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The Zac Perna Podcast

Zac Perna

Welcome to The Zac Perna Podcast, hosted by multi 7-figure entrepreneur, fitness model, content creator, brand owner and published author Zac Perna.

This podcast is your go-to for learning how to grow and scale your online coaching business, make more money, create more freedom, and make a bigger impact. I’ll share lessons from building a brand, 8+ years as a fitness coach and content creator, and the wins and failures that got me here.

If you’re ready to level up your business, mindset, and life – you’re in the right place.

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Yesterday · 15 min
Why Your Coaching Business Stalls at $10k/Month and How to Fix It
🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com?v=LttUwmRd7Q4 Work with me (over $10k/month): https://apply.theonlinecoachingblueprint.com/youtube-scaler?v=LttUwmRd7Q4 Work with me (under $10k/month): https://apply.theonlinecoachingblueprint.com/youtube?v=LttUwmRd7Q4 How to scale a coaching business past $10k a month, starting with finding the one bottleneck that's actually holding you back. If you're a fitness coach doing $10k a month and you can't work out why you're not at $20k or $30k yet, this is the same simple audit I ran with one of my clients. Every coaching business comes down to three parts: delivery, sales and marketing. Your business is only as strong as the weakest one. I go through the numbers to check in each part (retention, LTV, close rate, where your last 10 clients came from), why "I just need more leads" is usually the wrong answer, and the maths on how fixing a few sales numbers can triple your income from the same leads. Chapters 00:00 Who this is for 00:59 The 3 parts of a coaching business 01:44 Delivery: retention, LTV, referrals, results 03:52 Sales: your last 10 clients and your close rate 04:45 Marketing: where your clients come from, outbound and inbound DMs 08:04 Content problem or niche problem? 10:11 Running ads 11:20 Marketing campaigns every 4 to 8 weeks 12:27 The leads maths 13:45 Going from coach to operator Watch on YouTube: https://www.youtube.com/watch?v=LttUwmRd7Q4 Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
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Saturday · 22 min
The Exact Ads Fitness Coaches Should Be Running Right Now (Steal These)
🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com?v=Rq-Mjri8jqc Work with me (over $10k/month): https://apply.theonlinecoachingblueprint.com/youtube-scaler?v=Rq-Mjri8jqc Work with me (under $10k/month): https://apply.theonlinecoachingblueprint.com/youtube?v=Rq-Mjri8jqc The exact Meta ads I'd run as an online fitness coach right now, and why most coaches are running the same ad five times without realising it. I've helped 600+ online fitness coaches and scaled my own business past $300k a month, and this is the breakdown I wish someone gave me: when you should (and shouldn't) run ads at all, why a boosted post often finds the wrong people, the 6 types of lead ads and which one I switched off, and the angles to test so 5 ads become 15 to 25. This one's best if you're already spending money on ads. Watch on YouTube: https://www.youtube.com/watch?v=Rq-Mjri8jqc Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
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Friday · 18 min
How Fitness Coaches Are Getting PAID To Get Leads (Advanced Ad Strategy)
🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com Work With Me: https://apply.theonlinecoachingblueprint.com/youtube Watch on YouTube: https://www.youtube.com/watch?v=hDr_GX-NXsk Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
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Thursday · 17 min
Why a $7000 Coaching Program Sells Easier Than a $7 One
🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com Work With Me: https://apply.theonlinecoachingblueprint.com/youtube Why a high ticket coaching program is often easier to sell than a cheap one. I break down the profit math behind your offers. Many trainers assume that lowering prices makes selling easier. The reality is that your cost per acquisition is the single biggest factor in your profitability. If you are struggling to scale your online coaching business, you might be focusing on the wrong side of the equation. I use a whiteboard to illustrate exactly how the numbers shift when you move from a $7 offer to a $7,000 service. When you understand how cost per acquisition dictates your margins, you can build a coaching program that actually sustains growth rather than just keeping you busy. This is the difference between a hobby and a scalable model. Subscribe for weekly business breakdowns, and let me know in the comments if you prefer high ticket or low ticket pricing. 0:00 Why High Ticket Coaching Wins 1:13 The Math Behind Your Offer 3:49 Finding Your Ideal Buyer 5:34 The Reality of Paid Advertising 9:13 How Price Influences Results Watch on YouTube: https://www.youtube.com/watch?v=9rdiwvFJEsc Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
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October 13 · 15 min
How Long Does it Take to ACTUALLY Make Money Fitness Coaching
🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com Work With Me: https://apply.theonlinecoachingblueprint.com/youtube Wondering about the timeline for fitness coaching? I use real data to show how long it actually takes to generate profit. Most new trainers struggle with the uncertainty of building a client base. I break down the typical success trajectories using charts so you can set realistic expectations for your own path. Understanding the timeline helps you focus on the right inputs rather than panicking when cash flow is slow at the start. You will see how one of my clients managed to reach a sixteen thousand dollar month shortly after launching their offer. Whether you are just starting or trying to scale your online coaching business, this analysis provides the clarity you need. I act as a business mentor to help you stop guessing your coaching income and start building a predictable system. Subscribe for weekly business breakdowns, and let me know in the comments how long you have been training clients. 0:00 The Truth About Coaching Income Timelines 0:53 Why You Do Not Need Fame to Succeed 2:42 The Only Factor That Determines Your Speed 6:17 The Reality of Your First Coaching Sale 9:43 Real Case Studies of Rapid Scaling Watch on YouTube: https://www.youtube.com/watch?v=S2L_RB_xkoU Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
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October 5 · 16 min
How to ACTUALLY Price your fitness Coaching
🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com Work With Me: https://apply.theonlinecoachingblueprint.com/youtube Two of the most common pricing models in online fitness coaching will quietly cap your business, and they look almost identical to the ones that actually scale. I go through the three pricing models I've actually seen work for a fitness coaching business, pay in full, recurring and hybrid, and what has to be true for each one to keep scaling instead of quietly capping out. Pay in full gives you cash up front to reinvest straight away, but it only scales once you understand your real input to output ratio, content and ads into leads into sales, as a repeatable system. Recurring pricing feels secure on paper, twenty clients at a set weekly rate adds up fast, but it only works if churn stays under five percent. Hybrid pricing, an upfront fee plus a smaller recurring amount, tends to work best because the upfront piece funds your growth while the recurring piece builds long term value, as long as you're actually managing churn on the back end. I also break down the two traps that feel identical to a scalable fitness business model until the numbers catch up: treating one great pay in full month as the new normal, and running recurring pricing purely on a feeling of security without doing the maths. If you're signing thirty new clients a month against a base of one hundred and fifty active clients, your break even churn is twenty percent. Anywhere above that and your online coaching business is shrinking while it still looks busy. If you're working through pricing for your own coaching business, follow along for more breakdowns like this. Watch on YouTube: https://www.youtube.com/watch?v=qh7ErmkX9iI Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
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October 3 · 5 min
Why You Should NEVER Coach Friends For Free
🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks:: https://kit.theonlinecoachingblueprint.com Work With Me: https://apply.theonlinecoachingblueprint.com/youtube Coaching your mates for free to get some testimonials? Here's why it backfires, and why it usually costs you 6 months. I've helped 600+ fitness coaches start and scale their online coaching businesses, and the free-client plan is the one I see go wrong the most. In this video I break down the two reasons I never coach anyone for free: what happens to a client's commitment when they've paid nothing, and what free help does to the coach on the other side of it. Watch on YouTube: https://www.youtube.com/watch?v=0svUZAYupLU Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
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October 1 · 10 min
Get 100 Pieces of Social Proof as a Fitness Coach (without before & afters)
🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprint.com Work With Me: https://apply.theonlinecoachingblueprint.com/youtube Social proof for online fitness coaches isn't just before-and-after photos. In this video I show you how to turn one client result into 10 pieces of content, so 10 results become 100 pieces of social proof. You don't need a camera roll full of transformations to look like the most credible coach in the room. Most fitness coaches know social proof matters, but not why it works, so they use it wrong. Social proof is evidence that other people are already investing in your coaching. That's a lot more than transformations. It covers screenshots of people joining your program, DMs thanking you after a call, check-in wins, and posts welcoming new clients. Inside this video: How to get before-and-after photos the right way (ask, blur faces, put it in your contract) What to post if you're a new coach with no client results yet (your own transformation counts) The "wins album": save every screenshot and recycle it, because nobody remembers what you posted How to turn one client into 10 pieces of content: carousels, storytelling reels, faceless talking-head videos, and what-my-client-eats posts How I made reel after reel about one client, Oli, who went from $500 a month to $50,000 a month in under a year Why social proof is really about volume and consistency, and how that builds authority in people's heads over time Watch on YouTube: https://www.youtube.com/watch?v=MnHPONBXeZs Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
