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Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

Hosted on Acast. See acast.com/privacy for more information.

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  • 23 episodes
  • weekly
  • Avg 26 min
  • English

Episodes 23

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  • S15 · E34
    Saturday · 26 min

    Putting the Awe in Audio

    Taking a look at the most creative audio ideas from around the world. Including a podcast for runners that only works if you’re actually running, a police recruitment campaign that c…

  • S15 · E33
    August 22 · 28 min

    Cars Are The Stars: Automobile Brands In Hollywood

    Another favourite from our archives... Almost every movie and television show needs cars, and auto companies are happy to supply them – because it helps sell a lot of cars. We’ll look back at James Bond and Starsky & Hutch, and explore auto partnerships with movie franchises like Transformers and Marvel. We’ll also tell a crazy story of how the most sought-after car from a Steve McQueen movie was finally found – and the cosmic coincidence that led to its discovery. Cars are the stars. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

  • S15 · E32
    August 15 · 27 min

    Ham on Wry: All About Sandwich Board Advertising

    From the Under The Influence Archives, one of our favourites....Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising: The sandwich b…

  • S15 · E31
    August 8 · 27 min

    Pants are on Fire: When Customers Lie to Marketers

    From The Under The Influence Archives...Customers often lie to companies in surveys, polls and focus groups.Yet advertisers rely on that flawed and false feedback to market brands and create…

  • S15 · E30
    August 1 · 27 min

    Cheeky Advertising

    A favourite episode from our Archives....80% of all advertising is ignored.That’s why some advertisers employ cheeky advertising.It’s usually bold – outrageous – and sometimes even rude – but always …

  • S15 · E29
    July 25 · 27 min

    Billionaire Tourism for the Super Wealthy

    An encore episode from the Under The Influence Archives. A very interesting favourite.Most tourism marketing aims at the largest audience possible.This week, we look at a sub-category aimed at the…

  • S15 · E28
    July 18 · 27 min

    When You're This Big, They Call You Mister

    From the Under The Influence Archives. One of our favourites.There are some time-honored honorifics in the world of marketing.“Honorifics” are titles like Mr., Mrs., Doctor, Captain or Col…

  • S15 · E25
    June 27 · 27 min

    Ask Terry 2026

    This week, we open the show up to our listeners, and answer your very interesting questions.Ever wonder why gas station prices always include decimal points? Well, we’ll tell you why.We’ll listen to …

  • S15 · E23
    June 13 · 27 min

    Flexi Discs

    This week, we look at a humble marketing tool.The Flexi Disc.These razor-thin, flexible vinyl records had poor sound quality, but they helped sell cars, hit songs, chewing gum, soap operas and even…

  • S15 · E22
    June 6 · 27 min

    Joe Sedelmaier Tribute

    This week, we pay tribute to one of the greatest commercial directors in the ad business.You may not know the late Joe Sedelmaier by name, but you certainly know his work.He directed the famous…

  • S15 · E21
    May 30 · 27 min

    Newsjacking

    This encore episode of Under The Influence is one of our favourites of 2026.Lately, companies have been hijacking breaking news stories to create ads.When thieves broke into the Louvre with a…

  • S15 · E20
    May 23 · 27 min

    Bookmarks 2026

    This week, it’s our annual Bookmarks episode.We read a lot of books to research this show. And this episode is dedicated to the great stories that didn’t fit into our…

  • S15 · E19
    May 16 · 26 min

    Debut Commercials - Part Two

    It’s part two of our episode that revisits the very first commercials ever produced for famous products.From the very first commercial for something called the Big Mac, to the first TV ad for a new d…

  • S15 · E18
    May 9 · 27 min

    Debut Commercials

    This week, we take a look at marketing firsts.Specifically, the very first commercials ever produced for famous products and companies.From the debut of the Jolly Green Giant, to…

  • S15 · E17
    May 2 · 27 min

    Monumental Advertisements: Branded Buildings

    This week, we talk about spectacular landmarks built by visionary entrepreneurs.These magnificent buildings stand in Toronto, New York and Chicago.They are all very different in design, built in…

  • S15 · E16
    April 25 · 26 min

    Brand Envy (2026)

    This week, it’s our annual Brand Envy episode, where I tip my hat to great ideas that have lasted for years.We’ll talk about a very funny character who has made the world laugh without uttering a sin…

Showing 1–20 of 23 episodes