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App Marketing by App Masters

Steve Young

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

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  • 36 episodes
  • a few times a week
  • Avg 42 min
  • English

Episodes 36

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  • Yesterday · 16 min

    How to Increase Organic Downloads Without Changing Keywords

    Check out AppScreens: https://appscreens.com/?via=am Can you increase organic app downloads without changing your ASO keywords? Yes, and in this video, Steve P. Young breaks down an ASO case study that achieved a 61% increase in downloads by optimizing and A/B testing App Store screenshots. Your keywords are only one part of App Store Optimization. Your screenshots, app icon, screenshot order, messaging, visual design, and product page experience can have a major impact on conversion. In this video, Steve shares real examples of screenshot A/B tests, including tests that delivered 13.8%, 30%, 45%, and 61% increases in downloads. You'll learn how to identify what to test, how to structure your experiments, and how to use AppScreens to create and test different App Store screenshot variations through Product Page Optimization (PPO). You will discover: ✅ Why App Store screenshots are critical for ASO ✅ How screenshots can increase organic downloads without changing keywords ✅ Real A/B testing examples with significant download increases ✅ How to run Product Page Optimization tests in App Store Connect ✅ How AppScreens makes screenshot testing faster and easier If you're serious about improving your App Store conversion rate, don't just optimize your keywords; test what happens after someone finds your app. Check out AppScreens using the link below and start experimenting with your App Store screenshots: https://appscreens.com/?via=am OLBG: Optimization of iOS Screenshots Brings 61% Conversion Boost: https://splitmetrics.com/customers/olbg-ios-screenshots-optimization/ 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://youtu.be/4RpS1BMJEaw ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

  • Saturday · 1 hr 1 min

    Cal AI’s Co-Founder Shares His App Growth Secrets

    How do you go from $9 in your bank account to building and selling a company in just 15 months? In this episode, Jake Castillo, co-founder of Cal AI, breaks down how they built and scaled one of the fastest-growing calorie-tracking apps using speed, influencer marketing, UGC, and relentless execution. Instead of relying primarily on paid ads, Cal AI built a massive distribution engine around 300+ influencers, 20+ TikTok accounts, and a high-volume content strategy, eventually leading to the company being acquired by MyFitnessPal. Jake shares what actually worked, including why giving creators more creative freedom can produce better-performing content, how to scale content across multiple accounts, and how Cal AI used App Store optimization to stand out in a crowded category. If you're building a consumer app, startup, or brand, or trying to figure out how to make influencer marketing actually work—this episode is packed with practical growth lessons you can apply. You will discover: ✅ How Cal AI scaled with 300+ influencers ✅ Why speed is becoming a major competitive advantage in the AI era ✅ How Cal AI used 20+ TikTok accounts to expand distribution ✅ Why letting creators control the content can outperform heavily scripted campaigns ✅ How to build a high-volume UGC engine without relying entirely on paid ads ✅ The App Store growth strategy that helped Cal AI stand out ✅ What Jake learned from taking Cal AI from $9 to acquisition in 15 months Learn More: Notes from the operator behind Cal AI: https://operatorsnotebook.beehiiv.com/ 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://youtube.com/live/_uEoWEQV5O0 ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

  • September 22 · 8 min

    The Viral App Idea Framework That Got Her 1M Users

    Join the App Founders Community: https://appfounders.co/ Nicole Cheung took her first app to 1 MILLION users in just 6 months, and it wasn't luck. In this video, she breaks down the exact viral app idea framework she uses to find viral app ideas before writing a single line of code. You'll discover: ✅ Why "I'd use this app" is the WORST reason to build it ✅ How to find an unsaturated niche on TikTok/Instagram (her cooking app example) ✅ How to test if a feature will go viral BEFORE you build it, using Figma ✅ Why validating in the market beats validating in your head every time This is a video from my full conversation with Nicole Cheung, who's scaled multiple apps to over $300K MRR and 300-400M monthly social views, without spending a dollar on paid ads. 🎥 Watch the FULL episode here: https://youtube.com/live/SdqUZGJM384?feature=share 📘 Grab Nicole's FREE 60-page growth playbook: https://tally.so/r/BzZpA4 🐦 Connect with Nicole: https://x.com/madebycol 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://youtu.be/oUsDFRm3W-s ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

