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Transforming Tomorrow

The Pentland Centre for Sustainability in Business

Sustainability is a key consideration for any contemporary business, from biodiversity to modern slavery, seabeds to factory floors. Transforming Tomorrow guides you through the complex, ever-changing and often exciting (yes, really!!) world of sustainability in business.

Alongside members of the Pentland Centre, international research experts, and business leaders, we cover the theory and practice of mainstreaming sustainability into purposeful business strategy and performance.

Whether you are leading change in your business, or just want to know more about how space weather, human trafficking or architecture may influence the future of sustainability, Transforming Tomorrow is the show for you.

Taking you through it all, hosts Jan and Paul bring insight, perspective, and more than occasional disagreement to their topics.

Professor Jan Bebbington is the Director of the Pentland Centre for Sustainability in Business at Lancaster University. Jan is an expert on accounting, benchmarking (to her co-host’s annoyance), and how business and sustainability intersect. She loves nature and wants to protect it – and hopes she can change the world (ideally for the better). She is also motivated to address inequality wherever it is found and especially to eliminate forced, bonded or child labour. Transforming Tomorrow is one small step on that quest.

Paul Turner is a former sports journalist who now works promoting the research activities in Lancaster University Management School – a poacher turned gamekeeper as his former colleagues would have it. He has always been interested in nature and the natural environment – it comes from growing up in Cumbria – and has been a vocal proponent of the work of the Pentland Centre since joining Lancaster University. He does not like rankings and benchmarking, and is not afraid to say so.

Join us every Monday to uncover new insights and become a little more inspired that you can make a difference in sustainability.

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  • 24 episodes
  • Avg 39 min
  • English

Episodes 24

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  • S3 · E32
    May 18 · 41 min

    Prioritising Planetary Health

    Health is not just about us as individuals. It’s about the whole planet. It’s time we think about health on a worldwide scale. Professor Jemilah Mahmood is Executive Director of the Sunway Centre for Planetary Health at our old friends Sunway University, in Malaysia. As a medical professional who has helped deliver 15,000 babies(!), she knows healthcare from the personal level. But she also has decades of experience managing crises in health, disaster and conflict settings. Jemilah talks us through her career and how watching a woman stranded with her newborn baby in a tree above crocodile-infested floodwaters in Mozambique led her to focus on equity and justice, helping those affected by conflict and disasters. She tells us about the concept of planetary health – and the similarities and differences to the one health agenda; the role of the Sunway Centre for Planetary Health as a ‘think-and-do-tank’, which includes experts from across multiple disciplines; and how those who make the least impact on the environment are often those worst affected by the changing climate. We look at the links between planetary health and the planetary boundaries; the concept of Return on Value, rather than Return on Investment; the importance of planetary health concepts in a university education; and the world-leading National Planetary Health Action Plan in Malaysia, and how it aligns economic growth with environmental resilience and societal well-being. Plus, Paul reveals strongly held beliefs on brown rice; Jemilah emerges as a proponent of the living to eat mentality; Jan questions her energy levels; and we look at the power of optimism, agency and the next generation. For more on the Sunway Centre for Planetary Health, see here: https://www.sunwayplanetaryhealth.com.my/ This is the Malaysian National Planetary Health Action Plan: https://www.akademisains.gov.my/nphap-full-report/ And see what it takes to move from return on investment to return on values here: https://sunwayuniversity.edu.my/sites/default/files/documents/2025-06/roi_rov_prospectus.pdf Episode Transcript

  • S3 · E31
    May 11 · 41 min

    Do You Know Your Employment Rights?

