Uncanny Valley | WIRED

The Vibes-Based Pricing of "Pro" AI Software

Aug 7, 2025 · 34 min
0:00-34:04

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AI chatbot premium subscriptions like ChatGPT Pro and Claude Max currently cost around $200, but it’s not entirely clear why. Lauren and Mike speak with WIRED’s Reece Rogers to find out what’s behind these models that AI companies bill as their most powerful, and whether they could become a staple in our future. 

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Join WIRED’s best and brightest on Uncanny Valley as they dissect the collision of tech, politics, finance, and business, from Alexis Ohanian's newest tech venture to the effects of inaccurate information from artificial intelligence (AI) chatbots on social protests.

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