: @lettersbyshells Website: lettersbyshells.com Connect with Stacie Bloomfield: Subscribe, Rate and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber Join the Creative Powerhouse Society and build a profitable art business with Stacie Bloomfield, visit leverageyourart.com/membership or email classes@gingiber.com
Oct 29, 2024 · 21 min
Ep. 13: Black Friday Game Plan: Tips to Boost Your Holiday Sales
Black Friday is just around the corner! In this solo episode, Stacie takes us behind the scenes of her journey through Black Friday successes—and some not-so-successful moments. Sharing candid stories about her early days selling on Etsy, Stacie highlights the lessons she learned from a disappointing Black Friday and offers actionable advice for entrepreneurs preparing for the holiday shopping season. Whether you're a seasoned seller or just getting started, this episode is packed with practical tips to help you strategize, promote, and maximize your Black Friday sales. Today on Art + Audience: A Black Friday Wake-Up Call: Stacie reflects on her early business missteps when an unprepared Black Friday left her anxiously refreshing her Etsy page—learning the hard way that effort and strategy are essential. The Power of Early Advertising: She emphasizes the importance of promoting Black Friday sales weeks in advance using email newsletters, social media, and ads to build anticipation. Email Marketing is a Must: Stacie shares her passion for newsletters and urges listeners to overcome their hesitation about self-promotion. She explains that sending frequent newsletters is key to staying top of mind, especially during the holiday season. Discount Strategies That Work: Drawing from her experience with Gingiber, Stacie offers advice on pricing your products strategically—whether with 20-30% off discounts, free shipping, or bundled deals. Consistency Builds Connection: Through personal anecdotes, Stacie explains how consistently showing up online has cultivated a loyal customer base for her brand. What If You're Just Starting? Practical suggestions for new entrepreneurs—such as offering custom artwork or leveraging scarcity tactics like countdown timers to create urgency. Post-Event Evaluation: Stacie encourages listeners to reflect on what worked (and what didn't) after the holiday season to refine their approach for next year. Resources: Sign up on Shopify using Stacie's affiliate link Connect with Stacie Bloomfield: Subscribe, Rate and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber Get the free 5-day email course at artlicensingplaybook.com
Oct 15, 2024 · 21 min
Ep. 12: The Tillage Village Talk: Harnessing the Power of Positive Procrastination
In this special episode, Stacie joins Shirlee Fisher for a presentation within The Tillage Village Membership. In her talk, Stacie delves deep into the intricacies of procrastination, exploring how to turn it from a foe into a powerful ally. She shares her personal journey with procrastination, distinguishing between negative and positive procrastination, and emphasizes the transformative potential of structured delay. Through candid stories and practical advice, Stacie provides listeners with strategies to embrace procrastination intentionally, boosting productivity and creativity in the process. Today on Art + Audience: Introduction to Positive Procrastination: Stacie explains the concept of positive procrastination, which involves postponing non-urgent tasks to make space for more fulfilling and meaningful activities. She describes how this approach can help creatives harness their natural tendencies for better outcomes. Stacie's Personal Anecdote on Podcast Launch: Stacie recounts her struggle with launching her podcast. After months of feeling pressured and uninspired, she chose to delay the launch. Once she relieved herself of the rigid deadline, her creativity flowed, and she was able to record the podcast with renewed energy. The Difference Between Negative and Positive Procrastination: Stacie discusses the characteristics of negative procrastination, such as avoidance and unintentional delays, and contrasts them with the intentional nature of positive procrastination, where tasks are postponed for strategic reasons. Harnessing Structured Procrastination: Drawing from Dr. John Perry's research, Stacie shares how structured procrastinators get more done by completing smaller, less urgent tasks while delaying bigger projects—without guilt or shame. Setting Up for Success with Intentional Delays: Stacie advises on how to plan tasks effectively, allowing ideas to mature over time. She emphasizes the importance of aligning deadlines with personal work rhythms, rather than forcing early starts that may lead to unnecessary stress and subpar work. Practical Tips for Overcoming Negative Procrastination: Stacie offers actionable steps, such as breaking tasks into smaller steps, setting "smarter" goals, and integrating rituals that can help shift from negative to positive procrastination. Resources: Dr. John Perry's Work on Structured Procrastination Book: Psycho-Cybernetics by Maxwell Maltz Arthur C. Brooks' Insights on Positive Procrastination Learn more about The Tillage Village: The Tillage Village is a community membership hosted by Shirlee Fisher for artists and creative entrepreneurs who desire support, mentorship, and professional development on their journey. Shirlee Fisher is an illustrator and owner of the stationery brand, Quiet Lines Design, where she sells her products in over 250 shops in the US and Canada, including Paper Source and Anthropologie. She also hosts the beloved show, "The Tillage Podcast, " which has become a place providing mindset shifts, self-development, and encouragement to the creative entrepreneur. Connect with Shirlee Fisher: Instagram: @quietlinesdesign Website: quietlinesdesign.com Podcast: thetillagepodcast.com | @thetillagepodcast Connect with Stacie Bloomfield: Subscribe, Rate and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber Get the free 5-day email course at artlicensingplaybook.com
Oct 1, 2024 · 20 min
Ep. 11: Finding Your Creative Voice with Genna Blackburn: Building a Cohesive Brand and Audience
