De Donkere Kamer (English)#73 - Organising a photography event: what photographers can learn from a sold-out show
The Amsterdam show was sold out, but only on the very last day. In this episode Kaat gives an honest look at what goes into filling a room, and what you as a photographer can take from it for your own book, exhibition or project: keep looking for what you can do, and know who you're doing it for. What you'll learn in this episode Why people need more touchpoints today before they buy a ticket (or a book, or a print), even when what you offer is really good Why you can't rely on the press anymore, and why you need to find your own ways to promote your work How to speak to a broad audience without jargon and without getting too technical Why every space and every audience asks for a different approach, and how to think about your own means in each situation How an ideal client (an avatar with a name and a personality) helps you choose the right visuals, reels and words Why small, almost invisible changes pay off more over time than one radical overhaul Next stop: show at C-Mine GenkOn November 28th, De Donkere Kamer comes to C-Mine in Genk, Belgium. On stage: Nadav Kander, Michiel Hendryckx on beauty in resistance, Noortje Palmers with La Vie en Rose about homeless people in Antwerp, Pie Aerts with Coirón about the puesteros of Chilean Patagonia, Marieke van der Velde with the image column, a curator (more news soon) and three pitchers (you can submit your project here) Note that most of the evening is in Dutch. Coming with a group of more than ten? You pay half price. Tickets here. Partner of this episode Cameranu As a photographer you need more than creativity. You also need the right tools, whether that's a new lens or a camera you can rely on during a client shoot. The specialists at Cameranu think along with you and give you honest advice. As a listener of De Donkere Kamer, you get 10% off your next purchase with code DDK10 at cameranu.be.
