Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

Nick Trueman | Ecommerce Growth, Marketing, PPC and SEO Specialist

The Shopify podcast for ecommerce founders and store owners. Twice-weekly strategies on Shopify SEO, conversions, marketing, and scaling your online brand.

Host Nick Trueman interviews successful Shopify brand founders, ecommerce growth experts, and top Shopify app creators every Friday. Tuesday Tea Break Talks deliver quick Shopify updates, marketing tips, and actionable tactics.

With 400+ episodes and 15+ years in ecommerce and digital marketing, Nick delivers the strategies behind real Shopify success stories. No theory, just the specific decisions, tools, & playbooks that drive revenue.

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20 episodes
Updated Yesterday

Episodes20

Newest first

Yesterday · 39 min
77% of Bad Reviews Aren’t About Your Product: 5 Shopify Inventory Mistakes
A bad customer review might have nothing to do with your product. Alan Grimsley from Inventory Planner joins Nick to explain why 77% of negative reviews can be traced back to operational problems - and the five Shopify inventory mistakes that quietly damage cash flow, sales and customer trust. Drawing on his experience across PayPal, Shopify and Sage, Alan explains how overstock, stockouts, unreliable data, poorly planned campaigns and inaccurate supplier lead times can hold back even fast-growing ecommerce brands. You’ll learn: Why excess stock could be consuming your growth budget How stockouts send customers and ad spend to competitors When spreadsheets stop working for growing Shopify brands Why marketing and inventory planning must work together How inaccurate lead times undermine your entire forecast Alan also shares lessons from AYBL, Wild & Stone and Astrid & Miyu, including how better inventory forecasting can protect cash flow, reduce excess stock and keep bestselling products available. In this episode: (00:00) - Why most Shopify brands lose money on inventory (03:06) - Mistake #1: Running out of stock (08:39) - Mistake #2: Overstock and cash flow problems (20:15) - Mistake #3: Data and inventory visibility (25:27) - Mistake #4: Marketing without inventory (31:46) - Mistake #5: Ignoring lead times (36:12) - When to use inventory planning software (38:14) - Key takeaways and final thoughts Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Free Inventory Planning Bootcamp Learn how to prevent stockouts and overstocks, reduce inventory holding costs and make more confident purchasing decisions with Inventory Planner’s free seven-day course. Join the free Inventory Planning Bootcamp Listener offers: Seguno - Get a free email customer analysis and strategy session. Yoast - Get 15% off Shopify and WordPress with code WWS15. TaxCloud - Get free migration onboarding as a Winning With Shopify listener. About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency for ecommerce brands.
Tuesday · 23 min
Shopify AI: 19 Ways to Save Time, Cut Costs and Grow Sales
Stop experimenting with AI and start using it to produce measurable results in your Shopify business. Nick Trueman shares 19 practical ways to use Shopify AI to increase sales, save time, reduce costs and remove repetitive work. From Shopify Sidekick, ChatGPT and Claude to customer support, email marketing, product imagery and sales forecasting, this episode explains what you can implement right now - and where relying on AI could damage your brand. You’ll learn: How Shopify brands can use AI to work faster and more profitably Where AI could reduce app, supplier and operating costs How to use AI across customer service, marketing, imagery and forecasting Which Shopify AI tools are worth using When human judgement is still essential In this episode: (00:00) - Why AI is changing Shopify (00:56) - What Shopify Sidekick can do (07:39) - Using ChatGPT for ecommerce (15:08) - AI customer support (18:46) - AI email marketing (20:19) - Product images and AI search (21:25) - Predictive sales and growth (22:27) - When not to use AI Follow Winning With Shopify for practical Shopify growth advice every Tuesday and Friday. Listener offers: Seguno - Free email customer analysis and strategy session. Yoast - 15% off Shopify and WordPress with code WWS15. Inventory Planner - Free seven-day inventory bootcamp. TaxCloud - Free migration onboarding for listeners. About Winning With Shopify Winning With Shopify is powered by Spec Digital, a PPC & SEO agency for ecommerce brands.
