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Art + Audience

Ep. 19: Behind the Booth: Lessons from the Atlanta Trade Show

Jan 23, 2025 · 14 min · 13.8 MB
0:00-14:21

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In this special episode, Stacie records live from the bustling Atlanta Market alongside her team members Amanda and Jessica. They share behind-the-scenes insights into preparing for a wholesale trade show, the highs and lows of the event, and what it takes to pull off a successful booth. From budgeting tips to unexpected hiccups, this episode offers a raw and informative look at the trade show experience and why it's worth the investment for artists and entrepreneurs.

Today on Art + Audience:

  • Trade Show 101: Stacie and Amanda explain what wholesale trade shows are, why Atlanta Market is a must-attend event, and the months of preparation that go into participating.

  • Budget Breakdown: Amanda walks through the costs of attending, including booth fees, travel, lodging, and materials, emphasizing that while expensive, it's a valuable marketing investment.

  • Hiccups and Hustle: From a canceled IKEA order to a gas-leaking Airbnb, the team recounts the challenges they faced during setup and how they pivoted to overcome them.

  • The Power of Touch: Why trade shows are crucial for showcasing products in person and getting valuable customer feedback.

  • Expanding the Gingiber Line: Jessica shares insights on product development, including the introduction of table runners and napkins, and how customer requests are shaping future designs.

  • Building Relationships: Stacie reflects on the joy of meeting buyers, licensing contacts, and fans in person—a reminder of the power of connection in a digital world.

Resource:

  • Atlanta Trade Show booth tour video: Coming soon!

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