Thinking Out Loud with Dean Jackson

Dean Jackson

Dean Jackson thinks out loud about marketing, referrals, positioning, and the small ideas that quietly change how a business grows. Short, unscripted episodes. The raw thinking behind BreakthroughDNA and the 8 Profit Activators.

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80 episodes
Avg 12 min
English

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#153
Wednesday · 10 min
What if idea execution was instant and effortless?
When there's zero friction between your idea and its execution, capabilities get commoditized and ideas become the most valuable thing you own.
- Transcript
#152
Tuesday · 12 min
Is this the BEST or WORST time ever to be alive?
Driving to the Henry this morning I kept asking it: best time ever to be alive, or worst? Here's why the answer is both at once, in different columns.
- Transcript
#151
Monday · 10 min
Experience Maxxing: how to design experiences your people can’t resist
I give certain cafes a monopoly on me, and the Henry in Scottsdale is one. Here's what makes an experience you can't resist, and how to architect yours.
- Transcript
#150
Sunday · 13 min
Mailbox blunders that would make Gary Halbert cringe
I opened my mailbox this week and found two letters Gary Halbert would've cringed at. Nobody believes your fake handwriting. Write to one person.
- Transcript
#149
October 31 · 11 min
Offer Maxxing: More certainty = More money. Period.
Offer maxxing starts with one question: what would I do if I only got paid when they got the result? Build the best, then price it. Certainty sells.
- Transcript
#148
October 30 · 15 min
Conversion Maxxing: Find NOW buyers.
In lead conversion there are only two timeframes: now or not now. You're not creating five star prospects. You're discovering them. Bake them a cookie.
- Transcript
#147
October 29 · 14 min
Lead Conversion Maxxing: Start here.
The biggest mistake in lead conversion is treating every lead as guilty until proven ready. Flip it. Treat each one like a five star prospect.
- Transcript
#146
October 28 · 5 min
Gamifying consistency: My best advice from Jerry Seinfeld
Jerry Seinfeld gave the best advice on consistency. Write every day, mark an X on the calendar, and don't break the chain. Day 130 for me.
- Transcript
#145
October 27 · 14 min
Leads Maxxing: More leads. Sooner. For Less.
Most people fight over the 3% who are buying right now. Leads maxxing means going upstream, catching people the moment they first start thinking.
- Transcript
#144
October 26 · 5 min
Money Maxxing week!
It's nighttime in a Charlotte airport and I'm kicking off a whole series. Money maxxing. Optimizing each of the 8 Profit Activators one video at a time.
- Transcript
#143
October 24 · 11 min
How to choose a market with the biggest ROI
A page from November 1997 on target market selection. How to find the one premium audience you can help most, and why it makes everything downstream more profitable.
- Transcript
#142
October 23 · 12 min
How to have a business that works without you
A double spread from journal number eight on the book that changed everything for me, and how to build a business that runs without you.
- Transcript
#141
October 22 · 9 min
My business-getting checklist that works right away
A page from fall 1997 I'm calling the optimal build order. Seven steps for growing your business, and why most people start them in the wrong order.
- Transcript
#140
October 21 · 14 min
The 5 most valuable letters you can write
When was the last time you got a real letter in the mail? A page from my journal on the most valuable letters you can write, and why physical still breaks through.
- Transcript
#139
October 20 · 12 min
Why do you make your life complicated?
A question I wrote in November 1997: why do you make your life complicated? What ADHD, hit songs, and the scale ready algorithm taught me.
- Transcript
#138
October 19 · 12 min
How to be prolific
A question I asked back in 1997: how do I set up my life to be prolific? The zones, the Nine Hour Club, and doing only the things that only I can do.
- Transcript
#137
October 18 · 8 min
Where to look first for the extra profits hiding in your business
Most people aim to improve their business 20%. How Gamal Aziz asked how high is high at the MGM Grand, and why he booked the gap as a loss.
- Transcript
#136
October 17 · 14 min
What to say in emails to get more clicks and replies
Your email has two jobs worth doing: a click or a reply. How Dean uses the fewest words to move people one step, and the line that filled his workshops.
- Transcript
#135
October 16 · 12 min
How to write a subject line that gets your email read
Your subject line is the envelope, and its only job is getting your email opened. Why clear, label maker subject lines are what land you in the A pile.
- Transcript
#134
October 15 · 12 min
How to write a letter that can make you rich
Gary Halbert's swipe files send Dean back to the skill behind his biggest wins: one letter, written to one person, that leads them to act.
- Transcript

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