WAYS - Ecodesign Encounters

#10 - Clare Bushell & Tatiana Captari (Triumph): Beyond Compliance - DPP for Brand Experience

About WAYS WAYS explores real-world experiences at the intersection of Eco-Design, Circular Economy, Product Sustainability, Digital Transformation and Regulatory Readiness (including ESPR, the Digital Product Passport and Product Data Governance). Who should listen? Relevant for sustainability teams, product managers, retail leaders, marketing professionals, digital transformation teams, product designers and manufacturers preparing for the Digital Product Passport. About the Guests Clare Bushell Sustainability Project Manager, Triumph International Tatiana Captari Retail Operations Manager, Triumph International About the Host Wolfgang Steiner Founder, Ecoviator https://www.linkedin.com/in/wolfgangsteiner/ https://www.ecoviator.com Summary In this episode I speak with Clare Bushell and Tatiana Captari from Triumph International about their Digital Product Passport journey – from an initial pilot to scaling across the organisation. Together they show why the DPP is much more than a compliance requirement: it is an opportunity to strengthen customer trust, improve collaboration across functions, connect sustainability with retail, and create richer product experiences throughout the customer journey. Key Topics • Launching a Digital Product Passport pilot before regulation was finalised • Scaling from pilot projects to enterprise-wide implementation • Data integration beyond spreadsheets • Cross-functional collaboration across sustainability, retail, IT and marketing • Supplier engagement and supply chain transparency • Customer experience beyond compliance • Building trust through Digital Product Passports Soundbites • "The Digital Product Passport is much more than a compliance tool." • "It became a gift for us." • "The Digital Product Passport is not really about data. It's about relationships." Chapters 00:00 Two perspectives on the Digital Product Passport 06:44 Sustainability beyond the workplace 12:00 Purpose beyond compliance 13:58 Lessons from Triumph's DPP pilot 20:24 Scaling the Digital Product Passport across the organisation 23:02 Retail, customer awareness and brand trust 25:58 Supplier engagement and data transparency 30:00 From compliance to customer experience 35:41 Looking ahead: the future of the DPP 40:16 Personal sustainability and recharging Content Type Interview Primary Goal Education Music Credits "Lullaby | Hip-Hop Instrumental" by kontraamusic Source: Freesound.org Licensed under Creative Commons CC0

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#9 - Jonas Bialk & Indrayush De (KSB SE): Product meets Corporate – 2 Perspectives, 1 Sustainability

About WAYS WAYS explores real-world experiences at the intersection of Eco-Design, Circular Economy, Product Sustainability, Digital Transformation and Regulatory Readiness (including ESPR, the Digital Product Passport and Product Data Governance). Who should listen? Relevant for sustainability leaders, product managers, engineers, data and IT teams, corporate sustainability professionals and manufacturers preparing for the next generation of sustainability reporting and product transparency. About the Guests Jonas Bialk Corporate Sustainability Lead, KSB SE Indrayush De Environmental Sustainability Manager, KSB SE About the Host Wolfgang Steiner Founder, Ecoviator https://www.linkedin.com/in/wolfgangsteiner/ https://www.ecoviator.com Summary In this episode I speak with Jonas Bialk and Indrayush De from KSB about why corporate sustainability and product sustainability are no longer separate disciplines. We explore how reporting, product data, engineering and digitalisation are converging into one connected sustainability system, and why trusted data, shared methodologies and cross-functional collaboration will become essential foundations for the Digital Product Passport and AI-enabled sustainability management. Key Topics • Corporate vs. Product Sustainability: one system, different perspectives • Why sustainability reporting and product sustainability are converging • Product data quality, methodology and comparability • Preparing for the Digital Product Passport • AI, trusted data and connected sustainability information • Cross-functional collaboration across engineering, IT and sustainability • From periodic reporting towards continuous sustainability intelligence Soundbites • "There is no lack of ambition." • "Customers are moving from sustainability claims to sustainability evidence." • "Everything is connected: sustainability, engineering and digitalisation." Chapters 00:00 Two journeys into sustainability 02:38 Corporate and product sustainability: where they meet 06:18 Looking at sustainability through a data lens 10:50 Strategy, regulation and product realities 15:23 Preparing for the Digital Product Passport 20:18 AI, methodology and trusted sustainability data 28:54 One sustainability, two perspectives 34:30 Finding balance beyond sustainability Content Type Interview Primary Goal Education Music Credits "Lullaby | Hip-Hop Instrumental" by kontraamusic Source: Freesound.org Licensed under Creative Commons CC0