    At a time when employment rights in the UK are evolving all the time, we look at how and why. Alice Martin, Head of Research at the Work Foundation thinktank at Lancaster University, joins us to talk about the Employment Rights Act of 2025, and why it is important for you if you are in a job, seeking a job or looking to employ someone. We look at the key issues around job insecurity, how this ties in with workers’ rights, the protections that are in place – and that are still needed – how health impacts working lives, and the struggles of finding jobs in an increasingly competitive (and restricted) market. Alice tells us how workers’ right have (and have not) changed over the years; what the Employment Rights Act does – and aims to do; what the Fair Work Agency (and fair work) is; and how the Act ties in with flexible working, unfair dismissals, and statutory sick pay. And we look at what might come next, how employers might look to circumvent some powers of the act through using gig workers, the need for working lives to be sustainable and not lead to burnout, and the potential for AI to help workers, not just take their jobs. Plus, do academics really like to complain all the time? Are employment tribunal PDFs really that interesting? And if there is no such thing as a zero-hours contract, then why do we hear so much about them?! Find out more about the Work Foundation here: https://www.lancaster.ac.uk/work-foundation/ Read a short piece from Alice on the potential future of workers’ rights: https://doc.your-brochure-online.co.uk/Lancaster-University_FiftyFourDegrees_Issue_25/18/ Discover the Fair Work Agency here: https://www.gov.uk/government/organisations/fair-work-agency The example of a regional approach to ensuring decent work that Jan mentioned from Manchester can be found here: https://www.gmgoodemploymentcharter.co.uk/ And this report (produced through a partnership between the UK Government and the Pentland Centre) presents an evidence summary of effective prevention and detection of labour exploitation: https://assets.publishing.service.gov.uk/media/69d4d224019a4faf2745b385/decent_work_a_review_of_evidence_for_effective_prevention_and_detection_of_labour_exploitation.pdf Episode Transcript

  • S3 · E30
    May 4 · 38 min

    When Scientists Become Activists

    Can you be a scientist and an activist at the same time? Where do you draw the line between being a detached expert and stepping on the front lines of climate change protests? Dr Samuel Finnerty, from Lancaster University’s Department of Psychology, joins us to discuss individual and group climate change activism from social and psychological perspectives. Sam explains how his background in anthropology, cognitive science and psychology brought him to have an interest in activism, and how and why scientists become involved in these activities. We learn about the shape of modern-day climate change protests, including Insulate Britain, Extinction Rebellion and Just Stop Oil in the UK; what it means to be disruptive in this activism; the importance of media coverage to their cause – and what this coverage looks like; how the public react to acts of civil disobedience; and if they might ever be counterproductive. We look at how have systems around the world have reacted to disruptive protests; the frustrations scientists feel in wanting to get their messages across; how academics can remain objective if they are also activists; whether the public can still trust researchers if they take these strong public stances; and consider potential comparisons with scientists speaking out on environmental issues and those who used to endorse alcohol or smoking. Paul wonders if Jan would have fitted in with Father Ted’s protest marches, we consider the difficulty of getting academics to agree on anything, and ask if you don’t have a white lab coat, are you still a scientist? For a summary of Sam’s work, see here: https://theconversation.com/how-climate-scientists-balance-the-tension-between-research-and-public-protest-new-study-274916 and here: https://journals.plos.org/climate/article?id=10.1371/journal.pclm.0000828 His co-authored research paper on Just Stop Oil that he mentions is here: https://www.nature.com/articles/s44168-026-00347-5 And his research profile is here: https://www.lancaster.ac.uk/sci-tech/about-us/people/samuel-finnerty Episode Transcript

  • S3 · E29
    April 27 · 45 min

    Corporate Political Activism

    Why would a global company take a public stance on racial equality? Why would your favourite ice cream brand be vocal on climate change? Lewis Nicholas is a PhD researcher in Lancaster University Management School, and he is here to talk to us about how and why businesses take a stand on contentious socio-political issues. We find out how corporate political activism first emerged, what makes for a contentious issue, why and how businesses have switched from being the targets of protest to being on the side of protestors, and what companies do in support of their stances. Lewis tells us why it can be just as risky for a company to try to sit in the middle on issues as it is to take a definitive position on one side or the other, tells us what the Colin Kaepernick example and his work with Nike and on racial equality show us, and considers how companies take messages beyond one day or one month of the year. But are we cynical to think companies only act on an issue when it is specifically in their profit-making interests? Do they risk trivialising causes? Does the tech industry just look which way the political winds are blowing before taking a stance? And we consider whether this activism is all just woke capitalism, or whether conservative activism is a thing as well. We get caught up in the bad puns that make up Ben and Jerry’s ice cream flavour names; discuss Michael Jordan’s views on whether politics and business should mix; consider whether it is normal for Jan to have a favourite company; and get lost among the Jenners and Kardashians. Find out more about Lewis and his research here: https://www.lancaster.ac.uk/lums/people/lewis-nicholas This is an example of corporate political activism from Absolute: https://www.absolut.com/en-us/leading-with-pride/ And here is another example from Ben & Jerry’s: https://www.benjerry.co.uk/values Episode Transcript

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