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ThinkInsideTheSquare

Becca Harpain

Ever wondered how to make your DIY website pop, turn your online presence into a client magnet, or transform your side hustle into a full-fledged business? You're in the right place! I'm Becca, content creator for InsideTheSquare.co. 

I've turned my career around, transforming myself from an unknown Squarespace designer into the worlds go-to expert on all things Squarespace in just a few short years.

Every Thursday, I'm dishing out actionable advice, insider tips, and game-changing strategies that I've learned from years of hands-on experience in web design, digital marketing, and business growth.

Whether you're a solopreneur juggling it all, a creative itching to monetize your passion, or a small business owner ready to level up your online game, Think Inside The Square is your go-to resource for all things digital entrepreneurship. 

We're talking Squarespace secrets, web design wisdom, content creation hacks, and business strategies that actually work in the real world.

But this isn't just another "how-to" show. It's a community of forward-thinking entrepreneurs who believe that creativity thrives within boundaries. Together, we're redefining what it means to build a successful online business, one square at a time.

So, are you ready to turn limitations into launchpads and constraints into catalysts for growth? Join me every week for a dose of inspiration, practical tips, and the occasional dad joke. Let's think inside the square and outside the ordinary. Your next big business breakthrough is just an episode away!

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  • S2 · E98
    August 25 · 15 min

    [98] Why I Stopped Selling Digital Products on Squarespace

    Send a message to InsidetheSquare If I teach people about Squarespace, why don't I sell my digital products on Squarespace? It's a fair question — especially considering digital products have been at the center of my business for years. I actually did start on Squarespace. In this episode, I walk through why I eventually moved my digital products somewhere else: the customer experience after purchase, the amount of support and follow-up the system created, and the costs that started adding up as my sales volume grew. We'll talk about expired download links, the three-email membership experience, and why something can technically work while still not work well for your business. I also cover where I think Squarespace is a great choice for selling, including physical products, services, limited releases, and simpler digital downloads. And if you're deciding where to sell your own product — or helping a client make that decision — I'll give you the three questions I think you should ask before choosing a platform: What are you selling? What's your volume? And what happens after the sale? Plus, in the show notes you'll find three alternative platforms worth exploring for digital products: Flodesk (my personal favorite), SendOwl, and Payhip. Full show notes, transcript, & resource links: insidethesquare.co/podcast/98 Timestamps 00:00 Why I don't sell my digital products on Squarespace 01:00 The 34-page PDF that started it all 02:20 Expiring download links and the support problem 03:38 When something technically works but creates a bad customer experience 05:21 Follow-up emails and digital product delivery 06:20 The Squarespace membership experience 08:03 The hidden cost of a system that requires constant effort 08:42 When fees started changing the equation 09:25 Squarespace can still be a great selling platform 09:47 New Squarespace tools for limited releases 10:53 When Squarespace might still be the right choice 11:14 Three questions to ask before choosing a selling platform 11:28 Question 1: What are you selling? 11:48 Question 2: What's your sales volume? 13:05 Question 3: What happens after the sale? 13:49 Retiring the digital product that started it all Support the show The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

    • Transcript
  • S2 · E97
    August 18 · 15 min

    [97] Can Squarespace Do That? How to Analyze What's Possible in an AI Design

    Send a message to InsidetheSquare A client sends you a link to a website they generated with AI and asks if you can "just" build it in Squarespace. That one word is doing an enormous amount of work. In this episode, Becca breaks down what actually happens when an AI-generated design lands in your inbox — why AI tools design for how something looks rather than how it gets built, and why they're not thinking about Fluid Engine, page sections, content blocks, or the fact that mobile isn't just a smaller version of desktop. You'll learn the three-category system Becca uses to translate any AI mockup into a real Squarespace build before she replies to the email or quotes a price: built in (what Squarespace already does), built custom (possible, but it needs CSS and a judgment call about whether that detail is worth two hours), and built somewhere else (functionality like booking systems that isn't a design element at all — it's an entire platform hiding inside a pretty rectangle). Plus: how to explain all of this to a client without ever saying "Squarespace can't do that," and why the most valuable thing you sell now isn't your ability to recreate every pixel — it's your judgment. Your client has the idea. You create the plan. Chapters: 00:00 The "Can You Just Build This in Squarespace?" Email 02:59 What AI Design Tools Are Actually Doing (And What They Ignore) 04:43 Why Squarespace's Structure Is a Feature, Not a Limitation 05:52 Built In: What Squarespace Already Does 06:58 Built Custom: When Custom CSS Is Worth It 08:46 Built Somewhere Else: Hidden Functionality and Integrations 10:33 How to Quote an AI-Generated Design and Explain It to Your Client Support the show The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

