Are We Measuring AI ROI All Wrong?

Enterprise leaders are facing a massive dilemma: AI bills are exploding, yet finance leaders are struggling to see where any of that money is coming back to the business. But are companies making a fundamental mistake by treating AI like just another IT project chasing quick savings? This week on the podcast, Cody Stack (VP, Data & Analytics) is joined by Geraint John (VP, Research & Advisory) and Justin Gillebo (Senior Director, Research & Advisory) to unpack why it’s time rethink the true value of AI. Drawing from real-world examples – from Walmart’s autonomous tail-spend agents to multi-hundred-million-dollar commodity cost intelligence – they challenge the trap of chasing isolated 90-day ROI and simple headcount cuts. Instead, they outline how mature operators are managing token costs, metrics like decision latency, and end-to-end workflow orchestration to move past quick-win science fairs and build true, lasting enterprise value.