Kaila Yu explains what Shopify Merchants need to know about Social Media Influencers

Kaila explains:

• Make sure to reach out to influencers that have the same aesthetic as your brand
• Give free products to influencers so they can create content for you
• Use a website that is easy to navigate
• Use pop-ups to get emails and build your email list
• Influencers would usually work with brands with products that they can use
• Experiment and do research with micro-influencers if you are starting out
• Don’t dictate the content to the influencer; Choose an influencer that makes their own content to make it more authentic
• Trust the influencer to create content
• In fashion, you can get a lot of influencers on Pinterest
• Infographics work really well on Pinterest
• Check with the influencer if you can reuse contents that they create

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