App Marketing by App Masters

Steve Young

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

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1,040 episodes
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Yesterday · 19 min
App Ideas That People Are Already Searching For (Steal This Strategy)
Join the 100+ app founders for The Road to 1K MRR Challenge: https://appfounders.co/ Most app developers fail before they even write their first line of code. Why? Because they start with an idea instead of validating the market. In this video, Steve breaks down my Tentacle Strategy, the exact framework I use to discover profitable app ideas by analyzing successful apps instead of brainstorming random concepts. You'll learn how we identify high-revenue app categories, uncover underserved ASO keywords, validate demand before building, and launch apps that generate revenue from day one. This is the same strategy we've used to build multiple profitable apps, including apps generating over $550,000 annually with primarily organic App Store traffic. If you're building an AI app, SaaS, subscription app, or indie mobile startup, this video will completely change how you think about app ideas. You'll learn: ✅ The "Tentacle Strategy" for finding profitable app ideas ✅ How to identify high Revenue Per Install (RPI) app categories ✅ How to uncover hidden ASO keyword opportunities ✅ The exact process we use before writing a single line of code ✅ How to validate an app idea before investing months of development ✅ Why organic App Store traffic is still one of the highest-converting acquisition channels ✅ Real examples from our own apps generating thousands of dollars every month 🚀 Work with us: https://appmasters.com You can also watch this video here: https://youtu.be/cq6KhOH6GAw ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more:https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************
Saturday · 1 hr 19 min
How She Built Two AI Apps to $300K MRR
Join the Exclusive Distribution First Workshop - Find. Rank. Scale. Get Tickets: https://luma.com/qcmhcnf3 How do you build AI apps that go viral without spending a dollar on ads? In this episode, we're joined by Nicole Cheung, a serial app founder behind three viral consumer apps. Nicole has scaled her apps to millions of users through viral product design and organic distribution, without paid acquisition or external funding. Her latest app, currently in stealth, generates 300–400 million monthly social media views. We'll dive into the strategies behind building successful consumer AI apps, from validating ideas and designing onboarding flows to pricing, paywalls, retention, and creating viral growth loops that drive sustainable user acquisition. Whether you're launching your first app or looking to scale your next AI product, you'll leave with actionable insights from one of the fastest-growing founders in the space. You will discover: ✅ How Nicole discovered and validated her app ideas ✅ The story behind GlamUp and Sprout ✅ How she built three viral apps without paid ads ✅ The viral product design principles behind millions of users ✅ Onboarding strategies that increased conversions ✅ Paywall and pricing experiments that boosted revenue ✅ Retention tactics that kept users engaged Learn More: 60-page free growth playbook: https://tally.so/r/BzZpA4 Connect with Nicole: https://x.com/madebycol Work with us to grow your apps faster & cheaper: https://www.appmasters.com/ You can also watch this video here: https://youtube.com/live/SdqUZGJM384 ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more:https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************
July 28 · 8 min
This Speaker Cleaner App Makes $400K / Month
Be a part of the $1K MRR Challenge inside the App Founders Community: https://appfounders.co/ Can a simple speaker cleaning app really make over $400,000 per month? In this video, we break down Clear Wave, a Water Eject Speaker Cleaner App that generates an estimated $350K–$400K+ in monthly revenue through App Store Optimization (ASO), keyword targeting, and a simple app monetization strategy. You'll discover how niche apps can become highly profitable businesses, why distribution matters more than ever in the AI era, and how a single keyword can drive meaningful revenue. You'll learn: ✅ How Clear Wave App generates an estimated $400K/month ✅ The power of niche keywords like "Water Eject." ✅ Why distribution is more important than app development in 2026 ✅ App Store Optimization (ASO) opportunities most founders overlook ✅ Simple onboarding and paywall strategies that convert ✅ The Mobile App Distribution First framework for building profitable apps 👇 What niche app should I break down next? Leave a comment below. Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ You can also watch this video here: https://youtu.be/5-V1GBcCv7M ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************
July 25 · 1 hr 12 min
Why App Store Screenshots Matter for ASO