July 25 · 33 min
How to Build a DTC Brand: Your Shopify Store Isn’t Enough
A successful Shopify store can generate sales. A strong DTC brand gives customers a reason to choose you, remember you and buy again. Nadine Killoran joins Nick Trueman to explain how ecommerce businesses can move beyond building a good store and create a brand with long-term customer loyalty. Drawing on her experience with brands including Absolute Collagen, Aion Bank and MYJAR, Nadine shares practical advice on brand investment, customer retention, subscriptions, pricing and securing CFO buy-in. Learn what customers actually care about, why the second purchase is more important than the first and how to build a DTC brand that customers choose over cheaper alternatives. In this episode: 00:00 - Store vs brand: the real difference 01:57 - What customers actually care about 03:11 - Nadine's journey to becoming a CMO 05:57 - Getting CFO buy-in for brand investment 09:16 - Measuring awareness and brand stickiness 11:29 - Retention, churn and the second purchase 18:25 - Turning customers into subscribers 24:45 - Pricing a growing DTC brand 29:15 - Difficult brand and pricing conversations 33:02 - Final thoughts Exclusive listener offers: Seguno - Shopify email marketing Get a free customer analysis and strategy session with an email expert. Claim your free Seguno session Yoast - Shopify SEO Get 15% off Yoast for Shopify and WordPress with code WWS15. Visit Yoast Inventory Planner - Shopify inventory management Join the free seven-day inventory planning bootcamp. Join the free inventory bootcamp TaxCloud - Shopify sales tax management Get free migration onboarding as a Winning With Shopify listener. Claim free TaxCloud onboarding
July 21 · 18 min
Upsells & Cross-Sells: Increase Revenue Through AOV Optimisation By Nick Trueman
Shopify brands fail to harness to power of AOV increases through Upsells and Cross-Sells. This week, Nick unveils his top tips and methods he has actively seen brands deploy to increase AOV. You've got the sale, why not sell another product for the same advertising and delivery cost? The logic is sound, but execution is where it falls down. In this episode, you'll learn: - Different ways you can encourage customers to buy more through upsells and cross-sells - How leading brands have got creative with this - Where Shopify brands fail to cut through with cross-sells 0:00 — Introduction & What We're Covering Today 0:38 — Why Upsells and Cross-Sells Matter for AOV 1:00 — Tip 1: Bundling — Simplify It and Drop the Discount 2:05 — Use Microsoft Clarity to Watch Real User Behaviour 2:39 — Tip 2: Do Not Overwhelm the Customer 4:02 — The Sainsbury's Example — How Over-Pushing Kills Conversions 5:26 — Tip 3: Post-Purchase Upsells on the Order Confirmation Page 6:43 — Tip 4: Be Careful Using Data Before You Hit 5–10K Orders Per Month 8:09 — How to Do Upsells Manually as a Smaller Store 8:55 — Tip 5: Create a Customisable Look or Set 10:18 — How This Flips the Customer Conversation Completely 11:13 — AB Test the Outfit Feature Before Rolling It Out 11:46 — Tip 6: Sell Packs Instead of Single Items 13:05 — T-Shirt Pack Pricing Strategy Example 14:23 — Tip 7: Set a Spend Threshold to Trigger a Reward 15:29 — The $500 Minimum Spend Club Strategy 16:22 — Tip 8: Use Real Statistics as Social Proof 17:54 — Outro — Subscribe and Visit the Website Winning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday. This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Management Listeners get free Migration onboarding, as a Winning With Shopify Listener https://taxcloud.com/winning
July 17 · 18 min
Shopify Store Growth: Top Advice From Recent Founders By Winning With Shopify
From all of our recent Shopify store owners and marketing guests, here are the top bits of advice from the experts! This week, we're combining the top pieces of advice from all of our guests. From marketing and warehousing to practical growth tips for your Shopify store. In this episode, you'll learn: Key wins for your Shopify marketing and operations How to grow your Shopify store more quickly and profitably How to learn from other brands' mistakes and drive smoother growth for your Shopify store 0:00 Customers Buy Trust, Not Just Products 2:19 The Most Important Sale You're Not Focusing On 4:38 How to Source & Launch Your First Product From Scratch 7:31 How TaxCloud Saves Brands Thousands in Sales Tax Filings 11:38 How to 5X Your Discount Code Usage (Seguno) 13:59 Pure Wholesale to E-Commerce in 4 Months 16:09 Making a Profit With 27 Hands on Every Garment in Dublin Winning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions and scale their ecommerce brand. New episodes every Tuesday and Friday. This Shopify Podcast is brought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners receive a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO Listeners receive 15% off Yoast for Shopify and WordPress with the code WWS15. https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free seven-day inventory bootcamp. https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Management Winning With Shopify listeners receive free migration onboarding. https://taxcloud.com/winning
July 14 · 20 min
The Shopify Apps Costing You Sales: 5 Red Flags
Get the right Shopify Apps for your store, to drivce revenue and productivity, not kill it. Nick outlines his top tips for choosing the right Shopify apps and avoid the wrong apps for your Shopify store. It's a common mistake that brands get wrong time and time again. Having worked in the Ecommerce space since 2007, Nick's got a wealth of experience in Shopify apps, ecommerce in general and has seen it all when it comes to bad tech choices by brands. As they say, don't let the tail wag the dog! In this episode, you'll learn: - Choosing the right Shopify apps for your store - Avoiding Shopify apps that will ruin your customer experience - How to test if you've got a good Shopify app or the wrong one 0:00 - The Top 10 Most Installed Shopify Apps 2:45 - Should You Use the Most Popular Shopify Apps or Stand Out Differently? 3:48 - Difference Between Built for Shopify Apps and just another Shopify app 4:34 - 5 Things to Look For in a good Shopify app 10:08 - 5 Red Flags to Avoid in a bad Shopify app 13:04 - Don't Use an App When a Simple Piece of Code Will Do 16:10 - The Controversial Truth About Per-Transaction Shopify App Pricing 19:00 - Outro Winning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday. This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Management. Listeners get free Migration onboarding, as a Winning With Shopify Listener https://taxcloud.com/winning
July 10 · 34 min
Shopify Marketing: Build Customer Trust That Converts By Matviy Matviyenko
Brands ignore the biggest part of Shopify marketing, which is building customer trust. Matviy Matviyenko is CoFounder of JoyT5, who have absolutely nailed trust building in their Shopify marketing plans. With an emphasise on outlining aftersales as part of the presales process, they know how to convert and keep a customer long term. In this episode, you'll learn: - How to build customer trust presale - How to nail the aftersales process - Shopify marketing done properly Timestamps 0:00 - Why Trust Is the Most Important Thing You're Not Selling on Shopify 1:46 - Shopify After Sale Matters More 3:16 - The Lost Of First Shopify Customer 6:48 - How JoyT5 Started on Shopify 8:25 - What Losing Trust From a Supplier Taught Them About Building Their Shopify Business 11:39 - How JoyT5⁠ Grew to 20+ Dealerships Using Shopify & YouTube 18:52 - How to Market a High-Ticket Product Without Paid Ads on Shopify 28:43 - Why Product Videos & UGC Are the Biggest Missed Opportunity 33:21 - Outro Winning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday. This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Management Listeners get free Migration onboarding, as a Winning With Shopify Listener https://taxcloud.com/winning
July 7 · 17 min
Shopify Dropshipping: How Every Brand Should Scale With It By Nick Trueman
Shopify dropshipping is something that every brand should be using to scale. Brands that aren't are missing sales. Nick Trueman is outlining how brands he works with are using dropshipping to scale faster, without warehousing costs but, most importantly, harnessing Shopify's ability to provide a seamless customer experience. Struggling with suppliers and stock issues? Struggle less with lean dropshipping on Shopify. In this episode, you'll learn: - How brands are leveraging dropshipping for faster growth - Learn how your Shopify brand could scale faster without stock headaches, and easily test new product ranges. - Stop spending months, some times years, trying to get hold of the right stock Timestamps: 0:00 Why Every Shopify Dropshipping Is For Every Brand 1:04 Reason #1: Sister Products & Filling Seasonal Gaps With Dropshipping 3:02 Reason #2: Test New Shopify Products Without Spending a Penny 4:25 Reason #3: Avoid Stocking Bulky & Big Ticket Items 5:40 Reason #4: Partner Brand Collaborations via Dropshipping 7:35 How Big Brands Are Already Using Shopify Dropshipping 9:01 The Smart Way to Consolidate Drop Ship Orders Into One Package 11:19 How to Build a Seamless Customer Experience With Multiple Suppliers 16:31 Outro Winning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday. This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the UK, servicing brands all over the world. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Managment. Listeners get free Migration onboarding, as a Winning With Shopify Listener https://taxcloud.com/winning
July 3 · 32 min
182,000,000 Discount Codes Analysed: What Works on Shopify
Optimise your Shopify checkout with a better discount code strategy, based on data from 182m Shopify codes. This week, Nick speaks to Cara Marin from Seguno who's helped create a report that analysed over 182m discount codes. Cara is part of Seguno, an email platform for Shopify brands who also have a Bulk Discount Code Shopify app. Check out the app here: https://www.seguno.com/bulk-discount-code-bot In this episode, you'll learn: - Learn how to maximise revenue, like other brands, with your Shopify discount code strategy - Understand how brands use codes in your specific segments - Stop having generic codes shared all over the internet, decreasing your margins and stopping orders from happening 0:00 - Intro 2:25 - Relationship-Based Discounts on Shopify vs Seasonal Discounts 5:05 - Finding the Sweet Spot 7:12 - What's the Right Shopify Discount Percentage? 11:06 - Unique Discount Codes on Shopify & Why Do They Matter? 13:14 - How to Boost Shopify AOV by 260% With One Simple Code Tweak 19:47 - Only 4% of Shopify Brands Are Segmenting Discounts 25:25 - Percentage Off vs Amount Off 30:16 - Outro The Winning With Shopify podcast is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday. This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Managment. Listeners get free Migration onboarding, as a Winning With Shopify Listener https://taxcloud.com/winning
June 30 · 16 min
Shopify SEO: Changes You Can't Ignore In Ecommerce SEO With Nick Trueman
Shopify SEO is always changing, from technical to AI. Tune in to hear the latest and greatest Shopify SEO advice. This week, Nick uncovers the latest updates to Shopify SEO and what you need to do, to keep your online store / DTC brand growing on SEO. Nick's been working in SEO since 2007, servicing thousands of brands and remaining at the heart of SEO developments. His PPC & SEO agency, Spec Digital, helps Shopify Stores harness the power of Shopify SEO to grow organic revenue. In this episode, you'll learn: - Things you need to change today to maximise Shopify SEO - The latest Shopify SEO strategies to boost revenue for your store - Shopify apps than can support your Shopify store's SEO growth 0:00 Intro 1:27 - #1: Why You Need a Shopify SEO LLMs.txt File Now 3:24 - #2: Optimizing for SEO Keywords AND SEO FAQs 5:57 - How FAQs & SEO Shopify Blog Content Get You Cited by ChatGPT 7:32 - #3: Building New Shopify Pages — The Biggest Missed SEO Opportunity For Your Store 8:42 - Ingredient/Feature Page Examples: The Health Supplements That Crush Shopify SEO 10:23 - Benefits, Use Cases & Results Pages For Boosting SEO 13:23 - #4: Why Most Brands Get Reviews Completely Wrong For Shopify SEO 16:12 - Outro The Winning With Shopify Podcast is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday. This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Management. Listeners get free Migration onboarding, as a Winning With Shopify Listener https://taxcloud.com/winning
June 26 · 39 min
Scaling Ecommerce In Your Shopify Store: From Wholesale To a Global DTC Brand With Paul O'Sullivan
