Dominic McGregor: How we built Social Chain into a £200m company

In this episode of "What’s The Trick?", Ben Hanlin sits down with Dominic McGregor to explore how he and Steven Bartlett built Social Chain into a £200 million company. If you want to understand how creativity can be used to build a business, this episode breaks down what actually works. This episode is for: - Creatives (writers, performers, content creators) - Business owners and entrepreneurs - Speakers and presenters - Anyone looking to improve communication and idea generation In this episode, you’ll learn: - Audiences Are More Valuable Than Content - Most People Quit Before Momentum Arrives - The Best Ideas Start Big, Then Get Practical - Stop Selling Time. Start Selling Impact - The Biggest Opportunities Exist on New Frontiers About Ben Hanlin: Ben is a magician, presenter, and keynote speaker who helps companies create engagement, connection, and memorable experiences. He hosts corporate events and interviews world-class creatives on this podcast. About the podcast: "What’s The Trick?" explores how creative people think, create, and turn ideas into reality. Topics covered include creativity, communication, storytelling, content creation, performance, and building creative careers. 🎧 Listen / Watch: YouTube: https://www.youtube.com/@BenHanlin Apple Podcasts: https://linktr.ee/benhanlin Spotify: https://linktr.ee/benhanlin 📩 Work with Ben: https://www.benhanlin.com/ --- FOLLOW BEN: YouTube: https://www.youtube.com/channel/UCM0oXTRP-zWlJ_IiNykTLag Instagram: http://instagram.com/benhanlin Facebook: https://www.facebook.com/benhanlin TikTok: https://www.tiktok.com/@benhanlin --- 🎤 FOLLOW DOM: LinkedIn: https://www.linkedin.com/in/dpjmcgregor/ Instagram: www.instagram.com/dpjmcgregor Website: https://dommcgregor.com/ --- What is this episode about? This episode explains how to turn creativity into a successful career. How do creative people turn ideas into reality? Ben Hanlin breaks down the mindset, process, and decisions behind it. Hosted on Acast. See acast.com/privacy for more information.