Your App Store screenshots can make or break your conversion rate. In this live session, we're joined by Sam, founder of AppScreens, a platform she built as an indie-founder after experiencing firsthand how time-consuming and frustrating it was to create, upload, and manage screenshots at scale. She'll share how developers can create professional, high-converting App Store screenshots without hiring a designer or spending hours in design tools. We'll cover her journey from indie app founder to AppScreens, what actually drives installs, the most common screenshot mistakes developers make, and best practices for App Store Optimization (ASO), Custom Product Pages (CPPs), and Product Page Optimization (PPO). Whether you're launching your first app or looking to improve your existing App Store listing, you'll leave with practical strategies you can implement immediately to increase conversions and drive more downloads. You will discover: ✅ Why App Store screenshots have become more important than ever ✅ How to create professional screenshots without design experience ✅ Best practices for high-converting App Store visuals ✅ How to optimize screenshots for Custom Product Pages (CPPs) ✅ How AppScreens helps indie developers build App Store assets in minutes Learn More: Trusted by more than 100K developers and ASO experts worldwide. Try it free: ⁠⁠https://appscreens.com/?via=am Work with us to grow your apps faster & cheaper: https://www.appmasters.com/ Join 100+ app founders on App Founder Community: https://appfounders.co/ You can also watch this video here: https://youtube.com/live/QC-eg48-2ao ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************
July 21 · 21 min
How to Create App Store Screenshots That Get More Downloads
Try: https://appscreens.com/ Want to increase your App Store downloads by 30% without changing your keywords or running more ads? In this video, Steve P. Young breaks down the exact App Store screenshot strategy that helped one app increase downloads by 30% through a simple screenshot A/B test. You'll learn why screenshot designs are often more important than App Store Optimization (ASO) keywords for converting App Store visitors into downloads. Steve also shares real examples from successful apps, explains what users actually respond to, and walks through how to create and localize high-converting App Store screenshots in minutes using AppScreens. You'll learn: ✅ The App Store screenshot A/B test that increased downloads by 30% ✅ The best practices for localizing screenshots ✅ How to highlight your app's unique selling proposition (USP) ✅ The best way to upload screenshots If you're serious about App Store Optimization (ASO), remember this: Ranking gets users to your product page. App Store Screenshot designs convince them to download. 🎁 Special Offer Comment "A" or "B" on this video, and the first 10 comments will get 3 months FREE of AppScreens. Work with us to grow your apps faster & cheaper: https://www.appmasters.com/ Join 100+ app founders on App Founder Community: https://appfounders.co/ You can also watch this video here: https://youtu.be/x41YQ11Regg ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************
July 18 · 1 hr 9 min
Apple’s 2025 App of The Year
Most app developers focus on ASO and paid ads, but Apple's ecosystem offers powerful growth opportunities that many teams completely overlook. In this live session, we're joined by Clémence Rigal from Tiimo, the visual AI planner built for real life and recognized as Apple's App of the Year 2025, along with several other industry awards. Drawing from her experience leading growth at companies like Lifesum, Preglife, and now Tiimo, Clémence shares how successful apps leverage Apple's ecosystem to increase visibility, drive more downloads, and build sustainable long-term growth. You'll learn how to make the most of In-App Events, App Store Nominations & Editorial opportunities, Apple's frameworks, the app nomination process, and the strategies that help apps stand out and earn Apple's attention. Whether you're building a new iOS app or looking to accelerate the growth of an existing one, this is a conversation you won't want to miss. You will discover: ✅ How to leverage Apple's ecosystem to grow your app ✅ Best practices for In-App Events that actually get noticed ✅ How Apple's editorial features and nominations work ✅ Apple frameworks and tools that can improve discovery ✅ Growth strategies used by leading subscription apps Learn More: Check out: Tiimo https://www.tiimoapp.com 📈 Need help growing your app? https://appmasters.com You can also watch this video here: https://youtube.com/live/i7yWr-QxxSk ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more ********************************************* Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: ⁠https://appscreens.com/?via=am ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************
July 14 · 28 min
The Web2App Playbook: Scale Your App Without App Store Limits