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#8 – Vanya Boneva (Essity): Let's turn Great Sustainable Product Ideas into Business Reality

About WAYS WAYS explores real-world experiences at the intersection of ecodesign, circular economy, product sustainability, digital transformation and regulatory readiness (including ESPR, the Digital Product Passport and product data governance). Who this episode is for Relevant for product designers, product managers, sustainability professionals, marketing and communication teams, innovation leaders, manufacturers, and anyone interested in bringing sustainable product innovation successfully to market. About the guest: Vanya Boneva Vanya Boneva is Sustainability Lead (Central & East Europe) and Regional Marketing Manager HHT at Essity (essity.com). Combining sustainability with commercial marketing, she works at the interface where sustainable product innovation becomes customer value. Her work on Essity’s award-winning Coreless technology demonstrates how sustainability, product development and marketing can come together to create innovations that benefit consumers, retailers, businesses and the environment alike. About the host: Wolfgang Steiner Wolfgang Steiner has spent many years working at the intersection of product innovation and design, digital & data, and sustainability. He is the Founder of Ecoviator, helping companies navigate the Twin Transformation towards sustainable product businesses through digitalisation—including preparation for the Digital Product Passport. https://www.linkedin.com/in/wolfgangsteiner/ https://www.ecoviator.com Summary In this episode, Wolfgang speaks with Vanya Boneva about what it really takes to transform a sustainable idea into a successful product innovation. Using the story behind Essity’s award-winning Coreless technology, they explore why sustainability alone is rarely enough. Instead, lasting innovation emerges when sustainability, marketing, product development and commercial teams work towards a common goal. A conversation about stakeholder alignment, credible sustainability communication, customer value—and why some of the most impactful innovations begin by questioning assumptions we’ve taken for granted for decades. Soundbites • “Marketing and sustainability should not work in parallel—they should design together.” • “The best innovations don’t always add something new. Sometimes they remove what we’ve always assumed was necessary.” • “Sustainable innovation succeeds when customer value, business value and environmental value reinforce one another.” WAYS_Intro and Outro to Vanya Boneva_final script.pdf Chapters 00:00 Introduction and Vanya’s journey 04:15 Sustainability meets marketing 10:30 The story behind Coreless 20:05 Designing products retailers embrace 29:40 Communicating sustainability credibly 37:10 Aligning stakeholders across the organisation 45:25 Why less can become more 52:10 Looking ahead: the future of sustainable product innovation Content Type: Interview Primary Goal: Education Music Credits “Lullaby | Hip-Hop Instrumental” by kontraamusic Source: Freesound.org Licensed under Creative Commons CC0

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#7 – Oliver Mergens (VAUDE): SDG 17 Ultra: Together is the Only Way

