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We're Not Marketers

Gabriel Bujold, Eric Holland, Zach Roberts

B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either.

What if there was a better way? This is We're Not Marketers.

The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door.

Stop being overlooked and start listening.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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  • 23 episodes
  • Avg 45 min
  • English

Episodes 23

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  • S4 · E13
    Jun 5, 2025 · 50 min

    There is no line between brand and product marketing w/ Jon Itkin

    If you’ve ever felt a gap between brand and product marketing, we’ve had an expert who’s been in both roles and is telling us that there’s not that different. Brand and product marketing expert Jon Itkin joins We're Not Marketers to dismantle outdated...

  • S4 · E12
    May 29, 2025 · 47 min

    PMMs, MarTech, and making AI actually useful w/ Phil Gamache

    Is product marketing really marketing? Or is it something more (or less)? In this deep-dive episode, Humans of MarTech co-founder Phil Gamache joins the crew to unpack what it truly means to be a marketer today—and why product marketing often feels li...

  • S4 · E11
    May 15, 2025 · 43 min

    Why In-House PMMs Without Fractional Experience Are Missing Out?

    Is working fractional that secret weapon for in-house PMMs? In this no-holds-barred episode, Eric, Zach, and Gab debate whether product marketers with fractional experience have an edge when they return in-house. We dive into the gritty reality of jug...

Showing 21–23 of 23 episodes