Solving the Trust Problem in AI Shopping

Note: Today’s show is sponsored by PayPal. Kartik Hosanagar is a professor at the Wharton School. The problems he studies include: What will it take for people to trust AI agents to buy stuff for them? And how should businesses prepare for a world where their customers include AI agents? In this episode, Kartik explains: Why trust in agentic shopping will arrive category by category, not all at once How a single old Reddit post erased a thriving brand from ChatGPT’s recommendations Why someone needs to take on the liability risk when purchases go wrong How treating AI as just another sales channel is the mistake the movie studios made with Netflix How to get a language model to pay attention to your brand Connect with us: Follow Jacob Goldstein on LinkedIn, X and Instagram Email us at problem@pushkin.fm Follow Pushkin on Instagram, LinkedIn or X Listen to Jacob’s other show, Business History To listen to the show ad free, sign up for Pushkin+ See omnystudio.com/listener for privacy information.