Skip to content
Sign in
Artwork for AdExchanger
AdExchanger · June 10 · 46 min

The Gwyneth Effect, Measured

You don't usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that's a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded and led by Gwyneth Paltrow.

0:00-46:33
Play in

transcript

No transcript — this publisher did not publish one.

show notes

You don't usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that's a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded and led by Gwyneth Paltrow.

links1

more episodes

All episodes