Today, Stacie is joined by her good friend and illustrator, Genna Blackburn, for an insightful conversation about finding your signature style and growing a loyal audience. Genna shares her journey from graphic design to surface design, how she overcame creative blocks, and the challenges she faced while transitioning into art licensing. They discuss the importance of developing a cohesive Instagram feed, building an email list, and consistently showing up for your audience. Genna's story serves as an inspiring roadmap for artists looking to balance creativity with audience growth. Today on Art + Audience: Introduction to Genna Blackburn: Genna shares her background as an illustrator and surface designer based in Detroit. From ballroom dancing to graphic design, she's found her niche in creating childlike designs for kids' products, such as diapers and puzzles. Overcoming Fear and Finding Your Style: Genna talks about the transition from graphic design, where creativity often took a back seat, to discovering her voice as an illustrator. She candidly discusses the self-doubt she faced and how she developed her signature style over time. Building an Email List: Genna emphasizes the importance of creating a lead magnet (like her free guide to finding your style) as a way to organically grow an audience. She shares how she built an email list of 4,500 subscribers without ads by simply offering value. Developing a Cohesive Instagram Feed: Cohesiveness, Genna explains, is key to growing on Instagram. She talks about limiting color palettes and planning her posts to create a feed that attracts both art directors and potential clients. Authenticity and Engagement: Stacie and Genna dive into how authenticity—being vulnerable about struggles and real experiences—helps build genuine relationships with an audience. Genna shares tips on how to keep talking about your work, overcoming the fear of self-promotion. Connect with Genna Blackburn: Instagram: @gennablackburn Website: gennablackburn.com Download her Free Guide: gennablackburn.com/style Connect with Stacie Bloomfield: Subscribe, Rate and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber Get the free 5-day email course at artlicensingplaybook.com
Sep 17, 2024 · 34 min
Ep. 10: Finding Clarity: Sandra Mejia on Narrowing Your Creative Focus
Today, Stacie sits down with Sandra Mejia, a Colombian-born, Canadian-based illustrator and pattern designer. Sandra shares her incredible journey of leaving a corporate career, pursuing her creative passions, and learning important lessons along the way. They discuss the challenges artists face when starting a business, the importance of focusing on one thing before expanding, and how artists can regain focus after trying to do too much. Sandra's story is a testament to the power of taking risks, listening to your body, and building a sustainable business without burning out. Today on Art + Audience: Sandra's Journey from Corporate to Creative: Sandra describes how she left her stable job in Colombia to pursue art, selling everything she owned and moving to Argentina to find her creative path. The Danger of Doing Too Much: Sandra shares how she started her business by creating too many products at once, which led to exhaustion and a lack of focus. Stacie relates, emphasizing how starting small with one product is often more effective. Finding Focus After a Creative Leap: After moving to Canada, Sandra learned the value of narrowing her focus. She discusses how limiting her product offerings and honing her skills led to more success. The Importance of Strategy Over "Hope Marketing": Stacie and Sandra both agree that hope marketing—creating products and hoping they sell without a clear strategy—can be a trap for new artists. Instead, they advise focusing on one signature product or service and building from there. When to Shift and Pivot: Sandra talks about learning when to let go of products that aren't selling and redirect energy toward what works, rather than stubbornly sticking with a failing approach. Connect with Sandra Mejia: Instagram: @artbysandramejia Website: artbysandramejia.com Connect with Stacie Bloomfield: Subscribe, Rate and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber Get the free 5-day email course at artlicensingplaybook.com
Sep 3, 2024 · 40 min
Ep. 09: Building Your Creative Career: Secrets to Success in Art Licensing with Jehane
In this engaging episode, Stacie sits down with Jehane, an accomplished art licensing agent and artist, to discuss the nuances of transitioning from a freelance artist to an agent. Jehane shares her 30-year journey in the creative industry, highlighting the importance of relationships, resilience, and authenticity in both art creation and business. They delve into the challenges artists face when navigating licensing, the vital role of relationship building, and how Jehane's unique path led her to represent artists with her agency, Jehane Ltd. Today on Art + Audience: Jehane's Journey: Jehane shares her evolution from a full-time freelance designer to founding her own illustration agency. With 30 years of industry experience, she reflects on how being an artist has informed her approach as an agent. The Role of Illustration: Jehane discusses the significance of illustration in various applications like books, branding, and packaging, emphasizing how it's often more about the narrative and commissioning process than just licensing existing work. Transitioning to Agent: Jehane talks about the pivotal moment of transitioning from artist to agent, driven by her love for collaboration and connection, and the need to continue working after becoming a mother. Building Relationships: Both Jehane and Stacie stress the importance of relationship building over sheer volume in pitching artwork, sharing personal anecdotes about mistakes and learning curves that shaped their careers. The Importance of Authenticity: Jehane advises artists to focus on originality and authenticity, steering away from following trends just for the sake of commercial success. Challenges in the Industry: The conversation touches on the unpredictability of the art licensing industry, the importance of perseverance, and how artists can sustain themselves creatively and financially without putting all their eggs in one basket. AI Art and Industry Evolution: Jehane shares her thoughts on AI-generated art, reassuring artists that the demand for authentic, human-created work remains strong, even as technology evolves. Connect with Jehane: Instagram: @jehane_ltd Website: jehane.com Connect with Stacie Bloomfield: Subscribe, Rate and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber Get the free 5-day email course at artlicensingplaybook.com
