RevenueCat Tutorial: Subscriptions, Paywalls, Analytics & More

Join the App Founders Community: https://appfounders.com If you're building a subscription app, you're probably already using RevenueCat—but are you using it to its full potential? In this step-by-step RevenueCat tutorial, I walk through the features, dashboards, and reports that have helped us grow subscription apps generating over $37,000 in monthly recurring revenue (MRR). Most developers only use RevenueCat to process subscriptions. But it's much more than that. From trial conversion analytics and customer lifetime value (LTV) to paywall experiments, segmentation, funnels, and subscription insights, RevenueCat can help you make smarter decisions that increase revenue without adding more users. In this video, I'll show you exactly which RevenueCat charts I check every week, how I analyze subscription performance, and the metrics that determine whether an app is ready to scale with paid acquisition. Whether you're building your first subscription app or already generating recurring revenue, this tutorial will help you get more value out of RevenueCat. You'll Learn ✅ How to navigate RevenueCat's most important dashboards ✅ The revenue reports and charts I monitor every week ✅ Understanding Customer Lifetime Value (LTV) and Revenue Per Install (RPI) ✅ Running A/B tests on paywalls using RevenueCat Experiments ✅ Using RevenueCat with Apple Search Ads attribution ✅ Tips for optimizing subscriptions and increasing recurring revenue If you found this tutorial helpful, leave a comment with your favorite RevenueCat feature or let me know what you'd like to see in Part 2. 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://youtu.be/2oq2OlqfTro ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************