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Zero Click Marketing · August 20 · 10 min

Field Notes: Reddit Citations Drop 80% in ChatGPT (Don't Care)

This is me reacting in real time to news from Promptwatch and Petra Labs that Reddit just lost about 80% of citations in ChatGPT. TL;DR: chasing platform behavior is not a good strategy. Other sources: Axios Semrush Profound Timestamps: 00:00 Reddit citations fell off a cliff. So what? 00:59 Your strategy shouldn’t depend on one platform 01:54 If your audience uses Reddit, Reddit still matters 03:10 ChatGPT citation behavior is wildly unstable 04:26 The boring winner: brand-owned websites 05:32 Build useful homes across the internet 06:36 AI visibility is a benefit of good marketing ZCM Field Notes are short reactions to news or observations of what’s happening in the field. Edits can be a little messy 'cause I'm doing them with my bare hands. Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

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This is me reacting in real time to news from Promptwatch and Petra Labs that Reddit just lost about 80% of citations in ChatGPT. TL;DR: chasing platform behavior is not a good strategy.

Other sources:


Timestamps:
00:00 Reddit citations fell off a cliff. So what?
00:59 Your strategy shouldn’t depend on one platform
01:54 If your audience uses Reddit, Reddit still matters
03:10 ChatGPT citation behavior is wildly unstable
04:26 The boring winner: brand-owned websites
05:32 Build useful homes across the internet
06:36 AI visibility is a benefit of good marketing


ZCM Field Notes are short reactions to news or observations of what’s happening in the field. Edits can be a little messy 'cause I'm doing them with my bare hands.


Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

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