    • Transcript
  • S2 · E96
    August 11 · 12 min

    [96] Before You Cancel Squarespace: What It Really Takes to Host a Site Yourself

    Send a message to InsidetheSquare In the middle of 2026, Squarespace raised prices, adjusted the increase a few days later, and set off a wave of "I'm leaving" posts across Reddit and the Squarespace forum. One comment kept coming up: I'll have AI build my site and host it somewhere cheaper. For some sites, that's a reasonable call. In this episode I walk through what you'd be taking over yourself if you did it, and who I think should go anyway. You'll learn the difference between a website builder and a website platform, why AI can help you build a site but not run one, and the three categories of work Squarespace handles behind the scenes: security, including SSL certificates and where your form data goes when someone hits submit, discovery, including sitemaps and 404 pages and why an invisible website never throws an error, and functionality, including everything around a blog post and everything around a checkout that isn't the page itself. I also get honest about the price increase, the strange second email, and the switching costs that make leaving harder than it looks. Timestamps 00:00 The price increase and the comment that started this 02:56 Website builder vs. website platform 04:08 SSL certificates and why they fail quietly 05:10 Where your form data goes when someone hits submit 06:00 Spam protection you never see working 06:30 Sitemaps and the invisible website problem 07:05 404 pages, the one everybody forgets 07:54 Blogs and stores are systems, not pages 09:33 Who should leave, and who should stay 10:22 What you're really paying for Show notes & resource links: insidethesquare.co/podcast/96 Support the show The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

    • Transcript
  • August 4 · 12 min

    [95] Saved Sections: The Squarespace Shortcut I Use on Every Site

    Send a message to InsidetheSquare In this episode I walk through the three sections saved to my Squarespace account, so they're one click away on any site I work on, and the three sections I build into every client site's template page, ready to duplicate and restyle. You'll learn the difference between fluid engine, list, and gallery sections, including where Squarespace moved list and gallery after retiring the old menu name, why a blank gallery section saves you from deleting demo content every single time, and the mini footer and mini header setup I build to keep landing pages compliant and consistent without dragging in a full site nav. Timestamps 00:00 Why saved sections save so much time 01:12 What a page section is in 7.1 01:37 The three sections I save to my account 02:59 Gallery sections and the demo content fix 04:00 List sections, my favorite for organizing content 05:56 Element sections, my old WordPress habit 07:35 The three sections I build into every client site 08:00 Mini footer and mini header (with my fav accordion trick) 10:16 Hero section & recap Show notes & resource links: insidethesquare.co/podcast/95 Support the show The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

    • Transcript
  • July 27 · 10 min

    [94] When Squarespace Adds a Feature: Should You Remove Your Custom Code?

    Send a message to InsidetheSquare Squarespace keeps absorbing the things designers used to hand-code.So when a feature ships that replaces code already sitting on a live client site, do you rip it out or leave it alone? In this episode I'm sharing how I decided if the code should stay or go. I also cover the customizations I have no intention of giving up, and the small branded details I call Disneyfying a website. Full show notes: insidethesquare.co/podcast/94 00:00 — Squarespace added the feature. Do you remove your custom code? 01:21 — The first question: how many pages does this code affect? 01:36 — Hiding the header and footer on a Squarespace landing page 02:15 — Two columns of products on mobile: remove this code and use the setting 02:59 — Uploading a custom font to Squarespace instead of coding it 03:55 — Button hover effects: when to keep your CSS and when to use the editor 05:27 — Mobile menu customizations that still need custom code 07:58 — The rule: sitewide stays in code, one-offs go native Support the show The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

