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Webflow and Friends with Janne Parri

Janne Parri

I’m Janne Parri, your Webflow Wingman from Finland. In this podcast, I chat with designers, developers, and creative minds from around the world about Webflow, freelancing, and the creative life.

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  • 22 episodes
  • weekly
  • Avg 1 hr 18 min
  • English

Episodes 22

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  • Monday · 1 hr 15 min

    POD 66 - Source by Webflow, and all the open questions - Ollie McMillan

    I got Ollie McMillan on the show to go through everything that was announced. The big one is Source by Webflow, a new workspace built around code as the source of truth, and we spend a good chunk of the episode trying to work out who it's actually for and why nobody said a word about pricing. We also get into Timothy Ricks joining Webflow, the AEO updates, MCP 2.1, and the smaller quality-of-life changes from the Builders Keynote. Ollie was there in the room for all of it, so this is his read on the actual event, not just the announcements.Check out Ollie McMillan:https://www.olliemcmillan.co.uk/https://www.linkedin.com/in/olivermcmillan/https://x.com/olliemcmillanWebflow Announcements:Source by Webflow: https://webflow.com/sourceAnnouncement blog: https://webflow.com/blog/webflow-conf-2026-announcementsAlso mentioned:Timothy Ricks - https://www.timothyricks.com/Utkarsh Sengar - https://www.linkedin.com/in/utsengar/Dennis Snellenberg - https://dennissnellenberg.com/Ilja van Eck - https://www.iljavaneck.com/Nathan Huening - https://www.linkedin.com/in/nathan-ftw/Episode with Nathan - https://www.youtube.com/watch?v=k2HJxWPc02YNate Parrott (Claude Design origin story) - https://www.dive.club/deep-dives/nate-parrott-2Cursor - https://cursor.comGSAP - https://gsap.comAstro - https://astro.buildNext.js - https://nextjs.orgTimestamps00:00 What Source by Webflow actually is5:40 Meet Ollie McMillan6:34 Vibe check: previous Webflow Confs and Boston 20267:20 How the community responded to the announcements9:03 The missing aha moment, and why the Builders Keynote landed better11:36 No pricing announced. Is Source enterprise only?12:42 Guessing how Source will be priced17:29 Which frameworks Source will support21:08 Visual development, GSAP, and contextual UI inside Source26:36 When Source actually ships28:15 Timothy Ricks joins Webflow34:40 Is Webflow moving fast enough38:48 Is Webflow becoming an advertising platform, and pricing for campaigns42:57 The new assets panel, explained50:12 Releases and page branching52:42 AEO, and who it's actually for59:36 MCP 2.1, IX3 animation, and building agent skills1:06:46 Components in rich text1:09:59 Rating Webflow Conf 2026, and whale watching in Boston1:12:18 Where to find Ollie1:13:42 The Finnish Line

  • August 31 · 1 hr 11 min

    POD 65 - Designers Need To Build Parallel Skills - Punit Chawla

    Punit Chawla has been teaching design online since 2015, and today he runs Designwings, makes videos full time and hosts design events across India. He gave up client work about five years ago. We talk about what he calls parallel skills, the idea that a designer should add something next to their niche instead of branching away from it, and why that is not the same as giving up on specialising. We also get into what designers actually do with AI day to day, where Figma is heading and what the smaller tools are doing better, how the lines between designers, developers and product managers have thinned out, and why he thinks every designer is already a content creator. Near the end he explains how his events started, and how you could run one in your own town with 25 people and a small room. Check out Punit Chawla: https://www.linkedin.com/in/punitweb https://www.instagram.com/punitchawlaofficial/ https://www.youtube.com/channel/UCkfdb6tUwVoGXPPzY7H6hUg https://designwings.in https://medium.com/@punitweb https://www.behance.net/punitweb Also mentioned: Punit's ebook: https://punitchawla.gumroad.com/l/magnet https://www.figma.com https://lottiefiles.com https://maze.co https://zeplin.io https://codepen.io https://bubble.io https://www.sketch.com https://affinity.serif.com https://dribbble.com Timestamps:00:00 Teaser00:30 Parallel skills, and why one direction is a risk02:57 Does that break your niche?04:50 Intro05:46 From a first meetup to giving up client work09:21 What designers actually do with AI13:55 Are clients asking for AI?20:29 Where Figma is heading26:45 Design tools that output production code30:30 Motion, slides and no code35:13 Designers, developers and product managers doing each other's jobs38:30 Every tool now looks like Figma43:11 Webflow, the alternatives and micro tools45:18 Hate comments, and what is behind them47:42 Should every designer make content?52:20 Posting every small experiment53:42 Choosing your first platform59:16 Why he started running events1:05:24 Starting an event in your own town1:09:53 The Finnish Line