Über WAYS: WAYS beleuchtet echte Erfahrungen an der Schnittstelle von Eco-Design, Circular Economy, Produktnachhaltigkeit, digitaler Transformation und Regulatory Readiness (u. a. ESPR, Digital Product Passport, Daten-Governance). Für wen diese Episode gedacht ist: Relevant für Produktdesigner:innen, Produktmanager:innen, Sustainability Teams, Kommunikationsverantwortliche, Hersteller sowie alle, die Nachhaltigkeit glaubwürdig und wirksam in Produkte und Unternehmen integrieren möchten. Über den Gast: Oliver Mergens Mit über 20 Jahren bei VAUDE engagiert sich Oliver aktuell als Berater der VAUDE Academy für nachhaltiges Wirtschaften (vaude.com) mit langjähriger Erfahrung in Nachhaltigkeit und der Begleitung von Unternehmen auf ihrem Weg zu mehr Verantwortung und Kreislauffähigkeit. Über den Host: Wolfgang Steiner Engagiert sich seit vielen Jahren in den Schnittstellen von Produktinnovation und -design, Digital & Data und Nachhaltigkeit. Er ist Gründer und Inhaber von Ecoviator und unterstützt Unternehmen bei der Twin Transformation - zu nachhaltigem Produkt-Business mit Hilfe der Digitalisierung, inklusive der Vorbereitung auf den Digitalen Produktpass https://www.linkedin.com/in/wolfgangsteiner/ https://www.ecoviator.com Summary: In dieser Episode sprechen wir mit Oliver Mergens darüber, wie Nachhaltigkeit vom Purpose zur gelebten Unternehmenskultur wird. Am Beispiel von VAUDE sprechen wir über Pionierarbeit im Eco-Design, den Umgang mit EMPCO, die Chancen des Digitalen Produktpasses sowie darüber, warum Transparenz wichtiger ist als perfekte Nachhaltigkeitsversprechen. Ein Gespräch über Glaubwürdigkeit, Suffizienz, Partnerschaften – und weshalb Circular Economy nur gemeinsam gelingen kann. Key Topics: • Vom Purpose zur Unternehmenskultur: VAUDEs Nachhaltigkeitsreise • GreenShape und die Entwicklung eigener Nachhaltigkeitsstandards • EMPCO: Glaubwürdigkeit durch Transparenz • Digitaler Produktpass als Enabler für Vertrauen • Digitalisierung als Grundlage zirkulärer Geschäftsmodelle • Nachhaltigkeit als Teamsport – SDG 17 in der Praxis • Suffizienz: Warum weniger oft mehr ist Soundbites: • „Das beste Mittel zur Glaubwürdigkeit ist Transparenz.“ • „Ich bin SDG-17-Ultra.“ • „Müll ist ein Designfehler.“ Chapters: 00:00 Wie Oliver zur Nachhaltigkeit fand 03:10 Purpose und Nachhaltigkeitskultur bei VAUDE 08:50 GreenShape und ganzheitliche Nachhaltigkeit 22:07 EMPCO: Kommunikation zwischen Anspruch und Nachweis 29:46 Nachhaltigkeit als Teamsport 33:22 Digitaler Produktpass, Transparenz und Vertrauen 39:18 Digitalisierung als Grundlage der Circular Economy 45:25 Blick nach vorn: Design, Zirkularität und Entsorgung 48:42 Suffizienz und das Lieblingsprodukt Rucksack 52:34 Unterwegs sein – draußen und nach innen Content Type: Interview Primary Goal: Education Music Credits: “Lullaby | Hip-Hop Instrumental” by kontraamusic Source: Freesound.org Licensed under Creative Commons CC0

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#6 – Mihaela Stefanescu (UNFCCC): The Human Side of Circular Economy

WAYS – Ecodesign Encounters from the Field Episode #6 – The Human Side of Circular Economy – Mihaela Stefanescu (UNFCCC) About WAYS WAYS explores real-world experiences at the intersection of ecodesign, circular economy, product sustainability and the systems that help make sustainable transformation possible. Who This Episode Is For Relevant for sustainability professionals, policy makers, product teams, circular economy practitioners and anyone interested in the connection between climate action and product design. About the Guest Mihaela Stefanescu Circular Economy and Climate Governance Expert | UNFCCC Roster of Experts | Senior Counselor to the Romanian Ministry of Environment, Waters and Forests https://www.linkedin.com/in/mihaela-stefanescu-9b76702/ About the Host Wolfgang Steiner Founder & Owner, Ecoviator https://www.linkedin.com/in/wolfgangsteiner/ https://www.ecoviator.com Summary In this episode, Wolfgang speaks with Mihaela Stefanescu about the relationship between circular economy, climate policy and product design. Mihaela shares insights from her work on circular economy policy and as a nominated expert on the United Nations Framework Convention on Climate Change (UNFCCC) roster of experts supporting technical reviews under the Paris Agreement. Together they explore why circularity is essential for achieving climate goals, why waste is often the result of design decisions made long before a product reaches consumers, and why repairability, transparency and material choices play a crucial role in creating more sustainable systems. The conversation also highlights a theme often overlooked in technical discussions: circular economy is not only a challenge of technology and regulation, but also one of governance, education, trust and human behaviour. Topics Discussed • Circular economy and climate action • The role of the UNFCCC and Paris Agreement • Why waste is often a design problem • Repairability and product longevity • Material choices and product sustainability • Transparency and Digital Product Passports • Building trust across countries and value chains • The human side of circular economy Presented by Ecoviator Your Journey Companion for the Twin Transformation of Products https://www.ecoviator.com Music Credits: “Lullaby | Hip-Hop Instrumental” by kontraamusic Source: Freesound.org Licensed under Creative Commons CC0

