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A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.

  • 22 episodes
  • Updated Yesterday
  • a few times a week
  • Avg 1 hr 4 min
  • English
Counted on this page — what you have heard stays on this device, so it is not something the list can be paged by.
  • Yesterday · 25 min

    1217: What Would Lu Do?: Your Net Cost Isn't the Point

    Today With LuAnn Nigara: Last week's episode on interior design and trust got a real response, DMs, comments, one designer admitting she wouldn't have known what to say if a client brought up that arrested designer by name. So this week, LuAnn goes deeper. Two real conversations designers actually have to navigate, a client referencing a headline, and a client asking to see the receipts, and the exact words to use in both. Along the way, she digs into what ASID actually requires, what state law does and doesn't regulate, and why even the most heavily regulated retail industry in the country has never once required a business to reveal its actual cost. The conclusion is simple. Your net cost isn't the point. What you deliver is. This episode hands you the language to say that out loud, calmly, the next time it matters. Connect with LuAnn Nigara: LuAnn’s ⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠ What’s new with LuAnn Nigara: Boardroom for Creatives ⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠. Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠ Book 3: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2

  • Friday · 1 hr 7 min

    1216: Sponsored Show | Sandra Funk: The Season That Tested Everything She Built

    Today with Sandra Funk: Every business owner is one bad month away from finding out what their business is actually built on. This year, Sandra Funk found out. Her mom got sick. Two surgeries down, more to go. Her daughters started needing her in a different way. And in the middle of all of it, Sandra learned her own thyroid had been failing her for years, dismissed as just getting older. It was, in her words, everything happening at once, with no gap in between to catch her breath. This isn't a business episode. It's Sandra and me talking the way we'd talk if you pulled up a chair at our table at Market, about what it actually looks like to run a company through a season you didn't choose and can't control. Here's what I want you to listen for. Sandra pulled back. She stepped away from High Point, from Design Zips, from being the one out front all the time. But she never stepped away from the Interior Design Standard. It kept running, because none of it lived only in her head. The design agreement, the project timeline, the fee calculator, all of it was already written down, built years earlier out of her own hard season, the one she calls her dark night of the soul in an Atlanta airport. [LINK: episode 520] That's the throughline of this conversation. The season will come, for all of us. The question this episode asks is whether your business is something you have to hold up personally, or something that can hold itself up while you take care of what actually matters. If you want the two other stories I bring into this conversation, go back to [LINK: episode 1043] with Kristin Bartone, and [LINK: episode 1010], the Overheard episode with Robin Burrill and Antonio Deloatch, both circling the same idea from a different angle. Sandra, I love you. And to the rest of you, come listen to this one. It might be the permission you didn't know you needed. More About Sandra Funk: Sandra Funk is the founder and CEO of the boutique interior design firm, House of Funk. After 20 years as a luxury designer, Sandra is now a business strategist deeply rooted in empowering and educating design entrepreneurs. With her turnkey approach, she welcomes designers into her inner circle, sharing her proven process for a balanced, joy-filled and wildly profitable design firm. Connect with Sandra Funk: Website What’s new with LuAnn Nigara: Boardroom for Creatives ⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠e: ⁠⁠⁠⁠⁠⁠Podcast Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠. Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠ Book 3: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s ⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠Podcast Other Shows Mentioned: Episode 02: The Importance of Systems for a Profitable Interior Design Business With Sandra Funk Levy Episode 145: Sandra Funk of House of Funk: Why and How She Re-Branded her 10 Year old Firm Episode 520: Power Talk Friday: Sandra Funk: The Interior Design Standard is Here! Episode 585: Sandra Funk: Helping Designers Improve Their Business Systems Episode 660: Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes. Sponsored Show: “Interior Design Standard” Episode 753: Sandra Funk: How to Grow a Thriving Luxury Interior Design Business Episode 801: Power Talk Friday: Sandra Funk: How Mistakes and Obstacles Led to Growth & Transformation Episode 845: Power Talk Friday: Sandra Funk: Stop Apologizing and Start Communicating Episode 895: Power Talk Friday: Sandra Funk: The Millionaire Mindset for Interior Designers Episode 986: Power Talk Friday: Sandra Funk: Boundaries and Expectations are a Few of My Favorite Things Episode 1010: Overheard: Developing Resilience in Interior Design Business Leadership with Antonio Deloatch Jr, Sandra Funk and Robin Burrill Episode 1068: Power Talk Friday: Sandra Funk: How “Sleeping in Your Guest Room” Can Make You RICH Episode 1043: Kristin Bartone: Pivoting Your Interior Design Business When Life Throws You Curveballs Episode 1010: Overheard: Developing Resilience in Interior Design Business Leadership with Antonio Deloatch Jr, Sandra Funk and Robin Burrill Episode 1118: Sponsored Show: Jamie Gasparovic: Why I Invested in the Interior Design Standard

  • August 4 · 30 min

    1215: What Would Lu Do?: Can We Stop Apologizing For Being a Business?

    Today With LuAnn Nigara: Somewhere on a coaching call this week, a designer told LuAnn the same An interior designer was arrested a few weeks ago. Grand theft, diversion of construction funds, a client out $67,500 and no kitchen to show for it. That part isn't in question. What happened next is. An industry publication covered the story, and somewhere between reporting the crime and quoting the outrage in the comments, the conversation shifted. It stopped being about catching a criminal and started being about whether the rest of us need to hand our clients the keys to our bank accounts to prove we're not her. LuAnn read that piece and got genuinely fired up, in the best way. In this solo episode, she pulls the article apart, piece by piece. What it actually said versus what it implied. Why the fix being proposed wouldn't have stopped the crime it claims to solve. What real vetting looks like, the kind that has nothing to do with your pricing and everything to do with your credibility. And why "transparency" has quietly been redefined into something it was never supposed to mean. If you've ever had a client ask to see your net cost and felt your stomach drop, this episode hands you the words. Not to defend yourself. To simply say no. Have a Question for WWLD? Head to: ⁠luannigara.com/WWLD⁠ Submit your question and it might be featured in an upcoming episode. Connect with LuAnn Nigara: LuAnn’s ⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠ What’s new with LuAnn Nigara: Boardroom for Creatives ⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠. Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠ Book 3: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2