Join our community of App Founders: https://appfounders.co/ Everyone is focused on growing installs inside the App Store, but the biggest opportunity for app developers in 2026 may actually start on the web. In this video, Steve P. Young breaks down why Web2App campaigns have become one of the fastest-growing acquisition and monetization strategies for mobile apps. From avoiding App Store fees to improving attribution, increasing cash flow, and unlocking more flexible pricing strategies, you'll learn why top app companies are investing heavily in web funnels. Steve also analyzes successful web2app funnels from companies like Coursiv, shares real conversion optimization examples, and explains the checkout strategies that are driving higher revenue today. If you're building a subscription app, AI app, SaaS product, or consumer mobile app, this is the web2app tutorial you can't afford to ignore. You'll learn: ✅ Why Web-to-App is one of the fastest-growing acquisition channels ✅ The best-performing Web2App landing page strategies ✅ Why long-form paywalls outperform short ones on the web ✅ Tripwire offers, upsells, and downsells that increase revenue ✅ How to optimize Meta Ads and Google Ads for Web-to-App campaigns ✅ Real examples from successful multi-million dollar app businesses Whether you're launching a new app or scaling an existing one, these strategies can help you grow downloads, improve monetization, and build a more sustainable app business. Check out: https://www.paddle.com/ Want to work with us to grow your apps faster & efficiently? http://www.appmasters.com/ You can also watch this video here: https://youtu.be/m5xmwkV4HgM ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************
July 11 · 57 min
The $17B Shift: Why Direct-to-Consumer is Reshaping the App Economy
What if the future of app monetization doesn't happen inside the App Store? According to new research from Appcharge and GDC Festival of Gaming, direct-to-consumer (DTC) monetization has already grown into a $17 billion market in mobile gaming, and the biggest winners are seeing 35% higher revenue while building stronger relationships with their users. In this episode, we’re joined by David Stelzer, Chief Strategy Officer at Appcharge to break down one of the biggest shifts happening in mobile app monetization. David shares why leading game publishers are rapidly adopting direct-to-consumer strategies, how recent platform policy changes accelerated the movement, and why categories like AI, fitness, education, lifestyle, and subscription apps may be next. If you're building apps in 2026, understanding DTC may become one of the most important strategic advantages you can develop. You will discover: ✅ Why direct-to-consumer monetization has grown into a $17B opportunity in mobile gaming ✅ Why DTC is about much more than avoiding the 30% app store fee ✅ The lessons that AI, fitness, education, and subscription apps can apply today ✅ Why the next wave of app growth may happen outside traditional app stores Learn More: Download the Report: Direct-to-Consumer is Already a $17 Billion Market in Mobile Gaming https://www.appcharge.com/DTC-is-already-a-17b-market-report Appcharge: https://appcharge.com 📈 Need help growing your app? https://appmasters.com You can also watch this video here: https://youtube.com/live/u37DhDKj0Yk ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************
July 7 · 21 min
Subscription Apps Making 10x More With This One Trick
You'll learn how app founders are increasing trial activations, improving subscription conversions, boosting ARPU, and maximizing revenue without adding new features. Steve breaks down real case studies, including: ✅ A simple onboarding change that increased revenue by 21% ✅ The 3 screens before the paywall that boosted trial activations by 56% ✅ Why hard paywalls continue to outperform for many subscription apps ✅ Reverse trial strategies that generated 10x higher conversions ✅ How one app increased ARPU by 30% with a tiny onboarding tweak ✅ Paywall pricing experiments that improved overall sales Whether you're building a consumer subscription app, scaling a SaaS product, or optimizing your mobile growth funnel, these proven monetization insights can help you increase revenue immediately. 👇 Which paywall strategy has worked best for your app? Leave a comment below. 📈 Need help growing your app? https://appmasters.com You can also watch this video here: https://www.youtube.com/watch?v=2soA7LyyQ64 ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more ********************************************* Yango Ads is offering 20% revenue boost bonus, sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter! ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************
June 30 · 13 min
The #1 Thing Preventing Your App From Scaling Faster
Most app founders think growth is limited by creatives, ASO, or ad performance. But there's another problem that quietly kills scale: cash flow. In this video, I break down the biggest bottleneck many indie app developers face when scaling with Apple Search Ads, Meta Ads, or any paid acquisition channel, and why waiting 45+ days for Apple and Google payouts can prevent you from growing faster. You'll Learn: ✅ Why profitable apps still run out of cash ✅ A real example from our own app portfolio ✅ How spending $9,000 generated over $10,800 in proceeds ✅ Why many large apps operate with thin margins ✅ How to reinvest revenue faster instead of waiting for monthly payouts ✅ How Adapt Finance helps subscription apps unlock cash flow weekly ✅ A case study of a developer scaling from $5K to $80K in revenue If you're building a subscription app and trying to scale with paid acquisition, understanding cash flow may be even more important than finding the next winning ad creative. 🚀 Learn more about Adapt Finance: https://adapty.io/finance 📈 Need help growing your app? https://appmasters.com You can also watch this video here: https://www.youtube.com/watch?v=oB1XBrnSq_w ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more ********************************************* Yango Ads is offering 20% revenue boost bonus, sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter! ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************
