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Unpacking the Digital Shelf

Digital Shelf Institute

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

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  • 21 episodes
  • weekly
  • Avg 34 min
  • English

Episodes 21

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  • #377
    Yesterday · 41 min

    Accelerating the Always-On Flywheel Across Every Shelf, with Ben Galvin, Sr. Director Omnichannel Retail Sales & Ecommerce at Monster Energy

    Winning in the New Omnichannel - a shopping journey that careens across the physical, digital, and now agentic shelf - takes a massive cross-functional effort that is continuously measured and optimized. Especially when it comes to the beverage category. Ben Galvin, with career stops at ABInbev, Constellation Brands, and now as Sr. Director Omnichannel Retail Sales & Ecommerce at Monster Energy, has built an always-on flywheel playbook that he continues to refine in order to drive incremental gr

  • #14
    September 8 · 43 min

    From Takeaway to Retail: The Evolution of Quick Commerce

    What started as a way to order dinner has evolved into one of the fastest growing channels in Australian retail. Consumers are now buying everything from groceries and beauty products to hardware and home essentials, expecting delivery in minutes rather than days. As shopper expectations shift, retailers are expanding into new categories, new partnerships are emerging, and brands are rethinking how they engage consumers in a convenience-first world. In this episode of Unpacking the Digital Shelf

  • #375
    September 7 · 32 min

    The Orchestration of Winning the Recommendation, with Jing Feng, Co-founder and COO at Bluefish

    As the squished funnel of the AI shopping conversation continues to proliferate, we are seeing strong data that indicates conversion rates are higher than traditional search-based journeys. And with studies showing that 60% of consumers blame the brand itself, not the site or retailer they got the information on, the stakes for getting answer engine optimization right are rising. So Jing Feng, Co-founder and COO at AI marketing platform Bluefish joined us to share best practices and the cross-or

  • #3
    September 1 · 37 min

    Demystifying AI in B2B: Moving from Hype to Action with Nick Pericle, Founder of Tenexity

    In this episode, hosts Jamie Clapper and Lauren Livak Gilbert are joined by Nick Pericle, founder and owner of Tenexity, for a deep dive into the real-world application of AI in B2B e-commerce, distribution, and manufacturing. Drawing from over a decade of experience helping industrial businesses digitize and grow, Nick cuts through the hype to address why many organizations remain stuck in "planning mode" and how forward-thinking teams are escaping "pilot purgatory" to drive tangible ROI. From

  • #374
    August 31 · 29 min

    The Shopper Revolution Requires a Data, Process, and Workforce Evolution, with Elise Barry, Digital Capabilities Manager at Royal Canin - Mars

    Elise Barry has observed the shopper's growing control over their journey firsthand, moving from her early days managing spreadsheets on the agency side of ecommerce to her current role leading digital capabilities at Royal Canin. This evolution has placed urgent pressure on brands and retailers to transform the people, processes, and technology needed to support shopping journeys that can range from a single touchpoint to 17. On the podcast, Elise shares her perspective on the transformations n

  • #373
    August 24 · 28 min

    The Sunscreen That AI Forgot, with Ideen Rahvar, Manager of Ecommerce Data and Analytics at Beiersdorf

    AI is already rewriting how consumers find products, and brands that aren't paying attention are going to feel it. Ideen Rahvar, Manager of Ecommerce Data and Analytics at Beiersdorf, saw it happen in real time: a live conference demo of ChatGPT recommending sunscreen skipped right over Coppertone. That moment became his wake-up call, and he's spent the time since decoding how AI evaluates brands and teaching the rest of his organization to do the same. Ideen joins the podcast to unpack why sear

  • #372
    August 17 · 34 min

    De-Siloing Your Org is Easier than You Think, with Lynsey Sweales, International Consultant & Facilitator, Founder of Cognitive Union

    The consumer journey is under one of the greatest transformations since, well, ecommerce. As AI and agents enable consumers to ask their individual questions, it is the challenger brands that are adapting to meet the moment and steal market share across many categories. Organizational silos are one of the greatest impediments to serving the consumer how, when, and where they want it. Lynsey Sweales, International Consultant & Facilitator, Founder of Cognitive Union, has found a solution that has

  • #373
    August 11 · 27 min

    From Margins to Mainstream: The Rise of Marketplaces in Australia with Mark Mansour - Managing Director, Woolworths MarketPlus

    Marketplaces have evolved from the fringes of retail to one of its most significant growth engines. With nearly one in three Australian retailers now operating a marketplace, brands are rethinking how and where they compete. In this episode, Teresa is joined by Mark Mansour, Managing Director of Woolworths MarketPlus, to explore the rapidly changing marketplace landscape. Together, they discuss what's driving retailers to launch marketplaces, how brands should think about where to play and how t

  • #371
    August 10 · 36 min

    Leadership through Change Sometimes Starts with One Word, with Jennifer Angelus, Sr. Director of Digital Shelf, Ecosystems, and Capabilities at Danone

    Moments of great transformation, chaos, and opportunity, as we are in now, require thoughtful and transformational leadership. Now in her 11th year at Danone, Jennifer Angelus has elevated her career from an associate manager of shopper insights to now leading the digital, agentic, and brand.com strategies as the Sr. Director of Digital Shelf, Ecosystems, and Capabilities at Danone. Jennifer graciously agreed to share with our community how she inspires cohesion, connection, and scale to serve t

  • #2
    August 4 · 32 min

    Plumbing the Digital Pipeline: Defining E-Commerce for Wholesale Distribution with Sarah Kirwen Director of eCommerce at Oatey

