Tiff Talks Tech

Tiffany De Alva

Welcome to Tiff Talks Tech — the podcast where I, Tiffany, your seasoned multifamily marker-turned-tech expert, guide you through the labyrinth of tech challenges in a way that’s easy to understand (and some might dare to say fun). With five years of in-the-trenches experience on the multifamily marketing frontlines, I’ve witnessed firsthand the struggles that marketers face in this dynamic industry. But here’s the twist: I didn’t just observe from the sidelines. I took the plunge and transitioned to the vendor side, where I rolled up my sleeves and got down to business, tackling those very problems head-on. This unique journey has equipped me with a comprehensive understanding of both sides of the coin – the marketer’s perspective and the vendor’s solutions. Each episode of Tiff Talks Tech is a testament to my dual perspective, as I invite industry experts to join me in dissecting multifamily marketing tech woes. Together, we delve deep into the intricacies of CRM integrations, website optimization, data analytics, and more, offering practical insights and real-world solutions. So, whether you’re a seasoned marketer grappling with tech complexities or a tech vendor eager to bridge the gap, join me on Tiff Talks Tech for candid conversations, actionable advice, and a whole lot of tech talk served with a side of casual conversation. Learn More: https://tiffanydealva.wixsite.com/tiff-talks-tech-1

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Wednesday · 31 min
The New Playbook for Multifamily Content Marketing
Content marketing in multifamily has changed—but has your strategy kept up? In this episode of *Tiff Talks Tech*, I'm joined by **Lucas Blancas**, founder of Lineups, to explore what modern content marketing should look like in an AI-powered world....
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August 11 · 43 min
Training Is the Most Underrated Marketing Strategy
Training Is the Most Underrated Marketing Strategy When people think about marketing, they usually think about campaigns, content, or advertising. But what if one of the most impactful marketing investments happens long before a customer ever sees...
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August 5 · 33 min
The Rise of Agentic Teams: How AI and Humans Scale Together
What happens when AI stops being just a tool… and starts becoming part of your team? In this episode of Tiff Talks Tech, Tiffany sits down with , COGO at Booth , to talk about the future of work, agentic AI, outsourcing, and how companies are...
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July 29 · 33 min
Building the Rooms High-Achieving Women Actually Want to Be In
Why do so many high-achieving women still feel disconnected—even at the highest levels of their careers? In this episode of Tiff Talks Tech, Tiffany sits down with Leslie Greenwood, Co-Founder of Wednesday Women and Founder of Chief Evangelist...
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July 15 · 31 min
From Chatbots to Business Systems: The Real Evolution of AI in Multifamily
AI is everywhere in multifamily—but are we actually talking about the same thing?In this episode of Tiff Talks Tech, Tiffany sits down with Jacob Carter, Founder & CEO of Nurture Boss and author of AI in Property Management, to explore how AI is...
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May 13 · 26 min
RETCON Isn’t Just a Conference: Here’s What It Really Does for Your Business
If you’ve ever wondered whether industry conferences are actually worth it—this episode is for you. In this episode of Tiff Talks Tech, Tiffany sits down with RETCON founder James Shearin to unpack why RETCON isn’t just another multifamily...
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April 29 · 12 min
How to Spot the Multifamily Products Who Actually Have AI
If every multifamily vendor claims to be “AI-powered”… how do you tell who’s real — and who just changed their marketing copy? In this episode, Tiffany cuts through the noise of the AI gold rush in proptech. She breaks down why nearly every platform...
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April 8 · 13 min
The Dark Side of Automation: When ‘Efficient’ Makes the Resident Experience Worse
Automation has transformed multifamily operations — faster follow-ups, streamlined workflows, and systems that promise to “do more with less.” But at what cost? In this solo episode, Tiffany explores the unintended consequences of over-automating the...
March 25 · 33 min
Compliance and Regulation Watch for AI in Multifamily
Artificial intelligence is rapidly transforming the multifamily industry—from leasing assistants and lead scoring to call analytics and marketing automation. But as adoption accelerates, so do the legal, ethical, and compliance risks that operators...
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March 11 · 11 min
The Renter Trust Recession
We’re in a renter trust recession—and the data is finally catching up. In this solo episode, Tiffany explores why renters are more skeptical than ever of reviews, pricing, fees, and even AI-powered leasing tools. From “transparent pricing” that still...
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February 11 · 14 min
The “Invisible Work” Tension Between Onsite + Corporate
Onsite teams feel overworked and underrecognized. Corporate teams feel blamed for decisions made under pressure. And somewhere in the middle? A growing tension fueled by invisible work no one talks about—but everyone feels. In this solo episode of...
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January 28 · 31 min
More Tech, More Problems? How to Untangle a Messy Multifamily Stack
The multifamily industry doesn’t have a tech shortage—it has a tech strategy problem. Over the years, operators have stitched together marketing, operations, and property management tools into bloated, disconnected “Frankenstein stacks” that slow...
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January 13 · 14 min
Tech Doesn’t Fail—Adoption Does: The Anatomy of a Rollout That Works
Everyone loves to blame the tech when a rollout falls flat—but most of the time, the technology isn’t the problem. Adoption is. In this solo episode, Tiffany breaks down why even the best multifamily tech fails when rollout and enablement are treated...
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January 7 · 40 min
Marketing Magic: How to Create Campaigns That Residents (and Your Boss) Love
What does it take to create marketing that wins over residents—and your boss? Barbara joins Tiffany to share her take on building campaigns that delight internal teams, resonate externally, and elevate onsite performance. She also gives us an inside...
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Dec 17, 2025 · 14 min
A/B Testing for People Who Hate Numbers
You don’t need to be a data scientist to run powerful A/B tests. In this episode, Tiffany breaks down the art (yes, art!) of testing creative, messaging, and campaigns in a way that’s approachable—even if numbers aren’t your love language. Learn how...
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Dec 3, 2025 · 38 min
Tools to Get in Front of Your Audience
The sales tech landscape is overflowing with tools promising better outreach, faster follow-ups, and more closed deals—but which ones actually help you connect with multifamily operators? In this episode of Tiff Talks Tech, Tiffany sits down with...
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Nov 19, 2025 · 26 min
The Invisible Load of Foster Parents in the Workplace
It's the week of National Adoption Day! In honor, we are going to explore the emotional and mental toll of foster care and why employers and teammates often miss what foster parents are carrying daily. In this heartfelt episode of TIFF Talks Tech,...
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Nov 5, 2025 · 31 min
From Property to Personality: Turning Communities into Brands
What makes a renter stop scrolling—and start signing? In this episode of Tiff Talks Tech, Tiffany sits down with Stacey Feeney, Founder & Creative Director of Zipcode Creative, to explore the art of turning plain properties into unforgettable...
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Oct 22, 2025 · 13 min
How I’d Audit a Property Marketing Strategy in 30 Minutes Using ChatGPT
Need to spot what’s working (or not) in your property’s marketing fast? In this solo episode, I walk you through exactly how I’d audit a multifamily marketing strategy in just 30 minutes—using ChatGPT as my sidekick. From website messaging to ad...
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Oct 8, 2025 · 33 min
Solving Systemic Problems with Risk Mitigation Technology
Across the country, renters and property owners are facing the same stubborn challenge: the approval process. For many qualified renters, outdated screening criteria and economic realities create barriers to housing. For property teams, those same...
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