    • Transcript
  • July 21 · 6 min

    [93] Vibe Coding for Squarespace

    Send a message to InsidetheSquare Everyone thinks vibe coding means handing AI the wheel and walking away. I've got a countdown timer that proves exactly why that's wrong, and what happened when I wasn't specific enough while vibe coding it live on YouTube. In this episode, I get into what separates a designer who vibe codes well from someone who just generates AI slop, why "diagnose more, prompt less" is becoming my new rule, and how knowing Squarespace inside and out is the actual unlock, not the AI itself. Chapter Markers 00:00 What vibe coding really is (and isn't) 01:04 Where AI fits alongside Squarespace's native features 01:48 The real reason AI slop happens 02:32 My countdown timer experiment, live and unscripted 03:29 The one skill that makes or breaks vibe coding 04:26 Diagnose more, prompt less 05:19 Borrowing a framework from Will Myers on where AI's job ends and ours begins 06:19 Where to go next if you want to learn this for real Links mentioned: insidethesquare.co/beyond Will Myers (Squarespace coder, referenced for his take on AI's role in the design process) Support the show The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

    • Transcript
  • S2 · E92
    July 14 · 9 min

    [92] Update on Squarespace Updates: July 2026

    Send a message to InsidetheSquare Squarespace never stops changing, and in this episode I'm breaking down five recent updates, two I love, two I'm not thrilled about, and one that might not affect me but could matter for you. Recorded from my porch this week (long story), with an assist from Adobe Podcast's audio enhancement tool. Chapters: 00:00 – Intro: 5 Squarespace updates you need to know 00:27 – Why I'm recording from the porch today 01:16 – Automatic customer tagging in Squarespace Campaigns 02:00 – New: individual page sections on product pages 03:16 – Squarespace raised prices again (here's what changed) 05:00 – New AI visibility feature and confusing pricing 06:38 – Animations and transformations expand to more blocks 08:27 – A word of caution on using animations 08:58 – Wrap-up and what's next Full show notes and links: https://insidethesquare.co/podcast/92 Got a Squarespace question you want covered on a future episode? Email me anytime at hello@insidethesquare.co Support the show The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

    • Transcript
  • S2 · E91
    July 7 · 9 min

    [91] Five Things I Judge About Every Website I See 👀

    Send a message to InsidetheSquare Season two of Think Inside the Square continues! With two decades of web design experience—ten of them focused entirely on Squarespace—I’ve seen a lot of trends come and go. In this episode, I’m breaking down the exact five-point checklist I use whenever I review a website. We'll be covering how to audit your homepage copy, optimize your site for mobile visitors using Fluid Engine, declutter your typography, and structure your buttons for maximum impact. Whether your site has been live for years or you're preparing for a new launch, these practical fixes will help you elevate your design and build a polished online presence you can be proud of. Chapters: 00:42 Why your homepage headline needs a strict check (and the robot voice trick) 02:03 How to optimize your mobile experience using Squarespace 7.1 Fluid Engine 03:39 Why font consistency matters and how to avoid the "too many fonts" trap 05:25 Understanding primary, secondary, and tertiary buttons inside Squarespace 06:54 Why your About page shouldn't read like a resume and how to rewrite it for your audience 08:35 A sneak peek at next week's episode covering the biggest Squarespace updates of 2026 Full show notes: insidethesquare.co/podcast/91 Learn how to use Squarespace: insidethesquare.co/start - - - The term "Squarespace" is a trademark of Squarespace, Inc. This video was not approved or endorsed by Squarespace, Inc. I just really love their platform ♥ Support the show The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

    • Transcript
  • S2 · E90
    June 30 · 5 min

    [90] Welcome to Season Two: All Squarespace, All The Time.

