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Web3 CMO Stories

Joeri Billast

Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.

Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host.

This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.


Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.


You’ll hear insights from voices such as Gary Vaynerchuk (Gary Vee), Chris Do, Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq


Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape.

Featured in Cryptopolitan and sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026).

“One of the sharpest marketing shows running right now.”
 “Joeri has a gift for getting to the uncomfortable questions underneath the polite ones.”
 – Matt Wilkinson, Founder of Strivenn

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  • 22 episodes
  • weekly
  • Avg 24 min
  • English

Episodes 22

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  • April 9 · 31 min

    Stop Hiding Behind Your Brand | S6 E17

    Send us Fan Mail Stop hiding behind your brand. That line sets the tone for a sharp conversation with Stephan Bajaio, a CEO, co-founder, and longtime SEO and digital marketing leader who has helped major brands navigate search. We talk about what too many executives still miss: marketing is not a parade of new tactics. When teams default to “marketing by the latest thing” whether that is AI, voice, or the next trend they avoid the hard work of alignment, introspection, and execution. And that is exactly where growth quietly breaks. We also take on the LLM visibility hype head-on. Stephan explains why chasing rankings inside ChatGPT, Perplexity, Claude, and other large language models looks a lot like a gold rush: lots of noise, fast-changing conditions, and very few durable winners. With AI search results changing constantly, the better strategy is to build fundamentals that any engine can ingest and interpret: strong information architecture, schema, technical SEO, crawlability, and clean signals. The goal is not to “game” an engine but to optimise your data and make your brand understandable wherever decisions get formed. Then we bring it back to what actually earns loyalty: writing for humans, leading with usefulness, and proving authenticity through real stories and real empathy. We discuss trust-driven metrics like lifetime value and loyalty scoring, why the funnel should not end at purchase, and how analysis paralysis can kill momentum. If you care about organic search, AI marketing, brand trust, and content strategy that survives change, you will get practical clarity from this one. This episode was recorded through a Descript call on April 7, 2026. Read the blog article and show notes here: https://webdrie.net/stop-hiding-behind-your-brand .......................................................................... This podcast is supported by RYO, one of the projects working on simplifying Web3 user experiences. 👥 Get to Know the RYO Team .......................................................................... Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI .......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn ..........................................................................

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  • March 30 · 9 min

    Behind the Scenes of a TEDx Talk (And Why Most Messages Don’t Land) | S6 E16

    Send us Fan Mail If your message only lands when you are allowed to pitch, it is not a message, it is a shove. Recording a few days after my TEDx talk in Lisbon, I unpack what surprised me most about the TEDx format and why it is a masterclass in clarity for marketers, founders, and leaders trying to stand out in a world full of noise. TEDx demands one clear idea worth spreading, and that constraint is far harder than it sounds. I talk through the moment I restarted my script just six days before the talk, the discipline of saying less, and how the strict “no selling” rule reveals whether your brand message can resonate without pressure. We also get practical about communication skills: how energy, presence, and timing shape what people feel, why rehearsals can drain you, and what changed when I showed up calmer and more intentional on the day. I also share a behind-the-scenes look at my writing process for The Future CMO, including how AI helped with structure and pattern-finding across my podcast conversations, and why the real accelerator is still clarity. If AI is speeding up content marketing and shrinking attention, the advantage shifts from creating more to creating what truly resonates. Listen, share this with someone who is refining their positioning, and leave a review with your answer: what is the one idea you stand for? .......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn ..........................................................................

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Showing 21–22 of 22 episodes