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AI Explored

Michael Stelzner, Social Media Examiner—AI marketing

This is the podcast for marketers, creators, and business owners who want to know how to use AI. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover practical and actionable ways to put AI to work.

Show notes at Socialmediaexaminer.com/aipod

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34 episodes
weekly
Avg 45 min
English

Episodes 34

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#111
June 23 · 38 min
The Future of AI and Selling: How One Workflow Closed a $12K Deal
Wondering how AI can help you close a client in the first meeting? I interview Etan Polinger to discover an AI workflow to research a prospect, match their brand, and build a working prototype before the first meeting—proving your value upfront. The Paradigm Shift Determine What the Prospect Wants Use Deep Research to Profile the Person, the Company, and the Market Create a Working Style Guide to Match Your Prospect’s Branding Create the Asset Prototype and Presentation Deck Guest: Etan Polinger | Show Notes: socialmediaexaminer.com/a111 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#110
June 16 · 46 min
Building AI Agents: The System That Automates 60% of One Entrepreneur's Workload
Have you experimented with building one-size-fits-all AI agents and been disappointed with the results? I interview Keith Moehring to discover how to build a custom system of AI agents that work with your business and processes. The Truth About Building AI Agents How to Set Up the Tech Foundation for Your AI Agent How to Build a Playbook to Guide the AI Agent’s Actions Tips to Get the Whole System Working for You Guest: Keith Moehring | Show Notes: socialmediaexaminer.com/a110 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
June 12 · 42 min
Applying AI to Marketing and Business: Lessons From the Trenches
What happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their team actually uses AI every day — the wins, the mistakes, and the lessons they've learned along the way. You'll discover how they use AI to curate daily news for marketers, how AI helped reposition an entire product's messaging based on customer data, and how a 60-minute live training gets turned into a full resource kit using AI-powered workflows. Whether you're just getting started or deep into your own AI journey, this episode is packed with real-world examples you can apply to your marketing and business. Guest: Ali Kelly | Check out the AI Business Society at SocialMediaExaminer.com/aisociety Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#109
June 9 · 51 min
Getting Started with Codex by OpenAI: The Future of Business
Wondering how to set Open AI’s Codex up and connect it to your tech stack? I interview Karl Yeh to discover how to use Codex to automate business workflows, no coding background required. What OpenAI’s Codex Is and Isn’t How to Download and Deploy OpenAI Codex What You Need to Know About Security and OpenAI Codex How to Use Skills and Plugins to Let Codex Execute Recurring Business Processes How to Use Goals, Automations, and Heartbeats to Run Recurring Business Processes on a Schedule OpenAI Codex In Action: A Real World Example Guest: Karl Yeh | Show Notes: socialmediaexaminer.com/a109 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#108
June 2 · 45 min
AI for Better Ad Creative: 3 Steps to Better Results
Struggling to combat ad fatigue without burning out your design team? I interview Fraser Cottrell to discover a three-step system for using AI to produce high-quality image and video ad creative at scale. Build Your Brand Knowledge Base With Deep Research Train a Claude Project on Your Brand Generate Ad Copy With Claude Brainstorm and Generate Ad Images and Prompts With Claude Generate Ad Images With Nano Banana in Gemini Generate Video Ad Script Drafts With Claude Guest: Fraser Cottrell | Show Notes: socialmediaexaminer.com/a108 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#107
May 26 · 46 min
The Outlier Video Method: Using AI to Study What Works and Create Your Own
Want to use AI to scale video content research and production? I interview Sandy Lee to discover how to use Claude Code to create an AI system that will produce videos that attract your ideal audience. Developing Your Ideal Customer Profile & Content Pillars With AI Researching YouTube Content With AI Analyzing the Outlier Video With AI Crafting Your Hook and Scripting a New Video in Your Voice With AI Guest: Sandy Lee | Show Notes: socialmediaexaminer.com/a107 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#106
