ArtsDesign

Wayfinding Xchange Podcast

Endpoint

Join us on the Wayfinding Xchange Podcast, where we delve into the latest insights and draw inspiration from leading experts, tech innovators, and key contributors in the fields of design and wayfinding. This podcast is a passion project for us, providing a platform for exploring the cutting-edge of our industry.

About Endpoint:

At Endpoint, we’re known for more than just podcasts. We are an internationally renowned, award-winning practice with a team of over 50 graphic designers, industrial designers, project managers, and production specialists. Since our founding in 1999, we have dedicated ourselves to designing and delivering innovative wayfinding and signage solutions across various sectors. With studios in London and Dubai, our main focus is providing exceptional design services to our clients worldwide.

You can learn more about us at www.weareendpoint.com.

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20 episodes
Avg 40 min
English

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#32
August 18 · 49 min
The surprising design lessons from public toilets - Gail Ramster, Helen Hamlyn Centre for Design
Why are public toilets one of the biggest design challenges in our cities? In this episode of the Wayfinding Xchange Podcast, we speak with researcher Gail Ramster to explore why one of the most overlooked spaces can teach us so much about the way we design for everyone. Drawing on years of research into public toilets and the public realm, Gail explains how everyday journeys are shaped by confidence, dignity and independence, and why designing for these seemingly ordinary experiences creates better places for everyone. From wayfinding and public space to policy, behaviour and the future of our cities, this is a fascinating conversation about the hidden design decisions that shape how we experience the world around us. View the Toilet Map: https://www.toiletmap.org.uk/
#31
June 11 · 56 min
Why we get lost in hospitals - Victoria Goldenberg, Bournemouth University
Why do people get lost in hospitals, even when the signs seem clear? In this episode of the Wayfinding Xchange Podcast, we speak with PhD researcher Victoria Goldenberg to explore what really happens when people navigate healthcare environments. Using ethnographic research and eye-tracking methodology, Victoria reveals how stress, cognitive overload and human behaviour influence the way we navigate, often in ways we don't even realise. From information overload to digital tools and the future of healthcare navigation, this is a fascinating conversation about designing hospitals that work better for both patients and staff.
#30
May 7 · 54 min
Why the built environment needs to rethink inclusive design - Ed Warner, Motionspot
Are we designing inclusive spaces in the right way? In this episode of the Wayfinding Xchange Podcast we speak to Ed Warner, CEO and Co-Founder of Motionspot, about why the built environment needs to rethink its approach to inclusive design. The conversation explores how to move beyond minimum standards, the role of lived experience in shaping better outcomes, and why treating inclusion as a measure of design quality can lead to environments that work better for more people. For designers, architects and anyone shaping the built environment, this is a conversation about progress over perfection and designing for real human experiences.
#29
March 24 · 58 min
Designing the next era of navigation - Phil Rae, Living Map
Digital navigation is evolving rapidly. Interfaces are becoming more familiar, user expectations are shifting and guidance is moving towards systems that feel more seamless and less visible. Yet the core challenge remains the same: people still need to understand where they are before they can decide where they want to go. In this episode of the Wayfinding Xchange Podcast, Alison Richings speaks with Phil Rae, Chief Product and Technology Officer at Living Map, about how human behaviour shapes navigation, what happens as guidance becomes more ambient and less screen-based, and why maps will not disappear, even as technology changes. Read more about Living Map's digital mapping solution for the Met Museum and explore their live, interactive map for Metro Centre.
#28
Oct 21, 2025 · 1 hr 4 min
How stadium architecture and wayfinding shapes the fan experience - Jon-Scott Kohli, BDP Pattern
In this episode of the Wayfinding Xchange Podcast, we speak with Jon-Scott Kohli of BDP Pattern about Everton's new waterfront stadium and the role architecture plays in creating an intuitive street-to-seat journey. The conversation explores stadium wayfinding, heritage-led design, fan experience, movement planning and how architecture and information design work together in high-pressure event environments. For architects, venue operators and designers, this is a valuable look at how major sports environments can feel intuitive, memorable and operationally robust. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website.
#27
Jul 30, 2025 · 46 min
Why brand strategy should come before the build - San San Chan, Latitude
