ArtsFashion & Beauty

The Total Stylist

Lora Brown

Beauty school teaches the cut. A lasting career needs more.

Each week, Master Stylist and salon owner Lora Brown shares practical lessons for hairstylists who want to grow: client experience, confidence, systems, pricing, personal branding, mentorship, and staying strong behind the chair.

Tune in for clear guidance you can use right away, whether you are just starting out or building the business you want next. New episodes every week.

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16 episodes
weekly
Avg 22 min
English

Episodes 16

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S1 · E16
Monday · 18 min
Rebooking Is Where Growth Happens
What if filling next week’s schedule starts with the client sitting in your chair today? In this episode of The Total Stylist, Lora Brown explains why rebooking is one of the simplest and most powerful habits for building a steady, successful clientele. Discover how to invite clients to schedule their next visit without sounding pushy, reduce gaps in your book, and create more predictability in your workweek. Because growing your business isn't always about finding more clients. Sometimes, it's about taking better care of the ones you already have. #TheTotalStylist #ClientRetention #SalonSuccess #StylistBusiness #BehindTheChair
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S1 · E15
November 2 · 22 min
Stop Guessing Your Prices
Are you charging what your work is really worth, or are you letting the fear of losing clients keep your prices too low? In this episode of The Total Stylist, Lora Brown gets real about why undercharging can hold your career back and how to price with confidence. Discover how your skill, time, and client experience should factor into your pricing, when it may be time to raise your rates, and how to communicate your prices without second-guessing yourself. Because building a sustainable career means knowing the value of what you bring to the chair. #TheTotalStylist #SalonSuccess #StylistBusiness #PricingWithConfidence #BeautyBusiness
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S1 · E14
October 26 · 19 min
Your Best Marketing Tool Isn't Social Media
What if your best marketing tool isn’t social media at all? In this episode of The Total Stylist, Lora Brown shares why the experience you create behind the chair can be more powerful than any ad. Discover how consistency, trust, and genuine client relationships turn happy guests into people who recommend you to others. Because when clients feel truly cared for, they have a reason to come back and a reason to tell their friends. Want to build a clientele that lasts? Tune in and find out where great marketing really begins. #TheTotalStylist #ClientExperience #SalonSuccess #StylistEducation #BeautyBusiness
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S1 · E13
October 19 · 22 min
Your Talent Won’t Build Your Salon Business
Being a great stylist won’t guarantee a successful career. If you’re not keeping clients coming back, tracking their needs, and building systems that keep your salon running, you’re just filling a chair. In this re-aired episode of The Total Stylist, Lora Brown reveals the habits that separate struggling stylists from those who build a loyal clientele and a lasting career. #TheTotalStylist #SalonBusiness #HairstylistSuccess #ClientRetention #CareerGrowth
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S1 · E12
October 12 · 21 min
The Power of Personal Branding
Your personal brand is already telling a story. The question is, what are people saying about you when you’re not in the room? In this episode of The Total Stylist, Lora Brown shares why your reputation is built through more than social media. From consistency and professionalism to showing up authentically, discover how everyday actions build trust, attract the right clients, and create opportunities for long-term career growth. You don’t have to be everything to everybody. You just have to be known for what you do best. #TheTotalStylist #PersonalBranding #StylistEducation #SalonSuccess #BeautyBusiness
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S1 · E11
October 5 · 19 min
Protecting Your Energy Behind the Chair
Being behind the chair takes more than skill. It takes energy, emotional strength, and the ability to keep showing up for your clients without running yourself into the ground. In this episode of The Total Stylist, Lora Brown gets real about the emotional demands of the industry, the habits that help prevent burnout, and how preparation, organization, and teamwork can make your day feel more manageable. Because taking care of yourself isn’t selfish. It’s part of building a career you can sustain for the long haul. #TheTotalStylist #StylistWellness #SalonSuccess #StylistEducation #BehindTheChair
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S1 · E10
September 28 · 23 min
The Art of Difficult Conversations
Difficult conversations are part of being a stylist. The question is, do you know how to handle them without damaging the client relationship? In this episode of The Total Stylist, Lora Brown shares how setting clear expectations, communicating honestly, and leading with empathy can turn an uncomfortable conversation into an opportunity to build more trust. Learn what to do when a client isn’t happy, how to stay professional, and why the right conversation can actually strengthen loyalty. #TheTotalStylist #ClientExperience #StylistEducation #SalonSuccess #ClientRelationships
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S1 · E9
September 21 · 22 min
Success Isn't an Accident—It's a System
