TW

S1 · E321
Monday · 11 min
This Week: T-Mobile's Allan Samson on T-Mix and the Future of Customer Choice
Analysts Don Kellogg and Roger Entner are joined by T-Mobile CMO Allan Samson to unpack the new T-Mix program, its core philosophy, and how it gives customers greater control and perks. 00:00 Episode intro 00:25 T-Mix program overview 02:25 T-Life app integration and 90 day rolling perk selection 06:35 Highlighted perks and customer benefits 08:00 Key brand partnerships 09:03 Transparent benefit pricing 09:58 Factoring in device choice 11:30Episode wrap-up Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, Allan Samson, T-Mobile, T-Mix, apps, plans, network, devices, T-Life, perks, movies, tickets, Netflix, Delta, Samsung, Galaxy