Thinking Out Loud with Dean Jackson

Dean Jackson

Dean Jackson thinks out loud about marketing, referrals, positioning, and the small ideas that quietly change how a business grows. Short, unscripted episodes. The raw thinking behind BreakthroughDNA and the 8 Profit Activators.

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English

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#110
Yesterday · 11 min
The Internet Changed Everything… Except Why People Actually Buy
An ad I ran in 1996. Free government money, a recorded message, a mailed book. Zero internet... and the exact same psychology still works today.
- Transcript
#109
Sunday · 9 min
The Real Money Is in the Relationship, Not the Transaction
Journal seven, 1997. Only 5% of the town buys a house this year. But everyone owns one all year long... and that relationship is the real money.
- Transcript
#108
Saturday · 16 min
Old Marketing Tools Still Work Just Fine
Journal seven, 1997. I made a list of every tool I knew how to use... and thirty years later almost every one of them still works just fine.
- Transcript
#107
Friday · 10 min
If You're Going to Run an Ad in the Next 6 Months, Watch This
That headline you clicked on? It's the same formula I found in journal seven back in 1997. A directive, an open loop, and exactly the right people leaning in.
- Transcript
#106
Thursday · 13 min
"The Secret To Life Is One Thing..." [Evidence Inside]
Dinner with Jim Morton, back in journal seven. He built an empire on one thing... and City Slickers had the answer all along.
- Transcript
#105
Wednesday · 10 min
Copy This Plug & Play System To Sell More Of Almost Anything Quickly!
I found the Porsche 911 dealer in journal seven. All he did was sell one car to one person. Here's the playbook you can plug into almost anything.
- Transcript
#104
September 15 · 8 min
Why Trying Harder Isn't The Answer
I found a little book in my 1997 journal called You Squared. A fly trying to escape through a glass window. Ten steps away, the door is open.
- Transcript
#103
September 14 · 6 min
Why I Plan My Future Around What Will Never Change
I'm at Celebration this morning, the town Walt Disney envisioned 25 years before it existed. Build your future on what will never change.
- Transcript
#102
September 13 · 9 min
If We’re Living in a Simulation… This Is the Playbook
Mid-1997 I filled thirty pages with affirmations of the life I wanted. Thirty years later almost all of it came true. Write down the simulation you want.
- Transcript
#101
September 12 · 12 min
How I Funnel Hacked "The Greatest Show On Earth"
I wrote a parable about the circus in 1997. Seven marketing lessons from the greatest show on earth, starting with a free parade at eleven every day.
- Transcript
#100
September 11 · 16 min
How to Get Your Buyers to Call You Instead of Chasing Them
Generating leads is easy leverage. The work is the detective pass that sorts who's really moving, and a follow-up list you never take anyone off.
- Transcript
#99
September 10 · 9 min
Google Reviews Are Killing Your Business… Try This Instead.
A five star review just sits there. A testimonial built as your customer's own story reaches the next person living that exact situation, and moves them.
- Transcript
#98
September 9 · 12 min
What Would You Do If You Could Count on You To Do It?
My cousin Steven worked twelve hours a week after school, and it left me doing only what only I could do. So what would you do if you could count on you?
- Transcript
#97
September 8 · 12 min
How I Gamify My Day For Structure & Freedom As An ADHD Entrepreneur
Ned Hallowell told me to run my days like a bobsled run. Too constraining. So I turned mine into a freestyle slalom instead... and just ski the gates.
- Transcript
#96
September 7 · 9 min
How To Plan & Optimize For Daily Joy!
A page from journal number six, 1997: a list of everything that brings me joy. Thirty years on, most of it still does. Make one and you get the joy twice.
- Transcript
#95
September 6 · 19 min
Getting Referrals: The Secret Psychology of Why People Refer
Profit Activator 8, and the finale. Nobody refers as a favor. They refer to be the hero of their own tribe. So stop asking people to talk about you.
- Transcript
#94
September 5 · 10 min
What Would Your Best Customers Buy If You Were Smart Enough to Offer It
Profit Activators 6 and 7. If a law said you could only sell to people who've already bought from you, what would you build for them? Then go and ask them.
- Transcript
#93
September 4 · 13 min
How To Multiply the Value of Every First-Time Customer
Profit Activator 5, part two. Your During Unit isn't one transaction. Add a birthday club and a wine pairing, and the same hundred guests are worth more.
- Transcript
#92
September 3 · 15 min
How To Create Super Happy Customers
Profit Activator 5. Storyboard the whole experience benchmark by benchmark, then ask two questions at each one. Where's the wow, and where's the friction?
- Transcript
#91
September 2 · 9 min
How To Make Your Offer Irresistible
Profit Activator 4, part one. Risk reduction still leaves them holding it. Reverse the risk instead, and send the horse home for thirty days.
- Transcript

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