  • August 24 · 1 hr 16 min

    POD 64 - Webflow Desktop App and What Comes Next - with Nathan Huening

    Nathan Huening is back on the podcast. He is a principal solutions engineer on Webflow's Enterprise team and works with some of the largest clients Webflow has. We start with the Webflow desktop app and why a local file system matters once code becomes the source of truth. From there we get into malleable software and the idea that you could shape Webflow around your own workflow and around your client's, instead of handing them a fixed set of modes. Nathan also talks about openness and portability, and what it would mean to use Webflow tools like Optimize or localization without moving your whole site over. A big part of the conversation is about where the value goes now that building a site has become easy. Most of a website's life happens after launch, and that part has been underserved for a long time. We also cover WebflowConf and the pressure to deliver, agents running on production sites, what happens to Wix and Squarespace, and why niching down is still some of the best business advice out there. The episode ends with art, design, and what all of this is actually for. Last episode with Nathan: https://www.youtube.com/watch?v=E4SjwOYYps8 Also mentioned: Utkarsh Sengar: https://www.linkedin.com/in/utsengar/ Ollie McMillan: https://www.olliemcmillan.co.uk/ Mason Poe: https://www.linkedin.com/in/masonpoe/ Matthew Butterick: https://practicaltypography.com/ Dan Foster (last episode): https://www.youtube.com/watch?v=gZX8nv9Y73w Webflow Optimize: https://webflow.com/feature/optimize Lovable: https://lovable.dev/ Vercel: https://vercel.com/ Timestamps 00:00 A quick note instead of a teaser 00:30 The Webflow desktop app and what is actually known 02:46 Malleable software, and bending the tool to your workflow 06:00 Most of a website's life happens after launch 09:17 Intro, and Nathan's update 13:32 Getting to the source, from the inside 15:38 2013 and 2026, another explosion of tools 18:40 A magnet, not a moat 22:03 Openness, portability, and owning your code 23:57 Optimize and localization without replatforming 30:37 WebflowConf and the pressure to deliver 35:09 Art asks the questions, design answers them 41:12 Speed, quality, and choosing your clients 44:57 Shoot more, show less 49:24 Campaign sites and Rafael Nadal, two ways niching works 55:30 Agents running on production sites 58:48 Moving your business up market 01:01:00 Balancing the build with what comes after 01:04:31 What happens to Wix and Squarespace 01:09:52 What is all of this for 01:14:01 The Finnish Line

  • August 16 · 1 hr 18 min

    POD 63 - Webflow's Code First Future, and What It Means for Us - with Dan Foster

    In this episode I talk with Dan Foster, co-founder and technical director at MakeBuild, a Webflow Enterprise agency based in London. We get into Webflow's recent announcement about making code the source of truth for the platform, what that could mean for designers and developers, and why it might matter most for agencies working with bigger clients. Dan shares how MakeBuild has grown from two freelancers into a team of twenty, what their design, build, and grow model looks like in practice, and how they used Webflow Cloud to build a full production web app for Sky. We also cover AEO and why SEO specialists are suddenly getting more attention, how AI is changing the pace of experimentation and optimization, and what the design engineer role means for people who already wear multiple hats in this space. Check out Dan: https://www.linkedin.com/in/danfoster29/ https://www.makebuild.studio/ Also mentioned: Timothy Ricks - https://www.youtube.com/@timothyricks Tim Janes - https://www.linkedin.com/in/timrjanes/ Typeform project - https://www.makebuild.studio/work/typeform Sky project - https://www.makebuild.studio/work/sky Webflow MCP 2.0 - https://webflow.com/updates/introducing-mcp-2-0 Webflow Cloud - https://webflow.com/feature/cloud Webflow Optimize - https://webflow.com/feature/optimize Optibase (Webflow App) - https://webflow.com/apps/detail/optibase Timestamps 00:00 Teaser 00:33 Webflow's Re-Architecture Announcement 06:46 Introduction to Dan Foster and MakeBuild 10:48 Services Offered by MakeBuild 14:06 Are People Using LLMs to Edit Webflow Sites? 20:03 Utilizing Webflow Cloud 29:40 The Evolution of Webflow Features 35:25 AI Integration and Code Manipulation 41:55 AEO and SEO: The New Frontier 50:55 Optimization Tools and Strategies 57:59 AI's Impact on Website Optimization 01:01:38 Future Directions for MakeBuild 01:03:26 The Role of AI in Design 01:06:57 The Evolution of Design Roles 01:12:00 The Future of Webflow and Its Value Proposition 01:15:09 The Weird Finnish Thing