  • September 19 · 1 hr 19 min

    Live App Teardowns: App Growth Optimization

    What happens when Steve puts a real app under the microscope? In this episode, Steve did a live app teardown across different app categories, broke down what’s working, what’s not, and where there are opportunities to improve growth and monetization. From ASO and App Store screenshots to onboarding, paywalls, pricing, and conversion, Steve analyzes the key parts of the app experience and shares practical strategies developers can apply to their own apps. You’ll see the same frameworks Steve uses to evaluate apps and identify opportunities to increase downloads, conversions, and revenue. You will discover: ✅ ASO opportunities and keyword strategy ✅ App Store screenshot improvements ✅ Onboarding optimization ✅ Paywall and pricing analysis ✅ Growth and monetization ideas Learn More: Join the App Founder’s Community: https://appfounders.co/ 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://youtube.com/live/FnMoJ2oKZZo ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

  • September 15 · 9 min

    Paywall Strategy: How 2 Paywalls Tripled Trial Starts

    Join the App Founders Community: https://appfounders.co/ What happens when you show users 2 paywalls instead of 1? In this video, I break down a real-world paywall test that helped triple trial starts, from roughly 3% to 7.7%, without a major increase in downloads. You’ll see how the strategy works, why different users respond to different offers, and how adding a second paywall can give both ready-to-pay users and trial-driven users a path to subscribe. I’ll also break down the pricing strategy, social proof, weekly vs. yearly plans, and the number of paywall views you should aim for before diminishing returns set in. You’ll learn: ✅ Why 2 paywalls can outperform 1 ✅ How the first and second paywalls were structured ✅ Why social proof matters on your paywall ✅ How paywall views can impact revenue ✅ The 8 paywall views benchmark for diminishing returns ✅ How to think about paywall strategy and user psychology If you're working on app monetization, subscriptions, onboarding, or paywall optimization, this test is worth understanding. 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://youtu.be/hs_hZS__hvA ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

  • September 12 · 1 hr 6 min

    How He Built an $800K ARR App Using Simple Strategies

    What if you could build and launch an app without spending months worrying about retention, features, or a perfect product? In this episode, we’re joined by Chris Bick, founder of Bickster, who has built and launched 20+ apps, including an app generating $800K ARR by syncing Fitbit data with Apple Health. Chris shares his approach to building profitable apps: start with a simple MVP, launch quickly, learn from real users, and optimize what matters most: onboarding, paywalls, pricing, and distribution. We’ll also discuss how he approaches app ideas, why developers shouldn’t overthink retention too early, and how his experience across multiple apps, including a successful Bible app, has shaped his product and growth philosophy. You will discover :✅ How to validate and launch an app as quickly as possible✅ Why your MVP should be simpler than you think✅ How to approach onboarding and paywall optimization✅ Pricing strategies that can increase app revenue✅ How the Fitbit → Apple Health app reached $800K ARR✅ Lessons from building and launching 20+ apps Learn More:Bickster: https://www.bickster.com/ App Store: https://apps.apple.com/us/app/fitbit-to-apple-health-sync/id1134998522 LinkedIn: https://www.linkedin.com/in/cbick/ 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://youtube.com/live/g8K_Y_zboNA ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

  • September 8 · 20 min

    Do This Before Running ANY Paid Social Media Marketing

    Before you spend money on paid social media marketing, make sure your creative is ready to convert. In this video, Steve P. Young breaks down the most important step to take before launching paid ads on Meta, TikTok, Instagram, Facebook, or YouTube: creative research and testing. You’ll learn: ✅ Why your ad creative can make or break a paid campaign ✅ The key metrics to watch, including hook rate and hold rate ✅ How to use SocialPeta for competitor ad research ✅ How to find trending ad creatives and study winning campaigns ✅ How to analyze competitors’ ad spend across Meta, YouTube, and other channels ✅ How to turn successful ad patterns into new creative ideas If you're building an app or game and planning to scale with paid ads, this is a framework you can use to research, test, and improve your campaigns before wasting thousands on ads that never had a chance. Have a question about running paid social media campaigns? Leave it in the comments. Planning to scale your app or game globally? SocialPeta provides deep insights into global advertising trends, localized creatives, and competitive strategies, helping growth teams expand into new markets with confidence. Start your data-driven expansion at: https://socialpeta.com/en?utm_source=appmasters&utm_medium=partner-0825 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://youtu.be/WaOrPQVLz08 ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