May 19 · 47 min
Building Portable AI Workflows That You Can Take Anywhere
Is your entire AI workflow built around one platform? I interview Nicole Leffer to discover how to build AI workflows that aren't tied to any single platform. Why Portable AI Workflows Matter How to Create AI Workflow Portability With Skills How to Create AI Workflow Portability With External Storage How to Create AI Workflow Portability With Excel Guest: Nicole Leffer | Show Notes: socialmediaexaminer.com/a106 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#105
May 12 · 46 min
Upscaling Your People: Advanced AI Training
Have you invested in AI training only to watch people quietly go back to their old habits within weeks? I interview John Munsell discover a structured framework you can model for transitioning your team from basic AI users to strategic AI users. Why Advanced Employee Training Benefits Businesses More Than Large-Scale AI Initiatives Establishing Two Types of Governance Before You Begin Training Mapping Your Team’s AI Capability Against Four Stages of Mastery Determining Your Team’s Role Type Makeup Giving Your People a Problem to Solve Before They Watch a Single Video Guest: John Munsell | Show Notes: socialmediaexaminer.com/a105 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#104
May 5 · 44 min
Claude Code for Everyone: How to Get Started
Want to build your own custom AI tools and automations, but don’t have coding or developer experience? I interview Tyler Reed to discover how to set up Claude Code and build your first automation. How to Set Up Claude Code Step by Step Working With Claude Code: The Basics Working With Claude Code: Advanced Features Building Your First Automation With Claude Code: Google Calendar and Telegram Guest: Tyler Reed | Show Notes: socialmediaexaminer.com/a104 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#103
April 28 · 43 min
Intro to Claude Cowork: How to Get Started
Are you looking for a way to get actual work done with AI without micromanaging every step of in chat? I interview Dan Nestle about using Claude Cowork. 4 Claude Cowork Use Cases The Beginner-Friendly Guide to Download and Install Claude Cowork Connecting Cowork to a Claude Project Using Connectors in Cowork Using Skills in Cowork Using Plugins in Cowork Guest: Dan Nestle | Show Notes: socialmediaexaminer.com/a103 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#102
April 21 · 46 min
Getting Started With OpenClaw: Step-by-Step to Your First Bot
Want to build custom AI agents and bots, but worried the process is too technical? I interview Mike Russell about how to use OpenClaw to build AI agents and bots, no coding required. What Is OpenClaw and What It Can Do Examples of OpenClaw Agents The Beginner-Friendly Guide to OpenClaw Setup Creating Your First Bot With OpenClaw: Gmail Triage Guest: Mike Russell | Show Notes: socialmediaexaminer.com/a102 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#101
April 14 · 46 min
Advanced AI Deep Research: Uncover Insights Your Competitors Are Missing
Are you spending days trying to keep up with everything happening in your industry? Wondering how to make faster, better-informed decisions without drowning in research? To discover how to use AI deep research to compress days of analysis into hours, which tools work best and why, and a proven framework for crafting prompts that deliver expert-level insights, I interview Natalie MacNeil. Guest: Natalie MacNeil | Show Notes: socialmediaexaminer.com/a101 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#100
April 7 · 44 min
AI Video Editing: Save Time and Create Better Videos
Are you avoiding video because you think the production is too time consuming or expensive? Want to use AI video tools to create and edit quality marketing videos? To discover a step-by-step breakdown of the video editing workflow, the specific AI tools that handle each stage, and how to put it all together to cut your editing time by as much as 90%, I interview Greg Preece. Guest: Greg Preece | Show Notes: socialmediaexaminer.com/a100 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#99
March 31 · 45 min
How to Gain Superpowers With AI
Tired of not seeing real results from AI experiments in your day-to-day work? Wondering how to use AI to fundamentally change the way you work? To discover the five-step ADOPT framework that turns scattered AI experimentation into a structured, sustainable approach to using AI to change how you work, I interview Tim Cakir. Guest: Tim Cakir | Show Notes: socialmediaexaminer.com/a99 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Showing 21–34 of 34 episodes