  • June 22 · 1 hr 8 min

    POD 62 - The component library for Awwwards-level work - with Ilja van Eck

    In this episode, I sit down with Ilja van Eck, a designer and Webflow developer from the Netherlands, now living in Belgium. Ilja has quietly built one of the strongest track records in our space, with more than 20 Awwwards Site of the Day wins, two Independent of the Year nominations, and a seat on the Awwwards jury. He is also one half of Osmo, the component library he built with Dennis Snellenberg. We talk about how Osmo started, why the two of them decided to go all in on it, and how a launch they hoped would reach 300 members in three months hit that number in 48 hours. Ilja breaks down the tech stack behind the platform, from Outseta to Bunny CDN to the thousands of lines of custom JavaScript that sit on top. We also get into his creative process, working with designers on highly visual builds, and where the craft fits now that AI can fake the result. He shares an honest take on the slop and the grifters in the space, how he uses AI in his own work, and why he still does not reach for a framework. We close on where he thinks Webflow is heading. Check Out Ilja: https://www.youtube.com/@iljavaneck https://www.instagram.com/by.ilja/ https://www.linkedin.com/in/ilja-van-eck/ https://www.awwwards.com/ilja-van-eck/ https://x.com/iljavaneck Check Out Osmo: https://www.osmo.supply/ https://www.instagram.com/osmo.supply/ https://www.linkedin.com/company/osmosupply https://x.com/osmosupply Also Mentioned: Dennis Snellenberg - https://dennissnellenberg.com/ VRTL WRLD - Ilja's Favorite Project - https://vrtl-wrld-staging.webflow.io/ Awwwards - https://www.awwwards.com/ Holographik - https://holographik.co/ Outseta - https://www.outseta.com/ Bunny CDN - https://bunny.net/ Relume - https://www.relume.io/ Joseph Berry - https://www.linkedin.com/in/joseph-berry-51993268/ Jordan Gilroy - https://www.linkedin.com/in/jordangilroy/ Eduard Bodak - https://www.eduardbodak.com/ Niccolo Miranda - https://www.linkedin.com/in/niccolomiranda/ Cassie Evans - https://www.linkedin.com/in/cassie-codes/ Timestamps: 00:00 Teaser 00:40 Awwwards and Recognition 02:48 Intros and Osmo 04:32 Will Osmo always be Webflow first platform? 06:02 Osmo Origin Story 09:29 How Ilja and Dennis Share Responsibilities? 11:22 Tech Stack Behind Osmo 13:57 The Role of Outseta in Osmo 14:59 Osmo vs Relume 16:54 Ilja's Favorite Osmo Resource 18:08 Future of Osmo 21:31 Osmo Button Pack 22:39 Collaborating with Designers and Studios 27:26 Awwwards as a Goal 30:41 Awwwards Categories 35:32 Ilja's Take on AI 38:42 How Ilja Uses AI 40:58 Beaver Sneezes 41:22 Could Osmo Integrate with an LLM? 42:57 Webflow MCP 43:47 The Framework Question 46:43 Improvements to Webflow Components 51:08 Webflow Community in Belgium 53:19 The Weird Finnish Thing

  • June 15 · 1 hr 22 min

    POD 61 - Building a Premium Webflow Agency Through Content and Partnerships - with Florian Bodelot

    In this episode I sit down with Florian Bodelot, co-founder of Digidop, a Webflow premium enterprise partner based in Paris. Florian shares how Digidop went from two founders in business school building their own website on Webflow, to becoming one of the leading Webflow agencies in France and beyond. We talk about how they positioned themselves early in the French market, how they eventually went global and what they learned about selling differently in the US versus France, and how content became their biggest sales asset from day one. We also get into their focus on the finance and tech verticals, what it actually takes to land and deliver enterprise-scale Webflow projects, how they launched Vydera as a separate SEO and AEO agency, and what Florian sees coming for Webflow and the broader web industry in the next couple of years. Check out Florian: https://www.linkedin.com/in/florian-bodelot-digidop/ https://x.com/florian_bodelot https://www.instagram.com/flo_bodz/ Check out Digidop and Vydera: https://www.youtube.com/@digidop https://www.digidop.com/ https://vydera.com/en Also mentioned: Thomas Labonne: https://www.linkedin.com/in/thomas-labonne-digidop/ Uroš Mikić: https://www.youtube.com/@UrosMikicFlowNinja Jack Redley: https://www.youtube.com/@JackRedleyDesign-c6b Julian and Ship Studio: https://www.youtube.com/@shipstudio_app OptiBase: https://www.youtube.com/@Optibase Webflow Localization: https://webflow.com/feature/localization Localize [VERIFY: link points to lokalise.com (Lokalise), not localize.com]: https://lokalise.com/ Timestamps 00:00 Teaser 02:41 Introduction and Webflow Momentum Tour 04:30 Founding of Digidop 09:01 Expanding Internationally 11:15 Cultural Differences in Business 15:50 Enterprise Level Sales 19:12 Team and Remote Work 26:39 Financial Sector Focus 30:30 Managing a Remote Team 34:20 Sales Strategy and Inbound Leads 53:57 Content Strategy and YouTube 63:04 Future of Webflow and AI 66:31 Localization and Global Strategy 01:17:04 The Weird Finnish Thing