June 27 · 1 hr 3 min
ASO-First Vibe Coding - Stop Building Apps Nobody Wants
Are you vibe-coding apps? Now that everybody is building apps with AI, there’s a huge problem that is occurring. The problem? A bigger wasteland of AI slop with no distribution. In this episode, Steve P. Young breaks down why most app founders are focused on the wrong thing, and why distribution, monetization, and finding what people are already searching for matter far more than shipping another feature. You'll learn how to find app ideas based on demand, simple paywall tweaks that can dramatically increase revenue, and why building with a distribution-first mindset will separate your app from the rest of the AI slop. If you're thinking about building an app with AI, this is the conversation I wish somebody had with me before I got started. You’ll learn: ✅ How to find app ideas based on keywords people are already searching for ✅ Why distribution matters more than features in the age of AI ✅ Simple paywall and pricing changes that can multiply revenue ✅ Why some apps making six figures a month are ridiculously simple 👉 Don’t forget to like, subscribe, and drop a comment below if you have any questions or want to share your own experience! Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ You can also watch this video here: https://youtube.com/live/wwmhgU9yZwA ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more ********************************************* Yango Ads is offering 20% revenue boost bonus, sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter! ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************
June 24 · 22 min
Copy Our $70,000/Month Apple Ads Strategy
Want better results and ROI from your Apple Search Ads? In this video, I break down the exact Apple Ads campaign structure we use to manage over $70,000 per month in ad spend across mobile apps. You'll learn the two core campaigns we recommend starting with, how to structure your account for scale, and the common mistakes that waste budget and limit growth. Whether you're launching your first app or managing an established portfolio, this Apple Search Ads tutorial will help you build a stronger paid acquisition strategy in 2026. You'll learn: ✅ The 2 Apple Ads campaigns every app should start with ✅ How we structure accounts managing $70K+ monthly spend ✅ Campaign setup best practices for 2026 ✅ Common Apple Search Ads mistakes to avoid ✅ How to improve efficiency and scale profitable growth ✅ When to expand beyond the initial campaign structure Industry Report Mentioned: AppsFlyer Performance Index: https://www.appsflyer.com/resources/reports/performance-index/ Need help growing your app? Visit App Masters for app growth consulting, ASO, Apple Ads, and monetization strategies: https://www.appmasters.com You can also watch this video here: https://youtu.be/q3JuNLUKL1U ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more ********************************************* Yango Ads is offering 20% revenue boost bonus, sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter! ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************
June 20 · 1 hr 29 min
From $50 In The Bank To Multi-Million-Dollar Exit
What does it really take to raise money, find product-market fit, and build a startup worth acquiring in 2026? In this episode, we are joined by Susan Ho, an entrepreneur, startup advisor, and former founder who built and exited travel-tech startup Journy to Hopper. shares the lessons she learned building Journy from the ground up, raising capital, navigating the founder journey, and ultimately selling the company to Hopper. We dive into the realities of startup fundraising, why founders get stuck in the "need traction to raise money, need money to get traction" cycle, and how today's founders can leverage personal branding and social media to accelerate growth. If you're a founder struggling with growth, fundraising, or the emotional rollercoaster of building a business, this is a must-watch. A candid conversation filled with real lessons, mindset shifts, and the kind of "mental therapy" every entrepreneur needs from time to time. 🚀 You will discover : ✅ How Susan raised capital for Journy in the early stages ✅ The biggest mistakes founders make when fundraising ✅ How to find product-market fit without burning cash ✅ How social media can accelerate growth for consumer apps ✅ The behind-the-scenes story of selling Journy to Hopper ✅ Advice for first-time founders raising money in today's market Learn More: Check out: www.theevolvedfounder.com Follow Susan: https://www.instagram.com/susan_ho/ Connect with Susan: http://linkedIn.com/in/shuchenho Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ You can also watch this video here: https://youtube.com/live/FdansjRpR7I ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more ********************************************* Yango Ads is offering 20% revenue boost bonus, sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter! ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************
