AI Explored

Michael Stelzner, Social Media Examiner—AI marketing

This is the podcast for marketers, creators, and business owners who want to know how to use AI. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover practical and actionable ways to put AI to work.

Show notes at Socialmediaexaminer.com/aipod

Listen in PodNod RSS feed Show website

126 episodes
Updated Tuesday

Episodes126

Newest first

March 17 · 41 min
How to Sell AI Services Without Selling Your Soul
Are you sitting on genuine AI expertise but unsure how to turn it into actual revenue? Wondering whether you need to know everything about artificial intelligence before anyone will pay to learn from you? To discover which AI services create the most natural path to paid engagements, how to get your first clients, and what to charge, I interview Anne Murphy. Guest: Anne Murphy | Show Notes: socialmediaexaminer.com/a97 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
March 10 · 41 min
The AI Tool Stack That Saves Creators Hours Every Week
Are you wasting time chasing every new AI tool that drops, only to feel more overwhelmed and less productive than before? Wondering which tools deliver real efficiency gains? To discover video and image generation platforms that let you produce multi-asset content faster by handling more of the pipeline in one place, I interview René Remsik. Guest: René Remsik | Show Notes: socialmediaexaminer.com/a96 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
March 3 · 46 min
Clone Your Knowledge: Getting AI to Truly Sound Like You
Have you ever wished you could clone yourself to handle more clients or create more content? What if AI could actually capture your unique expertise and communication style? To discover how to train AI tools on your specific knowledge and personality using the Leadership Lexicon, I interview Loren Bartley. Guest: Loren Bartley | Show Notes: socialmediaexaminer.com/a95 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
February 26 · 43 min
Will AI Take Your Marketing Job? Here's What Two AI Experts Are Seeing
Are you worried AI will replace you? Do you wonder which marketing skills will actually matter in an AI-powered future? To discover what skills are becoming more valuable now, tactical steps to stay competitive, warning signs you're falling behind, and what experts predict marketers will be talking about throughout 2026, I interview Chris Penn and Rachel Woods. Guests: Chris Penn & Rachel Woods | Show Notes: socialmediaexaminer.com/707 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
February 24 · 47 min
AI Video Mastery: Creating Videos That Sell
Are you spending thousands of dollars on video production when you could create professional content yourself? Do you think AI video requires extensive technical expertise you don't have? To discover how to create high-quality AI videos for your business using a proven three-phase production framework, the specific tools and workflows that deliver professional results, and how to avoid the common mistakes that make AI videos look amateur, I interview Eve Whitaker. Guest: Eve Whitaker | Show Notes: socialmediaexaminer.com/a94 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
February 17 · 40 min
AI Video Made Easy: How to Create High Quality Content That Grows Your Business
Are you avoiding video marketing because you think you need professional equipment and video production skills? Do you struggle to keep up with the constant demand for fresh video content? To discover how to create professional videos using AI tools that require no video background, I interview Stephanie Nivinskus. Guest: Stephanie Nivinskus | Show Notes: socialmediaexaminer.com/a93 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
February 10 · 43 min
Rethinking Prompting: Getting AI to Work for You
Are you copying and pasting prompts from the internet only to get mediocre results? Do you feel like AI tools are powerful but you're not getting the consistent outputs you need? To discover a strategic framework for getting reliable results from AI models. You'll learn why most prompting advice fails, how to prime AI with the right context, and a systematic approach to refining your prompts for better outcomes every time, I interview Jordan Wilson. Guest: Jordan Wilson | Show Notes: socialmediaexaminer.com/a92 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
February 3 · 44 min
Becoming AI Ready: How to Creatively Secure Your Future
Are you worried that AI will replace your job? Wondering how to stay relevant as technology rapidly evolves? To discover how to become AI-ready through a practical three-phase framework that helps you creatively embrace change and secure your professional future, I interview Kyle Shannon. Guest: Kyle Shannon | Show Notes: socialmediaexaminer.com/a91 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
January 27 · 43 min
AI Images for Business: Tools, Prompts, and Strategy
Do you feel like using AI images is cheating or lacks true creativity? Are you looking for a way to produce high-quality brand assets without a six-figure photography budget? To discover a seven-pillar framework for prompting and a streamlined workflow to generate professional AI images for your business, I interview Lauren deVane. Guest: Lauren deVane | Show Notes: socialmediaexaminer.com/a90 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
January 20 · 42 min
AI Voice Agents: How to Get Started
Wondering if AI voice agents could improve and scale your customer service? Want to know what it takes to implement AI voice assistants in your business? To learn how to deploy AI voice agents that handle real customer interactions while avoiding common pitfalls, I interview Tommy Chryst. Guest: Tommy Chryst | Show Notes: socialmediaexaminer.com/a89 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
January 13 · 43 min
Personalizing AI for a Business: Turning Generic Tools into Customized Solutions
Are you tired of getting generic outputs from AI tools? Wondering how to make AI actually understand your business and work the way you need it to? To learn how to personalize AI tools to work specifically for your business, from setting up custom instructions to building knowledge bases that transform how AI understands your unique needs, I interview Taylor Radey. Guest: Taylor Radey | Show Notes: socialmediaexaminer.com/a88 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