  • September 5 · 1 hr 15 min

    B2B Strategies for a B2C App

    What if your biggest growth opportunity isn’t another ad campaign, but an entirely different distribution channel? In this live session, we’re joined by Jason Mathew, Founder & CEO of LeadMeNot, a digital wellness platform helping people build healthier relationships with technology. Jason will share how LeadMeNot is expanding beyond traditional B2C app growth by selling licenses to universities, colleges, churches, therapists, and other organizations, turning institutional partnerships into a powerful acquisition and distribution channel. We’ll discuss the journey of building LeadMeNot, the challenges of B2C growth, and how B2B sales and institutional purchases can help apps reach hundreds or even thousands of users through a single partnership. You will discover: ✅ How to build a unique distribution channel for app growth ✅ How institutional purchases can drive app adoption ✅ How to approach B2B sales as a consumer app founder ✅ Strategies for expanding an app beyond traditional paid acquisition Learn More: Check out: https://www.leadmenot.org/ Follow on IG: https://www.instagram.com/leadmenotapp/ 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://youtube.com/live/AKWkaV88B38 ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

  • September 1 · 9 min

    Best ASO Tools: Which One Has the Most Accurate Data?

    Try AstroASO: https://tryastro.app?aff=nWj08 Which ASO tool actually has the most accurate keyword data? In this video, Steve P. Young compares Mobile Action, AppTweak, App Radar, and Astro using real data from a newly launched app to assess their keyword popularity, difficulty, and ranking scores. You’ll also see the exact ASO workflow we use at App Masters, from finding keywords with ASO Mobile, validating traffic and competition, choosing keywords for your title and subtitle, and ultimately targeting the keywords most likely to drive downloads and revenue. You’ll discover: ✅ Which ASO tool has the most accurate data ✅ How Mobile Action, AppTweak, App Radar, and Astro compare ✅ How to identify low-competition keywords ✅ How to choose keywords for your App Store title and subtitle ✅ Why ranking #1 matters for downloads and sales ✅ The ASO workflow App Masters uses for its own apps If you're serious about App Store Optimization (ASO) and growing your app organically, this video will help you choose the right tools and build a more data-driven keyword strategy. Join the App Founders Community: https://appfounders.co/ 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://www.youtube.com/watch?v=Rd0CKrP2H4c ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

  • August 29 · 1 hr 20 min

    This Dev Made $5K MRR Look Easy (Copy This ASO-First Strategy)

    What if the best app idea isn’t in your head, but hidden in the App Store? In this livestream, we’re joined by Mohamed Khaled Selim, an Egyptian indie app developer and former professional football player who transitioned from sports to software development. After building 10 unsuccessful apps, Mohamed discovered a different approach: start with the keyword, not the app idea. He’ll share how this keyword-first strategy helped him build a $5K MRR app, including how to identify underserved opportunities outside the US market and turn those gaps into profitable app ideas. We’ll also explore why non-US markets can be overlooked opportunities for indie developers, the advantages and challenges of targeting them, and how to validate an idea before investing months into development. You will discover: ✅ Why 10 failed apps led to a completely different approach ✅ How the keyword-first strategy works ✅ How to find app opportunities in non-US markets ✅ How to identify gaps in underserved markets ✅ How to validate an app idea before building it Learn More: Connect at: https://www.linkedin.com/in/mo-kh-selim/ Instagram: https://www.instagram.com/mokhselim/ 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://youtube.com/live/wMU3ADlptgo ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