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#5 – Christian Aschenbrenner (PA): From Scrap-Yard-Vibes to Industrial-Grade Recycling

Über WAYS: WAYS beleuchtet echte Erfahrungen an der Schnittstelle von Eco-Design, Circular Economy, Produktnachhaltigkeit, digitaler Transformation und Regulatory Readiness (u. a. ESPR, Digital Product Passport, Daten-Governance). Für wen diese Episode gedacht ist: Relevant für Produktdesigner:innen, Produktmanager:innen, Sustainability Teams, Hersteller sowie Akteure aus Recycling, Refurbishment, und Repair. Über den Gast: Christian Aschenbrenner Gründer & Geschäftsführer, PA GmbH (we-are-pa.com) – „Circular Architects“ mit Fokus auf profitablere Recyclinglösungen, insbesondere WEEE (E-Waste) und große Hausgeräte. Über den Host: Wolfgang Steiner Founder, Ecoviator https://www.linkedin.com/in/wolfgangsteiner/ https://www.ecoviator.com Summary: In dieser Episode spreche ich mit Christian Aschenbrenner über Kreislaufwirtschaft dort, wo sie oft am wenigsten glamourös – aber am wirkungsvollsten – ist: im Recyclingprozess selbst. Christian beschreibt, warum echte Zirkularität nicht mit „mehr Recycling“ beginnt, sondern mit besserer Trennung, saubereren Fraktionen und Materialqualitäten, die am Markt wirklich bestehen können. Key Topics: • Zero Waste WEEE: Anspruch, Nutzen, Grenzen • Industrialisierung im Recycling: Qualität, Standards, Prozessfähigkeit • Skalierung: Mengenlogik der Hersteller vs. Realität der Stoffströme • Design for Disassembly: Kleben/Materialmix als Circularity-Blocker • DPP aus Recycler-Perspektive: welche Infos wirklich fehlen • KI & Robotik für E-Waste-Behandlung (inkl. Demontage) • Wertschöpfungskette auf Augenhöhe: Zusammenarbeit als Voraussetzung Soundbites: • „Kreislaufwirtschaft entscheidet sich im konkreten Prozess – nicht im Konzeptpapier.“ • „Zero Waste WEEE ist ein Zielbild – und es gibt viel Potenzial zu holen.“ • „Hersteller brauchen Masse und gleichbleibende Qualität – nicht viele unterschiedliche Qualitäten.“ Chapters: 00:00 Intro & Kontext 02:03 Vor Ort bei PA: Recycling, Refurb, Repair 04:42 Zero Waste WEEE – was heißt das praktisch? 10:43 Industrialisierung im Recycling & Qualitätslogik 14:31 Designentscheidungen, die Circularity blocken 16:42 DPP: fehlende Infos aus Sicht der Recycler 24:56 Blick nach vorn: Robotik & KI in der E-Waste-Behandlung 27:33 „Wenn Hersteller nur eine Sache tun…“ (First Step) Content Type: Interview Primary Goal: Education Music Credits: “Lullaby | Hip-Hop Instrumental” by kontraamusic Source: Freesound.org Licensed under Creative Commons CC0

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#4 – Efrat Friedland (Materialscout): Better Materials for Better Products