    Send a message to InsidetheSquare Season two of Think Inside the Square is here! In this kickoff episode, I'm sharing what's changing, what you can expect from the season, and why we're focusing entirely on Squarespace. We'll be covering website design, customization, platform updates, AI tools for Squarespace users, launch strategies, and practical tips to help you build a website you're proud of. Whether you're creating your own website or designing sites for clients, this season is packed with actionable advice you can put to work right away. In this episode: Why season two has a new, Squarespace-only focus Who this season is for (DIY website owners and designers alike) How AI will fit into future episodes Upcoming topics including design, customization, updates, and launching your website How you can help shape future episodes by submitting your questions Full show notes: insidethesquare.co/podcast/90 Learn how to use Squarespace: insidethesquare.co/start Support the show The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

    • Transcript
  • #89
    Apr 10, 2025 · 14 min

    89: SEO Crash to AI Comeback: How I'm Rebuilding My Squarespace Business

    Send a message to InsidetheSquare If you've ever watched your website traffic drop, your strategy stop working, or your momentum disappear, this episode is for you. In this episode of ThinkInsideTheSquare, I'm sharing exactly what happened when I lost 80% of my website traffic overnight and how I’ve spent the last six months rebuilding my business in a smarter, more sustainable way. From SEO struggles to strategy pivots and launching my own AI assistant, you’ll hear what worked, what didn’t, and how I’ve shifted from chasing metrics to creating content that truly connects. Whether you’re a Squarespace designer, content creator, or small business owner navigating your own digital curveball, this episode will give you real-world insights and encouragement to help you keep moving forward. You’ll learn how to embrace change, rethink success, and start building something better, especially when things don’t go as planned. Important Links 📝 Full show notes: https://insidethesquare.co/podcast/89 🎧 Past episodes: https://insidethesquare.co/podcast 🤖 Chat with Custom Codey: https://customcodey.com 👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare Support the show The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

  • Apr 3, 2025 · 12 min

    88: How To Edit Squarespace Responsively

    Send a message to InsidetheSquare Did you know more than half of your website visitors are probably on their phones? In this episode, I'm sharing my expert advice on how you can make your Squarespace site look fantastic on every screen size. Hint: It all starts with how you edit. We're diving into mobile-first design (and why it matters SO much), how to use the mobile preview to customize your small-screen layout, and the top three issues that trip up most Squarespace users (text overwhelm, tiny buttons, and broken layouts). I'll share my favorite tricks for creating mobile-friendly designs, including the secret to perfect button sizing, how to fake layered images that look great everywhere, and a simple 3-question test to make sure your site delivers an awesome experience for phone users. Important Links 📝 Full show notes: https://insidethesquare.co/podcast/88 🎧 Past episodes: https://insidethesquare.co/podcast 🤖 Chat with Custom Codey: https://customcodey.com 👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare Support the show The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

  • Mar 27, 2025 · 22 min

    87: How to Create & Sell a Custom GPT the Easy Way

    Send a message to InsidetheSquare Wondering how to turn your expertise into an AI tool that helps others and generates income? In this episode of Think Inside The Square, I'm sharing the straightforward process I used to create Custom Cody, my Squarespace code AI assistant that's now helping hundreds of users with their website customization questions. I'll walk you through my entire journey, including the complicated detours and technical rabbit holes that cost me months of development time, before sharing the much simpler approach I discovered. You'll learn exactly how to evaluate your AI idea, train your custom GPT on your unique knowledge, test it effectively, and share it with your audience using a pricing model that makes sense for your business. This isn't about creating "passive income" (I spend hours every weekend improving Custom Cody!) This is about extending your reach and helping more people with your knowledge. Whether you're a consultant, coach, designer, or specialist in any field, this episode gives you the practical blueprint to package your expertise into a valuable AI tool your audience will happily pay to use. Important Links 📝 Full show notes: https://insidethesquare.co/podcast/87 🎧 Past episodes: https://insidethesquare.co/podcast 💌 Check out Custom Codey: https://customcodey.com 👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare CHAPTERS 00:00 - The AI assistant I never thought I could build 01:00 - What exactly IS a custom GPT? (Simpler than you think!) 03:00 - The essential "intelligence test" your AI idea must pass 05:00 - My costly over-engineering mistakes (don't repeat these!) 07:00 - The OpenAI feature change that changed everything 09:00 - Training Custom Cody to speak "Squarespace" fluently 12:00 - Real-world testing: The secret to reliable AI responses 14:00 - Simple pricing strategies that make everyone happy 18:00 - Weekend optimization routine for continuous improvement 20:00 - Is creating a custom GPT right for YOUR expertise? Support the show The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

