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BusinessMarketing

Where Loyalty Lies

Lobyco

In a world where shoppers belong to multiple loyalty programmes, price pressure is constant, and attention spans are shrinking, retailers need to rethink and renew ways to think about loyalty. ​

This podcast series explores Where Loyalty Lies — by taking a practical approach, involving actual practitioners of loyalty and building on Lobyco’s experience working with retailers across markets, formats, and maturity levels.

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  • 1 episode
  • Avg 40 min
  • English

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  • S1 · E1
    August 10 · 40 min

    Where Loyalty Lies: Member Benefits

    Welcome to the podcast, Where Loyalty Lies, brought to you by Lobyco. In this episode, we are being accompanied by Kelsey Hardie, Senior Membership Marketing Manager at Our Co-op, and Bryan Roberts, Retail Futures Senior Partner at IGD. We are discussing everything loyalty – with a special focus on Member Benefits in this episode. Enjoy the episode and stay tuned for even more episodes about loyalty throughout the season!

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