  • August 25 · 16 min

    The UGC Marketing Playbook Behind 300M+ Monthly Views

    Join the App Founders Community: https://appfounders.co/ Nicole Cheung's apps are pulling 300-400 MILLION monthly social views, and her UGC Marketing system is a huge reason why. In this video, she opens up the entire UGC Marketing Playbook: what she pays, how she finds creators, and how she gets brand-new accounts to actually go viral. You'll discover: ✅ Her exact base rate + CPM bonus structure ($10-30/post + tiered bonuses) ✅ Where to actually find UGC creators (beyond just posting on UGC platforms) ✅ Why she has creators start on BRAND NEW accounts, not their existing ones ✅ The "warm-up" strategy that trains the algorithm in 3 days ✅ Why you should follow micro accounts, not macro accounts (her Messi example) 🎥 Watch the FULL episode here: https://youtube.com/live/SdqUZGJM384?feature=share Grab Nicole's FREE 60-page growth playbook: https://tally.so/r/BzZpA4 Connect with Nicole: https://x.com/madebycol 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://youtu.be/rnNGEmAJWso ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

  • August 22 · 1 hr 16 min

    The Highest Performing Paywalls for Apps

    Link to the Notion doc: https://app.notion.com/p/superwall/App-Masters-Podcast-3c39c6f344178086becce9df17c27979 The subscription app landscape is evolving faster than ever. In this episode, Nick Godwin, Product & Customer Growth at Superwall, shares what the highest-performing subscription apps are doing differently in 2026. From winning paywalls and onboarding flows to AI agents, experimentation, and monetization, you'll learn the strategies helping apps grow faster and generate more subscription revenue. He’ll also share how AI is changing the way apps are built, personalized, and optimized, why experimentation has become a competitive advantage, and the biggest lessons Nick has learned working with thousands of subscription apps. If you're building or growing a subscription app, this episode is packed with practical insights you can apply today. You will discover: ✅ How the best subscription apps approach paywalls in 2026. ✅ Winning onboarding and monetization strategies. ✅ Why experimentation is the key to sustainable growth. ✅ How AI agents will reshape subscription apps. ✅ The biggest trends every app founder should know. Learn More: Superwall: https://superwall.com Superwall YouTube: https://youtube.com/@SuperwallHQ Superwall Events: https://luma.com/superwallHQ 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://youtube.com/live/UfXBg-Jyh6c ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

  • August 18 · 19 min

    We’ve Tested 100s of Paywalls. Here’s What Actually Converts.

    Get the Presentation Deck: https://appmasters.com/paywall-presentation/ What makes a high-converting app paywall? After testing hundreds of paywalls, Steve P. Young breaks down the strategies that consistently drive more trial activations, subscriptions, and revenue. From hard vs. soft paywalls to pricing, free trials, CTAs, social proof, and onboarding, this video covers the practical paywall optimization tactics you can test in your own app. You'll see real examples and case studies showing how small changes to the paywall experience can lead to significant increases in trial activations and sales—including one test that generated a 52% increase in sales. Whether you're launching a new app or trying to increase revenue from an existing user base, these strategies can help you turn more downloads into paying customers. You'll learn: ✅ Why your paywall should often appear during onboarding ✅ When to use a hard vs. soft paywall ✅ How to optimize paywalls for paid traffic ✅ How to test weekly, monthly, and yearly offers ✅ How to optimize the order of signup and paywall screens ✅ Real-world paywall experiments and conversion results If you're serious about app monetization, subscription growth, and increasing your app revenue, this is a great place to start. Join the App Founders Community: https://appfounders.co/ Work with us to grow your apps faster & cheaper: https://www.appmasters.com/ You can also watch this video here: https://youtu.be/vZXn_BSi5AE ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

  • August 15 · 1 hr 32 min

    Indie Developer Live: Ask Me Anything About Your App

    Our latest Ask Me Anything with Steve P. Young is now available to watch! In this AMA, Steve answers questions from app founders on ASO, ASA, Meta Ads, monetization, growth, and scaling an app business. From acquisition and revenue growth to entrepreneurship and personal experiences, we covered a wide range of topics — and no question was off-limits. If you missed the live session, catch the full replay below You’ll Learn: ✅ How to improve your ASO and Apple Search Ads strategy ✅ What’s working with Meta Ads and paid acquisition ✅ Ways to improve monetization and subscriptions ✅ Strategies for growing downloads and revenue ✅ Lessons from Steve’s experience building and scaling apps Learn More:Join the App Founder’s Community: https://appfounders.co/ You can also watch this video here: https://youtube.com/live/x03TCLg90Z8 ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

