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What's Your Problem? · April 9 · 35 min

How SharkNinja Keeps Going Viral

Mark Barrocas is the CEO of SharkNinja, a company that sells everything from vacuums, to blenders, to beauty products. Mark’s problem is this: How do you invent new products that people want to rave about on social media? In this episode, Mark explains: How SharkNinja finds product ideas The tradeoffs at the heart of product development How the Ninja Creami became a viral hit Why some products fail and others succeed. Connect with us: Follow Jacob Goldstein on LinkedIn, X and Instagram Email us at problem@pushkin.fm Follow Pushkin on Instagram, LinkedIn or X Listen to Jacob’s other show, Business History To listen to the show early and ad free, sign up for Pushkin+ See omnystudio.com/listener for privacy information.

0:00-35:12
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Mark Barrocas is the CEO of SharkNinja, a company that sells everything from vacuums, to blenders, to beauty products. Mark’s problem is this: How do you invent new products that people want to rave about on social media? 

In this episode, Mark explains: 

  • How SharkNinja finds product ideas
  • The tradeoffs at the heart of product development
  • How the Ninja Creami became a viral hit
  • Why some products fail and others succeed. 

Connect with us:

See omnystudio.com/listener for privacy information.

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