  • July 31 · 1 hr 2 min

    1214: Liz Lidgett: A Smart Way to Source Art for Every Project and Budget

    Today with Liz Lidgett: Art is one of the most overlooked ways designers can elevate a project and expand their own margin, and most designers are sourcing it the hard way. In this episode, LuAnn sits down with Liz Lidgett, gallerist, art advisor, and author, to talk about what actually happens on the business side of a gallery, and how designers can work with one the smart way. Liz breaks down how trade programs are structured, what questions to ask before you trust a gallery with a client's project, and the hidden costs that can quietly eat into a client's budget if you don't ask about them upfront. This conversation reframes art sourcing from a task you dread to a part of the business you can actually profit from, as long as you understand the math and let the expert do the sourcing. What you'll learn: How gallery trade programs are typically structured, and why the discount should come from the gallery's side, not a markup on the client's price The exact questions to ask before you send a gallery your first project, references, national versus local reach, artist roster and aesthetic fit The hidden costs in art sourcing that catch designers off guard, framing, installation, shipping Why a 15 to 20 percent commission changes how much of your own time should go into sourcing How to let a gallery's expertise work for you instead of spending hours playing curator yourself More About Liz Lidgett: Liz Lidgett is an art advisor, author and gallery owner. As founder of Liz Lidgett Gallery and Design, she works with people to find the perfect piece of art for their style, space, and budget. Representing over 75 artists from around the world, she has a passion for making the art world accessible. Her book, Art for Everyone, will be published by Simon Element (Simon and Schuester) on April 21, 2026. Liz has also been a contributor for many national publications, working with brands like Better Homes and Gardens, Martha Stewart, and Apartment Therapy. She lives in Des Moines, IA, with her husband, Nick Renkoski, their children, Rocky and Effie, and their ever-expanding art collection. Connect with Liz Lidgett: Website Instagram Facebook Pinterest What’s new with LuAnn Nigara: Boardroom for Creatives ⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: Liz’s Book: Art For Everyone Other Shows Mentioned: Episode 1182: Sponsored Show: Studio Kasa, How to Source Art That Elevates Your Projects and Increases Your Profit

  • July 28 · 1 hr 24 min

    1213: Overheard: Being a Great Interior Designer Won't Make You a Great CEO

    Today with Kathleen Reynolds & Lauren Vallario: Being a great interior designer and being a great CEO are not the same skill set, and Kathleen Reynolds and Lauren Vallario both learned that the hard way. Kathleen has run Kathleen Reynolds Interiors in Greenville, South Carolina for eighteen years. Lauren has run Lauren Vallario Designs in Stamford, Connecticut for over ten. Both built real, busy firms. Neither one had actually learned how to run a business until they got coaching. Kathleen carried a bad feeling about one client for nine months, calling it "the client that will not be named" in her own office, before a single five-minute phone call resolved what nine months of worry never could. Lauren was pricing every flat fee project based on nothing, her words, until a simple tool gave her what she calls confidence on paper. Nine months later, she landed the biggest design fee of her career. Both women are actual clients of business coach Nancy Quinn, and what they share in this conversation is their own experience, not a pitch for her program. This episode is about the specific moment every designer eventually hits, when the talent that built the business isn't the same thing that runs it, and what it actually takes to close that gap. More About Kathleen Reynolds & Lauren Vallario: Kathleen Reynolds is the founder of Kathleen Reynolds Interiors, a full-service interior design firm based in Greenville, South Carolina, now celebrating 18 years in business, handling everything from furnishings and styling to large-scale construction projects. Her team of four takes an organized, personality-driven approach to each client's home. Their motto: your home, uniquely yours. Kathleen opened her own studio in 2008 to bring an organized, streamlined approach to a process that can otherwise feel overwhelming, and that mission hasn't changed since. As a mom of four herself, she knows what it takes to manage a lot of moving pieces at once, which is exactly the energy she brings to every client's project. Lauren Vallario: The most rewarding part of the job for Lauren is knowing her clients live better and love their homes! Lauren steps in as the calm, friendly, knowledgeable, and collaborative Interior Designer ready to take the overwhelm of the design process off your plate entirely as she creates liveable luxury. With a systematic and creative approach (she’s got a spreadsheet for just about everything!), Lauren will help bring your vision into reality while handling all the details. Her clients love being a part of the process as the design comes together with floor plans, elevations, 3D renderings, mood boards, and flawless execution. Based in Stamford, CT, Lauren Vallario Designs was established in 2013 and provides Bathroom and Kitchen Design to clients located in New York and Connecticut. Connect with Kathleen Reynolds & Lauren Vallario and Nancy Quinn: Kathleen’s Website: kathleenreynoldsinteriors.com Kathleen’s Instagram: @kathleenreynoldsinteriors Lauren’s Website: https://laurenvallariodesigns.com/ Lauren’s Instagram: @laurenvallario.designs Lauren’s Docuseries: Episode 1 Episode 2 Episode 3 Nancy Quinn on Boardroom for Creatives: https://boardroomforcreatives.com/board-member/nancy-quinn/ Profit Insiders Academy: https://profitinsiderscoaching.com/profit-insiders-academy/ What’s new with LuAnn Nigara: Boardroom for Creatives ⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Nancy Quinn on Boardroom for Creatives Other Shows Mentioned: Episode 15 Nancy Ganzekaufer- Niche is Rich Episode 159 Power Talk Friday – Nancy Ganzekaufer – How To Get Confident & Clear on What You Offer Episode 256 Nancy Ganzekaufer- A Powerful Strategy to Attract More Clients Episode 389Power Talk Friday: Nancy Ganzekaufer: The Interior Design Profit Formula Episode 783Power Talk Friday: Nancy Ganzekaufer: Profit Insiders for Interior Designers Episode 841Power Talk Friday: Nancy Ganzekaufer: Profit Insiders For Interior Designers Group Coaching + Mastermind Episode 869Power Talk Friday: Nancy Ganzekaufer: Profit Insiders – How Interior Designers Can Price Themselves Right Episode 935Power Talk Friday: Nancy Ganzekaufer: Profit Insiders Academy: Marketing Lessons From Taylor Swift’s Playbook Episode 37Lesley Myrick – Strategies I Used to Build My Business Episode 584Lesley Myrick: Building a Business From the Ground Up, Again Episode 766Lesley Myrick: Offering Interior Design Without Procurement Episode 972Power Talk Friday: Lesley Myrick: Profit Insiders: How Interior Designers Can Leverage Local Marketing

