
RIP London’s Best Taqueria w/ Sonora’s Michelle Salazar de la Rocha and Sam Napier
Today’s episode of the Vittles podcast is an interview with Sonora owners Michelle Salazar de la Rocha and Sam Napier, who this week closed their Stoke Newington taqueria, following its most successful year. On Monday morning, a little under a month since announcing that Sonora taqueria in Stoke Newington would close at the end of October, its owners Michelle Salazar de la Rocha and Sam Napier wrote on Instagram, “Thats’ it.” Last month, they noted the toll it has taken on each of them – and how running one of London’s most hyped food businesses for the better part of the last decade has stressed them out, animated them and ultimately become their lives. The irony of closing just as the business has begun to thrive in a moment when many others are struggling, is not lost on either of them. But they’ve always done things their way. “We are exhausted!” they wrote on Monday. “We could have never imagined that what originally was a tiny project for a visa sponsorship would eventually become our entire lives, give us a purpose and immense satisfaction.” I first met Michelle and Sam at Pollo Feliz, the stall which came before Sonora in east London’s Netil Market in early 2020. I got to know them better during the Covid-19 lockdown when calling on them weekly for Michelle’s peerless flour tortillas, initially their USP, which Sam would deliver on his bike. In the two years or so following, since I worked in an office building nearby, I witnessed first-hand the queues at the market in the post-Covid era. I always enjoyed the tacos, the Friday burrito specials, the moments of innovation. Even before they moved to their first bricks-and-mortar site in Stoke Newington in 2023, it was Michelle’s quiet fastidiousness and Sam’s candour that set them apart and kept me and so many others engaged. Both Michelle and Sam have always been publicly honest about how hard they’ve found doing a thing they never meant to do, while at the same time reluctantly acknowledging that they’ve advanced Mexican cuisine in London maybe more than anyone else in the modern era. Though there’s no sense of what, if anything, might come next, it felt like a good time to talk to them about the last few years and the last few weeks. I wanted to really understand what’s it’s been like behind those grills, what happened with Mexa at Arcade, the cease and desist from Taqueria in Notting Hill and the Sonora superfan lawyer who got them off on a technicality. We hope you enjoy the episode. Let us know what you think in the comments! Adam Coghlan This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.vittlesmagazine.com/subscribe
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