June 13 · 1 hr 1 min
The Untapped Ad Revenue Opportunity for Mobile Apps
Most app publishers are leaving ad revenue on the table, especially in under-monetized regions. In this episode, we are joined by Nana Landau, In-App Partnerships at Yango Ads, to discuss modern ad monetization strategies, how localized demand impacts publisher revenue, and why emerging markets represent one of the biggest untapped growth opportunities for mobile apps. We’ll explore real case studies, monetization trends, and practical ways app publishers can improve ad performance without increasing downloads. Whether you’re running a gaming app, utility app, fintech product, or subscription business, this session will help you better understand how to maximize ad revenue across global markets. We’ll also do live app monetization audits and discuss actionable opportunities publishers can implement immediately. You will discover: ✅ Modern app ad monetization strategies for 2026 ✅ The hidden revenue opportunity in under-monetized regions ✅ Ways to increase ad revenue without increasing installs ✅ Common mistakes publishers make with monetization ✅ Emerging market opportunities for gaming & mobile apps Learn More: 🚀 Yango Ads is offering 20% revenue boost bonus. Sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter! Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ You can also watch this video here: https://youtube.com/live/-ERJj_nUpas ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************
June 9 · 10 min
Hidden Revenue Levers for Higher ROAS & LTV
In this talk at AppsFler MAMA SF 2026, Steve P. Young breaks down the latest app monetization strategies that are actually working in 2026, including onboarding paywalls, paid intro offers, reverse trials, hard paywalls, discount pricing psychology, and subscription optimization. Drawing from real app case studies and experiments, Steve shares actionable tactics that have helped apps dramatically increase trial activations, trial-to-paid conversion rates, retention, and overall revenue. If you're building a subscription app, SaaS app, AI app, or mobile startup, this session is packed with practical insights you can implement immediately. You'll Learn: ✅ Why your paywall should be inside onboarding ✅ The “3 Screen Paywall” strategy is increasing trials by 56%+ ✅ Paid intro offers vs free trials ✅ Reverse trials that boosted conversions 10X ✅ Discount pricing psychology that increases revenue ✅ Real monetization experiments from top apps Whether you're focused on ASO, user acquisition, subscriptions, retention, or app growth, these monetization insights can help you scale faster. 👇 Let me know in the comments: What monetization strategy has worked best for your app lately? Check out more such interesting talks from AppsFlyer MAMA San Francisco 2026: https://www.appsflyer.com/events/mama-san-francisco-2026/ Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ You can also watch this video here: https://youtu.be/bg0_DavI-DE ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Yango Ads is offering 20% revenue boost bonus, sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter! ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************
June 6 · 1 hr 22 min
Generative Engine Optimization (GEO): Grow Downloads With AI Search
Generative Engine Optimization, or more commonly known as AI search, is reshaping app discovery faster than most founders realize. In this episode, we are joined by David Andersen, Co-Founder & CTO of BrandViz.AI and former Google engineer, to explore how Generative Engine Optimization (GEO) is reshaping app visibility across ChatGPT, Gemini, Claude, Perplexity, and more. As more users ask AI tools for recommendations, app makers need to understand how these systems choose which apps and brands to surface. David shares practical strategies app founders can implement immediately to improve visibility across AI-powered search experiences, and how GEO can complement your ASO. David will also share practical strategies app founders can implement immediately, plus real-world examples and a live visibility audit for some apps. You will discover: ✅ How ChatGPT, Gemini & Claude recommend apps ✅ The future of AI-powered app discovery ✅ Practical GEO strategies app makers can implement this week ✅ What changes over the next 12–24 months as AI reshapes search Learn More: Check out: https://www.brandviz.ai/ Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ You can also watch this video here: https://youtube.com/live/lRbvILrIcG0 ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Yango Ads is offering 20% revenue boost bonus, sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter! ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************
June 2 · 6 min
How U-Haul Saved $3M By Adding This One Simple Feature
