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Wilson & Ashley · Tuesday · 53 min

38. Are M&S Cows happier?

Put your thoughts into the mix M&S is bringing artificial intelligence onto British dairy farms, using cameras and algorithms to monitor the health, behaviour and comfort of cows across all 46 farms in its Milk Pool. The technology is designed to spot changes earlier and give farmers more detailed information about individual cows — but does more technology automatically mean better animal welfare? We look at how M&S is using AI, what it could mean for the future of dairy farming, and whether consumers are willing to pay more for higher welfare and new technology. Plus, The Jury’s Out, and this week Rebecca has a problem with TikTok’s automatic send button. Thank you as always, to BKT and Kirkby Tyres. Join our Listener Community: https://www.facebook.com/groups/1110531760649475/ If you’ve got a story, an opinion, or an idea for an episode… Send us a DM or drop us a voice note — we want to include your thoughts in our conversation. Subscribe now and let’s get into it! @wilsonandashley @rebeccawilsonfarming @charlotteashleyfarm Powered by Ridgeline Clothing Whilst we endeavour to research podcast topics to the best of our ability, we cannot guarantee the accuracy and completeness of all conversations and as such, the podcast does not constitute professional advice.

0:00-53:25

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show notes

Put your thoughts into the mix

M&S is bringing artificial intelligence onto British dairy farms, using cameras and algorithms to monitor the health, behaviour and comfort of cows across all 46 farms in its Milk Pool.

The technology is designed to spot changes earlier and give farmers more detailed information about individual cows — but does more technology automatically mean better animal welfare?

We look at how M&S is using AI, what it could mean for the future of dairy farming, and whether consumers are willing to pay more for higher welfare and new technology. 

Plus, The Jury’s Out, and this week Rebecca has a problem with TikTok’s automatic send button.

Thank you as always, to BKT and Kirkby Tyres.

Join our Listener Community: https://www.facebook.com/groups/1110531760649475/

If you’ve got a story, an opinion, or an idea for an episode… Send us a DM or drop us a voice note — we want to include your thoughts in our conversation. 

Subscribe now and let’s get into it!

@wilsonandashley

@rebeccawilsonfarming

@charlotteashleyfarm

Powered by Ridgeline Clothing

Whilst we endeavour to research podcast topics to the best of our ability, we cannot guarantee the accuracy and completeness of all conversations and as such, the podcast does not constitute professional advice. 

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