    Today, we are diving deep into a topic that is both incredibly massive and frequently misunderstood: the evolution of B2B digital commerce. If you ask five different people in a B2B manufacturing company to define "e-commerce," you’ll likely get five completely different answers. To some, it’s just Amazon. To others, it’s a customer portal. And to the traditional sales team, it can feel like a learning curve. Today, we are unpacking what e-commerce actually means in the complex world of wholesa

  • #370
    August 3 · 37 min

    Curiosity is the Secret Ingredient in Your Growth Strategy, with Keith Lehman, Global Director, Digital Commerce Marketing at Colgate-Palmolive

    Running the global digital and insights organization at one of the world’s largest and most storied CPG companies takes a combination of data chops, marketing savvy, and collaborative leadership skills. Keith Lehman, Global Director, Digital Commerce Marketing at Colgate-Palmolive has all of that, but in addition he credits his intense curiosity for being the additional element that helps drive the processes to help his internal customers uncover the next best action for growth. Keith joins the

  • #369
    July 27 · 41 min

    Nourishing Long Term Consumer Value from Ages 1 to 101, with Catherine Hayden, Chief Marketing Officer at Kate Farms

    Can you imagine a CPG company with an 87% customer retention rate and a 50% subscribe and save rate on Amazon? Wouldn’t you want to know their secret? Well now you can, thanks to our guest today, Catherine Hayden, Chief Marketing Officer at Kate Farms, the #1 doctor-recommended plant-based nutrition brand. She recounts the journey that got them where they are today, and explains their tremendous investment in product quality, customer care, and medical research that drives trust and long term cu

  • #368
    July 20 · 37 min

    The Leadership Mindset that Drives Growth and Innovation in Any Era, with Sha Atakhanov, Vice President of Marketing & Commerce at Boiron

    VP of Marketing & Commerce Sha Atakhanov has been driving growth and innovation at homepathic brand Boiron for almost 17 years. From booking some of the first ads on Amazon to being an inaugural brand running shoppable ads on Samsung TVs, , Sha oversees all the channels and media that touch the consumer, and he approaches new opportunities and tech, especially AI, with a simple rule - it has to generate revenue, save time, and save money. And have some fun while you’re at it.

  • #367
    July 13 · 29 min

    The Latest Data on AI Adoption in Commerce, with Jack O’Leary, Director, eCommerce Strategic Insights at NIQ

    AI adoption in shopping is growing steadily, though demographic variations in this trend may influence where brands prioritize their investments.That’s why Nielsen IQ and the DSI teamed up on a combined report featuring consumer attitudes about AI in commerce, and brands leaders POV on how it is impacting their work and investments. Jack O’Leary, Director, eCommerce Strategic Insights at NIQ joins with the consumer numbers, and our own Lauren Livak Gilbert shares the brand data for a holistic vi

  • #1
    July 7 · 36 min

    The 5 C’s of Product Data with Jason Hein, Global Director B2B eCommerce Association

    Welcome to the very first episode of Unpacking the Digital Shelf: B2B Edition. To kick off this new series, we are joined by industry veteran Jason Hein. Jason brings over a decade of merchandising experience from McMaster-Carr and a foundational role building out Amazon Business's industrial catalog—but more importantly, he brings a fantastic sense of humor and a gift for storytelling that makes complex data actually fun to talk about. Today, he’s unpacking his 5 C’s of Product Data framework,

  • #366
    July 6 · 30 min

    A Humanist Spin on Machine-to-Machine Marketing, with Jason Carmel, Global Creative Data Lead at VML

    The digital shelf has been joined by the agentic shelf — with AI agents no longer just tools in our marketing arsenal, they are emerging as a powerful, influential consumer segment actively shaping discovery, evaluation, and purchase decisions. In this audio version of a keynote from the Digital Shelf Summit, Jason Carmel, Global Creative Data Lead at VML, explains why enterprises need to re-think their marketing strategy to account for consumer machine agents, and how to do so while preservin

  • #12
    June 30 · 36 min

    How Cooki Haircare Turned Community Demand into National Distribution, with Jaimee Vilela, Managing Director, Cooki Haircare

    Many brands spend years trying to earn their place on retail shelves. They pitch buyers, fight for space and hope their products will sell once they finally get there. But what if you flipped that model? What if you built so much demand online that retailers actually came looking for you? That’s exactly what today’s guest has done. Jaimee Vilela is the Managing Director of Cooki Haircare, a fast-growing Australian haircare brand she acquired just a few years ago. At the time, the business was do

  • #365
    June 29 · 36 min

    Consumers Don’t Want to Be Your Friend, and Other Truth Bombs, with Sarah Levinger, Behavior Strategist

    So it turns out when you survey brand marketers, and then their consumers, you all are not on the same page. But if you get on the same page, if you get past logic and really mine the emotional layer of your consumers, you will strike gold. Sarah Levinson is a behavioral strategist for D2C, B2B, for brands small and large, and she has honed survey strategies and deep data analysis to deeply understand what consumers want, and really don’t want, from your brand. That can turn your total addressab

  • #364
    June 22 · 27 min

    Make People the Center of AI Transformation, with Jason O’Toole, Head of Connected Commerce & Media at Gildan

    The apparel industry is super competitive, complex, and constantly in flux. No more than in how dramatically AI is transforming the industry and the way people work. Jason O’Toole, Head of Connected Commerce & Media at Gildan, has a saying that has served him throughout his experiences at brands like Spanx, Zegna, and his current role: when the game changes, you had better change with the game, and as soon as possible. He focused this sense of urgency and opportunity on what it means to the hum

Showing 1–20 of 21 episodes