  • July 24 · 59 min

    1212: Megan Reilly: SHOWing Up at WestEdge Design Fair and other Industry Trade Shows

    Today with Megan Reilly: Today with Megan Reilly, co-founder and owner of WestEdge Design Fair, LuAnn dives into why designers at every level should stop treating trade shows as shopping trips and start using them as real business development tools. Megan has spent her career on every side of the industry event world, from the Merchandise Mart to Marketing Director of NeoCon and the Architectural Digest Home Design Show, to launching her own show on the West Coast in 2013, and she and LuAnn get into how to build relationships with brands that actually go somewhere, the roles beyond "attendee" most designers don't realize they can ask for, and a story about a show-floor connection that turned into an entirely new industry organization. Whether you're brand new to the business or twenty years in, this conversation will change how you show up at your next event. More About Megan Reilly: Megan Reilly is the co-founder and owner of WestEdge Design Fair. Having produced some of the most important events within the design industry, including the Architectural Digest Design Show and NeoCon, Megan relocated to the West Coast from New York City to launch WestEdge Design Fair in 2013. She has extensive experience in brand activations, event management, marketing, programming, project management and public relations. She also covers design and travel for VENÜ Magazine. Ah Ha Moments with Megan Reilly: “Reach gets you seen, but a room gets you remembered." - Megan "What's your gap right now? And maybe don't just attend a trade show or a conference and hope it comes into your path, but see how you can manufacture getting that information during that visit, right?" - LuAnn Connect with Megan Reilly: Website Instagram What’s new with LuAnn Nigara: Boardroom for Creatives ⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠. Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠ Book 3: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2 Episode 1116: NEW SHOW: Juliana Ewer: How Networking and Volunteerism Can be the Biggest Return on Investment for your Business and Your Heart

  • July 21 · 1 hr 1 min

    1211: Camia Brown: Keeping a Business Alive Through the Hardest Season of Your Life

    Today with Camia Brown: In the space of about a year and a half, Camia Brown lost her grandmother, lost her mother, lost a contractor she relied on for most of her projects to suicide, and went through the end of a relationship she thought was headed toward marriage. At the time, she had 15 active projects running, an office, and a team of four. This wasn't a business on the back burner. It was live, growing, and it didn't pause for any of what she was carrying. Camia Brown built Camia Brown Interiors on craftsmanship, culture, and the belief that a home should tell the story of the people living in it. A background in construction and design, a degree in Spanish, time living in Spain, and design work through Habitat for Humanity and in Costa Rica all shaped how she approaches a project. None of that prepared her for what came next. This conversation isn't about how she pushed through it, because she didn't. It's about what it actually looked like to keep a live, active business running through the hardest season of her life, why she stopped trying to hit anyone else's timeline for getting back to normal, and what she learned about her own capacity in the process. If you're in a hard season right now, this episode is for you. And if you want more conversations on what resilience actually looks like in business, go back and listen to our Overheard episode with Antonio Deloatch Jr., Sandra Funk, and Robin Burrill More About Camia Brown: At Camia Brown Interiors, we believe that design is more than just aesthetics—it's a reflection of who we are and how we interact with the world. Our founder, Camia Brown, brings a unique perspective to interior design, blending her background in construction and design with a deep appreciation for culture and history. With a Bachelor of Science in Interior Design and a Bachelor of Arts in Spanish, including time living in Spain that also shapes her view, Camia's approach to design is both innovative and rooted in tradition. Her experiences working with Habitat for Humanity and providing design services in Costa Rica have shaped her into a designer who values craftsmanship, authenticity, and cultural diversity. At Camia Brown Interiors, we see each project as an opportunity to tell a story—a story that reflects the personality and lifestyle of our clients. We believe in creating spaces that are not only beautiful but also functional, incorporating elements of surprise and delight that make each project unique. Our design philosophy is simple: we believe that good design should enhance the lives of those who experience it. Whether we're working on a residential or commercial project, our goal is always the same—to create spaces that are as practical as they are beautiful, as timeless as they are innovative. Through our work, we strive to create spaces that inspire, uplift, and ultimately, bring joy to those who inhabit them. We invite you to explore our portfolio and discover the world of possibilities that await when you choose Camia Brown Interiors. Connect with Camia Brown: Website Instagram Facebook Pinterest What’s new with LuAnn Nigara: Boardroom for Creatives ⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠ Book 3: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2 Other Shows Mentioned: Episode 1010: Overheard: Developing Resilience in Interior Design Business Leadership with Antonio Deloatch Jr, Sandra Funk and Robin Burrill

  • July 17 · 48 min

    1210: What Would Lu Do: The Discount Lie

    Today With LuAnn Nigara: Somewhere on a coaching call this week, a designer told LuAnn the same story she hears constantly: her client is insisting on seeing the invoice, certain she's entitled to know what that ten thousand dollar sofa actually cost. It feels reasonable in the moment. It isn't, and in this episode LuAnn walks through exactly why, using the same standard your clients already apply to a restaurant, and to a national retailer like Restoration Hardware, without ever questioning it once. From there, the episode moves into the number most firms get wrong without realizing it. A 35 percent markup, the default for most of this industry, doesn't produce a 35 percent margin. It produces something closer to 26 percent, and that gap is quietly the difference between a business that pays you and one that just keeps you busy. LuAnn backs the target margin up with real, named sources, not opinion, including CPA Greg Crabtree's philosophy that gross margin, not revenue, is the true top line of a business. She also breaks down what she calls the checkbook lie: why a healthy-looking bank balance in a growing firm can quietly mask a business that isn't actually profitable, and why that problem gets easier to hide the bigger a firm gets, not harder. The episode closes with two concrete action steps: the exact math to run on your own last project, and how to start consolidating your vendor relationships to command real trade pricing instead of scattered discounts that never add up to a healthy margin. For the full formula breakdown behind markup versus margin, go back and listen to Episode 279⁠⁠: Pricing for Profit: Understanding Margin vs Markup⁠ Have a Question for WWLD? Head to: ⁠luannigara.com/WWLD⁠ Submit your question and it might be featured in an upcoming episode. Connect with LuAnn Nigara: LuAnn’s ⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠ What’s new with LuAnn Nigara:Boardroom for Creatives ⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠ Book 3: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2 Other Shows Mentioned Episode 279: Pricing for Profit: Understanding Margin vs Markup