Optimise your Shopify setup for ecommerce growth, through both wholesale and your online store. This week, Nick interviews the amazing Paul O'Sullivan, Co-Founder of IrelandsEye. Paul shares the twists and turns of how he and his brother founded, grew, struggled and thrived in their incredible premium Irish knitwear brand. From manufacturing abroad to getting the materials and Shopify marketing just right, Paul shares some hard and honest truths about growing a DTC brand off the back of their wholesale growth. In this episode, you'll learn: - How to thrive in both direct-to-consumer and wholesale - Shopify setup, Shopify apps and Shopify marketing - Creating a 7-figure store from the ground up Timestamps: 0:00 Intro 0:41 Islandseye: 32 Years of Wholesale Before Launching Shopify 3:22 The COVID Pivot To a Shopify Setup 7:31 The Quality Behind Every Garment 10:27 How to Make a Profit Manufacturing in Dublin (An Expensive City) 13:25 Bringing Production Back to Ireland & How It Changed Everything 19:22 Turning Negative Shopify Reviews Into Fans & Building Customer Lifetime Value 28:10 How Getting Featured in TV Shows Drove Organic Growth 37:18 Outro Winning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Managment. Listeners get free Migration onboarding, as a Winning With Shopify Listener https://taxcloud.com/winning
June 24 · 19 min
Shopify Marketing Growth: 8 Things You Can't Neglect If You Want Ecommerce Growth - ft. Nick Trueman
8 Shopify marketing growth strategies for brands of all sizes and niches, who want ecommerce growth. This week, Nick Trueman from Spec Digital and the Winning With Shopify Podcast host outlines 8 Shopify Growth Strategies that businesses cannot ignore. Nick's been running his ⁠PPC & SEO Agency,⁠ Spec Digital since 2007 and has serviced thousands of brands over that time. Nick shares his top tips for growing (or aspiring) Shopify Stores on things they can't neglect, based on his extensive experience of things going well for brands, or, falling apart. In this episode, you'll learn: - The secret 8 strategies that generate ecommerce growth for brands - Hidden opportunities to scale up your Shopify Store setup and performance - How to protect Shopify product margins whilst growing 0:00 Introduction – Winning With Shopify Podcast 1:15 The Dangerous Mistake of Relying on One Marketing Channel 4:00 Paid Ads vs Organic Growth: Why You Need Both 6:15 The Hidden Revenue Opportunity Most Brands Ignore 8:25 How to Win Back Customers Who Stopped Buying 10:45 Why Great Products Still Fail (And How to Fix It) 13:00 Turn Existing Customers Into Your Best Sales Team 15:00 The Profit Margin Strategy That Fuels Faster Growth 17:00 Building a Business That Doesn't Depend on One Person 18:30 The 8 Growth Strategies Every Shopify Brand Needs 19:48 Final Thoughts Winning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Managment. Listeners get free Migration onboarding, as a Winning With Shopify Listener https://taxcloud.com/winning
June 19 · 21 min
The Shopify Tax Mistake That Could Cost Your Store $40,000
In this episode of the Winning With Shopify Podcast, Nick Trueman sits down with Ryan from TaxCloud to discuss one of the most overlooked challenges facing growing Shopify brands. As stores scale, operational tasks can become increasingly complex. Ryan explains how successful eCommerce businesses use automation to reduce administrative work, stay organized, and focus on growth. The conversation covers Shopify growth strategies, subscription businesses, multi-channel selling, operational efficiency, and why planning early can help businesses scale more effectively. Whether you're launching your first Shopify store or managing a rapidly growing eCommerce brand, this episode offers valuable insights into building systems that support long-term growth. Timestamps: 0:00 Intro 1:35 How TaxCloud Became the #1 Tax App in the Shopify App Store 2:29 The Costly Mistakes Growing Shopify Brands Make With Sales Tax 4:39 Filing Frequency, Nexus & Why It Gets More Complex as You Scale 6:23 The $40,000 Cable Bullet Case Study 8:08 Shopify Tax vs Stripe Tax: What They Do & What They Don't 10:13 When Should Shopify Brands Start Thinking About Sales Tax? 12:04 Sales Tax for Subscription Businesses: What You Need to Know 16:29 Almond Cow Case Study: 70% Less Time Spent on Tax 19:10 Outro EXCLUSIVE WWS OFFERS Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠⁠ Winning With Shopify listenersget 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠⁠https://www.seguno.com/winning-with-s... Check out Yoast and get 15% offALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠⁠https://yoast.com/winningwithshopify-... Join the bootcamp and elevateyour inventory game: ⁠⁠⁠⁠https://info.brightpearl.com/winning-... Follow us on socials: / winningwithshopifypodcast / winningwithshopify / @winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by https://spec.digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship
June 12 · 46 min
Shopify Tips to Grow 500% in 12 months - How Cutter & Squidge Scaled Fast.
