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Under the Influence with Jo Piazza

Jo Piazza

Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.

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August 20 · 40 min
Why We Keep Underestimating Conservative Women
For years we've been laughing at tradwives. We've mocked the prairie dresses, the sourdough starters, the "submit to your husband" content, and the endless parade of blonde influencers telling women to embrace traditional femininity. Meanwhile, conservative women have been building one of the most effective political movements in modern American history. Today's guest, sociologist Katie Gaddini, spent nearly a decade embedded with Christian conservative women across the country. What she found challenges almost everything we think we know about who these women are and how they wield power. We chat about the influencer ecosystem shaping political beliefs, the pageant-to-politics pipeline, why appearance can be a political strategy, and why reducing conservative women to tradwives may be blinding us to what's actually happening. Because while everyone was busy making fun of the aesthetic, these women were building institutions, winning elections, shaping culture, and changing the country. Order Esther's Army here. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
August 18 · 45 min
The Joy of Giving Fewer F*cks
What happens when good girls grow up and stop apologizing? For generations, women have been rewarded for being agreeable, being accommodating and being grateful for what they have instead of asking for more. And yet many women reach a certain age and find themselves less interested in being nice. Our guest is comedian, storyteller, and longtime public radio host Ophira Eisenberg, whose new comedy special is called I Used To Be Nicer. We're chatting about the cultural expectations placed on women, the pressure to be endlessly grateful, and why so many of us are pushing back against the idea that being pleasant should be our highest calling. Find Ophira here. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
August 13 · 38 min
The Dark Side of Being a Good Girl
For years, women have been told that success means being chosen. Chosen by a partner. Chosen for the promotion. Chosen by everyone except ourselves. This week we're joined by Sabrina Bendory, author of The Feminine Code, for a conversation about self-worth, attachment styles, toxic relationships, and the ways women are conditioned to over-give, over-accommodate, and lose themselves in pursuit of love and validation. We talk about why so many smart, successful women stay in unhealthy relationships, what Sabrina calls "light" and "dark" feminine energy, the mother wound, people-pleasing, and how childhood experiences shape the way we show up in adult relationships. Along the way, we unpack anxious attachment, avoidant attachment, why emotionally unavailable people can feel so magnetic, and what it actually takes to build healthy relationships without abandoning yourself in the process. Order The Feminine Code here. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
August 11 · 43 min
Grudges, Revenge, MLMs and Book Recs with Emily Paulson
This week on Under the Influence, bestselling author and recovering MLM insider Emily Paulson joins us for a rage-filled chat about revenge fantasies, influencer culture, tradwives, motherhood, social media lies, and the absolute exhaustion of watching terrible men fail upward forever. Plus: a huge stack of summer reading recommendations, including books about momfluencers, bad mothers, feminist rage, internet culture, and the patriarchy’s long, weird history of ruining everything. Grab Emily's new novel The Revenge Party. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
August 6 · 36 min
Book Tour Brain & Majoring in Influencing
It's been a blurry week. Jo and Nick share behind-the-scenes moments from The Parisian Heist tour, announce the Catskills Book Festival, and talk about what' books Jo is working on next. Then Nick leaves to pick up the kids and Jo digs into Arizona State's groundbreaking degree in content creation and why she actually thinks it is a brilliant idea. (And they should hire her to be a professor). Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
July 30 · 41 min
The Art of an Adventurous Life
This week, we're sharing a special crossover episode with Get a Life, the new podcast from Jo's best friend, women's wellness coach and positive psychology practitioner Jackie Cascarano. Together, they explore the forgotten women who inspired The Parisian Heist, the myth of the male genius, why travel has shaped Jo's life and writing, and how curiosity, creativity, and adventure can help women build richer, more interesting lives. Binge Get a Life here. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
July 28 · 48 min
Get Out of the Waiting Room of Your Life
Jess Ekstrom, the author of Making It Without Losing It: How to Stay Motivated in a World Where We Are Never Done, grew up in the shadow of one of the biggest financial scandals in American history. After her family lost everything to Bernie Madoff, she eventually sat across from him in prison and asked him why he did it. His answer was slightly heartbreaking and it became the lynchpin of Jess's personal transformation. What if the next promotion, bestseller list, milestone, or parenting phase isn't the thing that's finally going to make you happy? This week we're talking about the pressure women feel to constantly strive for more and to achieve external validation. We chat about the "arrival trap" that keeps so many of us convinced that real life begins after the next achievement, why motherhood can completely upend our sense of identity, and how to stay ambitious without tying your self-worth to your accomplishments. Order Making It Without Losing It: How to Stay Motivated in a World Where We Are Never Done here. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
July 23 · 38 min
The Best Ideas Come at 3 in the Morning with Allison Winn Scotch