Aug 20, 2024 · 31 min
Ep. 08: Scaling Up: From 30 Shops to 170 - With Rebecca Woolbright
In this inspiring episode, Stacie chats with Rebecca Woolbright, a dear friend and successful artist who has transformed her art business from selling washi tape to running a thriving enterprise. Rebecca shares her journey from owning a snorkel shop in Maui to becoming a successful artist and businesswoman. They discuss the power of automation in scaling an art business, the importance of setting boundaries, and practical advice for artists looking to grow their businesses. Today on Art + Audience: Introduction to Rebecca Woolbright: Stacie introduces Rebecca, highlighting their friendship and Rebecca's impressive growth since taking Stacie's "Leverage Your Art" course in 2020. Rebecca's Journey: From running a snorkel shop in Maui to launching her art business, Rebecca shares how she started with washi tape inspired by her honeymoon in Japan. The Power of Automation: Rebecca explains how automating her email pitches with tools like Streak helped her grow from 30 to 170 shops, saving her time and increasing efficiency. Embracing Challenges: The importance of stepping out of your comfort zone, systemizing your processes, and setting boundaries to manage your time effectively. Advice for Artists: Encouragement to stop overthinking and just start pitching your work, using automation to depersonalize and streamline the process. Connect with Rebecca Woolbright: Instagram: @rebecca_jane_woolbright Website: manufactureawesome.com | rebeccajanewoolbright.com Connect with Stacie Bloomfield: Subscribe, Rate and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber Get the free 5-day email course at artlicensingplaybook.com
Aug 6, 2024 · 19 min
Ep. 07: From Burnout to Breakthrough: Transform Your Art Career with Rest
In this solo episode, Stacie tackles a counterintuitive yet vital topic: the importance of taking a hard break when your art business hits a roadblock. Drawing from her personal experiences, including a transformative sabbatical, Stacie emphasizes the necessity of stepping back to rejuvenate, gain clarity, and ultimately, unlock new opportunities for growth. She shares how burnout and overworking can stifle creativity and progress and provides actionable advice on how to recognize the need for rest and implement it effectively. Today on Art + Audience: Personal Experience with Burnout: Stacie shares her own story of reaching severe burnout in 2023, which led to a two-month sabbatical. She candidly discusses the emotional and physical toll overworking had on her, and how stepping away provided a much-needed reset. The Benefits of Taking a Break: Highlighting her sabbatical in Europe, Stacie explains how disconnecting from work allowed her to recharge and return with a renewed perspective, resulting in new opportunities and success in her art licensing business. Advice for Artists Facing Burnout: Encouraging listeners to recognize the signs of burnout, Stacie advises taking a genuine break—detaching from all work-related activities to focus on personal well-being and mental health. Personal Anecdotes and Practical Tips: Stacie shares practical tips for effectively taking a break, including delegating tasks, planning, and creating a supportive environment that allows for true rest. Reconnecting with Your Passion: The episode wraps up with Stacie urging artists to create for joy, take staycations, and seek inspiration outside their usual routines to reignite their creativity and passion for their work. Connect with Stacie Bloomfield: Subscribe, Rate and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber Get the free 5-day email course at artlicensingplaybook.com
Jul 23, 2024 · 24 min
Ep. 06: Ashley Paggi's Artful Oops: Lessons from a Licensing Lapse
In this episode, Stacie sits down with Ashley Paggi, the creative force behind Ash Cascade Design. Ashley shares her journey from stay-at-home mom and graphic designer to successful surface pattern designer and business owner. Their conversation delves into the significant 'uh-oh' moment in Ashley's career involving a licensing lapse, how she navigated it, and the invaluable lessons learned. This episode is a must-listen for aspiring artists looking to build their audience and protect their work. Today on Art + Audience: Introduction to Ashley Paggi: Ashley introduces herself, her business Ash Cascade Design, and her transition from graphic designer to surface pattern designer. Building a Personal Brand: Ashley discusses how her personal story and environment influence her art, emphasizing the importance of authenticity in connecting with an audience. Engaging an Audience: Tips on building an engaged audience through storytelling, brand photography, and intentional sharing. Navigating Licensing Challenges: Ashley shares a major licensing mishap, the importance of contracts, and how she turned a potential disaster into a learning experience. Advice for Artists: Encouragement to embrace mistakes, seek community support, and advocate for oneself in professional relationships. Connect with Ashley Paggi: Instagram: @ash_cascade_design Website: ashcascade.com Resources: In-Depth Contract Walk-Through with Jason Aquilino Get the free 5-day email course at artlicensingplaybook.com Connect with Stacie Bloomfield: Subscribe, Rate and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber
Jul 2, 2024 · 29 min
Ep. 05: Peggy Dean's Secrets to Building a Loyal Creative Community