  • June 8 · 1 hr 8 min

    POD 60 - The Forgotten Webflow E-Commerce - with Rahul Miah

    In this episode, I sit down with Rahul Miah, a designer and creative developer based in London. Rahul is a Webflow partner, part of the Webflow ACE program, and works at Fishfinger, an award-winning London creative studio. We start with Webflow e-commerce and why Shopify ends up being the default for almost every serious e-commerce project. From there, we get into the Webflow and Shopify integration world, headless solutions, and what the future might look like. We also talk about animation-heavy development, GSAP, Rive, building internal tools in Webflow, component props, and Rahul's own framework approach. Towards the end, Rahul shares that he is leaving agency life to go freelance — zero clients, zero plan, just going for it. Check out Rahul: LinkedIn X YouTube Also mentioned: Chris Skitch - POD 59 - Layoffs, Meetups and Community Matt Evans - POD 53 - We're Harsh Because We Care Bimo Tri - POD 44 - Webflow IX3 Is Great, But You Can... Matthew Munger - POD 45 - This Might Be the Best Way to Lan... Timothy Ricks - @timothyricks Charlie Marie - @charlimarieTV Charles Leclerc website - charlesleclerc.com Liquiflow - liquiflow.app Relume - relume.io Rive - rive.app Unicorn Studio - unicorn.studio Timestamps: 00:00 Teaser 00:34 Webflow E-commerce: Limitations and Use Cases 02:56 The Journey into Web Design and Development 08:07 Webflow Shopify Integrations, Themes and Headless 13:01 How Far Can You Take Shopify Visually? 14:48 Future of Webflow E-commerce 18:59 The Balance of Regular and E-commerce Sites 19:55 Exploring Partner Programs: Webflow vs Shopify 23:14 Shopify Rides the AI Wave Well 23:56 Webflow MCP and AI Tools 28:37 Webflow Components and the UI 35:09 Community Sentiment and Future Predictions 37:43 Building Beautiful Things on the Internet 46:28 The Framework Question 51:23 Building a Design Library: Templates and Components 55:36 Advice for Aspiring Creatives: Start Making 57:00 The Importance of Patience in Design 01:01:24 Freelancing Journey: Embracing the Unknown 01:03:28 The Pressure of Portfolio Creation 01:06:25 The Weird Finnish Thing

  • June 1 · 1 hr 17 min

    POD 59 - Layoffs, Meetups & Community - with Chris Skitch

    Chris Skitch is a Webflow Global Leader and the host of the London Webflow Meetup, the largest in-person Webflow meetup in the world. In this episode, we talk about the Webflow layoffs and what they might mean for the community, how Chris started the London meetup after feeling the absence of in-person connection post-COVID, what makes a meetup worth showing up to every month, and why community might matter more right now than it has in a while. Chris also flips the script and asks me a few questions, which doesn't happen often. Check out Chris and London Webflow Meetup: https://www.linkedin.com/in/cskitch/ @ChrisSkitch @WebflowLDN https://www.meetup.com/london-webflow-monthly-meetup/ Also mentioned: Linda Tong (Webflow CEO) Jimmy Elphick Matt Evans Episode Jack Redley Episode Nelson (Pixelgeek) Episode Timothy Ricks Timestamps: 00:00 Teaser 00:24 When Layoff News Broke 05:35 Layoffs Speculations 10:23 Quick History Lesson 14:18 More Speculation about Layoffs 19:38 Intros and Chris Becoming a Community Person 29:43 Creating a Welcoming Atmosphere 35:58 The Impact of COVID on Community Engagement 41:22 How to Start Your Own Meetup 48:55 The Future of Webflow and Community 53:29 Will Webflow Do More Than Just Websites? 56:39 The Complexity of Community Engagement 59:07 Nostalgia and the Evolution of Webflow 01:03:09 Chris Interviewing Janne 01:11:18 The Weird Aussie Thing 01:13:29 The Weird Finnish Thing

  • May 25 · 1 hr 18 min

    POD 58 - How To Build a Webflow Powerhouse in India - with Himanshu Sahu (Flowtrix)

    In this episode I sit down with Himanshu Sahu, founder and CEO of Flowtrix, a Webflow Enterprise partner agency based in Bengaluru, India. We talk about why Indian Webflow agencies stay invisible globally even though so much of the work runs through India, how Himanshu landed his first enterprise clients including Amazon and Wayground, and the sales process he's built for high-ticket deals. We also get into inbound vs outbound, how he cracked SEO and AEO for his own site, the recent Webflow pricing and bandwidth changes, when to pick Webflow vs Framer, and why he's building his own headless CMS because he sees Webflow becoming a bottleneck for fast Figma-to-site workflows. Flowtrix is a Webflow and Framer Enterprise-certified website design and development agency based in Bengaluru, India. They specialize in building and revamping high-converting marketing websites for B2B SaaS, AI, and enterprise technology companies. Check out Himanshu: https://www.linkedin.com/in/himanshusahuin www.flowtrix.co www.bettercms.ai Check out Flowtrix: www.flowtrix.co https://www.instagram.com/flowtrix.co https://in.linkedin.com/company/flowtrix Also mentioned: CMS Himanshu is building - www.bettercms.ai Amazon Signage Case Study - https://www.flowtrix.co/case-studies/amazon-signage Wayground Case Study - https://www.flowtrix.co/case-studies/wayground Payload CMS - https://payloadcms.com Sanity - https://www.sanity.io Strapi - https://strapi.io FlowDrive - https://tryflowdrive.com/ BunnyCDN - https://bunny.net Weglot - https://www.weglot.com/ Timestamps 00:00 teaser 00:27 The Marketing Challenge for Indian Webflow Agencies 03:09 Who is Himanshu Sahu? 05:09 How Did Himanshu Get Clients? 08:12 What is Himanshu's Current Role at Flowtrix? 11:50 Himanshu's Approach to Sales 15:45 Marketing Strategies 18:48 AEO Tactics on Flowtrix Site 21:13 More AEO Talk 24:08 Localization and Tools for That 30:26 Pricing Changes in Webflow 34:53 Choosing Between Webflow and Framer 39:25 The Impact of AI on Agency Work 42:56 Building a Better CMS for Marketers 54:27 Vibe Coding as a Webflow Alternative 01:04:55 Webflow Culture in India 01:12:33 The Importance of Upskilling in Development 01:14:43 The Weird Finnish Thing