  • July 14 · 1 hr 34 min

    1209: Jude Charles: The Reason Clients Choose One Interior Designer Over Another

    Today with Jude Charles: My guest today has interviewed over one hundred homeowners after they hired an interior designer, and he asks every single one of them the same two questions. Why did you choose this designer? And what would your life look like if you hadn't? Jude Charles is back on A Well-Designed Business for his fifth appearance, and this time we get into what he has learned after three years fully immersed in the interior design industry. He has produced more than twenty docuseries for interior designers, architects, and builders, and today he shares what homeowners actually say when the cameras are rolling and their designer isn't in the room. Spoiler, it is almost never about the portfolio. We talk about the two questions Jude asks every homeowner, the right client filter he uses in his own business, and why the most expensive investment most of your clients will ever make deserves more than a pretty picture. If you have ever wondered what is really winning you the project, this episode will change how you think about your own marketing. More About Jude Charles: For over 20 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage. Connect with Jude Charles: Website Instagram What’s new with LuAnn Nigara: Boardroom for Creatives Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: Episode 516: Power Talk Friday: Jude Charles: Video Storytelling for Your Brand Episode 626: Power Talk Friday: Jude Charles: How to Tell Your Story to Connect with Clients in Interior Design Episode 718: Power Talk Friday: Jude Charles: The Power of Dramatic Demonstration in Your Business Videos Episode 724: Power Talk Friday: Jude Charles: Using Video to Close More Interior Design Deals Episode 1000: 1000th Episode! LuAnn Nigara is Interviewed by Jude Charles! Episode 542: Brad Leavitt: AFT Construction: A Builder’s Perspective on the Design Build Process Episode 560: Brad Leavitt, AFT Construction: The Design Book Episode 580: Brad Leavitt, AFT Construction: The Two “B” Words: Budget & Builders Episode 615: Power Talk Friday: Brad Leavitt: Overcoming Resistance in the Design-Build Process Episode 649: Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder’s Perspective Episode 878: Throwback Tuesday: Brad Leavitt: A Builder’s Perspective on the Design Build Process Episode 1130: Jen Davidson: Running an Interior Design Business, or Just Working at One You Happen to Own? Episode 1059: Rachel Usher: Creating Community and Strength in the Interior Design Industry Episode 1179: The Business of Interiors Community Summit: The Room That Changes Your Business RSVP to the 10th Birthday Party Watch LuAnn's docuseries produced by Jude Charles Design Masters Studio Designer Mydoma Studio Sunbrella

  • July 10 · 1 hr 4 min

    1208: Kate Ahl: Your Designs Might Already Be on Pinterest, and You Don't Even Know It

    Today with Kate Ahl: Today with Kate Ahl, founder of Simple Pin Media and a 12-year Pinterest marketing veteran, we are talking about where Pinterest stands right now in 2026 — and why it might be the smartest marketing move interior designers aren't making. Kate has managed over a thousand Pinterest accounts, her team has been with her between five and eleven years, and last year she became a verified Pinterest educator working directly with Pinterest itself. She knows this platform at a level most people don't, and she is here to give it to us straight. In this conversation, Kate breaks down how Pinterest has evolved, what the intersection of AI and Pinterest actually looks like for designers today, and how to use the platform as a real long-game marketing engine for your firm. If you have written off Pinterest, tried it and quit, or never really understood what it could do for your business — this episode is going to make you rethink all of it. More About Kate Ahl: Kate Ahl is the founder and CEO of Simple Pin Media, the largest Pinterest marketing agency serving over a vast client base. With 12 years in the Pinterest space, Kate hosts the #1 podcast in Pinterest marketing with over 3 million downloads and is known for her no-fluff, strategic approach to helping businesses grow through Pinterest. She's a member of Pinterest's exclusive educator program and has built her reputation on cutting through the noise to deliver what actually works. Ah Ha Moments with Kate Ahl: "Pinterest is not a doom scroll platform. We are not the social media app that you give up in a detox. We are not even social media." — Kate Ahl "If it doesn't finish the sentence you're typing, it doesn't know it's there." — LuAnn Nigara (on using Pinterest's search bar to test if your niche has an audience) Connect with Kate Ahl: Website Instagram Youtube What’s new with LuAnn Nigara: Boardroom for Creatives Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #1126: Nicole Heymer: Rethink SEO for ChatGPT and Google AI AWDB #1171: Jenna Gaidusek: AI Ethics for Interior Designers: Protecting Your Clients and Brand WTFP #344: Kate Ahl: Using Pinterest to Understand Client Style and Strengthen Your Brand

  • July 7 · 1 hr 2 min

    1207: Arianne Bellizaire & Ben Johnston: The Talent Was Already There | Diversity Advocacy Alliance