WAYS – Ecodesign Encounters from the Field Episode #4 – Efrat Friedland (Materialscout) About WAYS WAYS explores real-world experiences at the intersection of eco-design, product sustainability, digital transformation and regulatory readiness (ESPR, Digital Product Passport, data governance and the twin transformation). Who This Episode Is For Relevant for product designers, product managers, sustainability teams and organisations working on better material choices, circularity and eco-design readiness. About the Guest Efrat Friedland Founder, Materialscout About the Host Wolfgang Steiner Founder, Ecoviator https://www.linkedin.com/in/wolfgangsteiner/ https://www.ecoviator.com Summary In this episode, Wolfgang speaks with Efrat Friedland, material expert and founder of Materialscout, about the role of materials in sustainable product design. Efrat shares her journey from industrial design into material expertise – shaped by the realisation that the world does not simply need more products, but better decisions on what products are made of. The conversation explores how material choices influence environmental impact, product perception, storytelling and collaboration across design, engineering, procurement and marketing. Through a real-world case with BSH / Bosch Siemens Hausgeräte, Efrat shows how teams can align around better material decisions – and how easily sustainability claims such as “recyclable” can be misunderstood. A key insight: material selection alone does not define sustainability. Materials may represent only one part of a product’s footprint, but they remain a powerful lever when combined with lifecycle thinking, supply chain strategy and portfolio-level decisions. Looking ahead, Efrat calls for reduced material complexity, fewer unnecessary product variants, closed material loops and a shift in mindset: brands should start seeing materials as their own long-term assets. Key Topics • Materials as emotional and strategic product drivers • BSH case: recycled materials in consumer electronics • Recyclable vs. recycled – terminology matters • Limits of material impact in lifecycle assessments • Barriers to adopting new materials • Positive Plastics as a learning tool for designers • Closing material loops and reducing portfolio complexity Action Items • Reduce unnecessary material complexity • Align design, procurement, engineering and marketing early • Think beyond one product: look at the whole portfolio • Prioritise lower material use, not only material substitution • Explore take-back and closed-loop material systems Soundbites • “We don’t need more products – we need better material decisions.” • “Recyclable does not mean recycled.” • “Brands should think of materials as their own assets.” Chapters 00:00 Introduction 05:31 From designer to material expert 11:35 BSH material case 17:04 Recyclability claims 20:05 Materials and LCA 22:58 Introducing better materials 28:20 Positive Plastics 31:43 Future material standards 35:50 Making eco-design the norm Content Type: Interview Primary Goal: Education Music Credits: “Lullaby | Hip-Hop Instrumental” by kontraamusic Source: Freesound.org Licensed under Creative Commons CC0

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#3 - Beth Hadley (WBCSD / PACT): Eco-Design Without Perfect Data

WAYS – Ecodesign Encounters from the Field Episode #3 – Beth Hadley (WBCSD / PACT) Über WAYS WAYS beleuchtet reale Erfahrungen an der Schnittstelle von Eco-Design, Produktnachhaltigkeit, digitaler Transformation und regulatorischer Vorbereitung (ESPR, Digitaler Produktpass, Daten-Governance, Twin Transformation). Für wen ist diese Episode relevant • Produktmanager:innen in der nachhaltigen Produktentwicklung • Nachhaltigkeits- und ESG-Verantwortliche • IT- und Datenteams im Kontext von Produkttransparenz • Unternehmen in Vorbereitung auf ESPR & DPP Zum Gast Beth Hadley World Business Council for Sustainable Development (WBCSD) – PACT Hintergrund in Data Science & Software Product Management Zum Gastgeber Wolfgang Steiner | Founder, Ecoviator LinkedIn: https://www.linkedin.com/in/wolfgangsteiner/ www.ecoviator.com Zusammenfassung In diesem Walk-and-Talk entlang der Isar spricht Beth Hadley über ihren Weg von Data Science in die Nachhaltigkeit und ihre Arbeit an CO₂-Transparenz in globalen Lieferketten. Im Zentrum stehen die praktischen Herausforderungen von Scope-3-Daten, die Rolle von Standards und der oft zitierte „Standards-Zoo“. Beth bringt eine klare, pragmatische Perspektive ein: Nachhaltigkeitssysteme und Datenreife entwickeln sich iterativ – nicht perfekt von Anfang an. Zentrale Hürden sind fehlende Anreize, mangelnde Zusammenarbeit zwischen Abteilungen und unzureichende Datenqualität. Ihr Ansatz: „Minimum Viable Truth“ – Fokus auf die wichtigsten Impact-Kategorien, statt alles gleichzeitig messen zu wollen. Die Episode zeigt, wie Unternehmen trotz unvollständiger Daten handlungsfähig werden – und warum Entscheidungen wichtiger sind als Perfektion. Zum Abschluss gibt Beth einen Ausblick auf die nächsten fünf Jahre: klarere Standards, integrierte Softwarelösungen und der wachsende Einfluss von KI auf Datenqualität und Entscheidungsfindung. Warum reinhören • Nachhaltigkeit operativ umsetzen – über Abteilungen hinweg • Mit unvollständigen Daten sinnvoll arbeiten • Product-Management-Denken auf Nachhaltigkeit übertragen • Von Reporting zu echten Entscheidungen kommen • Pragmatismus als Schlüssel zur Transformation Keywords Eco-Design, Product Carbon Footprint, Scope 3, Lieferkette, Nachhaltigkeitsdaten, Standards, PACT, WBCSD, Digitaler Produktpass, KI Soundbites • „Wir haben einen Standards-Zoo.“ • „Eine Entscheidung ist besser als keine.“ • „Priorisiere Handeln – nicht Reden.“ • „Perfekte Daten gibt es nicht.“ Kapitel (Auswahl) 00:00 Einstieg & Walk 02:26 Beths Weg 10:05 Scope 3 18:13 Minimum Viable Truth 26:51 Von Reporting zu Wirkung 33:39 Blick in die Zukunft Content Type: Interview Primary Goal: Bildung Music Credits: “Lullaby | Hip-Hop Instrumental” by kontraamusic (CC0)