  • August 11 · 13 min

    RevenueCat Tutorial: Subscriptions, Paywalls, Analytics & More

    Join the App Founders Community: https://appfounders.co/ If you're building a subscription app, you're probably already using RevenueCat—but are you using it to its full potential? In this step-by-step RevenueCat tutorial, I walk through the features, dashboards, and reports that have helped us grow subscription apps generating over $37,000 in monthly recurring revenue (MRR). Most developers only use RevenueCat to process subscriptions. But it's much more than that. From trial conversion analytics and customer lifetime value (LTV) to paywall experiments, segmentation, funnels, and subscription insights, RevenueCat can help you make smarter decisions that increase revenue without adding more users. In this video, I'll show you exactly which RevenueCat charts I check every week, how I analyze subscription performance, and the metrics that determine whether an app is ready to scale with paid acquisition. Whether you're building your first subscription app or already generating recurring revenue, this tutorial will help you get more value out of RevenueCat. You'll Learn ✅ How to navigate RevenueCat's most important dashboards ✅ The revenue reports and charts I monitor every week ✅ Understanding Customer Lifetime Value (LTV) and Revenue Per Install (RPI) ✅ Running A/B tests on paywalls using RevenueCat Experiments ✅ Using RevenueCat with Apple Search Ads attribution ✅ Tips for optimizing subscriptions and increasing recurring revenue If you found this tutorial helpful, leave a comment with your favorite RevenueCat feature or let me know what you'd like to see in Part 2. 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://youtu.be/2oq2OlqfTro ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

  • August 8 · 1 hr 6 min

    $140K MRR Niche Dating App in Just 6 Months

    What does it take to build a dating app to $140K MRR in just 6 months, while launching in only one country? In this live session, we're joined by Gabriel Zeitoun, founder of BPM, a dating app built exclusively for sporty people. Despite being available only in France, BPM has achieved impressive growth through a relentless focus on product design, onboarding, paid acquisition, and long-term retention. Gabriel will share how his team validated the idea, built a product users love, optimized onboarding and paywalls, and scaled primarily through Meta Ads. We'll also dive into his philosophy on UI, why stability beats chasing algorithms, and what it really takes to grow a consumer app from scratch. Whether you're building a dating app or any subscription-based mobile app, you'll leave with actionable growth strategies you can apply immediately. You will discover: ✅ How BPM reached $140K MRR in only 6 months ✅ Why launching in one country first accelerated growth ✅ Gabriel's UI and product design philosophy ✅ How they optimized onboarding and paywalls ✅ Their Meta Ads campaign structure and creative strategy Learn More: Check out BPM: https://www.bpm.so/ You can also watch this video here: https://youtube.com/live/JywSxxABu-0 ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

  • August 4 · 19 min

    App Ideas That People Are Already Searching For (Steal This Strategy)

    Join the 100+ app founders for The Road to 1K MRR Challenge: https://appfounders.co/ Most app developers fail before they even write their first line of code. Why? Because they start with an idea instead of validating the market. In this video, Steve breaks down my Tentacle Strategy, the exact framework I use to discover profitable app ideas by analyzing successful apps instead of brainstorming random concepts. You'll learn how we identify high-revenue app categories, uncover underserved ASO keywords, validate demand before building, and launch apps that generate revenue from day one. This is the same strategy we've used to build multiple profitable apps, including apps generating over $550,000 annually with primarily organic App Store traffic. If you're building an AI app, SaaS, subscription app, or indie mobile startup, this video will completely change how you think about app ideas. You'll learn: ✅ The "Tentacle Strategy" for finding profitable app ideas ✅ How to identify high Revenue Per Install (RPI) app categories ✅ How to uncover hidden ASO keyword opportunities ✅ The exact process we use before writing a single line of code ✅ How to validate an app idea before investing months of development ✅ Why organic App Store traffic is still one of the highest-converting acquisition channels ✅ Real examples from our own apps generating thousands of dollars every month 🚀 Work with us: https://appmasters.com You can also watch this video here: https://youtu.be/cq6KhOH6GAw ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