  • Mar 20, 2025 · 19 min

    86: From Myspace to AI: How to Keep Your Online Business Relevant in a Changing Digital World

    Send a message to InsidetheSquare 🔄 Is your online business ready for the NEXT big industry shift? Learn how to spot trends BEFORE they impact your bottom line! In this episode, I'm sharing my decade of experience weathering digital disruptions. From the decline of Myspace to AI design tools threatening to replace designers, I've seen how quickly things can change—and how to position yourself to thrive regardless. 🔥 What You'll Learn: Discover 3 powerful sources for spotting trends months before they hit mainstream Learn which big tech investments signal the future of web design (and what Adobe's moves tell us) Create strategic income diversification that protects you from industry volatility Recognize the 3 clear signals that it's time for a business pivot Implement my weekly 30-minute trend-monitoring system anyone can follow ⭐ New: Try my Squarespace AI assistant Custom Codey at customcodey.com - your 24/7 code helper specifically designed for Squarespace users: customcodey.com 💡 PRO TIP: "Don't try to follow every trend—focus on identifying the underlying patterns that signal where the industry is truly heading." Important Links 📝 Full show notes: https://insidethesquare.co/podcast/86 🎧 Past episodes: https://insidethesquare.co/podcast 💌 Join my email list: https://insidethesquare.co/email 👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare #SquarespaceExpert #WebDesignBusiness #FutureProofBusiness #OnlineBusinessTips #SquarespaceDesign #WebDesignTrends #AIandDesign #DigitalProducts #BusinessStrategy #PassiveIncome #RecurringRevenue #PivotStrategy #BusinessDiversification #TrendSpotting #SquarespaceTips Support the show The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

  • #85
    Mar 13, 2025 · 11 min

    85: Website 101: Domain, Hosting & CMS Basics

    Send a message to InsidetheSquare 🏠 Confused about domains, hosting, and CMS? In this episode, I break down exactly what you need to know about domains, hosting, content management systems, and professional email addresses - the essential building blocks with no fluff, just practical information to help you understand what's happening behind the scenes of your Squarespace website. By the end of this video, you'll understand the difference between domains and hosting, know which CMS is right for your needs, and learn how to create a professional email address that matches your domain. ⭐ Check out my Blueprint AI tutorial to build your prefab digital home super fast: insidethesquare.co/blueprint ⏰ TIMESTAMPS: 00:00 Website Basics: What You Need to Know 02:00 Domains Explained: Your Digital Address 03:00 Hosting: The Land for Your Website Home 04:00 Content Management Systems Compared 05:00 Squarespace Blueprint: Build a Site in 30 Minutes 06:00 Professional Email: Level Up Your Business Credibility 08:00 Connecting External Domains to Squarespace 09:00 Next Steps: Secure Your Digital Real Estate Important Links 📝 Full show notes: https://insidethesquare.co/podcast/85 🎧 Past episodes: https://insidethesquare.co/podcast 💌 Join my email list: https://insidethesquare.co/email 👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare Support the show The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

  • #84
    Mar 6, 2025 · 20 min

    84: Building a Thriving Membership Community with Squarespace

    Send a message to InsidetheSquare Want to turn your Squarespace website into a thriving membership community where people connect, engage, and happily pay for your expertise? In this step-by-step tutorial, I break down exactly how to use Squarespace Member Areas to create an exclusive space your audience will love. I'll show you my favorite workarounds for Squarespace's limitations and the third-party tools that take your membership to the next level! Building a successful membership doesn't require a huge following or complex tech - just Squarespace plus the strategies I'm sharing today. Let's transform your audience into a genuine community! 🔥 What You'll Learn: The exact structure of a successful Squarespace Member Area Creative content ideas that keep members engaged (beyond just courses!) My clever workaround for community features Squarespace doesn't have How to properly integrate Slack/Discord with your membership Email strategies that dramatically increase member retention Important Links 📝 Full show notes: https://insidethesquare.co/podcast/84 🎧 Past episodes: https://insidethesquare.co/podcast 💌 Join my email list: https://insidethesquare.co/email 👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare Support the show The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

