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Artwork for The Underground
The Underground · Tuesday · 33 min

Plants, People and the Growth of Perrywood Garden Centres

From a four-acre smallholding growing strawberries and potatoes to three award-winning garden centres, Perrywood’s story is one of family, plants and steady growth. In this episode, Phil and Kate talk to Hannah Powell, HR and Communications Director at Perrywood Garden Centres, about how the business has expanded without losing the values that shaped it. Hannah explains why plants remain at the heart of Perrywood, how industry standards have encouraged continuous improvement, and why knowledgeable, well-supported teams are central to the customer experience. They also discuss attracting younger customers, the power of a successful loyalty programme, making sustainable choices, the pressures facing garden centre businesses and how climate change could affect what customers grow in the future. Along the way, Hannah shares why gardening is her therapy and how a visit to a garden centre can offer people far more than a shopping trip.

0:00-33:45

transcript

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show notes

From a four-acre smallholding growing strawberries and potatoes to three award-winning garden centres, Perrywood’s story is one of family, plants and steady growth.
In this episode, Phil and Kate talk to Hannah Powell, HR and Communications Director at Perrywood Garden Centres, about how the business has expanded without losing the values that shaped it. Hannah explains why plants remain at the heart of Perrywood, how industry standards have encouraged continuous improvement, and why knowledgeable, well-supported teams are central to the customer experience.
They also discuss attracting younger customers, the power of a successful loyalty programme, making sustainable choices, the pressures facing garden centre businesses and how climate change could affect what customers grow in the future.
Along the way, Hannah shares why gardening is her therapy and how a visit to a garden centre can offer people far more than a shopping trip.