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September 30 · 16 min
How to go From $10k/M to Over $20k/M as an Online Personal Trainer
🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprint.com Work With Me: https://apply.theonlinecoachingblueprint.com/youtube Watch on YouTube: https://www.youtube.com/watch?v=XrBlOfjXyc8 Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
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S2 · E28
September 24 · 16 min
If you're not rich and you love fitness then do this
Get some help: https://apply.theonlinecoachingbluepr... The best investment for fitness coaches is not what you think. Learn the exact path to building a sustainable online coaching business. After a decade in fitness marketing, I have seen many coaches chase the wrong metrics. This video breaks down the reality of scaling your operations in 2026, moving beyond quick fixes to focus on the compounding growth curve required for long-term success. Whether you are just starting or looking to optimize your current setup, understanding these development stages is critical for your bottom line. Most people underestimate the sheer effort required to build a successful online coaching business. I map out the specific phases you must navigate to move past the initial struggle and achieve consistent revenue. If you want to stop guessing and start building a real asset, this analysis provides the roadmap you need. Subscribe for weekly fitness marketing breakdowns, and let me know in the comments: what is the biggest roadblock you are facing in your coaching business right now? 0:00 The Cost of Learning the Hard Way 1:12 My First Big Mistake with Facebook Ads 8:38 Navigating the Dunning-Kruger Effect 13:34 Stop Building Your Business on Sand Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
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S2 · E29
September 24 · 14 min
How To Understand Meta Ads for Fitness Coaches
🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Work With Me: https://apply.theonlinecoachingbluepr... Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
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S2 · E30
September 24 · 25 min
Breaking Down Greg Doucette’s Coaching Business: RICH OR NOT?
🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Work With Me: https://apply.theonlinecoachingbluepr... Is Greg Doucette coaching actually worth the price? We are breaking down the business model behind his fitness empire. This analysis examines how Greg Doucette structures his coaching services and pricing tiers to maintain a successful brand. We review the client experience, testimonials, and overall business model to see if the value matches the cost. Whether you are a fan of his YouTube channel or just interested in fitness business strategies, this breakdown offers an objective look at his operations. By analyzing his content strategy and monetization, we can see how he balances a massive social media presence with high-ticket service offerings. This review gives you a clear picture of how a top fitness creator manages their professional coaching business. Subscribe for weekly business breakdowns, and comment which creator you want me to analyze next. Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
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S2 · E27
September 24 · 19 min
The truth about making money as a Personal Trainer in 2026
🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Work With Me: https://apply.theonlinecoachingbluepr... Most personal trainers don't quit because they stopped loving fitness. They quit because the hourly rate traps them. Here's how to build an online fitness coaching business instead. I never worked a gym floor. I got my certs, started posting content, and went straight into online personal training with no idea what I was doing. It took about three years, but it turned into a seven figure business doing six figure months. Since then I've spoken to hundreds of personal trainers through The Blueprint, and the same thing keeps coming up. They love the gym, they love helping people, and they're burnt out doing 40 to 50 sessions a week with no way to earn more without working more. Nobody warned them about that part. This video is the fix. Not a motivational one, a pricing and numbers one. WHAT'S IN IT The real trade offs of being a PT. The early starts, no control over your own time, and an income ceiling that's built into the job whether you like it or not. Why hourly pricing is the thing keeping you stuck. People don't pay for your hours, they pay for an outcome and for having a problem taken away. Two clients with identical workloads can be worth completely different amounts, and until you price that way you stay capped. The maths on