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AdExchanger Talks

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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  • 22 episodes
  • weekly
  • Avg 47 min
  • English

Episodes 22

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  • April 14 · 44 min

    Betterment's 'Anti‑Marketing' Machine

    Kim Rosenblum, CMO of investment app Betterment, unpacks her "anti‑marketing" playbook, which involves telling customers not to engage and shifting away from chasing cheap CAC to prioritizing lifetime value.

  • April 7 · 46 min

    Who Needs 'Corrosive Intermediaries' Anyway?

    The programmatic supply chain is "pretty flawed," says Danny Spears, COO of publisher alliance Ozone, and value is leaking away from digital media brands. But that doesn't mean they need to stand there and take it.

Showing 21–22 of 22 episodes