Lights, A.I., Action

Day 2 of F3: Future of Freight Festival brings the energy, the insights, and the triple-threat lineup. Host Malcolm Harris goes live from downtown Chattanooga to dive into the evolving world of freight tech, AI, payments, and innovation—straight from the leaders building the future.

Guest #1 — Garrett Wolfe, EVP of Market Strategy, Triumph
Garrett breaks down Triumph’s purpose-built, verified freight transaction network, how their data and payments ecosystem powers trust, fraud prevention, and smarter decision-making, and why AI is a tool—not a buzzword—to be deployed when it improves customer outcomes.
Guest #2 - Daniel Lucas, VP of Innovation & Business Strategy, UFS
Daniel brings a decade-plus of logistics and tech experience to talk about AI as a freight copilot—and why companies must standardize their processes before plugging AI into their workflow.

Guest #3 — Danielle Villegas, Chief Product Officer, PCS
PCS flips the script by putting midsize carriers first. Danielle shares how their embedded AI engine, Cortex, is driving efficiency, accuracy, and profitability—plus, her team wins Best in Show live on the air.

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