What if the thing holding your career back isn't your talent? In this episode of The Total Stylist, Lora Brown gets real about why talented stylists can still struggle when they don't have the right systems behind them. From staying organized and documenting client details to measuring what’s working, discover why success becomes more predictable when you stop winging it and start working with intention. Because the right systems don't take away your freedom. They create it. #TheTotalStylist #SalonSuccess #StylistSuccess #SalonSystems #BeautyBusiness
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S1 · E8
September 14 · 22 min
The Biggest Lie Beauty School Doesn't Tell You
What if beauty school prepared you for the chair, but not the career? In this episode of The Total Stylist, Lora Brown gets real about the gap between learning the technical side of hair and learning how to actually build a successful career. From business and client relationships to burnout, mentorship, and the systems that help stylists grow, this conversation shines a light on what happens after graduation and what it really takes to stay in the industry for the long haul. #TheTotalStylist #StylistEducation #SalonSuccess #BeautyIndustry #StylistCareer
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S1 · E7
August 24 · 19 min
Teamwork Is a Superpower
Teamwork isn't about giving up your independence. It's about realizing you don't have to do it all alone. In this episode of The Total Stylist, Lora Brown talks about why the right team can transform the way stylists work, grow, and serve their clients. From trust and communication to clearly defined roles and shared support, discover why collaboration can create a stronger salon culture, reduce burnout, and ultimately give clients a better experience. #TheTotalStylist #SalonTeam #SalonCulture #StylistSuccess #BeautyBusiness
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S1 · E6
August 17 · 23 min
Why Your Best Investment Is Education
Your career can only grow as much as you do. In this episode of The Total Stylist, Lora Brown shares why continuing education has been one of the most important investments throughout her career and why learning is about so much more than collecting new information. Discover how intentional education can open doors, build confidence, and keep you growing long after beauty school. #TheTotalStylist #StylistEducation #CareerGrowth #SalonSuccess #HairIndustry
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S1 · E5
August 10 · 27 min
Confidence Isn't Given—It's Built
Confidence isn't something you're born with. It's something you build. In this episode of The Total Stylist, Lora Brown talks about how preparation, practice, mentorship, and learning through mistakes can transform the way a stylist shows up behind the chair. If you've ever struggled with self-doubt or compared your journey to someone else's, this conversation will remind you that confidence comes from doing the work and continuing to grow. #TheTotalStylist #StylistConfidence #StylistEducation #SalonSuccess #HairIndustry
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S1 · E4
August 3 · 27 min
The Client Experience Begins Before They Sit in Your Chair
The best client experiences don't begin when your guest sits in the chair. They begin with every interaction before the appointment and continue long after they leave the salon. In this episode of The Total Stylist, Lora Brown shares how thoughtful systems, meaningful communication, and intentional follow-up create an experience that makes clients feel seen, valued, and eager to return. Discover how the smallest details can make the biggest difference in building trust, loyalty, and a truly unforgettable salon experience. #TheTotalStylist #ClientExperience #SalonSuccess #StylistEducation #BeautyBusiness
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S1 · E3
July 27 · 24 min
Stop Building a Job. Start Building a Career.
Building a successful career takes more than staying busy behind the chair. In this episode of The Total Stylist, Lora Brown shares the mindset shifts, systems, and daily habits that help stylists move from simply working a job to creating a career with purpose, growth, and lasting impact. Discover why continuous education, intentional goals, and a long-term vision are the keys to building a business and a legacy that stand the test of time. #TheTotalStylist #SalonSuccess #CareerGrowth #StylistEducation #BeautyBusiness
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S1 · E2
July 20 · 22 min
Great Hair Starts Before the First Cut
A great haircut or color doesn't start with the shears. It starts with a conversation. In this episode of The Total Stylist, Lora Brown shares why the consultation is the most powerful part of every appointment and how listening with intention builds trust, strengthens client relationships, and creates loyal guests who keep coming back. Learn why exceptional communication is the foundation of an unforgettable salon experience and discover simple mindset shifts that can transform the way you serve every client. #TheTotalStylist #ClientExperience #HairIndustry #SalonSuccess #StylistEducation1
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S1 · E1
July 13 · 25 min
Welcome to The Total Stylist: It's About More Than Hair
Welcome to the very first episode of The Total Stylist! In this debut conversation, Lora Brown shares the journey that shaped her 40+ years in the beauty industry and reveals why she believes great hairstylists are built through more than just technical skill. Discover what it truly means to be a Total Stylist—someone who combines exceptional service, meaningful client relationships, business knowledge, leadership, and a commitment to lifelong learning. Whether you're just starting behind the chair or looking to elevate your career, this episode lays the foundation for everything to come. #TheTotalStylist #HairIndustry #StylistEducation #SalonSuccess #BeautyBusiness
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Showing 1–16 of 16 episodes