    Today with Arianne Bellizaire & Ben Johnston: Do we still need to be talking about diversity in our industry? Yes. A thousand times yes. It is so incredibly easy for us to operate inside our comfortable, familiar bubbles and assume that if the door is wide open for us, it must be open for everyone else. But when we don't do the real work, when we overlook the lack of diversity and allow designers of color to face barriers to entry, we are missing out on incredible perspectives and top-tier talent. My guests today, Ben Johnston, the 2026 Chair of Diversity Advocacy Alliance, and Arianne Bellizaire, an exceptional luxury designer and a foundational DAA committee member, join the show to break down what real, action-oriented advocacy actually looks like. Together, they pull back the curtain on the lack of representation in the design world, sharing a beautiful, real-world example of how their partnership and true alliance opened a massive door that resulted in an important diversity milestone. Ben and Arianne challenge every single business leader to clear their own blind spots, and use their access to ensure that where real talent exists, there is no barrier keeping it from rising. More About Arianne Bellizaire & Ben Johnston: Benjamin Johnston sits at the helm of his eponymous design firm and has dedicated his life to artistic pursuits. Ben launched his first design business focused exclusively on interior design, allowing him to follow his passion for bringing extraordinary designs to life. Ben eventually expanded the firm to include architecture, offering clients a holistic approach that invites his prestigious team to manage the creation of luxury homes from start to finish.​ His passion for form, function, and design coupled with a keen understanding of market needs has resulted in three licensed collections, including a furniture line for Chaddock, a diverse collection of hand-knotted rugs for Madison Lily Rugs, and a textile and wallcovering collection for Fabricut’s contemporary luxury brand, S.Harris. Next year, Ben will debut his collection of fireplace surrounds and tile mosaics with Material Bespoke Stone & Tile. Ben’s book with Rizzoli, entitled, Refined Interiors: Timeless Homes for Modern Living was released in February 2026. Arianne Bellizaire is the Founder and Creative Director of Arianne Bellizaire Interiors and a recognized voice at the intersection of design, business, and industry influence. Her work spans residential interiors, multifamily development, and experiential showroom design, giving her a unique understanding of how design translates into business value and opportunity. Before launching Arianne Bellizaire Interiors in 2013, Arianne built a career in corporate marketing and public relations, a foundation that continues to inform how she approaches design, brand partnerships, and strategic consulting. That background gives her a perspective most designers do not have: an understanding of how decisions are made, how value is communicated, and how visibility is built intentionally. She holds degrees in Mass Communications and Political Communication from LSU, and a Certificate of Interior Architecture from UCLA. Arianne's work extends beyond interior design into ongoing conversations around business, creativity, and personal growth. She is a frequent contributor on industry panels and media platforms, and co-host of The Hustle Adjacent podcast, where she explores the realities of building a career, navigating growth, and redefining success. Her media profile includes features in Architectural Digest, Forbes, House Beautiful, and she was the lead designer on ABC's Extreme Makeover: Home Edition reboot in 2025. Ah Ha Moments with Arianne Bellizaire & Ben Johnston: "If you look at many of the designers of color who've come to this industry, we come to it later…after we do what we thought we were supposed to do. It’s really difficult to grow up aspiring to be something that you don't have a picture of." -Arianne Bellizaire "All we want is a chance to be at the table, to be considered with the rest of the talent. That's it...we're not asking you to give us anything that we didn't earn." -Arianne Bellizaire "We all have to be the change we want to see in this world. and we have to do it with intention and authenticity." -Ben Johnston Connect with Arianne Bellizaire & Ben Johnston: Arianne's Website Arianne's Instagram Ben's Website Ben's Instagram What’s new with LuAnn Nigara: Boardroom for Creatives Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: Episode 568Arianne Bellizaire: “A Reluctant and Accidental Leader in #BLM” Episode 20Arianne Bellizaire – Could Your Hobby or Hidden Talent Be Your Marketing Platform?

  • July 3 · 1 hr 20 min

    1206: SPONSORED SHOW: Dezign Assist: Kylie Ponton, Corri English, The Hiring Answer for Solo or Scaled Firms

    Today with Dezign Assist: Kylie Ponton, Corri English: Today with Corri English, founder and principal designer of Music City Interiors, and Kylie Ponton, principal and CEO of Ponton Interiors, we are talking about what it actually looks like to bring qualified virtual support into your design firm at any stage of business. Corri is eighteen months into building her Nashville-based studio and already navigating the kind of capacity challenges that come with early success. Kylie has fifteen years of experience, a seasoned team, and systems that most designers are still working toward. They could not be more different on paper — and that is exactly the point. Today they pull back the curtain on their real experiences bringing on Dezign Assist VAs, including the wins, the bumps in the road, and what they know now that they wish they had known sooner. This episode is sponsored by Dezign Assist. More About Kylie Ponton, Corri English: Corri English: By the time Corri English was five years old, she was already working. Theater. Commercials. Voice-over. And already noticing — the way a room changes how people move through it, how a set can carry a character’s whole emotional weight, how the details nobody plans for are often the ones that land hardest. Most people see rooms. She was reading them. Decades later, that instinct drives everything she builds. Corri is the founder and principal designer of Music City Interiors, a Nashville-based studio focused on custom homes, renovations, and the kind of spaces that feel like they were designed specifically for the people living in them — because they were. Before launching her design career, she spent years in entertainment as an award-winning actress, singer-songwriter, and voice-over artist, accumulating credits that range from Runaway Jury (alongside Gene Hackman, Dustin Hoffman, and John Cusack) to House, CSI: Miami, Luke Cage, and The Bedford Diaries. She also fronted the country-rock band Brokedown Cadillac, whose music landed in Desperate Housewives, The Mentalist, and Disney’s Race to Witch Mountain, among others. Every role she played, every song she wrote, every performance she gave was really about the same thing: creating the conditions for an emotion. That’s still what she does. The medium just changed. Years on film sets left a mark that can’t be unlearned. She started seeing rooms the way cinematographers see frames — as mood, as character, as the place the story either wants to happen or doesn’t. Songwriting taught her something different but just as essential: the rhythm and architecture required to make separate pieces cohere into something that feels inevitable. Both inform how she approaches a home. Through Music City Interiors, Corri works with homeowners, builders, and architects on large-scale custom builds and renovations — handling everything from spatial planning and architectural detailing to full furnishings, finishes, and decor sourcing. Her aesthetic leans warm, layered, and slightly cinematic — collected rather than curated, elevated without being cold, detailed without being precious. She’s especially drawn to the projects other designers find difficult: the tricky floor plans, the structural constraints, the rooms that almost work. The puzzle isn’t the obstacle. The puzzle is the point. Her design philosophy is direct: a home should feel autobiographical. Not a reference image someone found on Pinterest, not a composite of what’s trending this quarter — something that belongs unmistakably to the people who live there. More refined, more intentional, more emotionally grounded than they could have gotten to on their own, but never disconnected from who they actually are. She doesn’t design for the photograph. She designs for the exhale. Corri lives in Nashville with her husband, Apple Music Country host Ty Bentli, and their three children — in a house that regularly hosts kitchen dance parties, construction-site field trips, blanket forts, and spirited debates about lighting temperatures she almost always wins. Ah Ha Moments with Kylie Ponton, Corri English: “I don't feel like I had time to learn everything the hard way. I just wanted more input, more feedback, more results." - Kylie “I felt like I had help but not support.” - Corri "I really do believe almost any firm on the planet could figure out a way to get their stuff done easier, faster, quicker with less headaches if they have qualified support." - LuAnn Connect with Dezign Assist. Corri English, and Kylie Ponton: Corri’s Website Corri’s Instagram Kylie's Website Kylie's Instagram Dezign Assist What’s new with LuAnn Nigara: Board Room for Creatives Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