Artisan Food Ecommerce: How Cutter & Squidge Achieved 500% Growth Through Shopify, Branding and Operational Scale Emily and Annabelle, founders of Cutter & Squidge, reveal how they scaled their artisan food business by 500% in just 12 months while maintaining product quality, customer loyalty, and brand integrity! Emily and Annabelle (Founders, Cutter & Squidge) share the growth strategies, operational systems, and ecommerce decisions that helped transform a small handmade brownie business into a nationally recognised food brand. In this episode, you'll learn: • How to scale an artisan food business without compromising quality • The operational and fulfilment systems needed to support rapid growth • How branding, packaging, and customer experience drive repeat purchases • The role Shopify and ecommerce technology played in scaling the business • Lessons from managing demand spikes, supply chain challenges, and nationwide expansion 00:00 Introduction 02:10 The Origins of Cutter & Squidge 04:35 Scaling Handmade Production 07:50 Ecommerce Fulfilment and Logistics 10:15 Building a Memorable Food Brand 13:40 Managing Supply Chain Challenges 16:05 Using Shopify to Support Growth 18:30 Navigating Rapid Growth During Covid 22:15 Marketing Strategies and Customer Retention 25:50 Wholesale Growth and Retail Partnerships 29:20 Expanding from Local to Nationwide 32:45 Handmade Production vs Automation 36:10 Forecasting, Planning and Technology 39:30 Customer Feedback and Product Development 42:00 Seasonal Campaigns and Gifting Opportunities 44:20 Lessons for Ecommerce Entrepreneurs 46:00 Connect with Cutter & Squidge Website: https://www.cutterandsquidge.com Instagram & TikTok: @cutterandsquidge Winning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. Every Friday, Nick Trueman interviews successful founders, ecommerce experts, and Shopify partners to uncover the strategies behind real business growth. New episodes every Tuesday and Friday. Sponsors: Yoast – Get 15% off all monthly Shopify purchases for the first six months with code WWS15: https://yoast.com/winningwithshopify TaxCloud – Book a tactical session covering tax reconciliation, returns, compliance, and more: https://taxcloud.com/summer Seguno – Get 20% off your first three months of email marketing with code WWS20: https://www.seguno.com/winning-with-shopify Brightpearl – Join the bootcamp and elevate your inventory management: https://info.brightpearl.com/winning-with-shopify Follow Winning With Shopify: Instagram: @winningwithshopify YouTube: @winningwithshopify Newsletter: https://wwspodcast.com Powered by https://spec.digital/ Interested in sponsoring the show? https://wwspodcast.com/pages/sponsorship
June 9 · 15 min
Shopify broke e-commerce as we know it. You need to hear this.
In this week’s Tuesday Teabreak Talks, we’re diving into the latest updates from Shopify, and why they could completely change the future of e-commerce as we know it. From AI-powered store creation and instant theme generation to smarter admin-side assistance, Shopify is making it easier than ever for businesses to launch and manage online stores. We’re also taking a look at Sidekick’s newest features, including voice chat and screen sharing, and what these updates mean for merchants moving forward. But here’s the important part: while the tech is impressive, AI is still just a tool. It can’t think creatively, understand your customers like you do, or replace the human touch that makes a brand stand out. AI can only work from what it’s been taught, shown, or told.So if you’ve built a unique business with personality, originality, and real human connection - keep being unique. That’s still your biggest advantage. Want to work with Nick? Reach out here https://spec.digital/
June 5 · 29 min
AI Isn’t Optional: How This Shopify Store Got Traction Fast!