In this episode of the Wayfinding Xchange Podcast, we speak with San San Chan, Managing Director at Latitude, about the role of branding in shaping places before they are built. They discuss identity, storytelling, emotional connection and how brand thinking can inform the built environment from the outset rather than being applied at the end. The episode looks at how stronger brand foundations can lead to more meaningful, coherent visitor experience. For developers, architects and designers, it is a compelling argument for bringing brand into the conversation earlier. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website.
#26
Jun 12, 2025 · 33 min
Inclusive design, co-creation and better wayfinding in the built environment - Lucy Smith, HTA Design
In this episode of the Wayfinding Xchange Podcast, Lucy Smith of HTA Design discusses how inclusive design and community engagement can shape more welcoming, legible places. The conversation covers estate regeneration, co-creation, place-based storytelling and the relationship between design decisions and everyday lived experience. It is a strong reminder that wayfinding is not only about movement, but about belonging, participation and trust. This episode is for anyone interested in creating places that work better, for more people. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website.
#24
Feb 20, 2025 · 39 min
How sustainable design can respond to climate challenges in the built environment - Sean Lockie, Arup
In this episode of the Wayfinding Xchange Podcast, we speak with Sean Lockie, Director and UKIMEA Decarbonisation Leader at Arup, about decarbonisation, climate resilience and the wider sustainability agenda shaping the built environment. They discuss how sustainability is influencing design thinking across disciplines, from governance to finance to material choices, policy and long-term resilience. It is a broad and timely conversation about how design can support a more responsible future. For those working across architecture, infrastructure, estates and placemaking, this episode offers a wider view of sustainability beyond compliance alone. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website.
#25
Jan 30, 2025 · 47 min
What Scandinavian design can teach us about better wayfinding - Michaela Pihl Olsen, Urgent Agency
In this episode of the Wayfinding Xchange Podcast, Michaela Pihl Olsen of Urgent Agency shares her perspective on Scandinavian design and its influence on wayfinding, branding and communication. The discussion explores regional approaches to navigation, the growth of strategic wayfinding in Copenhagen, and the balance between clarity, simplicity and identity in the built environment. This episode is for anyone interested in international best practice, design culture and the evolution of wayfinding as a discipline. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website.
#23
Dec 12, 2024 · 42 min
Creating world-class visitor experiences in museums - Lizzy Whirrity, Imperial War Museums
In this episode of the Wayfinding Xchange Podcast, we speak with Lizzie Whirrity, Head of Visitor Experience at Imperial War Museums, about what it takes to deliver a best in class museum experience. They discuss visitor needs, operational realities, emotional journeys and the importance of clarity and consistency in cultural environments. It's a conversation that highlights how visitor experience is shaped by far more than exhibitions alone. For museum and cultural institution leaders and experience designers, this episode offers valuable thinking on how people engage with complex public institutions. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website.
#22
Oct 16, 2024 · 30 min
Can mycelium transform sustainable signage? - Ryan Little, Funguy Design
In this episode of the Wayfinding Xchange Podcast, we speak with Ryan Little, Founder of Funguy Design, about the potential of mycelium as a material for sustainable signage and architectural applications. They explore innovation in materials, circular design thinking and whether lower-impact alternatives can become viable at scale in the built environment. It's a fascinating conversation at the intersection of sustainability, fabrication and design experimentation. For designers, architects and anyone with an interest in sustainable materials, this episode opens up a new material conversation. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website.
#21
Oct 3, 2024 · 33 min
How experiential design connects people, place and wellbeing - Cybelle Jones, SEGD
In this episode of the Wayfinding Xchange Podcast, Cybelle Jones, CEO of SEGD, discusses how experiential design can shape more meaningful relationships between people and the environments around them. The conversation looks at connection, identity and the role design plays in supporting human wellbeing. It broadens the discussion beyond signage to the wider experience of navigating and understanding place. For anyone working in wayfinding, placemaking or experience design, this episode offers a strong articulation of why this field matters. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website.
#20
Aug 28, 2024 · 33 min
Landscape architecture and wayfinding: designing better outdoor spaces - Scott Carroll, LDA Design
In this episode of the Wayfinding Xchange Podcast, Scott Carroll, Director at LDA Design, explores the relationship between landscape architecture and wayfinding. This discussion explores movement through outdoor environments, how landscape can support orientation, and the importance of integrating navigation thinking into wider public realm design. It is a useful reminder that wayfinding starts long before a sign is needed. For urban designers, landscape architects, and public realm teams, this episode shows how legibility can be built into the fabric of a space. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website.