Nobody talks honestly enough about the 3 a.m. wake-up—the sweating, spiraling and sometimes creative genius that strikes women in the wee hours of the morning. This week we’re joined by bestselling author Allison Winn Scotch to talk about insomnia, midlife, creativity, and how all of it inspired her latest novel, The Insomniacs. What starts as a conversation about melatonin, mouth guards, indica gummies, and why husbands seem biologically engineered to sleep through anything turns into a much bigger discussion about ambition, burnout, publishing, found family, and why some of the best ideas arrive in the middle of the night. Buy The Insomniacs here. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
July 21 · 49 min
How to Thrive Through Life's Plot Twists
Eliza Reid never expected to become the First Lady of Iceland. The Canadian-born writer and mother of four was living a hectic, but totally normal life when her husband launched a presidential campaign during a political crisis. Seven weeks later, she was a First Lady of a small Arctic nation. Eliza is a magical human who speaks so candidly about the strange experience of becoming publicly known as someone's wife, and the challenge of holding onto your own identity while navigating a role with no job description. We chat about Iceland's approach to gender equality, the famous Women's Day Off, social media's effect on how we see ourselves and one another, and why Eliza came away from her years as First Lady feeling more optimistic about humanity than ever before. Pick up Eliza's book The First Lady Nextdoor here. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
July 16 · 47 min
Why We Keep Falling for Paris
Why are we so obsessed with Paris? It is the f*cking best, but long before Instagram convinced us that a destination could transform our lives, Paris had already perfected the art of selling a fantasy with the promise that if we could just get there, we'd somehow become a more sophisticated version of ourselves. This week, we sit down with bestselling author Danielle Trussoni (writing as Danielle Postel-Vinay) to unpack the phenomenon known as Paris Syndrome, the very real psychological crash that happens when reality fails to live up to our fantasies about the City of Light. Together we explore why Paris remains one of the world's most powerful forms of escapism, why women are increasingly drawn to stories centered on pleasure rather than productivity, and what our obsession with escape says about our modern lives. We also discuss Danielle's delicious new Paris-set mystery Murder Most Delicious, plus: French lingerie, literary ambition, writing routines, perimenopause, and why we all need to be doing more nothing. Order Murder Most Delicious here. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
July 14 · 38 min
Heists, Billionaires, and the Untold Story of Jo van Gogh
The art market is one of the most secretive, least regulated wealth machines on the planet. Billions of dollars change hands between billionaires, oligarchs, and dynasties with almost no oversight, and behind almost every famous man in that world is a woman who did the work and got written out of the story. This week I'm sharing my conversation with my brilliant friend Farnoosh Torabi from her podcast So Money, where we get into: the shadowy families who control what art is worth, the real-life scandals that inspired the rich people behaving very badly in The Parisian Heist, and the untold true story of Jo van Gogh-Bonger, the widow who single-handedly made Vincent van Gogh the most famous artist in the world. We also talk about why women still hand over financial control to the men in their lives, what the end of the tradwife era means for all of us, why I love writing unlikable women (who I still want to have drinks with), and my honest thoughts on Belle Burden's Strangers. Binge more episodes of So Money here. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
July 9 · 1 hr 3 min
Laura Ingalls Wilder is Getting Her Due on TV
Wilder is back in the Under the Influence feed. A brand new Little House on the Prairie just landed on Netflix and obviously Glynnis and I had thoughts. I talked to Executive Producer Joy Gorman Wettels, who had her whole team listening to Wilder while they made this show, about how she spent years getting the rights from the Friendly family, why this version centers Laura instead of Pa, how they wove in the Osage story, and why Laura Ingalls Wilder might be one of the few things that can actually get people talking to each other again. Little House on the Prairie is on Netflix July 9th. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
July 7 · 41 min
The Art of the Heist: Why We Root for Thieves
Why do we all root for art thieves? This week we're joined by Anthony Amore — director of security at the Isabella Stewart Gardner Museum and the heist expert behind the heist in The Parisian Heist — to bust every myth Hollywood ever taught us. We get into the real story of the unsolved 1990 Gardner heist (two fake cops, 81 minutes, 13 masterpieces, none recovered), why the empty frames still hang on the walls, the Robin Hood myth of art heisting, the woman who masterminded a Vermeer heist in 1974, the greatest art thief who ever lived, and what the Louvre heist means for museums everywhere. Plus: why most heists are inside jobs, how AI is changing museum security, and why you could not, in fact, pull a heist off. Grab all of Anthony's wonderful books here. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
July 2 · 54 min
Life After Ambition: The Midlife Crisis We Weren't Prepared For
We were promised that if we worked hard enough, checked all the right boxes, and built successful careers, we'd eventually arrive at some stable version of adulthood. So why do so many women in midlife feel like we're teetering on the edge of a cliff. This week we're joined by writer and cultural critic Amil Niazi, author of Life After Ambition, for a chat about the modern midlife crisis. Not the cliché dude version with sports cars and dramatic reinventions, but the reckoning happening to so many women who have spent decades chasing success only to discover that the old definitions no longer fit. We chat about aging in industries obsessed with youth, the anxiety of work in an increasingly unstable economy, why ambition may need a complete rebrand, and what happens when we stop measuring success by titles, promotions, and external validation. Most of all, we explore the things that actually sustain us: friendship, community, creativity, family, and the freedom to build an actual life and not just the idea of one. Get Amil's book Life After Ambition here. Read her story about Midlife Crisis-ing in End Times here. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