going part time online. Sell a $2,000 three month offer, get three clients, that's $6,000 a month. Buy back two days a week and you've got 64 hours a month to put back into the business. How to reverse engineer it so it isn't guesswork. Three clients is roughly seven sales calls. Seven calls is roughly 70 real DM conversations. That's about 25 DMs a week, and content is what refills the list once you run out of people to message. Why you should ignore what other PTs tell you is possible. If you want to stay in person with a handful of premium clients and no interest in scaling, that's a completely valid career and you can skip this one. If you're burnt out and want a way out, start here. FREE TOOLKIT Download the free toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... WORK WITH ME https://apply.theonlinecoachingbluepr... The Blueprint is my mentorship for personal trainers and fitness coaches building a real online fitness coaching business, not just a few extra clients on the side. #onlinefitnesscoaching #personaltrainer #onlinecoaching #fitnessbusiness #onlinepersonaltrainer Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
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S2 · E23
September 16 · 14 min
5 Lies Coaches Tell Themselves About Content Creation
🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Five lies coaches tell themselves about content, and every one of them is the reason they're not posting right now. I break down the "I need to sound like the big coach I follow" lie, the "once a week is enough" lie, the "I can just talk and people will love it" lie, the "I need to be controversial to get attention" lie, and the "people will judge me" lie, the one that actually costs the most and nobody says out loud. #contentcreation #contentcreationtips #coachingbusinesstips Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
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S2 · E24
September 16 · 22 min
I audited a $20k/Month Online Fitness Coaching Business
🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Today I sit down with one of my coaching clients from The Blueprint, Leigh, an online personal trainer already making around $19,000 a month. We go through exactly what's stopping him from growing past that number. The two things holding him back: his niche and his content don't actually match each other, and he's never had a real strategy behind running ads. We dig into why content is the thing that has to underpin his whole system before ads or anything else will actually work. #onlinefitnesscoaching #onlinecoachingbusiness #fitnessmarketing Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
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S2 · E25
September 16 · 16 min
How I Actually Help Online Fitness Coaches in 2026 (The Blueprint)
Apply to work with me: https://apply.theonlinecoachingbluepr... 🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
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S2 · E26
September 16 · 19 min
If I started Fitness Coaching again in 2026, Here’s exactly what I’d do...
🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Work With Me: https://apply.theonlinecoachingbluepr... Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
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S2 · E22
September 15 · 7 min
I Turned Down a $120,000 Job Because I Loved the Gym- My Story
Download my Free toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
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S2 · E21
September 14 · 34 min
Inside a $388,000 Month: The Entire Back End of My Coaching Business
Apply to work with me: https://apply.theonlinecoachingbluepr... we did $388,000 cash collected in 30 days with $15,000 of ad spend, and in this video I open up the entire back end of the business and show you how. This is the ad account, the dashboard, the funnels, the CRM pipeline, the automations, the sales process, the team and the client journey. Real screens, not slides. Everything here is what I teach the coaches inside the mentorship, so take what you want and go build it. Fair warning: this is aimed at coaches already doing $10k a month or more who want to scale. If you are under $5k a month a lot of it will be over your head. WHAT GETS COVERED Owning your own marketing instead of handing it to an agency Building funnels, pipelines and automations yourself Tracking the numbers that actually decide whether you can scale Hiring in the right order so you stop being the bottleneck I am Zac Perna. I run The Social Blueprint, a mentorship for online fitness coaches. 158 million views on YouTube, 13,000 clients through my own coaching business, and 10 years spent on fitness marketing. Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
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S2 · E19
September 2 · 46 min
How to Run Ads as a Fitness Coach The Only Video You’ll Ever Need
🚨 Download my FREE toolkit that GIVES you your exact offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin... Connect with Zac Perna: Instagram: https://www.instagram.com/zacperna/ Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacperna Website: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360
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