Jul 23, 2024 · 1 min
Welcome to the Wayfinding Xchange Podcast: design, wayfinding and the built environment
Welcome to the Wayfinding Xchange Podcast, where we explore the ideas, people and projects shaping wayfinding and the built environment. Through conversations with designers, technologists and industry leaders, we uncover how navigation, experience and design come together to influence how people understand and move through space. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment.
#18
Jul 23, 2024 · 26 min
How interior design shapes visitor experience and movement - Ocean Liu, HOK
In this episode of the Wayfinding Xchange Podcast, Ocean Liu, Senior Associate and Senior Project Interior Designer at HOK, discusses the role of interior design in shaping the visitor experience and influencing how people move through space. The conversation explores collaboration, atmosphere, materiality and how interior environments can support intuitive understanding, comfort and engagement. It is particularly relevant where architecture, interiors and wayfinding overlap. For interior designers, hospitality teams and anyone creating experiential environments, this episode offers practical and creative insight. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website.
#17
Jul 23, 2024 · 38 min
How what3words is changing the language of location - Giles Rhys Jones, what3words
In this episode of the Wayfinding Xchange Podcast, we speak with Giles Rhys Jones about what3words and how a new approach to location is influencing navigation worldwide. They discuss the challenge of describing place clearly, how digital addressing systems work, and where this kind of technology can support better wayfinding in the built environment and beyond. For anyone interested in location technology, navigation and communication design, this is an accessible introduction to a globally recognised platform. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website.
#16
Jul 19, 2024 · 34 min
How design shapes the museum experience - Ragna Jacobsen, National Museum of Norway
In this episode of the Wayfinding Xchange Podcast, we speak with Ragna Jacobsen, Senior Exhibition Designer at the National Museum of Norway, about the intersection between exhibition design and wayfinding. They discuss how cultural environments balance narrative, orientation and visitor flow, and how design can help people feel both guided and inspired. It is a rich conversation about the overlap between storytelling and navigation. For designers, curators and visitor experience teams, this episode offers a valuable cultural perspective. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website.
#15
Jul 19, 2024 · 42 min
The craft of traditional signwriting in a digital age - Mark Josling, Spectrum Signs
In this episode of the Wayfinding Xchange Podcast, we speak with traditional signwriter Mark Josling, about craftmanship, heritage and the enduring value of making by hand. This conversation explores materiality, lettering, authenticity and the role of traditional skills within contemporary environments. It is a reminder that wayfinding is also about character, expression and human touch. This episode is for designers, fabricators and anyone interested in the craft side of signage. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website.
#14
Jul 18, 2024 · 31 min
Donor recognition design and storytelling in cultural institutions - Kathryn Marten, National Theatre
In this episode of the Wayfinding Xchange Podcast, we speak with Kathryn Marten from the National Theatre about the role of donor recognition in cultural environments and how it can be designed to feel meaningful, engaging and integrated into the wider visitor experience. The conversation explores how storytelling, materiality and placement can transform donor recognition from a functional requirement to a considered part of the built environment. For cultural organisations, designers and visitor experience teams, this episode offers a valuable perspective on how recognition can be approached as part of a broader experiential and wayfinding strategy. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website.
#13
Jul 18, 2024 · 43 min
How the National Theatre's historic building has evolved through design and sustainability - Paul Jozefowski, National Theatre
In this episode of the Wayfinding Xchange Podcast, we speak with Paul Jozefowski, Head of Building Design and Environmental Sustainability at the National Theatre, about how one of the UK's most iconic cultural heritage buildings continues to evolve. This conversation explores how design interventions can support both environmental performance and visitor experience, without compromising the character of the building. For anyone with an interest in heritage, cultural institutions and sustainable design, this episode provides a thoughtful look at how legacy buildings can adapt to meet contemporary expectations. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website.

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