June 30 · 42 min
How to Actually Relax This Summer
Summer is supposed to be relaxing, so why does it feel like five summers' worth of stress before July even hits? This week, we're pushing back on the algorithm's demands that we all have a "'90s summer" or a "nonna summer" and making the case for opting out of any kind of perfection or summer archetype entirely. We're joined by creator, blogger, and debut novelist Chassity Evans. We dig into Chassity's wild path to authorship, why she chose self-publishing over the slow grind of querying and traditional publishing, and what it's like to have real-time sales data as an indie author. Plus: our quest to bring badminton back and a tease of a very sexy Sound of Music retelling. Pre-order The Parisian Heist and grab Pink Sand Summer wherever you get your books. Join our newsletter community here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
June 25 · 44 min
Why We're All Binging Parks and Rec Right Now—The Most Hopeful Show on Television Was Almost Canceled
Why does Parks and Recreation feel more necessary now than when it first aired? We're chatting with bestselling author and pop culture journalist Jennifer Keishin Armstrong about the enduring appeal of Leslie Knope, Pawnee, and the sitcom that accidentally became a blueprint for rebuilding community. We talk about why audiences have embraced earnestness over cynicism, how Amy Poehler helped create one of television's most iconic feminist characters, and what the show's message about friendship, local government, and collective action can teach us today. This episode is about much more than television. It's about what happens when good people decide to build something together. Get Jennifer's Book Parks and Rec: The Underdog TV Show That Lit'rally Inspired a Vision for a Better America here. Subscribe to Ministry of Pop Culture here. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
June 23 · 42 min
What Should We Be Watching Right Now? With Kate Casey
Kate Casey, host of Reality Life with Kate Casey returns to the show with recommendations for what to watch right now, from buzzy new documentaries to true crime rabbit holes and reality television that is deliciously bonkers and addictive. We chat aboutThe Crash, Should I Marry a Murderer?, the surprisingly emotional Martin Short documentary, Kate's latest Housewives obsession, the Martha Moxley case, Spencer Pratt's political future (ed note: we recorded this before the primary), and why some stories stay lodged in our collective imagination for decades. Listen to Kate's podcast here. Read Kate's Vanity Fair piece on Martha Moxley here. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
June 18 · 32 min
Ballerina Farm Gets Real With Steph McNeal
Our friend Stephanie McNeal wrote a truly great piece for Vulture this week called BALLERINA FARM IS HAPPY WITH HER CHOICES. Steph went to the farm and sat down with Hannah inside the homeschooling schoolhouse to talk about everything from being called a tradwife to Yesteryear to who does what in her marriage. It's the best profile of BF and Neeleman we have ever read so we had to get Steph on the show ASAP to chat through it. Read the piece here. Subscribe to Steph's Substack here. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
June 16 · 48 min
Jane Green on Rewilding, Reinvention, Mushrooms, Tattoos and Midlife Freedom
Bestselling author Jane Green spent decades looking like she had the perfect life: a beautiful house, a successful career, a long marriage, children, stability, all of it. But behind the scenes she was drowning in financial fear, people pleasing, resentment, perimenopause, and the terrifying feeling that she had completely lost herself. Then she walked away. She Rewilded herself. In this deeply honest conversation based on Green's new memoir Rewilding, Jane talks about leaving her marriage, running away to Marrakech, experimenting with mushrooms, tattoos and reinvention in midlife, navigating the hormonal and emotional earthquake of menopause, and learning how to stop caring what everyone else thinks. Thanks to Bellesa for sponsoring the show! EVERYONE who signs up wins a FREE toy or gift card! Just click the link! https://www.bboutique.co/vibe/undertheinfluence-pod Get Jane's book REWILDING here. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
June 11 · 42 min
Sad Beige Babies With Sad Beige Parents
Sad beige motherhood helped inspire this podcast. This week we're diving into the internet aesthetic that convinced an entire generation of mothers that parenting should look like a luxury hotel lobby in Denmark. We talk with Hayley DeRoche, aka The Official Sad Beige and author of Dress Your Baby in Sage and Taupe, about how influencer culture turned motherhood into a perfectly curated performance built on guilt, consumption, and extremely expensive neutral-toned stacking cups. We get into the rise of sad beige motherhood, stealth wealth aesthetics, why every stroller suddenly costs as much as a used Honda Civic, and how social media sold women the lie that if we just bought the right swaddle, sleep suit, or baby carrier, we could somehow control the total chaos of early parenting. There’s also a lot about community: why modern motherhood feels so isolating, why moms desperately need real-life support systems instead of influencer advice, and why we may all need to start forming feminist mom communes immediately. Follow the Official Sad Beige here. Order Dress Your Baby in Sage and Taupe here. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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