On this special episode, Stacie chats with the multifaceted artist and educator Peggy Dean. Peggy shares her journey of embracing authenticity, overcoming imposter syndrome, and finding her true creative path. They delve into the challenges and rewards of building an art business, the importance of being genuinely yourself, and the pitfalls of trying to fit into someone else's mold. Peggy's story is a testament to the power of self-trust, radical authenticity, and the joy of continuous learning. Today on Art + Audience: Introduction to Peggy Dean: Stacie introduces Peggy Dean, highlighting her diverse artistic talents and her significant impact in the creative community. Authenticity and Overcoming Imposter Syndrome: Peggy discusses the importance of staying true to oneself and the struggles of imposter syndrome. Building an Audience Organically: Peggy shares how she grew her audience authentically without ad spend, focusing on genuine engagement and valuable content. The Power of Mistakes: Peggy talks about how mistakes can reignite passion and help artists return to their core. Teaching and Lifelong Learning: Peggy discusses her love for teaching, the courses she offers, and the joy of seeing her students excited about learning. Personal Anecdotes: Stacie and Peggy share personal stories about their creative journeys and significant milestones. Advice for Aspiring Artists: Peggy offers advice on trusting your ideas, creating more than consuming, and connecting with your target audience. Peggy's Creative Course Lab: Peggy introduces her course, Creative Course Lab, to help artists create their own online courses. Connect with Peggy Dean: Instagram: @thepigeonletters Website: thepigeonletters.com PRE-ORDER: Jungle Tigers Tea Towel by Peggy Dean Connect with Stacie Bloomfield: Subscribe, Rate and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber
Jun 25, 2024 · 33 min
Ep. 04: One Million Organically Grown Instagram Followers with Nicole Burke
In this episode, Stacie welcomes the founder of Gardenary Inc., Nicole Burke, to discuss her journey as a creative entrepreneur in the gardening world. Nicole shares her inspiring story of turning a passion for gardening into a successful business without spending a dime on ads. They delve into the strategies Nicole used to grow her audience organically, the importance of building real connections, and how to overcome the fear of putting oneself out there. Today on Art + Audience: Introduction to Nicole Burke: Nicole shares her background and how she transitioned from homeschooling mom to gardening expert and business owner. Gardening as Healing: Nicole talks about how gardening helped her overcome personal challenges and inspired her mission to make gardening accessible to everyone. Starting a Business: The beginnings of her business, Rooted Garden, and the pivotal role Instagram played in her growth. Building an Audience Organically: Nicole breaks down her unique approach to social media, viewing it as a town with different levels of engagement. Content Strategy: Insight into the types of content Nicole creates to attract, educate, showcase, and invite her audience. Handling Negative Feedback: Nicole and Stacie discuss dealing with negative comments and the importance of loving your business more than your ego. Engagement Tips: Practical advice for creating engaging content and using automation tools like ManyChat to connect with your audience. Free Resource for Listeners: Nicole offers a free mini-course on creating effective social media posts. Connect with Nicole Burke: Instagram: @gardenaryco | @HeyNicoleBurke Website: gardenary.com | heynicoleburke.com Free Mini-Course: Available for podcast listeners at heynicoleburke.com Connect with Stacie Bloomfield: Subscribe, Rate and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber
Jun 11, 2024 · 21 min
Ep. 03: 6 Key Factors for ANY Business Success
In this solo episode, Stacie shares her transformative experiences with masterminds, including her own Creative Hive Mastermind. Stacie delves into the significant impact these collaborative groups have had on her art business, Gingiber, and emphasizes the importance of community, vulnerability, and continuous learning for artists. Today on Art + Audience: The Power of Masterminds: Stacie recounts her journey through various masterminds since 2020, highlighting how these groups have quadrupled her revenue and enhanced her business acumen. Creative Hive Mastermind: Stacie explains the origins and goals of her own mastermind, specifically designed for artists looking to scale their brands and product-based businesses. Bentonville Retreat Highlights: Insights from the recent mastermind retreat in Bentonville, Arkansas, where participants engaged in hot seats, sharing problems and collectively brainstorming solutions. Essential Traits for Business Growth: Taking Risks: Embracing calculated risks at different stages of business to drive growth and innovation. Asking for Help: Demonstrating vulnerability and the willingness to seek assistance, understanding that collaboration and support are crucial for overcoming challenges. Mindset: Cultivating a positive and resilient mindset, focusing on growth, and reframing failures as learning opportunities. Confidence: Building and maintaining confidence in your abilities, decisions, and business direction, which is crucial for sustained success. Self-Care: Prioritizing holistic self-care practices that support both physical and mental well-being, enabling better decision-making and overall health. Effective Marketing: Engaging in authentic and consistent marketing efforts to connect with audiences, build a brand presence, and drive business growth. Actionable Advice: Stacie challenges listeners to identify and overcome personal roadblocks in their business journeys. She encourages daily journaling and reflection to unlock new levels of growth and abundance. Community and Accountability: The episode closes with an invitation to connect with like-minded individuals through Stacie's programs and small group coaching, fostering a supportive environment for mutual growth. Connect with Stacie Bloomfield: Subscribe, Rate and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber

Art + Audience

Ep. 22: When Your Art Business Stops Growing

Ep. 21: How Gingiber Attracted Higher-Spend Customers and Increased Revenue with Angie Classen

Ep. 20: Mixing Family & Business: The Story of Gingiber's Growth with Angie Classen

Ep. 19: Behind the Booth: Lessons from the Atlanta Trade Show

Ep. 18: I Bought a 100+ Year Old Church—Here's the Wild Story Behind It

Ep. 17: Why Your Art Isn't Selling (and How to Fix It) with Brooke Glaser

Ep. 16: The Secret That's Taking Me All the Way to Scotland

Ep. 15: Avoid This Costly Mistake: Insights from Mable Tan's Art Business Journey

Ep. 14: The Joy in Art: How Shelly Kim Turned Burnout into Opportunity

Ep. 13: Black Friday Game Plan: Tips to Boost Your Holiday Sales

Ep. 12: The Tillage Village Talk: Harnessing the Power of Positive Procrastination

Ep. 11: Finding Your Creative Voice with Genna Blackburn: Building a Cohesive Brand and Audience

Ep. 10: Finding Clarity: Sandra Mejia on Narrowing Your Creative Focus

Ep. 09: Building Your Creative Career: Secrets to Success in Art Licensing with Jehane

Ep. 08: Scaling Up: From 30 Shops to 170 - With Rebecca Woolbright

Ep. 07: From Burnout to Breakthrough: Transform Your Art Career with Rest

Ep. 06: Ashley Paggi's Artful Oops: Lessons from a Licensing Lapse

Ep. 05: Peggy Dean's Secrets to Building a Loyal Creative Community

Ep. 04: One Million Organically Grown Instagram Followers with Nicole Burke

Ep. 03: 6 Key Factors for ANY Business Success