The Bull Case for Law Firms in An AI-Disrupted Legal Market
Lev Loukhton joins to discuss where AI creates real business opportunities for law firms—and what it takes to turn legal expertise into a product that clients will buy. We start with the discussion around Freshfields’ internal AI lab and the gap between building a useful tool for your own lawyers and selling it in a competitive market. Lev is optimistic about law firms’ prospects, but cautious about the assumption that an internal tool can become a valuable software business. Selling to other firms means earning their trust, addressing concerns about client data, and demonstrating why they should choose your product over established alternatives. Internal adoption and a supportive budget do not establish that outside buyers will pay. We explore a different opportunity: using AI to become more closely involved in clients’ businesses, anticipate legal needs, and generate more valuable legal work. Lev describes how a firm could help a client identify and protect intellectual property throughout its R&D process. A routine incorporation service might also help a firm spot an upcoming joint venture negotiation. In those cases, the technology could support the legal practice without becoming a separate software business, and a startup might supply the underlying product. The conversation also covers the investment required to make those changes. Lev argues that some firms may need outside capital or accept lower partner distributions while they adapt, while emphasizing that firms face very different circumstances. We discuss specialist practices, pressure on work that can be automated, and whether local relationships and access to standard AI tools will be enough to preserve a firm’s position. Finally, we turn to what Lev looks for in legal tech startups: deep knowledge of legal work, a meaningful advantage over alternatives, and evidence of a repeatable way to win customers. We discuss privacy controls for digital twins as an example of difficult, useful differentiation, why modest time savings can be a weak sales proposition, and why founders need to understand how sales will grow beyond their own personal efforts. Lev Loukhton is a general partner at Grayhair Venture Partners, a specialist legal tech venture capital firm, and a former M&A partner at Linklaters. He brings experience in legal practice and seed investing to assessing how startups can address lawyers’ needs and how firms can adapt their businesses. ALL VIEWS EXPRESSED OUR OWN Version Up Members is a free, invitation-only community for lawyers and legal professionals putting AI to work at law firms and legal departments. Request an invitation: versionup.ai/members
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