  • June 30 · 18 min

    1205: BEST OF SHOW: Eric Ross: His Process for Selling Accessories and the Reveal Install

    Welcome to our special bonus show! Today, as promised, we will be sharing our conversation with Eric Ross about his business philosophy, his process for selling accessories, and the way he manages his reveal install day. Eric’s process is unique and very unusual. Be sure to listen in, to hear what he has to share. Eric has been a professional decorator for more than twenty years. Although his preferred design style is traditional, he listens to his clients, to help them discover what they love, and what they respond to because he believes that everyone’s home should represent who they are on their best day. Tune in today, to get some great advice from Eric! Show Highlights: Eric doesn’t deliver a project piecemeal. He only reveals it when it’s ready. Eric takes risks when making purchases for his clients but they seldom ask to return items. It is important to look at what you’re trying to achieve, and the value you’re bringing to people, and stick to that. Know that your job is to make things beautiful and if something gets returned you have still done your job. Eric loves to wow people at the install. People who appreciate Eric’s value and want a beautiful home will be willing to pay the price he’s asking. It’s Eric’s job to design a room to completion. It’s the client’s job to decide on the budget. The designer needs to learn what makes the client tick. Links: Website: Eric Ross Interiors Facebook: Eric Ross Interiors Instagram: Eric Ross Interiors Pinterest: Eric Ross Interiors Mydoma Studio: A Well Designed Business A Well-Designed Business 4th Birthday Party

  • June 26 · 1 hr 5 min

    1204: BEST OF SHOW: Eric Ross: Operating His Design Firm Like a Retail Store

    Welcome! Today, Eric Ross joins us on the show. Eric is a charming southern gentleman and a well-experienced design professional. He is also a seasoned businessman who has figured out how to run his firm in a unique way that really works for him. In today’s episode, he describes how he runs his private interior design studio like a retail store. He explains that he no longer feels the need to change, apologize or adjust the way he works to conform to a client’s expectations. Eric knows himself well, he understands his passions, and he is very clear about what he will and will not do. Be sure to listen in today, to find about his very interesting business model. Eric is from Nashville. He has been in love with the traditional living design style since he was a child. He has more than twenty years of design experience and his work has been published in Traditional Home, Southern Style, Southern Lady, The Cottage Journal, as well as in many other publications. Eric’s passion is to fan the flame of traditional decorating with a deeply Southern esthetic. Tune in now, for more! Show Highlights: Eric explains what he means when he says that he is running his design firm like a store without a storefront. What the decorating track of Eric’s business is all about. Eric’s margins are hefty, just like those in a storefront, and all of his design services are included in that pricing. The way that Eric educates his clients about his philosophy and the way he works. Talking about transparency. People will happily pay Eric for his product rather than his time. Trust is a key issue. Eric’s business model allows him to have total control over the whole process. Eric’s advice is to start small with clients. It makes your business more manageable. The biggest motivator for Eric is seeing the result of what he has created. Eric’s qualifying process for his new clients. Eric explains why he does not do discounts. The opportunities you’re losing by being overworked. Eric’s goal is to monetize his passion. Our industry is too high-touch to make it high volume. It’s okay to mark up because of the value you add to the project. You don’t have to explain your “no”. Eric has a new book out, called Enduring Southern Homes. Links: Website: Eric Ross Interiors Facebook: Eric Ross Interiors Instagram: Eric Ross Interiors Pinterest: Eric Ross Interiors Mydoma Studio: A Well Designed Business

  • June 23 · 1 hr 10 min

    1203: Madelaine Mayer: The Interior Designer Who Spent 20 Years as an Architect Before Choosing Joy

    Today with Madelaine Mayer: Today with Madelaine Mayer, licensed architect, certified interior designer, and founder of ADROIT Architecture & Interior Design in New York City, we are getting into what it really means to bet on yourself when everything you have built says you should stay put. Madelaine spent nearly 20 years in commercial and institutional architecture before making the leap to interior design — and the story of how she got there, and what kept her tethered so long, is one a lot of people in this audience are going to recognize. We talk about the sunk cost trap, the expectations we inherit from the people who love us most, and the permission we withhold from ourselves when our credentials start to feel like an obligation instead of an asset. Madelaine also gets into how that 20-year technical foundation now gives her a genuine competitive edge in the complex, code-heavy world of New York City residential renovation — and what it looks like to build a company culture intentionally, from scratch, when you know exactly what you don't want it to be. More About Madelaine Mayer: Since founding ADROIT Architecture & Interior Design in 2022, Madelaine has earned a reputation for infusing complex New York City residences with boundless joy, innovative problem solving, and ineff able style. Drawing inspiration from her extensive travels, contemporary art, and architectural history, Madelaine wields a keen eye to create deeply personal and practical interiors alongside fun and memorable client experiences. Madelaine has been featured in numerous publications, including Architectural Digest, House Beautiful, Apartment Therapy, and Real Simple, and was awarded the Apartment Therapy Small/Cool Best Vibe award for her own home in 2023. With over 20 years of experience in New York City, Madelaine is a licensed architect, certified interior designer, LEED and WELL accredited, and a faculty member at the New York School of Interior Design. She earned her Masters in Architecture from the Georgia Institute of Technology and her Bachelors in Architectural Studies and Art History from Hobart and William Smith Colleges. Ah Ha Moments with Madelaine Mayer: "There are pressures, internal and external. Sometimes they serve us, sometimes they don't. Sometimes they serve us until they don't. And then our job is to recognize the gift that they gave us, but then to break free and listen to the inside voice that's calling you to do the next thing." — LuAnn Nigara "Just because something is difficult to achieve, just because something is perceived as elite or having a high barrier to entry, that it therefore has a higher value and it's better or more appropriate or more applicable. And that's just not true." — Madelaine Mayer "You literally have to decide to be excellent as the boss every day. How do I show up in the inside of my business that no one else sees?" — Madelaine Mayer Connect with Madelaine Mayer: Website Instagram What’s new with LuAnn Nigara: Boardroom for Creatives Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #1100: Best Of Show: Erika Ward: Identifying Your Transferrable Skills with Erika Ward AWDB #930: April Gandy: The Key to Managing a Successful Renovation Project