  • August 1 · 1 hr 19 min

    How She Built Two AI Apps to $300K MRR

    Join the Exclusive Distribution First Workshop - ​Find. Rank. Scale.​ ​Get Tickets: https://luma.com/qcmhcnf3 How do you build AI apps that go viral without spending a dollar on ads? In this episode, we're joined by Nicole Cheung, a serial app founder behind three viral consumer apps. Nicole has scaled her apps to millions of users through viral product design and organic distribution, without paid acquisition or external funding. Her latest app, currently in stealth, generates 300–400 million monthly social media views. We'll dive into the strategies behind building successful consumer AI apps, from validating ideas and designing onboarding flows to pricing, paywalls, retention, and creating viral growth loops that drive sustainable user acquisition. Whether you're launching your first app or looking to scale your next AI product, you'll leave with actionable insights from one of the fastest-growing founders in the space. You will discover: ✅ How Nicole discovered and validated her app ideas ✅ The story behind GlamUp and Sprout ✅ How she built three viral apps without paid ads ✅ The viral product design principles behind millions of users ✅ Onboarding strategies that increased conversions ✅ Paywall and pricing experiments that boosted revenue ✅ Retention tactics that kept users engaged Learn More: 60-page free growth playbook: https://tally.so/r/BzZpA4 Connect with Nicole: https://x.com/madebycol Work with us to grow your apps faster & cheaper: https://www.appmasters.com/ You can also watch this video here: https://youtube.com/live/SdqUZGJM384 ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

  • July 28 · 8 min

    This Speaker Cleaner App Makes $400K / Month

    Be a part of the $1K MRR Challenge inside the App Founders Community: https://appfounders.co/ Can a simple speaker cleaning app really make over $400,000 per month? In this video, we break down Clear Wave, a Water Eject Speaker Cleaner App that generates an estimated $350K–$400K+ in monthly revenue through App Store Optimization (ASO), keyword targeting, and a simple app monetization strategy. You'll discover how niche apps can become highly profitable businesses, why distribution matters more than ever in the AI era, and how a single keyword can drive meaningful revenue. You'll learn: ✅ How Clear Wave App generates an estimated $400K/month ✅ The power of niche keywords like "Water Eject." ✅ Why distribution is more important than app development in 2026 ✅ App Store Optimization (ASO) opportunities most founders overlook ✅ Simple onboarding and paywall strategies that convert ✅ The Mobile App Distribution First framework for building profitable apps 👇 What niche app should I break down next? Leave a comment below. Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ You can also watch this video here: https://youtu.be/5-V1GBcCv7M ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

  • July 25 · 1 hr 12 min

    Why App Store Screenshots Matter for ASO

    Your App Store screenshots can make or break your conversion rate. In this live session, we're joined by Sam, founder of AppScreens, a platform she built as an indie-founder after experiencing firsthand how time-consuming and frustrating it was to create, upload, and manage screenshots at scale. She'll share how developers can create professional, high-converting App Store screenshots without hiring a designer or spending hours in design tools. We'll cover her journey from indie app founder to AppScreens, what actually drives installs, the most common screenshot mistakes developers make, and best practices for App Store Optimization (ASO), Custom Product Pages (CPPs), and Product Page Optimization (PPO). Whether you're launching your first app or looking to improve your existing App Store listing, you'll leave with practical strategies you can implement immediately to increase conversions and drive more downloads. You will discover: ✅ Why App Store screenshots have become more important than ever ✅ How to create professional screenshots without design experience ✅ Best practices for high-converting App Store visuals ✅ How to optimize screenshots for Custom Product Pages (CPPs) ✅ How AppScreens helps indie developers build App Store assets in minutes Learn More: Trusted by more than 100K developers and ASO experts worldwide. Try it free: ⁠⁠ https://appscreens.com/?via=am Work with us to grow your apps faster & cheaper: https://www.appmasters.com/ Join 100+ app founders on App Founder Community: https://appfounders.co/ You can also watch this video here: https://youtube.com/live/QC-eg48-2ao ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

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