The Fear of Leaving Money on the Table

Two days before closing the sale of her business, a founder called me in a panic. She wasn’t sure if she should take the deal — or walk away. Here's what I shared with her: • How to compare a “low” multiple with unusually strong deal terms • Why all-cash offers are rare — especially for agencies • When running a full process can increase price • Why overthinking can cause founders to miss great deals • How life goals influence the “right” financial outcome Full transcript | Our newsletter