  • May 18 · 1 hr 13 min

    POD 57 - On Webflow nostalgia, vibe coding, and starting over - with Nelson Abalos Jr

    In this episode I sit down with Nelson Abalos Jr, also known as Pixel Geek, who many of us remember from the old Webflow tutorial days. We talk about what the Webflow community used to feel like, why that tight knit feeling probably isn't coming back, and what small pockets of community can still do. Nelson opens up about leaving Webflow, starting That One Couple with his wife, and the rough stretch where he almost walked away from tech entirely. We get into vibe coding with Replit, what AI is actually good at, and where it still falls short, including his honest take on the Webflow MCP. Nelson also shares the story behind NovaUp, the micro journaling app he built to climb out of a personal low point, and why he wants it to be the app you only open once a week. Check out Nelson: @pixelgeek on YouTube https://x.com/thepixelgeek https://www.linkedin.com/in/nelsonabalosjr/ https://www.thatonecouple.com/ https://novaup.app/ Also mentioned: That One Couple - https://www.thatonecouple.com/ NovaUp app - https://novaup.app/ Sabrina Jeffries site - https://www.sabrinajeffries.com/ Replit - @replit on YouTube - https://replit.com/ Raymmar Tirado - @Raymmar on YouTube MagicPath - https://www.magicpath.ai/ Marques Brownlee (MKBHD) - @mkbhd on YouTube Timestamps 00:00 teaser 00:24 Nostalgia for the Webflow Community 06:32 Nelson's Transition from Webflow to New Ventures 12:08 Building a Business with a Spouse 16:40 Crafting Unique Client Stories 19:30 Focusing on Women and Minority-Owned Businesses 22:57 Introducing NovaUp: A Micro-Journaling App 29:17 Learning from Vibe Coding and AI Tools 33:27 Webflow MCP 39:56 Simple and Editable Webflow Builds 46:10 Design Control in Replit 48:52 Coping with Industry Changes 54:34 Future of Nova Up App 59:45 Vibecoding Mobile Apps and Storing Data 01:05:32 Should Everyone Try Vibecoding? 01:09:02 Final Thoughts on AI and Development 01:11:00 The Weird Finnish Thing

  • May 11 · 2 hr 20 min

    POD 56 - Making sense of AEO - with Yar Al Roshidi

    In this episode I sit down with Yar Al Roshidi to make sense of AEO, or answer engine optimization. Yar is a Webflow partner based in Barcelona who has been focusing on AEO and is moving back to freelancing full-time to work on it. We get into what AEO actually is, how it relates to traditional SEO, and why your website is only about 20% of the game while the other 80% happens off-site. We talk about content structure, schema markups, why Webflow has approx. 2% CMS market share but shows up in 64% of CMS-related AI searches, and how to measure something that is still mostly a black box. We also cover the difference between Webflow and tools like Lovable when it comes to AEO, the role of YouTube and Reddit in building authority, the latest Webflow MCP updates, and what Yar is planning with his own freelance services. Honest conversation about a topic where nobody is really an expert yet. Check out Yar: https://yar.website/ https://www.linkedin.com/in/yaroshidi/ Also mentioned: Webflow AEO Playbook - https://webflow.com/resources/ebooks/aeo-playbook Webflow AEO Maturity Model - https://webflow.com/solutions/aeo Schema Markup Validator - https://validator.schema.org/ Noco (Agency) - https://noco.agency/ Lovable - https://lovable.dev Lovable HTML - https://lovablehtml.com/ Firecrawl - https://www.firecrawl.dev/ Webflow MCP - https://developers.webflow.com/mcp/reference/overview Claude - https://claude.com Timestamps 00:00 teaser 00:44 Webflow's AEO Strategy and Market Positioning 05:23 Why AEO matters? 09:30 How do you know if AEO is working? 15:52 Why Schema Markup is important? 22:14 How to Build Authority? 24:02 Measuring AEO success 28:18 How to Make Lovable AEO Friendly? 32:21 Future Trends in AEO and Local Search Optimization 38:08 Enhancing Local Digital Presence 40:20 How Does Language Affect AEO? 45:25 How Does Yar Use the Webflow MCP? 49:22 Yar's Announcement and Future Endeavours 51:29 YouTube Videos for AEO? 53:54 Reddit for AEO 56:22 Yar's Future Plans and Service Offerings 01:01:12 The Role of Content in AEO 01:06:12 Final Thoughts on AEO and Digital Presence 01:07:47 The Weird Finnish Thing