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#2 - Jahanzeb Tariq (Viessmann): The Data Reality of Eco-Design

WAYS – Ecodesign Encounters from the Field Episode #2 – Jahanzeb Tariq (Viessmann Climate Solutions) Why sustainable product design often fails not because of technology – but because the product data simply isn’t there. About WAYS WAYS explores real-world experiences at the intersection of eco-design, product sustainability, digital transformation and regulatory readiness (ESPR, Digital Product Passport, data governance and the twin transformation). Who This Episode Is For Relevant for: • product managers working on sustainable product development • sustainability and ESG leaders in manufacturing • engineers integrating lifecycle thinking into product design • teams preparing for ESPR or the Digital Product Passport About the Guest Jahanzeb Tariq Global Manager Sustainability Innovation Viessmann Climate Solutions LinkedIn https://www.linkedin.com/in/jahanzebtariq/ Company https://www.viessmann-climatesolutions.com/ About the Host Wolfgang Steiner Founder, Ecoviator LinkedIn https://www.linkedin.com/in/wolfgangsteiner/ Ecoviator https://www.ecoviator.com Summary In this conversation with Jahanzeb Tariq, we explore how eco-design becomes operational inside a global manufacturing organisation. JT works at the intersection of engineering, sustainability and business innovation, helping product teams integrate sustainability KPIs into real product decisions. The discussion touches on the practical challenges of introducing lifecycle thinking into complex industrial products. From manually weighing components during early lifecycle assessments to coordinating sustainability, engineering and product teams, the episode illustrates the organisational and data realities behind eco-design. We also discuss product data maturity, system thinking in energy technologies and the growing role of the Digital Product Passport. Why Listen Practical insights on: • translating sustainability goals into product development decisions • using embodied carbon as a design KPI • overcoming data challenges in lifecycle assessments • coordinating cross-functional teams for eco-design • why the future of sustainable product innovation lies in system thinking Keywords Eco-Design, Lifecycle Assessment, Product Sustainability, Sustainability Data, Digital Product Passport, ESPR, Product Development Chapters 00:00 Intros 02:50 JT’s journey into sustainability 04:41 The organisational paradox 06:17 Embodied carbon as KPI 08:01 Aligning teams 11:31 System thinking 15:22 Data challenges in LCAs 20:06 System-agnostic energy solutions 23:23 Breaking silos 24:40 Switching off 26:59 Reflections Content Type: Interview Primary Goal: Education Music Credits “Lullaby | Hip-Hop Instrumental” by kontraamusic Source: Freesound.org Licensed under Creative Commons CC0

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#0.2 – Intro: Welcome to WAYS

About WAYS – Ecodesign Encounters from the Field The podcast explores real-world experiences and insights at the intersection of eco design, product sustainability, digital transformation and regulatory readiness (ESPR, Digital Product Passport, data governance, Twin Transformation). About the Host Wolfgang Steiner Founder, Ecoviator LinkedIn: https://www.linkedin.com/in/wolfgangsteiner/ Ecoviator: https://www.ecoviator.com Episode Summary In this teaser episode, Wolfgang Steiner provides an overview of the themes explored in the WAYS podcast. He discusses the challenges and opportunities in eco design and reflects on how organisations can integrate environmental considerations into their processes. Wolfgang shares personal experiences and insights gained from conversations with experts and practitioners in the field. Keywords Eco design, sustainability, product development, environmental technology, product transparency, digital transformation Key Topics • Introduction to the podcast themes • The importance of eco design and product transparency • Challenges and opportunities in product development • Personal experiences and insights from Wolfgang Steiner Key Frameworks • Digital Product Passports • Transparency in product development Action Points • Reflect on how transparency can be integrated into your product development processes • Identify opportunities to strengthen environmental considerations within your organisation Soundbites “New requirements and expectations around product sustainability and transparency.” “Why not share these valuable conversations?” Chapters 00:00 Introduction to eco design and personal background 01:28 The importance of eco design and product transparency 02:26 Personal experiences and conversations with experts 03:25 Future perspectives for eco design Content Type: Intro Trailer Primary Goal: Introduction and generating interest Music Credits “Lullaby | Hip-Hop Instrumental” by kontraamusic Source: Freesound.org Licensed under Creative Commons CC0 (public domain)