Recorded live at MAU Vegas 2026 in collaboration with AppsFlyer, Steve P. Young had a quick conversation with David LoPresti, Director of Consumer Apps at U-Haul, to break down the app strategies helping millions of customers during one of the most stressful moments in life: moving. David shares how a simple UX improvement inside the U-Haul app eliminated over 600,000 customer support phone calls and saved the company nearly $3 million in operational costs, proving that the best app growth strategies aren’t always powered by AI. You’ll also learn how U-Haul leverages first-party customer data, improves mobile app onboarding, reduces friction, and creates personalized customer experiences at scale. If you’re building an app in 2026, this conversation is packed with actionable lessons on app UX, retention, customer experience, and mobile growth. You'll Learn: ✅ How U-Haul saved millions with one app feature ✅ Why reducing friction increases customer retention ✅ The power of simple UX improvements ✅ App growth lessons from a household brand ✅ Why customer reviews reveal your best product roadmap Learn more about AppsFlyer's new Mobile Measurement: https://bit.ly/4u8OpRh Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ You can also watch this video here: https://youtu.be/V6pwcHqs7X0 ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Yango Ads is offering 20% revenue boost bonus, sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter! ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************
May 26 · 15 min
7 Ad Monetization Hacks Top Apps Use in 2026
Are you leaving money on the table with your app monetization strategy? In this video, Steve P. Young breaks down the ad monetization hacks top gaming and non-gaming apps are using right now to increase revenue, retention, and even app downloads. Steve also shares real examples from successful apps like Spotify, Netflix, Fun Run, and Cleanup, plus insights from AppsFlyer’s latest subscription trends report showing why the future of app monetization is a blended model. You’ll Learn: ✅ The best rewarded ad strategies for apps ✅ How to monetize free users without hurting retention ✅ Why hybrid monetization models are winning in 2026 ✅ Monetization tactics for gaming & non-gaming apps ✅ Why subscription apps are now adding ads If you’re an app founder, indie developer, mobile marketer, or monetization manager, this video will give you actionable ideas you can test immediately to grow your app business. 🚀 Yango Ads is offering 20% revenue boost bonus. Sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter! Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ You can also watch this video here: https://youtu.be/xhMCZM07j1w ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************
May 23 · 1 hr 3 min
MAU Vegas 2026 Debrief: AI, Growth & What Actually Worked
Steve P. Young just got back from MAU Vegas 2026, slightly jet-lagged, heavily caffeinated, and loaded with fresh insights on app growth, AI, monetization, onboarding, and the strategies mobile leaders are quietly using right now. In this special debrief episode, Steve breaks down the biggest trends, smartest tactics, and most interesting conversations from MAU Vegas, including the app growth strategies that work… until everyone starts copying them. From AI-powered creatives and onboarding psychology to monetization experiments and distribution tactics, this session is packed with practical takeaways for app founders, marketers, and growth teams looking to stay ahead in 2026. Couldn’t make it to MAU this year? Don’t worry, this episode brings the best insights, lessons, and “hallway conversations” straight to you. 🍸📱 You will discover: ✅ The biggest app growth trends from MAU Vegas 2026 ✅ AI tools and workflows top app marketers are using ✅ What’s working right now in onboarding and monetization ✅ App Store Optimization (ASO) and paid acquisition insights Learn More:Join the App Founder’s Community:www.appfounders.co Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ You can also watch this video here: https://youtube.com/live/RUBikjOskG8 ********************************************* SPONSORS Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************
May 19 · 12 min
This Fitness App Makes $200K a Month Using Only AI Video Ads
In this video, Steve P. Young breaks down how modern apps are scaling using AI video ads, Meta ads, and web-to-app monetization funnels, with real examples from top-performing apps like MadMuscles. We analyze how AI-generated creatives are outperforming traditional ads, why web-to-app checkout flows are becoming the dominant monetization strategy, and how leading apps are combining paid acquisition with optimized conversion funnels to increase revenue. You’ll learn: ✅ How AI video ads are transforming Meta ad performance ✅ Why web-to-app funnels improve monetization and scalability ✅ How successful apps structure distribution in 2026 ✅ Creative strategies that reduce fatigue and increase engagement ✅ How to think about monetization beyond the App Store Learn More: Create high-converting UGC instantly: https://www.createugc.ai/avsf Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ You can also watch this video here: https://youtu.be/rtitCwbHPms ********************************************* SPONSORS Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************