    • Chapters
  • Feb 27, 2025 · 30 min

    83: SEO in the Age of AI: What Actually Works in 2025 with Mariah Magazine

    Send a message to InsidetheSquare Have AI-generated articles been pushing your content down in search results? In this episode, I'm talking with SEO expert Mariah Magazine about how the battle between AI and SEO is reshaping visibility for Squarespace website owners. Discover why your authentic voice might be your greatest SEO advantage and how to stand out in an increasingly AI-dominated landscape. If you've been wondering whether SEO is still worth your time, this conversation will give you the clarity and confidence to move forward. In this episode, you'll learn: • How AI content is changing search results and why it's not all doom and gloom • Why personal brand matters more than ever in SEO • How ChatGPT actually uses Bing's database, not its own index • Why YouTube is becoming critically important for authentic content • Practical strategies to make your content shine in both traditional and AI search Important Chapters: 01:10 Meet SEO expert Mariah Magazine 04:48 Breaking away from fear-based SEO tactics 08:28 The impact of AI-generated content on search results 14:51 How keywords are evolving but not disappearing 19:05 The surprising truth about ChatGPT's database 21:34 Why YouTube is becoming increasingly important 23:41 The human connection element AI cannot replicate 25:16 Predictions about the future of AI and SEO Important Chapters 01:10 Introduction to Mariah Magazine and her SEO approach 04:48 Breaking free from fear-based SEO tactics 08:28 How AI-generated content is impacting search results 14:51 The evolution of keywords and search intent 19:05 How ChatGPT uses Bing's database, not its own index 21:34 Why YouTube is becoming increasingly important 23:41 The human connection element AI can't replicate 25:16 Predictions about the future of AI and SEO 29:00 How Google's interface might evolve Important Links 📝 Full show notes: https://insidethesquare.co/podcast/83 🎧 Past episodes: https://insidethesquare.co/podcast 💌 Join my email list: https://insidethesquare.co/email 👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare Support the show The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

  • #82
    Feb 20, 2025 · 13 min

    82: The Business Owner's Guide to Sustainable Content Creation

    Send a message to InsidetheSquare Ever had that "aha!" moment where something clicks and you can't wait to share it? That's exactly what this episode is about! Join Becca Harpain, Squarespace expert and founder of InsideTheSquare.co, as she reveals how those everyday discoveries can become the foundation of engaging content that builds trust with your audience. In this episode, you'll discover: Why the solutions that seem "obvious" to you are actually gold mines for content How to identify and capture content opportunities in your daily work A practical system for turning your expertise into valuable content The importance of consistency in content creation (and how to find your rhythm) Why your unique perspective matters, even in a crowded market 🎯 Action Steps: Start a content ideas log (notebook or phone) for one week Document client questions, repeated processes, and "that was easy!" moments Create three pieces of content from your best ideas Set a realistic consistency goal Commit to your schedule for three months 💡 Key Takeaway: Your expertise isn't just in the complex solutions – it's in all those little "oh, that was easy" moments that could be game-changing for someone else. Important Chapters: 0:00 How to Create Valuable Content from Your Business Expertise 2:06 Why Your "Simple" Solutions Are Actually Valuable Content 3:32 Content Creation Myths: Has Everything Been Said Before? 5:11 Finding Your Unique Value Proposition in Content Creation 8:40 Creating a Sustainable Content Strategy for Business Growth 10:29 How to Build a Three-Month Content Plan That Works 12:32 Action Steps for Consistent Content Creation IMPORTANT LINKS 📝 Full show notes: https://insidethesquare.co/podcast/82 🎧 Past episodes: https://insidethesquare.co/podcast 💌 Join my email list: https://insidethesquare.co/email 👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare Support the show The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