  • June 19 · 1 hr 1 min

    1202: In Good Company: CEO Conversations with Kate O’Hara:Is Your Next Idea a Revenue Driver or a PR Play? Part 2

    Today With Kate O’Hara: Today on In Good Company: CEO Conversations with Kate O’Hara, we’re discussing diversifying your revenue—how to expand your business without losing focus on what’s already working. Kate O’Hara, CEO and Creative Director of O’Hara Interiors, joins me to unpack what it really looks like to grow beyond design. We talk about service expansion—adding furnishings to construction, or vice versa—opening a second location, stepping into commercial, and what to know before diving into retail or e-commerce. We also get honest about the “fun stuff”—books, licensing, TV, speaking, and podcasts—and why those often fall into the PR bucket, not the profit one. Kate shares how to test new ideas as CEO-level experiments, keep your core business airtight, and balance quick wins with long-term plays that build lasting opportunity. If you’re ready to grow with intention, this conversation will help you run every next move like a CEO. LuAnn Nigara and Kate O'Hara's Ah-Ha Moments “When you are diversifying, each moment of diversification is an experiment.” - Kate “When you go to diversify…you’ll immediately see what isn’t buttoned up in your core business.” - Kate More About Kate O’Hara Kate O’Hara grew up in the world of design. After a decade with the company, she stepped into the role of CEO + Creative Director, expanding the family design firm into new regions of the U.S. When she isn’t traveling between our Minnesota and Texas offices, you can find Kate speaking at conferences, working with our design team, and connecting with new clients and furniture lines. Connect with Kate O’Hara ⁠⁠⁠⁠Website⁠⁠⁠⁠ ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ ⁠⁠⁠⁠Pinterest⁠⁠⁠⁠ ⁠⁠⁠⁠Houzz⁠⁠⁠⁠ ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ What’s new with LuAnn Nigara ⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠ ⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠here⁠⁠⁠⁠.

  • June 16 · 56 min

    1201: The Boardroom for Creatives Is Open. Here's Why I Built It.

    Today with LuAnn Nigara: The Boardroom for Creatives Is Open. Here's Why I Built It. After nine years and over 1,400 episodes of bringing the best voices and the most qualified experts to this community, LuAnn built something new. In this episode she tells the full story, the heartfelt emails she couldn't answer the way they deserved, the Instagram DM that crystallized the problem, and the interview with Corey Damon Jenkins that made everything click into place. She also goes behind the scenes: the genius moment followed by the tech panic, the two green lights she got in a single afternoon from her coach Amber De La Garza and her husband Vin, and what happened when she started inviting Board Members into the room. The Boardroom for Creatives is a curated platform where you book a private 50-minute session with a vetted expert personally selected by LuAnn. Someone she would send her own clients to. No long-term commitment. No contracts. No pay to play. Board Members are taking appointments now. 👉 boardroomforcreatives.com Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast What’s new with LuAnn Nigara: Watch the Docuseries! https://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. Purchase LuAnn’s Books Here: Book 1: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠ Audiobook: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠ Book 2: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠ Book 3: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2

  • June 12 · 1 hr 6 min

    1200: SPONSORED SHOW: Mr. Steam: Optimize Wellness Design with Steam Showers Built for Performance

    Today with William Kauker and Dawn DiGregorio of Mr. Steam: We all know that wellness-focused design is steadily trending. And in today’s sponsored show, we’re talking about what exactly that means in terms of bathroom design, and how you can be ahead of the cutting-edge to meet clients before they even know what they’re looking for. My guests today, William Kauker and Dawn DiGregorio of Mr. Steam, join the show to talk about how steam showers can change the game for your clients. They talk about the language behind wellness design in bathrooms, why steam is so important, and they break down the operational logistics that might be holding you back from implementing these features into your designs. Learn how to start creating a new, elevated experience for your clients in every bathroom design. To learn more go to luannnigara.com/mrsteam More About William Kauker and Dawn DiGregorio: Dawn DiGregorio Vice President and General Manager- MrSteam / Feel Good Inc. With over 25 years at MrSteam, Dawn continually drives success in planning, business and product development, customer service, technical service, human resources, operations, sales, and marketing while building a culture that empowers every individual to innovate, grow, and thrive. Dawn has devoted herself to the promise of fostering positive relationships that unite groups while allowing individuals to find their voice, grow their talents and succeed. Dawn pridefully and passionately approaches every initiative with a focus on care and service, truly embodying the MrSteam-Feel Good Inc. ethos; “We feel good when you feel good.” William Kauker Director of Marketing- MrSteam / Feel Good Inc. The peanut butter and the chocolate. The strategist and the creative marketer. William’s CV is a legacy of leading global advertising agencies tasked to champion some of the world’s biggest consumer and business brands. William is now focused on delivering elegant solutions that help shape and guide the product, marketing and brand experience for MrSteam / Feel Good Inc. where every innovation is thoughtfully designed, and every individual is empowered to champion making people feel good. Ah Ha Moments with William Kauker and Dawn DiGregorio: "We don't make faucets tile or plumbing fixtures, we make steam showers, and now saunas too. And when designers call with questions, how-to questions and the like, they're talking to people who have spent their entire careers on this one experience." -Dawn "People are not just saying, I want a beautiful bathroom anymore. They're saying, I want to change my life. I want my home to make me perform better in my life." -William "So it sounds like Mr. Steam is built on this philosophy, number one. This is not like, oh, by the way, we have a product and we can make an angle out of it. This is a core culture belief for your company." -LuAnn "We really do need to steam. We need to be aware that steam will be part of the project as soon as possible. It's not something that could be an afterthought, right?" -William Connect with Mr. Steam: Website Instagram What’s new with LuAnn Nigara: Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