Teaser Video | Welcome to WAYS

WAYS – Teaser Video as first entry Why this podcast. Why now. Climate change is happening. Regulations are tightening. Product transparency is no longer optional. In this short teaser episode, Wolfgang Steiner – Founder of Ecoviator – shares why WAYS exists and what listeners can expect. The podcast explores real-world experiences at the intersection of eco-design, product sustainability, digital transformation, and regulatory readiness (ESPR, Digital Product Passport, data governance). WAYS is not about theory. It is about practice. Conversations with practitioners who are already walking the path – navigating complexity, building new capabilities, and turning sustainability into structured ways of working. If you work in product development, sustainability, innovation, or data – this podcast is for you. Music Credits: “Lullaby | Hip-Hop Instrumental” by kontraamusic Source: Freesound.org Licensed under Creative Commons CC0 (public domain)

Teaser-Video | Willkommen zu WAYS

Teaser-Video | Willkommen bei WAYS Warum dieser Podcast. Warum jetzt. Der Klimawandel ist Realität. Regulatorische Anforderungen nehmen zu. Produkttransparenz wird zum neuen Standard. In dieser kurzen Teaser-Episode erläutert Wolfgang Steiner – Gründer von Ecoviator – warum WAYS ins Leben gerufen wurde und was dich in diesem Podcast erwartet. Im Mittelpunkt stehen reale Erfahrungen an der Schnittstelle von Eco-Design, Produktnachhaltigkeit, digitaler Transformation und regulatorischer Vorbereitung (ESPR, Digitaler Produktpass, Daten-Governance). WAYS ist kein Theorieformat. Es geht um Praxis – um Menschen, die bereits unterwegs sind und neue Wege entwickeln, um Nachhaltigkeit systematisch im Unternehmen zu verankern. Für alle, die in Produktentwicklung, Nachhaltigkeit, Innovation oder Daten arbeiten – und wissen wollen, wie man sinnvoll beginnt. Music Credits: “Lullaby | Hip-Hop Instrumental” by kontraamusic Source: Freesound.org Licensed under Creative Commons CC0 (public domain)