  • May 4 · 1 hr 14 min

    POD 55 - Building a Lean Studio in a Bloated Industry - with Ben Hammond

    In this episode, I sit down with Ben Hammond, founder of Shrink Studio, a Webflow premium partner based in London. Ben works with venture-backed B2B teams at seed, Series A, and Series B. We talk about why so much of the agency world has become bloated, what a lean studio actually looks like in practice, and how Ben structures Shrink around discovery, development, and optimization. We get into senior-only teams, sprint-based development, why frameworks are starting points and not religion, his take on MAST and component-first builds, and how he thinks about handover. We also cover his outbound process for finding venture-backed clients, how AI is changing the agency model, and where AEO fits into the work going forward. Check out Ben: https://www.linkedin.com/in/bybenhammond/ https://www.shrink.studio/ Also mentioned: Corey Moen - https://www.linkedin.com/in/coreymoen/ Alessia Sannazzaro - @ale_sannazzaro Dan Foster - https://www.linkedin.com/in/danfoster29/ Uroš Mikić - @UrosMikicFlowNinja Episode with Nathan - https://www.youtube.com/watch?v=E4SjwOYYps8 Episode with Mason - https://www.youtube.com/watch?v=G0XxH4ZsXH0 MAST Framework - https://www.nocodesupply.co/mast/docs Finsweet Attributes - https://finsweet.com/attributes PostHog - https://posthog.com/

  • April 27 · 1 hr 17 min

    POD 54 - AEO is going to change a lot - with Mason Poe

    I sat down with Mason Poe, founder of Edgar Allan, the Webflow agency that has won Enterprise Partner of the Year twice and has delivered over 800 projects. We got into AEO and what's actually changing now that the aperture of the web is opening, why brochureware is dead, and how owned media is becoming a real channel instead of a set-it-and-forget-it brand exercise. Mason shared why he thinks anything repeatable will be replaceable, how Edgar Allan has built a story-first approach to agency work, and what it really means to move upmarket with Webflow. We also talked about the Webflow partner directory, the dirty secret of digital agencies, and the gap between exponential technology change and incremental human change being the real opportunity for builders right now. Check out Mason https://www.linkedin.com/in/masonpoe/ https://x.com/masonpoe https://www.edgarallan.com/ Also MentionedEpisode with Nathan: https://www.youtube.com/watch?v=E4SjwOYYps8Profound: https://www.tryprofound.com/Ethan Smith (CEO @ Graphite.io): https://www.linkedin.com/in/ethanls/Josh Grant: https://substack.com/@joshgrantstackedgtm Timestamps00:00 teaser00:28 The Future of Websites and Media09:41 Building Edgar Allan15:18 First Enterprise Client Experience18:37 Story Driven Approach23:58 Integrating Brand and Stories32:04 Webflow's Brand Evolution and Community Engagement38:32 Understanding AEO: Answer Engine Optimization45:05 Understanding Metrics in the New Landscape48:12 Tools For AEO52:49 The Future of AEO and Web Development56:37 Ephemeral Software01:01:04 Webflow Community01:05:27 Improving the Webflow Partner Directory01:09:06 Security & Enterprise Projects01:11:48 The Future of Work01:15:10 The Weird Finnish Thing

  • April 20 · 1 hr 28 min

    POD 53 - We're Harsh Because We Care - with Matt Evans

    Matt Evans is an award-winning Webflow developer from Dublin. He runs Fido and Patch, a studio that builds everything from marketing sites to AI-enabled products. He won the Webflow Technical Builder Award in 2022 and has been pushing beyond Webflow with AI tools over the past couple of years. In this episode we talk about what Matt sees as Webflow's biggest problem right now, and it is not technical. We get into the communication gap between Webflow and its community, what the golden days felt like and why they are hard to repeat, and whether Webflow is at risk of losing the freelancers and small agencies that helped build it. We also talk about the client editing experience, the developer tools like Webflow Cloud and AppGen, and how Matt thinks about the split between Webflow core and a dedicated client interface. And we spend time on where Matt is taking his own business, using AI to build products beyond traditional Webflow work, and what that shift actually looks like day to day. Check out Matt: https://www.fidoandpatch.com/ https://www.linkedin.com/in/mattyevs/ Also mentioned: Episode with Nathan Huening - https://www.youtube.com/watch?v=E4SjwOYYps8 Shop Talk Show Episode - https://shoptalkshow.com/710/ Matthew P Munger - https://www.linkedin.com/in/matthewpmunger/ Hal Zeitlin - https://www.linkedin.com/in/halzeitlin/ Alessia Sannazzaro - https://www.youtube.com/@ale_sannazzaro Julian Galluzzo - https://www.youtube.com/@Memberstack Ship Studio - https://www.youtube.com/@shipstudio_app Michael Wells - https://www.sygnal.com/ Ailin Tobin - https://www.linkedin.com/in/ail%C3%ADn-j-tobin-web-design/ Timestamps 00:00 Teaser 00:16 Biggest Beef 08:57 Matt's Journey 17:26 AI and Problems to Solve 25:04 Where to Store the Context? 33:12 Webflow CMS Idea 34:59 Tool vs. Service 40:13 Client Experience vs. Developer Needs 44:54 Webflow's Position in the Market 48:22 The Risk of Losing New Users 53:25 State of the Webflow Community 57:13 Webflow's Developer Features 01:02:16 Communicating About Those Developer Features 01:09:42 Preparing for the Future in Web Design 01:15:19 About Uncertainty and Pressure That AI Brings 01:23:42 The Weird Finnish Thing