  • June 9 · 1 hr 13 min

    1199: Jasmine Roth: Say No to the Small Things So You Can Say Yes to the Big Ones

    Today with Jasmine Roth: We all want to stand out and get noticed in our businesses…but sometimes we get so caught up in trying to do what we’re “supposed” to do or put out what we think people are looking for that we forget the most important thing—loving what we do and committing to who we are as people and business owners. My guest today, Jasmine Roth, host of HGTV's hit shows and the upcoming series Roast My Rental, joins the show to share her journey to her high-profile career. Jasmine breaks down the reality of building a standout firm rooted in authenticity, explaining how keeping her early construction business and her network helped her stay efficient, why saying no to the wrong projects clarifies your true business values, and how embracing seasons of life is the ultimate secret, not just to long-term entrepreneurial happiness, but also to getting noticed and standing out from the crowd. More About Jasmine Roth: Jasmine Roth is the founder of Built Custom Homes, curator of the online retail store The Shop by Jasmine Roth and host of HGTV’s hit shows Hidden Potential and HELP! I Wrecked My House. She was also on HGTV’s Rock the Block Season 1, but we won’t spoil the winner for you! Jasmine will also be starring alongside comedian Leslie Jones in a new HGTV series Roast My Rental, premiering July 24th, 2026 at 9:30pm ET/PT. Building custom homes is her bread and butter and she loves finding ways to make homes as personal, functional and beautiful as possible. Growing up, Jasmine spent her childhood weekends building playhouses and furniture in her dad’s garage. In college she met her husband, Brett, and graduated with a business degree in entrepreneurship and new venture management from the school of business. In 2012, Jasmine launched her boutique development company, Built Custom Homes. As owner and founder, Jasmine runs her projects with a hands-on approach and customizes each home to the family that will eventually live there. Jasmine's website is rapidly growing, and her first book, titled, "House Story: Insider Secrets to the Perfect Home Renovation," was published in 2021. In 2023 she rolled out Virtual Design Consulting with Built Custom Homes to assist clients around the world. She lives in Park City, UT with her husband Brett and their daughters Hazel Lynn (6) and Darla Rose (1). She is also excitedly expecting a new baby due October 23rd, 2026. Ah Ha Moments with Jasmine Roth: "If you're doing something you love, share that. Don't share, don't try to be somebody else. Don't try to post things cause you think that's what somebody's looking for or that's what they wanna see, you just post what you're doing because what you're doing is interesting." -Jasmine Roth "Saying yes to the right things and really what it comes down to is saying no to the right things can give us the opportunity to say yes to the bigger things, to take that seat at the table." -Jasmine Roth "If it makes sense to you, if it feels good to you, if you are engaged... you'll be engaging. You can't look and say, what should I say to show up to be one in the noise? It either is you or it isn't because you can't keep up the facade, right?" -LuAnn Nigara Connect with Jasmine Roth: Website Instagram What’s new with LuAnn Nigara: Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #759 Power Talk Friday: Rachael Bozsik: Discover Your Goldmine and Unleash Your Marketing AWDB #987 Kate Wood: Discovering and Leaning into Your Niche AWDB #1035 Lindsay Hunter: The Equestrian Interior Designer: Getting Ultra-Specific with Your Niche AWDB #1183 BEST OF SHOW: Fred Berns: Own Your “Only” Word & Tips to Discover Yours

  • June 5 · 1 hr 24 min

    1198: Isabel Ladd: Build a Business that Matches Your Vibe

    Today with Isabel Ladd: Today with Isabel Ladd, self-taught interior designer and unapologetic maximalist, we are getting into what it actually looks like to build a business entirely on your own terms. Isabel is a 2026 High Point Market Authority Style Spotter, a Kips Bay and House Beautiful Whole Home Showhouse alum, and someone who has spent 11 years in business deliberately engineering her client process so that by the time someone works with her, it's a love match — for both of them. Isabel walks us through the intentional speed bumps she's built into her intake process, the 15-page handbook her clients receive before they ever get on a call with her, and the mindset shifts that changed everything — including why she deleted more than half of her portfolio and never looked back. If you've ever wondered what it looks like to run a business from a place of joy instead of obligation, this is your episode. More About Isabel Ladd: A ride-or-die Maximalist, Isabel Ladd thrives on creating homes saturated in a kaleidoscope of intelligent, meticulously layered colors and patterns. A girl of many mantras, Isabel loves to preach: More is More, Less is never enough; and Mix: don’t match. Isabel has participated in both the Kip’s Bay Designer Showhouse and House Beautiful’s Whole Home Showhouse. She won the Luxe Magazine Red Award “Interior Design: Best of the Rest” , is a House Beautiful “Next Wave” Designer, represented Kentucky in Business Of Home’s “50 States Project, ” and was named a “New Trad” in Traditional Home magazine. Her work is regularly featured in design + lifestyle outlets. Ah Ha Moments with Isabel Ladd: "It's not about the market that you're in that determines if your aesthetic is successful. It's about who aligns with your vibe. And good vibes are more important to me than anything else.” - Isabel “There’s not a problem. There’s just a solution we haven’t figured out just yet.” - Isabel “I give myself authority to make the best decisions for you on your behalf.” - Isabel "If I don't care if there's only 5% of the people in Kentucky that appreciate your look — you're going to get 100% of that 5% because you're willing to say, this is who I am and this is how I show up." - LuAnn Connect with Isabel Ladd: Website Instagram Pinterest What’s new with LuAnn Nigara: Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB Episode 991: Chloe Bullock: Conscious Design AWDB Episode 831: Flashback Friday: Nate Berkus: The Importance of Creating An Exceptional Client Experience AWDB Episode 1141: Nate Berkus: “Foundations”: His New Book and 30 Years of Interior Design Business Wisdom AWDB #1006: Power Talk Friday: Tammy Nagem, CEO, High Point Market Authority. Why You Should Go to HPMKT

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