#1 - Lina Kindermann (Greensysco): Making Eco-Design Measureable

Über WAYS – Ecodesign Encounters from the Field Der Podcast beleuchtet reale Erfahrungen und Erkenntnisse an der Schnittstelle von Eco-Design, Produktnachhaltigkeit, digitaler Transformation und regulatorischer Vorbereitung (ESPR, Digitaler Produktpass, Daten-Governance, Twin Transformation). Zum Gast Lina Kindermann Founder & Owner, Greensysco LinkedIn https://www.linkedin.com/in/lina-kindermann-796700216/ Company https://www.greensysco.de/ ⸻ Zum Gastgeber Wolfgang Steiner Founder, Ecoviator LinkedIn https://www.linkedin.com/in/wolfgangsteiner/ Ecoviator https://www.ecoviator.com Zusammenfassung In diesem Gespräch mit Lina Kindermann erkunden wir die Welt des Eco-Designs, ihre persönliche Reise in die Umwelttechnik und die Herausforderungen bei der Integration nachhaltiger Praktiken in der Produktentwicklung. Erfahren Sie, wie Unternehmen ökologische Aspekte effektiv in ihre Prozesse einbinden können. Keywords Eco-Design, Nachhaltigkeit, Produktentwicklung, Umwelttechnik, Lifecycle Assessments, Circular Economy, Green Innovation, Unternehmensstrategie Key Topics Persönlicher Werdegang und Motivation von Lina Kindermann Grundlagen und Definitionen von Eco-Design Integration von Umweltaspekten in die Produktentwicklung Herausforderungen bei der Umsetzung nachhaltiger Produkte Zukünftige Entwicklungen und regulatorische Anforderungen Key Frameworks 10 Rs der Circular Economy Lifecycle Assessment (LCA) Product Carbon Footprint (PCF) Action Items Beginne mit einer Bestandsaufnahme der Umwelt-KPIs in deinem Produktportfolio Setze klare Umweltziele und KPIs für Eco-Design-Projekte Integriere Daten- und Tool-Management in den Entwicklungsprozess Schaffe eine Unternehmenskultur, die Eco-Design als Chance sieht Soundbites "Am Anfang steht nicht so etwas wie Recyclingfähigkeit erhöhen." "Für die Produktentwicklung wird es relevanter durch mehr Transparenz." "Einfach anfangen und die Lücken in Daten schließen." Kapitel 00:00 Einführung in Eco-Design und persönliche Hintergründe 08:28 Definition und Bedeutung von Eco-Design 15:46 Entscheidungen im Produktentstehungsprozess 24:36 Regulatorische Anforderungen und deren Einfluss auf die Produktentwicklung 26:46 Daten und Transparenz im Eco-Design 30:35 Herausforderungen bei der Implementierung von Eco-Design 35:18 Lifecycle Assessments und ihre Bedeutung 39:50 Zukunftsvisionen für Eco-Design in Unternehmen 45:49 Praktische Tipps für Produktmanager 47:33 Nachhaltige Produkte und persönliche Favoriten 50:21 Abschluss - Tschüss, Servus & Auf Wiederhören! Content Type: Interview Primary Goal: Bildung Music Credits: “Lullaby | Hip-Hop Instrumental” by kontraamusic Source: Freesound.org Licensed under Creative Commons CC0 (public domain)

#0.1 – Intro: Willkommen zu WAYS

Über WAYS – Ecodesign Encounters from the Field Der Podcast beleuchtet reale Erfahrungen und Erkenntnisse an der Schnittstelle von Eco-Design, Produktnachhaltigkeit, digitaler Transformation und regulatorischer Vorbereitung (ESPR, Digitaler Produktpass, Daten-Governance, Twin Transformation). Zum Gastgeber Wolfgang Steiner Founder, Ecoviator LinkedIn: https://www.linkedin.com/in/wolfgangsteiner/ Ecoviator: https://www.ecoviator.com Zusammenfassung In dieser Teaser-Episode gibt Wolfgang Steiner einen Einblick in die Themen, die im Podcast WAYS behandelt werden. Er spricht über die Herausforderungen und Chancen im Bereich Eco-Design und wie Unternehmen ökologische Aspekte in ihre Prozesse integrieren können. Wolfgang teilt seine Erfahrungen und die wertvollen Gespräche, die er mit Experten und Praktikern geführt hat. Keywords Eco-Design, Nachhaltigkeit, Produktentwicklung, Umwelttechnik, Produkttransparenz, Digitale Transformation Key Topics Einführung in die Themen des Podcasts Bedeutung von Eco-Design und Produkttransparenz Herausforderungen und Chancen in der Produktentwicklung Persönliche Erfahrungen und Erkenntnisse von Wolfgang Steiner Key Frameworks Digitale Produktpässe Transparenz in der Produktentwicklung Action Items Überlege, wie du Transparenz in deine Produktentwicklungsprozesse integrieren kannst Suche nach Möglichkeiten, um ökologische Aspekte in deinem Unternehmen zu fördern Soundbites "Neue Anforderungen und Erwartungen rund um Produktnachhaltigkeit und Transparenz." "Warum nicht diese wertvollen Gespräche teilen?" Kapitel 00:00 Einführung in Eco-Design und persönliche Hintergründe 01:28 Bedeutung von Eco-Design und Produkttransparenz 02:26 Persönliche Erfahrungen und Gespräche mit Experten 03:25 Zukunftsvisionen für Eco-Design Content Type: Intro Trailer Primary Goal: Einführung und Interesse wecken Music Credits: “Lullaby | Hip-Hop Instrumental” by kontraamusic Source: Freesound.org Licensed under Creative Commons CC0 (public domain)