In this episode, Nick sits down at Subsummit with Kit Stanwood, founder of Golden Tallow, a luxury Wagyu tallow skincare brand.Unlike many founders who join the show after scaling to millions, Kit is actively building her business in real time. From sourcing ingredients and creating products to leveraging AI tools, this episode offers a behind-the-scenes look at modern entrepreneurship.Kit shares how she launched her first skincare product, used customer feedback to develop new products, built a Shopify store from scratch, and manages her business as a solopreneur with AI-powered workflows.Guest:Kit StanwoodWebsite:https://goldentallow.comInstagram:https://www.instagram.com/goldentallowTikTok:https://www.tiktok.com/@goldentallowYouTube:https://www.youtube.com/@GoldenTallowWhat You'll Learn:How to launch a skincare brand from scratchWhy customer-led product development worksHow AI acts as a solopreneur's co-founderBuilding systems before scalingCreating products your audience actually wantsLeveraging personal branding for ecommerce growthHow to use Shopify as a solo founderThe future of AI-powered entrepreneurshipKey Takeaways:00:51 Entrepreneurial Skillset for Success01:52 Smart Sourcing: Samples & Quality02:40 Funding First Product Batches03:25 Wagyu Tallow Skincare Innovation06:53 Solopreneurship with AI Co-Founders08:11 Customer-Led Product Development12:09 Documenting Business Processes: Scaling16:24 Leveraging Personal Brand for Sales19:36 Solopreneur Mental Health Strategies21:31 AI: Solopreneur's Unfair Business Edge25:33 What's Next for Golden Tallow?EXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠⁠Follow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by https://spec.digital/, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship
June 2 · 14 min
5 Quick-Fixes Holding Back MOST Shopify Stores - Works For Any Brand, Any Size.
Most Shopify brands are leaking revenue because they’re getting the simple stuff wrong. In this week’s Tuesday Tea Break Talks, we break down 5 quick fixes that apply to almost any ecommerce brand - regardless of size, niche or turnover. We cover: • Why Shop Pay should probably already be enabled • The hidden SEO and UX issue with /collections/ URLs • How stronger guarantees increase conversion confidence • Why charging for returns might be costing you more than you think • The importance of testing changes properly instead of “just doing stuff” Small changes. Big impact. If your store is doing over £1m/year and you want help uncovering hidden growth opportunities, reach out and let’s have a chat https://spec.digital/
May 29 · 42 min
How 2 CEOs Built 65,000+ Subscription Shopify Stores ft. Ben Spell & John Roman
In this episode recorded directly from Subsummit, Nick Truman is joined by John Roman from BattlBox and Ben Holland from Good Ranchers to unpack how BattlBox grew a multimillion-dollar brand with 70% subscription revenue & Good Ranchers scaling to 63,000+ subscribers! This conversation is packed with real-world lessons for ecommerce founders. John and Ben share how they approach retention, churn, customer lifetime value, product quality, pricing, influencer marketing, subscription tech, and building long-term customer relationships. Guests: John Roman – BattlBox Website: https://www.battlbox.com/ Ben Holland – Good Ranchers Website: https://www.goodranchers.com/ What you’ll learn: - How BattlBox built a 70% subscription-based business - How Good Ranchers scaled to 63,000+ subscribers - Why product quality beats retention hacks - How to grow ecommerce without relying on Meta ads - Why LTV matters more than one-time sales - How to reduce churn and win back customers - Why subscription tech should be seen as a value driver - How influencer and podcast marketing can build trust fast Key Takeaways: 00:23 Growing E-commerce Without Meta Ads 02:49 Product Quality Trumps Tech Nudges 05:52 Achieving High Customer Retention Rates 06:36 From Truck Sales to Online Meat 08:16 Value Beyond Product: Education & Recipes 09:14 LTV as a Key Scaling Metric 12:04 Landing a Netflix Original Series 14:25 Identifying Your True Target Audience 15:28 Growing E-commerce Without Meta Ads 17:09 Influencer Marketing for New Brands 21:08 Subscription Pricing Strategy: One-Time Premium 24:12 Subscription Platform: Value, Not Expense 28:56 Full-Time Churn Win-Back Strategy 32:58 Too Much Product Causes Churn EXCLUSIVE WWS OFFERS: Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠⁠ Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠⁠ Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠⁠ Join the bootcamp and elevate your inventory game: ⁠⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠⁠ Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/ https://www.tiktok.com/@winningwithshopify https://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by https://spec.digital/, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship
May 27 · 21 min
How to Turn More Visitors Into Customers
What if you could double your conversion rate with just a few simple changes? In this episode of Tuesday Tea Break Talks, Nick breaks down the exact CRO (Conversion Rate Optimisation) process used to dramatically increase conversions for two Shopify brands. From uncovering customer objections to smarter A/B testing and retesting strategies, this episode explains how small changes can lead to massive revenue growth — without increasing traffic spend. Nick also shares real ecommerce examples, including: How trust signals doubled conversion rates Why removing stock confusion increased sales The homepage change that transformed a prescription ecommerce store Why most brands ask customers the wrong questions How to use customer reviews, analytics, and AI tools to improve conversions If you run a Shopify store, work in ecommerce marketing, or want to increase sales from your existing traffic, this episode is packed with practical CRO insights you can apply immediately. Topics covered: Shopify CRO Conversion Rate Optimisation A/B testing for ecommerce Shopify UX improvements Customer objections & trust signals Ecommerce growth strategies AI tools for ecommerce Increasing revenue per visitor Follow us on socials: ⁠ https://www.instagram.com/winningwithshopifypodcast/⁠⁠ https://www.tiktok.com/@winningwithshopify⁠⁠ https://www.youtube.com/@winningwithshopify⁠ Join our newsletter:⁠ https://wwspodcast.com/⁠ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: ⁠https://wwspodcast.com/pages/sponsorship
May 15 · 40 min
Get 65% Revenue Growth In 6 Months: The CRO Playbook That Actually Works
In this episode of the Winning With Shopify podcast, Nick Truman sits down with Adam Pearce, CEO and Co-Founder of Blend Commerce, to break down what actually drives conversion rate optimisation (CRO) for Shopify brands. This conversation goes far beyond simple conversion rates. Adam explains how leading ecommerce brands improve revenue per session, customer lifetime value (LTV), UX, product pages, filtering systems, and retention strategies to drive long-term growth. If you run a Shopify store and want to increase sales without relying purely on more traffic, this episode is packed with practical insights. Guest: Adam Pearce – CEO & Co-Founder of Blend Commerce Test your CRO here: https://www.blendcommerce.com/winningwithshopify LinkedIn: https://www.linkedin.com/in/adampearcemarketing What you’ll learn: • How Shopify brands increase revenue with CRO • Why conversion rate is often the wrong metric • The importance of revenue per session and LTV • How UX impacts ecommerce growth • Common CRO mistakes brands make • Why heatmaps and customer data matter • How brands like Dr. Squatch and Stubble & Co approach CRO • The role of retention in ecommerce profitability Key Takeaways: 00:31 Increase Shopify Revenue 65% with CRO 00:34 Overcoming Founder Pushback on CRO 00:52 From Politics to Process in CRO 01:22 Dynamic vs Static CRO Process 02:41 Unlocking Conversion: The Power of Data-Driven Design 03:51 CRO Agency as UN in Organizations 05:25 Understanding Revenue Per Person Metric 06:30 CRO Failure: Aesthetics Over Function 07:32 CRO Failure: No Clear Growth Goals 08:27 Conversion Rate Optimization: A Misnomer 16:40 Use Heatmaps for Data-Driven UX 18:30 Stubble & Co's CRO Filtering Strategy 19:17 CRO is an Ongoing Business Process 22:38 LTV as Your North Star Metric 26:41 Educate Customers During Delivery Window 32:47 Dr. Squatch's Aligned Marketing & UX EXCLUSIVE WWS OFFERS: Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠⁠ Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠⁠ Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠⁠ Join the bootcamp and elevate your inventory game: ⁠⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠⁠ Follow us on socials:https://www.instagram.com/winningwithshopifypodcasthttps://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship

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Shopify broke e-commerce as we know it. You need to hear this.

AI Isn’t Optional: How This Shopify Store Got Traction Fast!

5 Quick-Fixes Holding Back MOST Shopify Stores - Works For Any Brand, Any Size.

How 2 CEOs Built 65,000+ Subscription Shopify Stores ft. Ben Spell & John Roman

How to Turn More Visitors Into Customers

Get 65% Revenue Growth In 6 Months: The CRO Playbook That Actually Works