  • Feb 13, 2025 · 21 min

    81: From PhD to CSS: Squarespace Career Advice from Christy Price

    Send a message to InsidetheSquare 🎨 Ever dreamed of turning your love for web design into a thriving career? Join me for an incredible conversation with Christy Price, a 20-year web design veteran who went from coding in grad school to becoming one of the most respected Squarespace designers in the industry! In this episode, Christy shares the surprising story of how a random conversation on a ski lift changed her entire career path (and why she's so grateful it did!). You'll discover how she transformed her coding skills into a successful design business, and why she chose Squarespace as her platform of choice after testing literally every website builder available. 🔥 What You'll Learn: → The exact moment Christy realized web design was her calling → How she went from slicing up Photoshop files to building stunning Squarespace sites → Her genius method for handling client revisions (this will save you hours!) → The #1 tip she wishes she knew when starting out → Why she left WordPress behind and never looked back → Her secret for maintaining work-life balance while running a successful design business 💡 PRO TIP FROM CHRISTY: "Start reverse engineering websites you love! Find Squarespace sites that inspire you and figure out how they were built. That's how you'll build an amazing toolkit of solutions." 🔔 SUBSCRIBE for weekly Squarespace tutorials, design tips, and expert interviews! New episodes every Monday. ❤️ COMMUNITY: Share your biggest takeaway from this episode in the comments below! What surprised you most about Christy's journey? IMPORTANT LINKS 📝 Full show notes: https://insidethesquare.co/podcast/81 📚 Christy's Courses: https://learn.christyprice.com/a/sx8zy 🖥️ Christy's Site: https://christyprice.com 🎧 Past episodes: https://insidethesquare.co/podcast 💌 Join my email list: https://insidethesquare.co/email 🖼️ 👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare - - - The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. The accuracy of information in this video is subject to change. Support the show The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

  • Feb 6, 2025 · 15 min

    80: 5 Website Mistakes That Can Tank Conversion Rates (and how to fix them!)

    Send a message to InsidetheSquare In this episode, you'll learn about the five common mistakes that might be secretly sabotaging your website's performance. Whether you're selling products, booking services, or growing an email list, you'll discover why even the most aesthetically pleasing websites can struggle to convert. Beyond identifying these common pitfalls, we dive deep into practical, code-free solutions that you can implement immediately. Learn why clear copy is so crucial, how to make your typography work for (not against) your message, and why giving visitors too many choices might be hurting your conversion rates. I'm also sharing a simple 5-second test that can immediately reveal if your homepage is working for or against you. This episode is packed with actionable strategies to transform your website from a pretty digital business card into your hardest-working team member. Important Links 📝 Full show notes: insidethesquare.co/podcast/80 🎧 Past episodes: insidethesquare.co/podcast 💌 Join my email list: insidethesquare.co/email 🖼️ 👯‍♀️ Follow me on Instagram: instagram.com/thinkinsidethesquare Support the show The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

  • Jan 23, 2025 · 8 min

    78: Understanding Web Fonts: A Squarespacer's Guide to Web Typography

    Send a message to InsidetheSquare In this episode of ThinkInsideTheSquare, we're diving deep into the technical side of web typography while keeping things practical and easy to understand. You'll learn why web fonts are different from regular fonts, what to look for when choosing fonts for your website, and how to ensure your typography is both beautiful and functional. Key topics covered: Web Fonts vs System Fonts Explained Why Font File Types Matter (TTF, OTF, WOFF) Font Accessibility Best Practices Pro Tips for Choosing Website Fonts Important Links 📝 Full show notes: insidethesquare.co/podcast/78 🎧 Past episodes: insidethesquare.co/podcast 💌 Join my email list: insidethesquare.co/email 🖼️ 👯‍♀️ Follow me on Instagram: instagram.com/thinkinsidethesquare Support the show The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

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