January 6 · 44 min
Human-First AI Adoption: Getting Your People Ready for Change
Do you feel like your investment in AI tools isn't yielding the organizational productivity gains you expected? Are you struggling to move beyond individual experimentation to see a real transformation in how your entire team works? To discover a human-first framework for AI adoption that addresses psychological biases, identifies specialized user mindsets, and provides a three-layer strategy to activate your business, I interview Kristin Ginn. Guest: Kristin Ginn | Show Notes: socialmediaexaminer.com/a87 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 30, 2025 · 43 min
Building a Team of AI Employees That Easily Scale Your Business
Do you feel like AI tools produce generic content that simply doesn't sound like your brand? Are you looking for a way to scale your business operations without the massive overhead of hiring a large human team? To discover a strategic framework for building a team of specialized AI “employees” that can handle repetitive content tasks and scale your creative output, I interview Gemma Bonham-Carter. Guest: Gemma Bonham-Carter | Show Notes: socialmediaexaminer.com/a86 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 23, 2025 · 46 min
The Future of AI and Marketing: What’s Coming and How to Prepare
Do you feel overwhelmed by the rapid pace of AI development and how it might impact your business stability? Are you wondering how autonomous software might fundamentally change the way customers find and buy from you? To discover what AI agents are, how they will reshape the customer journey, and how to position your business for an AI-first future, I interview Jeremiah Owyang. Guest: Jeremiah Owyang | Show Notes: socialmediaexaminer.com/a85 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 16, 2025 · 43 min
How to Write High-Converting Copy with AI: A Strategic Framework
Do you feel like your AI-generated copy sounds robotic, generic, or just doesn't sound like you? Are you looking for a way to leverage tools like ChatGPT to increase your output without sacrificing the human element that drives sales? To discover a strategic five-step process to train AI to write high-converting copy that authentically represents your brand, I interview Audrey Chia. Guest: Audrey Chia | Show Notes: socialmediaexaminer.com/a84 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 9, 2025 · 47 min
Beyond Rigid Automation: How Custom GPTs Add Flexibility to Your Workflows
Wondering why your AI initiatives aren't delivering the results you expected? Struggling to move beyond basic chatbot experiments to real business transformation? To discover a proven framework for connecting CustomGPT assistants to automation workflows, I interview Isar Meitis. Guest: Isar Meitis | Show Notes: socialmediaexaminer.com/a83 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 2, 2025 · 43 min
Using Claude Projects to Develop Quality Content
Want to create high-quality, on-brand blog posts, YouTube descriptions, or eBooks at scale? Wondering how to set up a reliable, efficient, and replicable workflow with AI? To learn how to streamline and scale content production with Claude Projects, I interview Casey Meehan. Guest: Casey Meehan | Show Notes: socialmediaexaminer.com/a82 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 25, 2025 · 44 min
Setting the Stage for Agentic AI: A Practical Framework
Struggling to understand what agentic AI actually means? Wondering how to cut through the hype and start implementing agentic AI that truly works for your business? To discover a practical framework for understanding and implementing agentic AI, from simple prompting techniques to fully autonomous systems, I interview Christopher S. Penn. Guest: Christopher S. Penn | Show Notes: socialmediaexaminer.com/a81 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 18, 2025 · 44 min
AI Is Changing Human Behavior: How to Prepare
Is AI fundamentally changing human behavior in ways that might surprise you? Wondering whether you should delegate AI to people who are more savvy with the technology? To discover how AI is transforming human behavior and learn how to prepare your content marketing for a rapidly changing reality, I interview Mark Schaefer. Guest: Mark Schaefer | Show Notes: socialmediaexaminer.com/a80 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nov 11, 2025 · 42 min
Using AI to Automate Your Social Media and Your Marketing
Are you overwhelmed by repetitive marketing tasks that eat up your entire day? Wondering how AI automation could give you back time to focus on what really matters in your business? To discover how to use AI automation to streamline your marketing and social media workflows, I interview Brittany Long. Guest: Brittany Long | Show Notes: socialmediaexaminer.com/a79 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI Explored

How to Sell AI Services Without Selling Your Soul

The AI Tool Stack That Saves Creators Hours Every Week

Clone Your Knowledge: Getting AI to Truly Sound Like You

Will AI Take Your Marketing Job? Here's What Two AI Experts Are Seeing

AI Video Mastery: Creating Videos That Sell

AI Video Made Easy: How to Create High Quality Content That Grows Your Business

Rethinking Prompting: Getting AI to Work for You

Becoming AI Ready: How to Creatively Secure Your Future

AI Images for Business: Tools, Prompts, and Strategy

AI Voice Agents: How to Get Started

Personalizing AI for a Business: Turning Generic Tools into Customized Solutions

Human-First AI Adoption: Getting Your People Ready for Change

Building a Team of AI Employees That Easily Scale Your Business

The Future of AI and Marketing: What’s Coming and How to Prepare

How to Write High-Converting Copy with AI: A Strategic Framework

Beyond Rigid Automation: How Custom GPTs Add Flexibility to Your Workflows

Using Claude Projects to Develop Quality Content

Setting the Stage for Agentic AI: A Practical Framework

AI Is Changing Human Behavior: How to Prepare

Using AI to Automate Your Social Media and Your Marketing