  • April 14 · 1 hr 15 min

    POD 52 - Enterprise, AI, and Where Webflow Is Headed - with Nathan Huening

    In this episode I sat down with Nathan Huening, Lead Solutions Engineer at Webflow. Nathan has been a web developer since 2007, joined Webflow in 2021, and works directly with some of the biggest companies adopting the platform. We talked about what Webflow Enterprise actually is, why big companies choose it, and the kinds of problems it solves that self-serve Webflow was never built for. We also got into AI. Nathan shared why enterprise clients are split down the middle on it, what Webflow is building on the API and MCP side, and why he thinks the current AI hype cycle is heading for a correction. We also covered the ACE program, how features trickle down from enterprise to self-serve, and what it takes to become an enterprise partner. Check out Nathan: https://webflow.com/@sprockethouse Also mentioned: Jasper AI - https://www.jasper.ai Vidoso Platform - https://webflow.com/blog/webflow-acquires-vidoso Hal Zeitlin - https://www.linkedin.com/in/halzeitlin/ Candid Leap - https://www.candidleap.com/ Michael Wells - https://www.sygnal.com/ Vlad Magdalin - https://www.linkedin.com/in/vladmagdalin/ Timothy Ricks - @timothyricks Corey Moen - https://www.linkedin.com/in/coreymoen/ & @NoCodeSupplyCo Matthew P Munger - https://www.linkedin.com/in/matthewpmunger/ Julian Galluzzo - @galluzzojulian & @Memberstack Jason Fried - https://www.linkedin.com/in/jason-fried/ Timestamps: 00:00 teaser 00:20 AI & Webflow 08:01 Intro & Nathan's Role at Webflow 11:21 AI and Enterprise Clients 13:25 What Enterprise Clients Want? 26:24 Why SaaS Companies Always Go After Enterprise Clients? 33:55 Next Features Trickling Down? 37:01 Acquisition Insights: Vidoso and AI Integration 44:41 The Future of AI in Webflow and Beyond 56:22 Navigating the Enterprise Landscape 01:02:24 The ACE Program and Community Engagement 01:07:28 You Will See Investments From Webflow 01:11:30 The Weird Finnish Thing

  • April 6 · 1 hr 20 min

    POD 51 - Years of Practice, No Shortcuts - with Joseph Berry

    In this episode I talk with Joseph Berry about what his creative process actually looks like, from discovery calls to mood boards to final builds. We get into how he approaches design decisions, why he takes clients through the work in small steps, and what it really takes to get to that level. Joseph also talks about managing multiple projects, burnout, when to say no, building a small team around JB Studio, and a new product called the Master Collection. Plus, his thoughts on AI as a tool in the process. Check out Joseph: https://joseph-berry.webflow.io/ https://www.instagram.com/joseph_berry_design https://x.com/josephberry88 https://www.awwwards.com/Joseph-Berry/ Also mentioned: Melissa Mendez - https://www.instagram.com/melissadelmarmendez/ Alessandro (3D animator) - https://www.instagram.com/axseru/ Jordan Gilroy - https://www.jordangilroy.com/ Niccolo Miranda - https://www.niccolomiranda.com/ Jonathan Moreira - https://www.jonathanmoreira.com/ The Goonies website - https://the-goonies.webflow.io/ The Master Collection - (upcoming) Timestamps: 00:00 teaser 00:22 The Joseph Berry Design Style 09:04 Intros & Quick Backstory 11:38 Key Moments in the Design Journey 14:15 Understanding the Creative Process 16:22 The Importance of Discovery 22:18 Building Client Relationships 29:36 Concept Development and Feedback 32:53 Wireframes vs. Content Mapping 35:58 Managing Client Content and Timelines 38:35 Balancing Multiple Projects 40:49 Building a Supportive Team 44:26 Quality vs. Quantity in Scaling 48:02 Finding Work-Life Balance 51:04 The Importance of Saying No 54:22 Streamlining the Development Process 58:03 Practice Makes Improvement 01:01:11 Give Room for Creativity and Details 01:05:34 Responsive Design Strategies 01:12:03 AI as a Tool in Design 01:17:47 The Weird Finnish Section

  • March 30 · 1 hr 43 min

    POD 50 - Webflowers Should Take Vibe Coding Seriously - with Julian Galluzzo

    In this episode I sit down with Julian Galluzzo, who runs developer relations at Memberstack and has been building websites since 2018. Julian recently led the migration of Memberstack's marketing site from Webflow to a vibe coded stack using Claude Code, Sanity, GitHub, and Vercel. We talk about how that process actually went, what surprised him, and what the results looked like three months later. We also get into the hard questions around visual editing, client work, design quality with AI, and what it would take for Julian to come back to Webflow. Check out Julian: https://x.com/galluzzo_julian @Memberstack @shipstudio_app Also mentioned: Alex Christou (the AI guy) - https://x.com/alexchristou_ Matt Evans - https://www.linkedin.com/in/mattyevs/ MemberStack - https://www.memberstack.com Ship Studio - https://www.ship.studio/ Claude Code - https://claude.ai Sanity - https://www.sanity.io Vercel - https://vercel.com Cursor - https://www.cursor.com Lovable - https://lovable.dev Flux Academy - https://www.flux-academy.com Next.js - https://nextjs.org Timestamps 00:00 Teaser 00:31 AI vs Webflow Debate 05:15 We Live in Uncertainty 08:50 Julian's Journey: From Webflow to AI Development 16:11 MemberStack's Site Migration: The Process 30:06 How Do You Edit The Site? 35:28 Hosting, CDN, SSL 39:09 Design with AI and Animations 44:37 Visual Editing and Control 53:04 The Role of Style Guides and Components 56:34 Would You Build a Client Site with AI? 01:05:04 Value of Design and Development 01:09:11 What Would Bring Julian Back to Webflow? 01:13:11 Closed and Open Systems 01:17:37 Webflow is in a Really Difficult Situation 01:23:46 Memberstack's Future Plans 01:27:26 The Cow Metaphor 01:33:06 Dealing with AI Fatigue 01:38:09 Weird Finnish Section

  • March 23 · 15 min

    POD 49 - AI Fatigue Is Real - Just Janne

    This is a short one. I've been feeling some serious AI fatigue. In this episode, I share my thoughts and feelings about AI's impact on web development and the future of Webflow. Timestamps 00:00 intro 00:16 AI fatigue 06:56 Webflow and AI 14:16 The Weird Finnish Thing

  • March 16 · 1 hr 29 min

    POD 48 - New AI Opportunities & Hybrid Roles - with Finn Dollimore

    In this episode, I sit down with Finn Dollimore, senior web developer at Antler. We talk about where Webflow fits in a world where AI can spin up a site faster than most developers can. Finn makes the case that Webflow builders are actually well-positioned right now, not despite AI, but because of it. We get into hybrid roles, app development, vibe coding, the future of design tools, frameworks like Lumos, personal branding, and why pairing two or three skills together might be the smartest career move you can make. Check out Finn: finndollimore.com YouTube LinkedIn Also mentioned: Timothy Ricks Lumos MAST Ryan Hayward By Huy Relume Paper Timestamps: 00:00 Teaser 00:28 Webflow Partner with Framer Site 02:11 Future of NoCode? 04:20 Maintenance of AI Sites 06:23 Intros & Finn's Background 09:17 New Opportunities For Webflowers 14:14 How to Start Learning Coding? 17:47 Future Role of Designers? 24:30 Hybrid Roles 30:06 Three Career Paths for Webflowers 35:11 Webflow Should Have AI 40:11 Complacency 42:16 Framework Talk 48:47 Open vs. Closed Components 54:54 Running Older Versions of Lumos 58:02 Making Components Understandable 01:03:10 The Value of Speaking Engagements 01:09:00 Getting the First Speaking Gig 01:12:20 Meetups 01:15:55 Evolving Personal Brand and Content Creation 01:24:33 LinkedIn & Videos 01:26:01 Weird Finnish Thing

  • March 9 · 1 hr 30 min

    POD 47 - Surfing the AI Tsunami - with Michael Wells

    In this episode, I sit down with Michael Wells, founder of Sygnal Technologies. We get into reverse proxies, code components, Webflow Cloud, AppGen and where the platform is heading. But the conversation goes further than that. Michael has been watching AI bots outnumber human visitors on his sites for over a year now, and he has a lot to say about what that means for the web. Check out Michael: https://www.sygnal.com/ https://community.webflow.com/member/... https://www.meetup.com/auckland-webfl... Also mentioned: Cloudflare: https://www.cloudflare.com/ Webflow Code Components: https://developers.webflow.com/code-c... Webflow Cloud: https://webflow.com/feature/cloud Webflow AppGen: https://webflow.com/updates/app-gen Webflow Optimize: https://webflow.com/feature/optimize Loom: https://www.loom.com/ Tella: https://www.tella.com/ Wispr Flow: https://wisprflow.ai/ Claude: https://claude.ai/ NVIDIA PersonaPlex: https://research.nvidia.com/labs/adlr... WebMCP: https://webmcp.dev/ Timestamps 00:00 teaser 00:27 Top of Webflow Community 02:56 Intros & Michael's Early Career 06:41 Going Beyond Webflow's Native Capabilities 10:41 Understanding Reverse Proxies and Their Importance 13:07 The Future of Webflow 15:53 Building with Code Components 18:48 Webflow Cloud & App Gen 23:15 Vibe Coding as an Alternative to Webflow 36:07 Building Client-Friendly Systems with Components 42:31 Do We Need Websites in the Future? 50:19 Visual Design in the Age of AI 57:28 Th

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